WSQ Digital Marketing Courses Singapore

Learn essential digital marketing skills (like SEO, Google Ads, Social Media Marketing, and AI-powered digital marketing) used by businesses in Singapore today, through hands-on training courses from certified trainers who are industry experts in Singapore. Create powerful and dynamic digital marketing strategies based on real-world training covering all key digital marketing disciplines.

Learn essential digital marketing skills through hands-on training courses from certified trainers who are industry experts in Singapore. Create powerful and dynamic digital marketing strategies based on real-world training covering all key digital marketing disciplines.

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*Eligible for Singaporeans, PRs, and Long Term Visitors Pass+ holders

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Digital Marketing Courses Designed for Job Seekers, Professionals and Business Owners

SkillsFuture Career Transition Programme (SCTP)

Our SkillsFuture Singapore accredited training courses are customised to meet the needs of both professionals seeking career growth, and businesses aiming to enhance their workforce.

If you’re looking to kickstart your career in Digital Marketing, this Digital Marketing SkillsFuture Career Transition Programme (SCTP) is just for you. In this programme, you will be able to:

Develop your digital marketing portfolio

Build connections with fellow professionals

Secure a job in digital marketing

Work on real-world projects through freelancing

Full Qualification Digital Marketing Programmes

SkillsFuture Career Transition Programmes are designed to assist learners in gaining job-ready skills. Diploma and Specialist Diploma learners will receive career advisory and resources support upon graduation. 

WSQ Advanced Certificate in Infocomm Technology (Sales and Marketing)

Become a digital marketer and earn your certification.

Enrol in the WSQ Advanced Certificate in Infocomm Technology (Sales and Marketing) full qualification programme and kickstart your digital marketing career.

The Advanced Certificate in Digital Marketing will equip you with real-world foundational skills in Digital Marketing.

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5 Modules (1 month)

Taught by Industry Experts

WSQ Diploma in Infocomm Technology (Sales and Marketing)

Level up your digital marketing skills and get certified.

Dive into key digital marketing pillars and amplify your skills with a WSQ Diploma in Infocomm Technology (Sales and Marketing).

This Diploma in Digital Marketing programme will equip you with applicable and job-ready digital marketing skills.

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7 Modules (4 months)

Taught by Industry Experts

Capstone project mentorship and coaching

WSQ Specialist Diploma in Infocomm Technology (Sales and Marketing)

Master advanced digital marketing skills and earn your certification.

Enhance your knowledge with specialised digital marketing skills in this WSQ Specialist Diploma in Infocomm Technology (Sales and Marketing).

This  Specialist Diploma in Digital Marketing programme will take your expertise to an even higher level.

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8 Modules (6 months)

Taught by Industry Experts

Capstone project mentorship and coaching

SEO Courses

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SEO, Website Analytics and Optimisation Courses

Our SEO, Website Analytics and Optimisation Courses equip you with the tools and techniques to improve your website’s visibility in search engine results and track your website’s performance.

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SMM Courses

Social Media Marketing Courses

Our Social Media Marketing Courses provide you with the skills and knowledge to effectively leverage social media platforms to reach your target audience, build brand awareness, and drive engagement.

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Google Ads

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Google Ads and Online Advertising Courses

Our Google Ads and Online Ads Courses provide you with the skills to create and manage effective advertising campaigns on platforms like Google Ads and Facebook Ads Meta Ads (Facebook & Instagram), and display advertising networks.

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Website Creation Courses

Website Creation Courses

Our Website Creation Courses offer a comprehensive approach to web development, covering website design, content creation, and optimisation. You’ll learn to use platforms like WordPress, master copywriting and content writing, and implement Conversion Rate Optimisation (CRO). These skills are essential for improving website conversion rates and generating leads online.

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IT Foundations Courses

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Content Creation Courses

Our Content Creation Courses teach you how to create high-quality content that engages your audience and drives results. Learn about content strategy, writing techniques, and content marketing best practices.

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Short Digital Marketing Courses

Embark on a learning journey with our interactive, practical SkillsFuture Singapore-approved digital marketing certification courses. These training courses are thoughtfully designed to provide a hands-on experience ensuring that participants not only theoretical knowledge, but also gain job-ready digital marketing skills.

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WSQ Digital Marketing Essentials

Gain foundational digital marketing proficiency through this comprehensive 1-day digital marketing essentials course covering the fundamental pillars of digital marketing. Learn everything from marketing mix in the digital context to analytical tools that will benefit digital marketers.


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WSQ Digital Advertising

Navigate the world of digital advertising with expertise through this tailored course. Learn to craft a well-rounded digital advertising strategy from start to finish, while tracking your performance to make cost-effective decisions. Discover insights from real-world case studies and identify opportunities for your brand.


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WSQ Social Media Marketing

Learn how to attract customers and prospects, deepen customer relationships, increase brand awareness, improve public perception and increase revenue through proven social media marketing frameworks. Gain knowledge on how to create a holistic social media marketing strategy and skills to implement the social media plan.


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WSQ Search Engine Optimisation (SEO)

Take away actionable SEO strategies to optimise and rank your website on Google. Discover the technical and creative aspects of SEO and gain hands-on experience in implementing SEO campaign for improved rankings. Learn the KPIs and metrics needed to measure, analyse and further optimise your SEO campaigns.


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WSQ Digital Marketing Analytics (Google Analytics)

Transform digital marketing data into actionable optimisation plans. Learn how to track and measure the effectiveness of your marketing channels using Google Analytics 4. Analyse qualitative and quantitative data using various tools and techniques. Make better marketing decisions through measurable data to maximise your ROI.


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WSQ WordPress Website Creation

Discover the process of creating, customising, and maintaining a WordPress website from scratch. Learn hands-on how to design and build impactful landing pages to engage your audience and achieve your business objectives. Dive into website creation and web design best practices, guided by experts.


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WSQ Copywriting and Content Writing

Acquire the skills to craft compelling content and persuasive ad copy across digital platforms, mastering effective communication for audience growth and desired actions in this course. Takeaway essential skills and tools needed for creating successful content marketing and advertising campaigns. Learn to also leverage AI tools to enhance your writing.


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WSQ Digital Content Creation

Dive into the art and science of creating engaging and impactful digital content across various digital platforms. Gain the knowledge, skills and strategies needed to create digital content such as graphics and animations for your platform. On top of that, you will delve into design principles and industry best practices to ensure your creative visuals are engaging and compelling for audiences.


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WSQ Google Ads

Gain hands-on expertise in Google Ads Search Engine Marketing (SEM) and Display Advertising (PPC) through this comprehensive certification course. Learn step-by-step how to create and launch efficient Google Search Ads and Display campaigns as well as optimise the campaigns to achieve your marketing objectives and maximise your ROI.


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WSQ Facebook and Instagram Marketing

Learn how to set up and create impactful Facebook and Instagram marketing campaigns through step-by-step, hands-on application. Gain practical knowledge and confidence in managing and optimising the effectiveness of your social media marketing efforts. Dive into real-world case studies and gain insights to leverage Facebook and Instagram for your business.


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WSQ Website and Landing Page Optimisation

Learn step-by-step data-driven methods on how to increase your conversions through landing page optimisation, website testing, identifying digital insights and implementing actionable strategies. Discover the rationale behind conversion rate optimisation to effectively increase your conversion rates. Gain insights with case studies and utilise CRO tools to achieve your business objectives.


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WSQ Advanced Digital Marketing Strategy

Learn expert-level digital marketing frameworks and processes that you can apply to your business in this 2-day advanced course. Transform your digital marketing capabilities by the end of the course and take away actionable digital marketing strategies to successfully digitalise your organisation and take it to the next level.


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WSQ Advanced Digital Content Marketing

Dive deep into advanced Content Marketing concepts and strategies. Learn how to set up a first-class content marketing team, build and maintain a content hub, and establish your organisation as an authority in your industry.


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WSQ Advanced Digital Advertising

Master advanced digital advertising strategies and techniques through this course, diving into crafting and overseeing digital advertising strategies. Learn to create and refine media plans, manage budgets, collaborate with external agencies, establish in-house media buying teams, and implement brand safety policies with expertise.


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WSQ Advanced Social Media Management

Discover advanced social media management strategies to enhance online brand presence and boost sales through the 5-step system of ACE-ING!. Utilise practitioner-level tools and methods to effectively manage your social media function and develop your brand SOPs for social media success.


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WSQ Advanced Search Engine Optimisation (SEO)

Learn hands-on advanced SEO techniques used by seasoned practitioners to elevate your brand SEO strategies. Dive into live case studies and gain firsthand experience through real-time implementation to enhance your SEO knowledge and skills.


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WSQ Advanced Digital Marketing Analytics (Google Analytics)

Master Google Analytics 4 in this course that covers practitioner-level strategies for extracting data insights. Learn advanced techniques from how to track extensive data points to configuring e-commerce tracking and tailoring data for your business needs.


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WSQ Email Marketing

Gain expertise in crafting and executing impactful email marketing automation strategies. Increase your ROIs and marketing efficiency by mastering the technical functionalities of email marketing software, and become adept in creating seamless customer lifecycle, lead generation, and lead nurturing campaigns.


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TikTok Marketing Course

Unlock TikTok's marketing power with our course tailored for professionals. Learn the platform's unique algorithm and engagement strategies to captivate younger audiences. Gain practical skills to leverage TikTok's rapid growth for effective marketing campaigns.


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WSQ Generative AI for Digital Marketing Course

This course explores Generative AI (GenAI) in digital marketing and its practical applications. It covers the development and strategic importance of GenAI in enhancing content creation and customer engagement, generating and refining marketing designs, transforming ideas into actionable strategies and assessing the effectiveness.


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Beyond ChatGPT: The Ultimate GenAI Toolkit for Workplace Productivity 

In this 1-day Beyond ChatGPT course, you will master 8 powerful GenAI tools, turning AI into your all-in-one productivity powerhouse for workplace tasks. 


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Why Learn Digital Marketing With Us?

Our digital marketing training centre in Singapore offers a comprehensive and industry-leading education experience that sets us apart from the competition. With SkillsFuture Career Transition Programme and specialised digital marketing courses, we provide our graduates with the resources and support they need to succeed in their career.

Accredited WSQ Certification

Earn recognised certifications by Singapore’s Workforce Skills Qualifications (WSQ). Our SkillsFuture-accredited digital marketing courses offer a credible pathway to professional growth in the field of digital marketing.

Learn from Industry Veterans

Our training courses are taught by seasoned digital marketing experts in their respective fields, who bring years of practical experience to add to your learning journey.

Immersive Learning and Up-to-date Curriculum

Upskill with up-to-date courses to keep up with the fast-changing industry and gain latest industry insights. Each digital marketing course will dive into hands-on immersive learning experiences that are applicable to real-world scenarios.

Who Are These Digital Marketing Courses For?

Our digital marketing courses in Singapore are designed for a wide range of learners, whether you are starting out or looking to level up your skills:

  • Beginners and Career Switchers: Individuals looking to start a career in digital marketing with no prior experience.
  • Working Professionals: Marketing executives and professionals who want to upskill in areas like SEO, Google Ads, and social media marketing.
  • Business Owners and Entrepreneurs: Those who want to run their own digital marketing campaigns and grow their business online.
  • Mid-Career Individuals: Professionals exploring new opportunities through SkillsFuture Career Transition Programme (SCTP).

Freelancers and Content Creators: Individuals looking to build practical digital marketing and content skills for client work or personal branding.

Trainers with Real-World Marketing Experience

Learn directly from experts who apply digital marketing strategies in real business environments. 

Testimonials

Hear from some of our past digital marketing learners

Elle Ng

Just ended the Digital Marketing Essentials Course with Trainer Benjamin Song and I must say it was really interesting and insightful! Benjamin was very engaging and filled his teaching with humour here and there to make the course less dry and easy to understand. He also demonstrates good knowledge of the industry and the case studies he raised was relevant and interesting too.

Glad that I attended this course today and left with more insights and new knowledge that could be applied to my work as well. Thanks Benjamin! Oh and the training coordinator is also very helpful and responsive to my messages. Thank you Lisi!

Herdawati Kadir

“I recently attended the Digital Marketing course at ASK training and had a great experience! Raymond Teoh was an excellent trainer – knowledgeable, supportive, and engaging. He broke down complex concepts into easy-to-understand modules, and provided practical tips and insights. The facilities and materials were top-notch. I left feeling empowered and motivated, with new skills and knowledge to boost my digital marketing efforts. Thanks to Raymond and the team at ASK training for a fantastic learning experience! 5 stars and highly recommended!

Honey Tan

I have attended a 1 month WSQ Digital Marketing course at ASK Training Centre, International Plaza, and the experience was fantastic. All the lecturers are very engaging and shared their personal journeys in the digital marketing world. They even offered to help students after the course if we faced difficulties in setting up our websites.

FAQs About Digital Marketing Courses in Singapore

Have a few questions on your mind? See below for some frequently asked questions. Should you have further questions, please feel free to contact us. 

What is Digital Marketing and why is it important?

Digital Marketing is a transformative approach that has been significantly influenced by the widespread use of digital and mobile technology, along with the boom of social media. 

While traditional marketing methods may remain necessary, the increase in use of tools like search engines and social media has proven that shifting towards digital channels is crucial for businesses to keep up with the competition as well as to connect with their customers. 

In this dynamic digital landscape, it is essential for marketers to equip themselves with the knowledge, skills and tools of digital marketing, which includes areas such as social media marketing, search engine optimisation, digital marketing analytics, copywriting and more. On top of that, it is also important to learn the many digital marketing strategies that will enable them to run successful campaigns and achieve business goals.

Who can enrol in digital marketing courses in Singapore?

Our courses are open to anyone looking to upskill in digital marketing, from beginners to advanced practitioners. Whether you are a working professional, business owner, or looking to switch careers, our programmes are tailored to various proficiency levels. For mid-career switchers, our SkillsFuture Career Transition Programme (SCTP) is a great starting point.

How are the courses conducted?

ASK Training believes in hands-on practical learning where participants not only learn the theory, but are able to apply these strategies to real-world scenarios. This ensures that the knowledge learned during the courses is actionable, applicable and job-ready. 

What type of certification will I receive upon completion?

Upon successful completion of the WSQ courses, participants will receive a SkillsFuture-Accredited WSQ certificate along with a Certificate of Completion by @ASK Training.

Please note that only WSQ courses will be eligible for WSQ certificates. Check out the individual course and programme pages for more information.

Are there any course subsidies available?

Yes, we do have subsidies available. Subsidies vary depending on the programme and courses.

SCTP programmes are eligible for up to 95% SkillsFuture Funding and WSQ courses are eligible for up to 90% SkillsFuture Funding. 

On top of these existing fee subsidies, Singaporeans/PR can use SkillsFuture Credits, UTAP and PSEA to offset the balance fees. For more information, on the various course funding available, head over to our Course Funding Information page.

For further details, head over to the individual course pages for price breakdowns. 

*From May 2024, all Singaporeans aged 40 and above will enjoy an additional SkillsFuture Credit top-up of S$4,000. This credit can be used to offset course fees for selected courses aligned with the current industry and employment needs. Read here for more information.

How do I register for a course?

Simply visit the course or program page of your interest and click on the “Sign Up” button. Should you need further assistance, please feel free to contact us, and our course consultants will reach out to you.

What is the difference between the WSQ Advanced Certificate, Diploma, and Specialist Diploma in Digital Marketing?

The WSQ (Workforce Skills Qualifications) Advanced Certificate covers foundational digital marketing skills across core channels. The Diploma goes deeper into strategy and multi-channel execution. The Specialist Diploma is the most advanced qualification, designed for marketing professionals who want to lead digital campaigns at a strategic level. All three are SkillsFuture-claimable and recognised by Singapore employers.

How long does a digital marketing course take in Singapore?

It depends on the course type. Short courses typically run 1 to 2 days. Full qualification programmes range from 1 month for the Advanced Certificate, 4 months for the Diploma, up to 6 months for the Specialist Diploma. All are SkillsFuture funded.

Do I need prior experience to learn digital marketing?

No. Most digital marketing courses are designed for beginners and working professionals. You can start with foundational modules and progress to more advanced strategies as you build experience.

How much does a digital marketing course cost in Singapore after SkillsFuture subsidy?

Course fees vary depending on the module and funding eligibility. WSQ-accredited digital marketing courses at ASK Training qualify for SkillsFuture subsidies, and Singapore Citizens aged 25 and above can use their SkillsFuture Credit to offset costs further. Contact us for a fee breakdown based on your eligibility.

Can I take digital marketing courses part-time while working?

Yes. ASK Training‘s digital marketing courses in Singapore are structured for working professionals. Most modules run over 1 to 2 days, and scheduling options are designed to minimise disruption to full-time work commitments.

Is a WSQ digital marketing certification recognised by employers in Singapore?

Yes. WSQ is Singapore’s national credentialing framework administered by SkillsFuture Singapore. A WSQ digital marketing certification signals to employers that the holder has met a nationally benchmarked standard of competency, making it recognised across industries in Singapore.

Which digital marketing course is best for business owners in Singapore?

Business owners in Singapore looking to grow their online presence typically benefit most from courses in Google Ads, Social Media Marketing, and Digital Content Creation. These modules focus on practical, hands-on skills that can be applied directly to your business without needing to hire an agency.

What digital marketing jobs can I get in Singapore after completing a course?

Completing a digital marketing course in Singapore opens doors to roles such as Digital Marketing Executive, Social Media Manager, SEO Specialist, Content Strategist, and Google Ads Specialist. Salaries vary depending on your role, experience, and company.

Is there a WSQ SEO course in Singapore?

Yes. ASK Training offers a WSQ Search Engine Optimisation (SEO) course, a 2-day hands-on programme covering keyword research, on-page optimisation, link building, and SEO analytics. It is SkillsFuture claimable and available as a standalone course or as part of a full digital marketing programme.

Do digital marketing courses include AI tools like ChatGPT?

Some digital marketing modules now incorporate AI tools such as ChatGPT for content creation, campaign planning, and automation. This helps learners stay relevant as AI becomes part of modern marketing workflows. 

Have Questions?

Speak to our programme consultants and have them answered!

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