WSQ Digital Marketing Analytics (Google Analytics) Course
Learn How To Navigate Google Analytics 4 for Data-Driven Marketing Success
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
Data is crucial in this digitally-driven landscape. However, many businesses need help knowing how to interpret and gain insights from the data available. With the switch from Universal Analytics to Google Analytics 4, marketing teams must understand the platform and how to use this powerful tool to drive effective marketing decisions.
This marketing analytics training course is designed to help learn Google Analytics 4 (GA4), enabling you to seamlessly track and measure the effectiveness of the many marketing channels, both online and offline. With access to this, you will be able to make informed, strategic decisions, channeling your marketing budget toward the highest-performing avenues.
This Digital Marketing Analytics course will blend theory with hands-on practical exercises where all learners will go through the Google Analytics 4 interface and identify metrics or reports that will be crucial in making marketing decisions.
By the end of this GA certification course, you will gain the skills needed to elevate your data planning and capture capabilities, resulting in actionable insights that not only align with business objectives but also actively drive them forward.
Learning Outcomes
- Acquire knowledge on the value of digital marketing analytics and identify the data needed for various marketing and digital purposes.
- Dive into different data sources, such as market information, competitor insights, customer data, product details, consumer trends, and the technology used to gather this information.
- Differentiate between the different demand forecasting and statistical modeling methods to study market trends and their impact on marketing activities.
- Utilize analytical methods to create data-gathering questions and analyze customer and competitor behaviors and trends.
- Proficiently operate Google Analytics 4 to monitor performance, aligning key marketing key performance indicators (KPIs) with digital analytics metrics for assessment of marketing effectiveness.
- Effectively implement Google Analytics 4 setup, including tracking code installation and goal establishment for website performance analysis.
- Improve decision-making in marketing by understanding budget allocation and benchmarking for better resource management.
- Assess business outcomes on service and e-commerce websites, making data-driven forecasts for future demand.
Who Should Attend
This Google Analytics 4 course is suitable for individuals in marketing roles, business owners, and digital agencies looking to develop a deeper understanding of digital analytics, embrace a data-centric mindset, and foster a data-driven culture within their organizations and marketing initiatives.
Please note that this course is not intended for experienced Google Analytics 4 practitioners with over a year of hands-on experience or individuals who have already passed the Google Analytics Exams.
Prerequisites
To enroll in this digital marketing essentials course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture
- Live Demonstrations
- Hands-on Application
Certification
Upon successful completion of the WSQ Digital Marketing Analytics course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Market Research under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3007-1.1 Market Research.
Course Codes: TGS-2023020895
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Digital Marketing Analytics (Google Analytics)
Module 1: Introduction to Digital Marketing Analytics
- Understand the significance of digital marketing analytics and explore the framework for digital marketing strategy.
- Learn to map key performance indicators (KPIs) to relevant metrics, setting the foundation for data-driven decision-making.
Module 2: Utilizing Techniques and Tools in Digital Marketing Analytics
- Discover a range of digital marketing analytics tools, conduct competitor research to gain insights into the market landscape, and understand the utilization of sales and CRM tools.
- Learn techniques for determining consumer trends, different types of demand forecasting, and the concept of predictive analytics.
Module 3: Google Analytics 4 Setup and Navigation
- Dive into Google Analytics 4, starting with an overview of how it works.
- Go through the hands-on setup process and explore the fundamental features and reporting interface of Google Analytics 4, along with additional advanced concepts.
Module 4: Audience Insights and Analysis
- Examine the importance of understanding your audience and discover the reasons behind understanding user behavior by delving into user reports.
Module 5: Deep Dive into Website Traffic
- Analyze website traffic through the source, medium, and channel data
- Examine acquisition reports and explore the specifics of Google Ads campaigns and search console data.
- Implement campaign tagging and data utilization.
Module 6: Measuring and Analyzing User Engagement
- Explore engagement reports and gain insights into how to improve the user experience on digital platforms, contributing to more effective digital marketing strategies.
Module 7: Measuring Monetisation and Conversions
- Learn how to effectively track and monitor monetisation performance and conversions.
Assessment
- Written Assessment – Case Study with Questions
- Individual Project Presentation
Download the course brochure here.
This course is part of the Advanced Certificate in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Why Learn With Us?
Get expert advice, learning resources, and post-training support for up to 3 years.
Ask Me Anything Sessions
Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.
Insider Community
Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Resources
Get 3-year access to constantly updated Digital Marketing Analytics (Google Analytics) course resources.
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$900 (exclusive of 8% GST)
Course Fee After Eligible SSG Subsidies:
From S$111.60 (inclusive of 8% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$111.60 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$291.60 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | - | S$111.60 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$111.60 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$291.60(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 8% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
10 Anson Road, International Plaza #25-08, S079903
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 21, 22 Dec 2023 (Thu, Fri), 8.30am - 6.30pm 11, 12 Jan 2024 (Thur, Fri), 8.30am - 6.30pm 29, 30 Jan 2024 (Mon, Tue), 8.30am - 6.30pm 07, 08 Feb 2024 (Wed, Thur), 8.30am - 6.30pm 28, 29 Feb 2024 (Wed, Thu), 8.30am - 6.30pm 25, 26 Mar 2024 (Mon, Tue), 8.30am - 6.30pm 25, 26 Apr 2024 (Thu, Fri), 8.30am - 6.30pm 16, 17 May 2024 (Thur, Fri), 8.30am - 6.30pm 24, 25 Jun 2024 (Mon, Tue), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 27, 28 Mar 2024 (Wed, Thur), 8.30am - 6.30pm 03, 04 Jun 2024 (Mon, Tue), 8.30am - 6.30pm (Click on the course dates above to register online) |
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Testimonials
Wenyi Saw, Adidas
FAQs
What is the difference between this course and the Advanced Digital Marketing Analytics course?
The WSQ Digital Marketing Analytics course covers the fundamental concepts of Google Analytics 4.
The Advanced Digital Marketing Analytics course goes into more detail covering more advanced concepts of Google Analytics and preps you for the Google Analytics Individual Qualification (GAIQ). This certification is also awarded by Google Analytics Academy and it demonstrates a high level of proficiency in Google Analytics.
You may go through and review both course outlines in detail and contact us should you have any specific questions on this.
Are there any funding or government subsidies for this course?
You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
Have some questions? Contact us.
WSQ Digital Marketing Analytics (Google Analytics) Course
Learn How To Navigate Google Analytics 4 for Data-Driven Marketing Success
Course Fees:
From S$111.60 (inclusive of 8% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enroll today.
Up to 90%
SkillsFuture Subsidy