WSQ Diploma in Infocomm Technology (Sales and Marketing)
Become a competent digital marketer in 7 modules (4 months) and earn a WSQ Diploma in InfoComm Technology (Sales and Marketing)
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Earn Your Diploma in Digital Marketing and Get Certified
Are you a Career Seeker, Business Owner, or a Marketer?
Career Seeker
According to talent recruitment platform Grit’s Singapore Salary Report & Market Outlook for 2022/2023, more than half (57%) of employers in Singapore are looking to fill digital marketing roles.
Salaries for Digital Marketers range from $30,000 for entry-level positions to $180,000 per annum for Head roles. – Sources: PayScale and Glassdoor.
However, entry can be difficult as employers demand a wide range of skills and comprehensive portfolios that demonstrates experience.
In this digital marketing diploma programme, you will be provided with ample opportunity to implement practice on real-world projects. This will enable you to gain the experience employers look for.
Plus, you will have experienced mentors guiding you throughout your capstone project (digital marketing portfolio).
Business Owner
“You can’t manage what you don’t understand” is especially relevant for entrepreneurs with limited knowledge of digital marketing strategies and campaign implementation.
Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI)
Completing the 7 digital marketing modules in this Diploma in Digital Marketing programme equips you to execute campaigns independently or manage your team better.
It also helps you communicate expectations, foster collaboration, and utilize digital tools for productivity and performance tracking. This streamlines operations and enables you to provide clear guidance and support to your employees as a leader.
Marketer
With technology rapidly advancing and industries undergoing critical digital transformation due largely to COVID-19, the digital skills gap is widening.
Many marketers in the past decade have struggled to keep up with the ever-changing digital marketing landscape until today.
This comprehensive diploma in digital marketing programme will not only enhance your skillset but also bolster your resume with essential industry-relevant expertise.
These skills will enable you to make substantial enhancements to marketing conversion rates and achieve a higher return on investment, ultimately boosting your professional profile and your organization’s success.
Career Seeker
According to talent recruitment platform Grit’s Singapore Salary Report & Market Outlook for 2022/2023, more than half (57%) of employers in Singapore are looking to fill digital marketing roles.
Salaries for Digital Marketers range from $30,000 for entry-level positions to $180,000 per annum for Head roles. – Sources: PayScale and Glassdoor.
However, entry can be difficult as employers demand a wide range of skills and comprehensive portfolios that demonstrates experience.
In this diploma programme, you will be provided with ample opportunity to implement practice on real-world projects. This will enable you to gain the experience employers look for.
Plus, you will have experienced mentors guiding you throughout your capstone project (digital marketing portfolio).
Business Owner
“You can’t manage what you don’t understand” is especially relevant for entrepreneurs with limited knowledge of digital marketing strategies and campaign implementation.
Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI)
Completing the 7 digital marketing modules in this Diploma programme equips you to execute campaigns independently or manage your team better.
It also helps you communicate expectations, foster collaboration, and utilize digital tools for productivity and performance tracking. This streamlines operations and enables you to provide clear guidance and support to your employees as a leader.
Marketers
With technology rapidly advancing and industries undergoing critical digital transformation due largely to COVID-19, the digital skills gap is widening.
Many marketers in the past decade have struggled to keep up with the ever-changing digital marketing landscape until today.
This comprehensive diploma programme will not only enhance your skillset but also bolster your resume with essential industry-relevant expertise.
These skills will enable you to make substantial enhancements to marketing conversion rates and achieve a higher return on investment, ultimately boosting your professional profile and your organization’s success.
What is the SkillsFuture Career Transition Programme?
The SkillsFuture Career Transition Programme (SCTP) is a government initiative in Singapore designed to assist mid-career individuals in acquiring new skills and knowledge to facilitate a career transition. This program is geared towards individuals who wish to switch industries or occupations due to changes in the job market, technological advancements, or personal career goals.
Here are some key features and components of the SkillsFuture Career Transition Programme:
Skills Upgrading: The SCTP provides funding and support for mid-career individuals to undergo training and upskilling in new areas, helping them acquire the skills and knowledge necessary for their chosen career transition.
Financial Support: Participants in the SCTP can receive financial assistance in the form of course fee subsidies and training allowances to ease the financial burden of making a career switch.
Coaching and Mentorship: Participants in the SCTP will receive coaching and mentorship in building a portfolio through a capstone project. This will help participants to increase their employability.
Career Guidance: The program also provides career advisory services and guidance to help individuals get placed in job roles, such as interview preparation, resume tips and more.
Discover Your Path: SCTP vs. Non-SCTP
SCTP Pathway
For those aspiring to kickstart a career in digital marketing.- Structured Learning: Dive into a comprehensive curriculum, equipping you with the latest industry knowledge and skills.
- Capstone Project: Complete a practical capstone project which serves as a portfolio, guided by our experts. It’s a chance to apply your newfound expertise to real-world scenarios.
- Coaching & mentorship: Benefit from post-course coaching and mentorship, fine-tuning your skills and helping you apply learnings to your project.
- Job Placement Assistance: Our dedicated career services team will assist you in landing a digital marketing job.
Non-SCTP Pathway
For those seeking knowledge without the commitment of a job transition.- Flexible Learning: Access the same six modules + capstone project with comprehensive curriculum, equipping you with the latest industry knowledge and skills but on your schedule. No need to follow set course intake dates; choose the course dates that suit you.
- Independent Journey: As a non-SCTP learner, you won’t receive post-course coaching or mentorship, and we won’t place you in a job. Your focus is solely on learning and applying these skills to real-world scenarios.
- Earn Your Diploma: Upon successful completion, you’ll still earn your accredited Diploma in Digital Marketing, a testament to your expertise in the field.
Course Modules & Curriculum
Course Modules & Curriculum
This Diploma in Digital Marketing spans 7 modules (131 hours) over 4 months, depending on whether you’re enrolled in the full-time or part-time intake.
Module 1: WordPress Website Creation
Topics Covered
- Learning Unit 1: Getting Started with Building a Website
- Learning Unit 2: Setting Up and Creating a WordPress Website
- Learning Unit 3: Ensuring Website Reliability and Security
- Learning Unit 4: Creating Effective Website Documentation
Hands-on Project-based Assignment
- Create a website and landing page on the WordPress content management system
- Create a simple manual documenting instructions for website managers on how to operate WordPress
Learning Outcomes
By the end of the module, trainees will be able to create a modern, engaging website and landing pages. Trainees will also be able to secure a website from hackers and maintain the website (e.g. keeping plug-ins up to date and backing up the website regularly).
Module 2: Digital Content Creation
Topics Covered
- Learning Unit 1: Crafting Content Strategies from Vision to Guidelines
- Learning Unit 2: Navigating Brand Assets and Content Management Systems
- Learning Unit 3: Creating Graphics and Best Practices of Design Layouts
- Learning Unit 4: Animating Your Story Using GIFs and Beyond
- Learning Unit 5: Creating Compelling Content Using Video and Audio
- Learning Unit 6: Evaluating Content Performance and Keeping Up with Trends
Hands-on Project-based Assignment
- Draft an integrated digital media plan with defined budgets, timelines, audience targeting methods, ad creatives, and funnel strategies across multiple digital advertising platforms
- Create digital advertising campaigns through hands-on practical sessions on media platforms such as Google Ads
Learning Outcomes
- Create online content using Canva tool (e.g. ad creatives, brochures, social media posts, EDMs, etc.)
- Evaluate and determine appropriate content management systems to manage online content assets
Module 3: Copywriting & Content Writing
Topics Covered
- Learning Unit 1: Crafting ‘About Us’ Content with Impact
- Learning Unit 2: The Art of Content and Copywriting
- Learning Unit 3: Advanced Writing Techniques for Impactful Writing
- Learning Unit 4: Mastering Multichannel Communication
- Learning Unit 5: Influence and Persuasion in Writing
- Learning Unit 6: Planning for Success and Beyond
Hands-on Project-based Assignment
- Apply persuasive copywriting techniques to improve landing page conversion rates.
- Write engaging content and copy for social media posts and advertisements to generate engagement and conversions.
Learning Outcomes
By the end of the module, trainees will be able to apply effective copywriting techniques to a brand’s web assets and advertisements. Trainees will also be able to write engaging online content such as blogs and social media posts.
Module 4: Google Ads
Topics Covered
- Learning Unit 1: Navigating the Basics of Google Ads
- Learning Unit 2: Getting Started with Google Ads Setup
- Learning Unit 3: Measuring Success and Optimizing with Google Ads
Hands-on Project-based Assignment
Create Google Ads Search and Display advertising campaigns for an actual business
Learning Outcomes
By the end of the module, trainees will be able to launch Google Ads campaigns, measure performance and make campaign optimizations.
Module 5: Facebook & Instagram Marketing
Topics Covered
- Learning Unit 1: Foundations of Facebook and Instagram Marketing Strategy
- Learning Unit 2: Exploring Facebook’s Native Marketing Channels
- Learning Unit 3: Setting up and Managing Facebook Business Manager
- Learning Unit 4: Bringing Your Marketing Campaigns to Life on Facebook and Instagram
- Learning Unit 5: Precision Audience Targeting on Facebook and Instagram
- Learning Unit 6: Analyzing and Reporting with Meta Ads Manager
Hands-on Project-based Assignment
Create Facebook and Instagram marketing campaigns for a real company
Learning Outcomes
By the end of the module, trainees will be able to create and manage Facebook and Instagram marketing campaigns, and measure and optimise performance.
Module 6: Website and Landing Page Conversion Optimisation
Topics Covered
- Learning Unit 1: Introduction to Conversion Rate Optimization (CRO) & User Experience Design
- Learning Unit 2: Understanding User Psychology and Web Design Principles
- Learning Unit 3: The Science of Creating High-Converting Landing Pages
- Learning Unit 4: Creating Landing Pages That Convert
- Learning Unit 5: Identifying Website Optimization Opportunities
- Learning Unit 6: Exploring Conversion Rate Optimization Tools
- Learning Unit 7: Navigating Prioritization, Tracking, and Reporting for CRO Success
Hands-on Project-based Assignment
- Analyse an existing landing page and make recommendations based on conversion principles
- Design a conversion-optimised landing page wireframe with heuristic frameworks
Learning Outcomes
By the end of the module, trainees will be able to optimise marketing funnels and landing pages to increase conversion rates.
Module 7: Capstone Project (Digital Marketing Campaign)
Competency Descriptors
- Scope the purpose and objectives of a digital marketing campaign in accordance with a company’s requirements
- Conduct SWOT analysis on competitor landing pages and create a conversion-focused landing page that stands out from the competition
- Create highly engaging content for web and social
- Write an ad copy for search, display, and/or social
- Produce an SEO-optimised blog article or lead magnet for content marketing
- Set up a Google Ads Search and Display campaign to market a company’s products and services
- Set up Facebook and Instagram marketing campaigns to drive awareness and conversions for a company’s products and services
- Evaluate digital marketing campaigns using various conversion optimisation models to meet a company’s requirements and objectives
Why Learn From Us
When you learn with us, you will not only get certified by a recognised certification body, the Singapore Workforce Skills Qualifications (WSQ). You will also acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:
Industry-recognised WSQ Statement of Attainments
Post-Course Support and Outcomes
Upon completing this digital marketing diploma programme, you will receive coaching and mentorship by our programme advisors to complete your capstone project. This capstone project also serves as your portfolio, showcasing your knowledge and skills.
Once the project is completed, you’ll gain access to our dedicated job placement services. Our career services team will connect you with a wide array of opportunities, including partnerships with leading organizations and exciting freelance prospects.
Why We Are Different
ASK Training
- Instructors are subject matter experts
- Instructors are certified facilitators with the WSQ Advanced Certificate in Learning and Performance (ACLP)
- Courseware is up-to-date
- Curriculum and lesson plan is designed with instructional design frameworks (Kolb’s, Gagne, Addie Model)
- Training is hands-on with real world project-based assignments
- WSQ Statement of Attainments are accredited by SkillsFuture Singapore
- Complimentary resit of all modules within 3 years
- Post-training support
- Career support and job matching
Other Institutes
- Instructors may not have sufficient subject matter expertise
- Instructors’ teaching experience may be inadequate
- Courseware may be outdated
- Curriculum and lesson plan may be unstructured and lack engagement
- Training may be loaded with lectures without opportunity to practice concepts taught
- Certificate may not be recognised
- Retaking of modules may be chargeable
- Little to no support after the course
- No career services offered
Course Fees and Subsidies
Criteria and/or Requirements for Course Subsidies
Baseline Funding Criteria and/or Requirements
Trainee is 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Will be eligible for 70% SkillsFuture Funding.
Nett course fee payable (including 8% GST): S$2,568.67
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Mid-Career Enhanced Subsidy (MCES) Criteria and/or Requirements
Trainee is 40 years old and above, and a Singaporean Citizen, will be eligible for 90% SkillsFuture Funding.
Nett course fee payable (including 8% GST): S$983.07
Course fees after subsidies can be further offset by SkillsFuture Credit.
Additional Course Fee Funding Support (AFS) Criteria and/or Requirements
Trainee is 21 years old and above, a Singaporean Citzen, and
- Has been in long-term unemployment of 6 months or more*; or
- Recipient of ComCare Short-to-Medium Term Assistance (STMA)* or Workfare Income Supplement (WIS)*; or
- Person with Disabilities
Will be eligible for 95% SkillsFuture Funding.
Nett course fee payable (including 8% GST): S$586.67
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
*Supporting documents such as CPF, approval letter, and/or payout letter is required to be submitted upon registration. You may request a copy from MSF Social Service Offices or via CPF’s Workfare Portal.
SCTP Course Schedules
- Jan Part-Time Intake (In-person)
- Jan Intake (In-person)
- Feb Intake (E-Learning)
- Feb Intake (In-person)
- Mar Intake (In-person)
- Apr Intake (In-person)
- Apr Intake (E-Learning)
January 2024 Part-Time Intake
Location:
JTC Summit (Jurong East MRT)
8 Jurong Town Hall Road
Singapore 609434
Module 1: WordPress Website Creation
02, 03, 04 Jan 2024 (Thu, Fri) 7pm – 10:30pm
06 Jan 2024 (Sat) 8:30am – 6:30pm
Module 2: Digital Content Creation
09, 10, 11 Jan 2024 (Thu, Fri) 7pm – 10:30pm
13 Jan 2024 (Sat) 8:30am – 6:30pm
Module 3: Copywriting & Content Writing
16, 17, 18 Jan 2024 (Thu, Fri) 7pm – 10:30pm
20 Jan 2024 (Sat) 8:30am – 6:30pm
Module 4: Google Ads
23, 24, 25 Jan 2024 (Thu, Fri) 7pm – 10:30pm
27 Jan 2024 (Sat) 8:30am – 6:30pm
Module 5: Facebook & Instagram Marketing
30, 31 Jan, 01 Feb 2024 (Thu, Fri) 7pm – 10:30pm
03 Feb 2024 (Sat) 8:30am – 6:30pm
Module 6: Website & Landing Page Conversion Optimisation
20, 21, 22 Feb 2024 (Thu, Fri) 7pm – 10:30pm
24 Feb 2024 (Sat) 8:30am – 6:30pm
Capstone Project
23 Mar 2024 (Sat)
20 Apr 2024 (Sat)
January 2024 Intake
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: WordPress Website Creation
25, 26 Jan 2024 (Thu, Fri) 8:30am – 6:30pm
Module 2: Digital Content Creation
01, 02 Feb 2024 (Thu, Fri) 8:30am – 6:30pm
Module 3: Copywriting & Content Writing
05, 06 Feb 2024 (Mon, Tue) 8:30am – 6:30pm
Module 4: Google Ads
15, 16 Feb 2024 (Thu, Fri) 8:30am – 6:30pm
Module 5: Facebook & Instagram Marketing
22, 23 Feb 2024 (Thu, Fri) 8:30am – 6:30pm
Module 6: Website & Landing Page Conversion Optimisation
28, 29 Feb 2024 (Wed, Thu) 8:30am – 6:30pm
Capstone Project
27 Mar 2024 (Wed)
24 Apr 2024 (Wed)
February 2024 Intake
Location:
E-Learning via Zoom
Module 1: WordPress Website Creation
05, 06 Feb 2024 (Mon, Tue) 8:30am – 6:30pm
Module 2: Digital Content Creation
19, 20 Feb 2024 (Mon, Tue) 8:30am – 6:30pm
Module 3: Copywriting & Content Writing
26, 27 Feb 2024 (Mon, Tue) 8:30am – 6:30pm
Module 4: Google Ads
04, 05 Mar 2024 (Mon, Tue) 8:30am – 6:30pm
Module 5: Facebook & Instagram Marketing
11, 12 Mar 2024 (Mon, Tue) 8:30am – 6:30pm
Module 6: Website & Landing Page Conversion Optimisation
18, 19 Mar 2024 (Mon, Tue) 8:30am – 6:30pm
Capstone Project
17 Apr 2024 (Wed)
15 May 2024 (Wed)
February 2024 Intake
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: WordPress Website Creation
19, 20 Feb 2024 (Mon, Tue) 8:30am – 6:30pm
Module 2: Digital Content Creation
26, 27 Feb 2024 (Mon, Tue) 8:30am – 6:30pm
Module 3: Copywriting & Content Writing
04, 05 Mar 2024 (Mon, Tue) 8:30am – 6:30pm
Module 4: Google Ads
11, 12 Mar 2023 (Mon, Tue) 8:30am – 6:30pm
Module 5: Facebook & Instagram Marketing
18, 19 Mar 2024 (Mon, Tue) 8:30am – 6:30pm
Module 6: Website & Landing Page Conversion Optimisation
25, 26 Mar 2024 (Mon, Tue) 8:30am – 6:30pm
Capstone Project
24 Apr 2024 (Wed)
23 May 2024 (Thu)
March 2024 Intake
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: WordPress Website Creation
14, 15 Mar 2024 (Thur, Fri) 8:30am – 6:30pm
Module 2: Digital Content Creation
21, 22 Mar 2024 (Thur, Fri) 8:30am – 6:30pm
Module 3: Copywriting & Content Writing
27, 28 Mar 2024 (Wed, Thur) 8:30am – 6:30pm
Module 4: Google Ads
04, 05 Apr 2023 (Thur, Fri) 8:30am – 6:30pm
Module 5: Facebook & Instagram Marketing
11, 12 Apr 2024 (Thur, Fri) 8:30am – 6:30pm
Module 6: Website & Landing Page Conversion Optimisation
18, 19 Apr 2024 (Thur, Fri) 8:30am – 6:30pm
Capstone Project
15 May 2024 (Wed)
12 Jun 2024 (Wed)
April 2024 Intake
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: WordPress Website Creation
08, 09 Apr 2024 (Mon, Tue) 8:30am – 6:30pm
Module 2: Digital Content Creation
15, 16 Apr 2024 (Mon, Tue) 8:30am – 6:30pm
Module 3: Copywriting & Content Writing
22, 23 Apr 2024 (Mon, Tue) 8:30am – 6:30pm
Module 4: Google Ads
29, 30 Apr 2023 (Mon, Tue) 8:30am – 6:30pm
Module 5: Facebook & Instagram Marketing
06, 07 May 2024 (Mon, Tue) 8:30am – 6:30pm
Module 6: Website & Landing Page Conversion Optimisation
13, 14 May 2024 (Mon, Tue) 8:30am – 6:30pm
Capstone Project
12 Jun 2024 (Wed)
10 Jul 2024 (Wed)
April 2024 Intake
Location:
E-Learning via Zoom
Module 1: WordPress Website Creation
11, 12 Apr 2024 (Thu, Fri) 8:30am – 6:30pm
Module 2: Digital Content Creation
18, 19 Apr 2024 (Thu, Fri) 8:30am – 6:30pm
Module 3: Copywriting & Content Writing
25, 26 Apr 2024 (Thu, Fri) 8:30am – 6:30pm
Module 4: Google Ads
02, 03 May 2024 (Thu, Fri) 8:30am – 6:30pm
Module 5: Facebook & Instagram Marketing
09, 10 May 2024 (Thu, Fri) 8:30am – 6:30pm
Module 6: Website & Landing Page Conversion Optimisation
16, 17 May 2024 (Thu, Fri) 8:30am – 6:30pm
Capstone Project
12 Jun 2024 (Wed)
10 Jul 2024 (Wed)
Non-SCTP Course Schedules
For non-SCTP learners, click here to view all available course dates for the Diploma modules.
Frequently Asked Questions (FAQ)
Is this Diploma in Digital Marketing recognised?
Yes. All modules in this diploma certification are developed by ASK Training CETC along with a panel of subject matter experts and are accredited by SkillsFuture Singapore. It is aligned to the WSQ Skills Framework in Information and Communications Technology (ICT).
What kind of job/career support services will I receive?
How much funding support am I eligible for?
You may be eligible for up to 95% subsidies if you are Singapore Citizen, Singapore Permanent Resident, or holding a Long Term Visit Pass Plus. Please see the course fees and funding section above to determine your funding eligibility.
I am not seeking employment following the completion of this program. Can I still enroll in this diploma program?
Absolutely, you can. If your goal is not to secure a job placement after the program, you can choose the non-SCTP pathway. With this option, you will still need to complete all the modules as outlined but without the requirement of completing the capstone project. Additionally, you have the flexibility to select course dates from the available options, rather than adhering to set course intake dates. For a detailed course schedule, please refer to this link.
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