WSQ Diploma in Infocomm Technology (Sales and Marketing)

Become a competent digital marketer in 7 modules (4 months) and earn a WSQ Diploma in Digital Marketing

(SCTP) WSQ Diploma in Digital Marketing - Up to 95% SkillsFuture Singapore Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Our Clients

ASK Training's Diploma in Digital Marketing Past Client Logos
ASK Training's Diploma in Digital Marketing Past Client Logos

Earn Your WSQ Diploma in Digital Marketing

Are you a Career Seeker, Business Owner, or a Marketer?

Career Seeker

SkillsFuture Career Transition Programme - Career Seeker
According to talent recruitment platform Grit’s Singapore Salary Report & Market Outlook for 2022/2023, more than half (57%) of employers in Singapore are looking to fill digital marketing roles.

Salaries for Digital Marketers range from $30,000 for entry-level positions to $180,000 per annum for Head roles. – Sources: PayScale and Glassdoor.

However, entry can be difficult as employers demand a wide range of skills and comprehensive portfolios that demonstrates experience.

In this digital marketing diploma programme, you will be provided with ample opportunity to implement practice on real-world projects. This will enable you to gain the experience employers look for.

Plus, you will have experienced mentors guiding you throughout your capstone project (digital marketing portfolio).

Business Owner

SkillsFuture Career Transition Programme - Business Owner
“You can’t manage what you don’t understand” is especially relevant for entrepreneurs with limited knowledge of digital marketing strategies and campaign implementation.

Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI)

Completing the 7 digital marketing modules in this Diploma in Digital Marketing programme equips you to execute campaigns independently or manage your team better.

It also helps you communicate expectations, foster collaboration, and utilise digital tools for productivity and performance tracking. This streamlines operations and enables you to provide clear guidance and support to your employees as a leader.

Marketer

SkillsFuture Career Transition Programme - Marketer
With technology rapidly advancing and industries undergoing critical digital transformation due largely to COVID-19, the digital skills gap is widening. 

Many marketers in the past decade have struggled to keep up with the ever-changing digital marketing landscape until today.

This comprehensive diploma in digital marketing programme will not only enhance your skillset but also bolster your resume with essential industry-relevant expertise.

These skills will enable you to make substantial enhancements to marketing conversion rates and achieve a higher return on investment, ultimately boosting your professional profile and your organisation’s success.

Career Seeker
According to talent recruitment platform Grit’s Singapore Salary Report & Market Outlook for 2022/2023, more than half (57%) of employers in Singapore are looking to fill digital marketing roles.

Salaries for Digital Marketers range from $30,000 for entry-level positions to $180,000 per annum for Head roles. – Sources: PayScale and Glassdoor.

However, entry can be difficult as employers demand a wide range of skills and comprehensive portfolios that demonstrates experience.

In this diploma programme, you will be provided with ample opportunity to implement practice on real-world projects. This will enable you to gain the experience employers look for.

Plus, you will have experienced mentors guiding you throughout your capstone project (digital marketing portfolio).

Business Owner
“You can’t manage what you don’t understand” is especially relevant for entrepreneurs with limited knowledge of digital marketing strategies and campaign implementation.

Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI)

Completing the 7 digital marketing modules in this Diploma programme equips you to execute campaigns independently or manage your team better.

It also helps you communicate expectations, foster collaboration, and utilize digital tools for productivity and performance tracking. This streamlines operations and enables you to provide clear guidance and support to your employees as a leader.

Marketers
With technology rapidly advancing and industries undergoing critical digital transformation due largely to COVID-19, the digital skills gap is widening. 

Many marketers in the past decade have struggled to keep up with the ever-changing digital marketing landscape until today.

This comprehensive diploma programme will not only enhance your skillset but also bolster your resume with essential industry-relevant expertise.

These skills will enable you to make substantial enhancements to marketing conversion rates and achieve a higher return on investment, ultimately boosting your professional profile and your organization’s success.

i

What is the SkillsFuture Career Transition Programme (SCTP)?

The SkillsFuture Career Transition Programme (SCTP) is a government initiative in Singapore designed to assist mid-career individuals in acquiring new skills and knowledge to facilitate a career transition. This programme is geared towards individuals who wish to switch industries or occupations due to changes in the job market, technological advancements, or personal career goals.

Here are some key features and components of the SkillsFuture Career Transition Programme:

Skills Upgrading: The SCTP provides funding and support for mid-career individuals to undergo training and upskilling in new areas, helping them acquire the skills and knowledge necessary for their chosen career transition.
Financial Support: Participants in the SCTP can receive financial assistance in the form of course fee subsidies and training allowances to ease the financial burden of making a career switch.
Coaching and Mentorship: Participants in the SCTP will receive coaching and mentorship in building a portfolio through a capstone project. This will help participants to increase their employability.

Career Guidance: The programme also provides career advisory services and guidance to help individuals get placed in job roles, such as interview preparation, resume tips and more.

Discover Your Path: SCTP vs. Non-SCTP

Digital Marketing Diploma Course Modules & Curriculum

This Diploma in Digital Marketing spans 7 modules (131 hours) over 4 months, depending on whether you’re enroled in the full-time or part-time intake.

Module 1: WordPress Website Creation

Topics Covered
  • Learning Unit 1: WordPress Website Planning and Setup
  • Learning Unit 2: Development and Digital Marketing Integration
  • Learning Unit 3: Design Documentation – WordPress Website
Hands-on Project-based Assignment

At the end of the module, the trainees should be able to demonstrate proficiency in creating WordPress website design blueprint and customisation, including defining the project’s scope and user needs, selecting and applying design standards and tools, customising a theme, integrating digital marketing functionalities, and producing comprehensive design documentation that outlines the project’s design concept, specifications, and structure, ensuring a cohesive approach to website development and digital marketing strategy.

Learning Outcomes
  • Create a WordPress Website design blueprint that meets the business and user requirements.
  • Review and recommend appropriate standards, methods and tools for the design of WordPress website, in line with the organisation’s practice and design principles.
  • Customise a WordPress theme, including configuring plugins for digital marketing addressing the business and user needs.
  • Examine the trade-offs resulting from the integration of different elements into the design and analyse how these trade-offs influence the overall functionality, interoperability, efficiency, and costs of WordPress website creation.
  • Plan, document, and communicate the design and functionality effectively, aligning with the project’s goals and audience needs.

Module 2: Digital Content Creation

Topics Covered
  • Learning Unit 1: Content Management Strategies & Content Management System
  • Learning Unit 2: Digital Content Strategy and Planning
  • Learning Unit 3: Content Creation and Optimisation
  • Learning Unit 4: Advanced Techniques and Trends
Hands-on Project-based Assignment

At the end of the module, the trainees should be able to develop and execute a digital content strategy that includes analysis, planning, and execution phases. The strategy should focus on content creation, SEO optimisation, and promotion across social media and email marketing to effectively engage a targeted audience.

Learning Outcomes
  • Transform an overall content management strategy into policies on web content creation and curation, breaking down the strategy into specific guidelines and rules that govern how content is created, curated, and managed on the web.
  • Develop a web content strategy for an organisation, including defining target audiences, setting clear goals, planning content creation, and evaluating content management system options, considering cost, scalability, user-friendliness, and integration capabilities.
  • Create and optimise various forms of digital content, including written, multimedia, and interactive content, adhering to best practices for search engine optimisation (SEO), user experience (UX) design, and accessibility to enhance the visibility, engagement, and effectiveness of web content for their target audience.
  • Assess emerging tools and techniques, including applying them to enhance user engagement and adapt to evolving user behaviours in their content creation and management efforts.

Module 3: Copywriting & Content Writing

Topics Covered
  • Learning Unit 1: Contents – The Foundation to Digital Marketing
  • Learning Unit 2: Principles of Digital Storytelling
  • Learning Unit 3: Evolving Preference in Contents
  • Learning Unit 4: Conceptualising Content Ideas
  • Learning Unit 5: Identifying Content Requirements
  • Learning Unit 6: The Digital Storyboard Process
  • Learning Unit 7: Parameters of Delivering Content
  • Learning Unit 8: Features of Marketing Content
  • Learning Unit 9: Modes of Content Delivery
  • Learning Unit 10: Mapping Digital Storyboard
  • Learning Unit 11: Frequency of Delivering Content
  • Learning Unit 12: Determine Content Types and Styles
  • Learning Unit 13: Modes and Processes for Distributing Contents
  • Learning Unit 14: Guidelines for Content Strategy Execution
  • Learning Unit 15: Concept of copywriting and content writing in digital marketing
  • Learning Unit 16: SEO in Copywriting and Content Writing
  • Learning Unit 17: The Role of Content in SEO
  • Learning Unit 18: Ethical Considerations and Copywriting Law
Hands-on Project-based Assignment

At the end of the module, the trainees should be able to demonstrate their ability to choose products or campaigns that meet digital marketing goals, craft diverse marketing content for a defined audience, design digital storyboards for strategic planning, set content delivery schedules and formats to boost engagement, select appropriate distribution channels, and create guidelines to ensure brand consistency, content quality, performance tracking, and effective team collaboration.

Learning Outcomes
  • Apply the principles of digital storytelling to conceptualise and create content ideas that effectively meet marketing objectives, engaging audiences and driving desired actions in the online landscape.
  • Create a digital storyboard as an integral component of a content strategy plan, including applying multichannel content strategies that adhere to the parameters of delivering content for marketing purposes, incorporate the essential features of marketing content, and employ various modes of content delivery to achieve marketing objectives.

Module 4: Google Ads

Topics Covered
  • Learning Unit 1: Introduction to Google ads and Strategic Planning
  • Learning Unit 2: Google Ads Campaign Setup
  • Learning Unit 3: Measuring a Google Ads Campaign
  • Learning Unit 4: Testing & Optimisation
Hands-on Project-based Assignment

At the end of the module, the trainees should be able to demonstrate their ability to plan, execute, measure, and optimise a hypothetical Google Ads campaign, including selecting objectives, ad types, targeting, budgeting, creating ads, analysing performance metrics, and conducting experiments to improve the Quality Score.

Learning Outcomes
  • Examine the integration of the Google Ads platform within a comprehensive marketing strategy.
  • Develop a thorough comprehension of the foundational principles and processes of the Google Ads platform.
  • Master the intricacies of Google Ads campaign setup by progressing through each crucial stage to define clear campaign objectives, employ effective bidding strategies, target audiences, conduct strategic keyword research, craft compelling ad copy, explore diverse ad formats, and skillfully manage budgets.
  • Develop proficiency in Google Ads by selecting and interpreting relevant metrics to gauge campaign success, including analysing Return on Investment (ROI), reviewing and understanding various attribution models, scrutinising conversion paths, and customising reports to evaluate advertising performance comprehensively.
  • Evaluate a Google ads campaign to ensure the activity effectively reaches target markets, aligns with performance measures, and is optimised based on testing, ad relevance, and targeting.

Module 5: Facebook & Instagram Marketing

Topics Covered
  • Learning Unit 1: Meta (Facebook and Instagram) Marketing
  • Learning Unit 2: Meta Marketing Plan and Ads Campaign
  • Learning Unit 3: Launch and Evaluate Meta Ads Campaign
  • Learning Unit 4: Crisis Communication Plan
Hands-on Project-based Assignment

At the end of the module, the trainees should be able to demonstrate their ability to plan, create, launch, and evaluate a Meta ad campaign, encompassing setting objectives and target audience, developing and uploading ad creatives, initiating the campaign, and measuring its success through key performance indicators to make data-driven optimisations.

Learning Outcomes
  • Utilise media platforms for marketing and media management while aligning platform selection with audience, content, goals, and resources to enhance social media strategy effectiveness.
  • Create a comprehensive marketing plan that involves developing and facilitating the content and integration of media platforms for Meta, including defining the activities, timeline targets, and responsibilities.
  • Demonstrate proficiency in refining the advertising strategy, optimising ad creatives, and making data-driven decisions for improved campaign results and return on investment.
  • Develop crisis communication skills to effectively manage and resolve conflicts and complaints in Meta Ads campaigns.

Module 6: Website and Landing Page Conversion Optimisation

Topics Covered
  • Learning Unit 1: Introduction to Conversion Optimisation
  • Learning Unit 2: Consumer Psychology and the User Experience
  • Learning Unit 3: Fundamentals of Design (UX/UI)
  • Learning Unit 4: Effective Content & Messaging
  • Learning Unit 5: Optimisation Tools
  • Learning Unit 6: Measurement and Reporting
Hands-on Project-based Assignment

At the end of the module, the trainees should be able to demonstrate their ability to optimise website and landing page conversions through assessment, design improvements, content enhancement, technical optimisation, and performance monitoring across five stages, involving SWOT analysis, wireframing, content strategy development, A/B testing, SEO adjustments, and tracking key performance indicators in Google Analytics for ongoing refinement and performance improvement.

Learning Outcomes
  • Gain an understanding of the role that websites and landing pages play in the overall marketing mix, including the use of the conversion optimisation framework to gain a deeper analysis and then building out goals for improvement of website and landing page conversion rates.
  • Acquire a deep understanding of the user journey and the critical skills for effective website flow analysis.
  • Apply the significance of Heuristic analysis for evaluating interfaces highlighting common usage patterns and identifying areas for optimisation.
  • Evaluate and reengineer a website or landing page layout, including improving its navigation, visual hierarchy, and mobile responsiveness to enhance user engagement and facilitate a smoother journey towards conversion goals.
  • Craft compelling, targeted content strategies that effectively communicate the value proposition, incorporate persuasive copywriting techniques, and integrate social proof to increase the credibility and conversion potential of a website or landing page.
  • Integrate ethical psychological triggers and ensure adherence to relevant privacy regulations within digital content, including creating a sense of urgency and trust that complies with legal standards to motivate user action and increase conversion rates effectively.
  • Develop and implement a data-driven conversion rate optimisation strategy by utilising A/B testing, SEO best practices, and key performance indicators to systematically enhance website functionality and user experience and ultimately improve conversion rates.
  • Assess and select relevant key performance indicators to measure the impact of optimisation techniques to ascertain if the goals have been reached.
  • Set up reports to consistently track these metrics and understand how to use this data and develop marketing insights to improve website and landing age performance.

Module 7: Capstone Project (Digital Marketing Campaign)

Overview

The Capstone Project involves crafting a comprehensive Digital Marketing Campaign portfolio for a partner enterprise, detailing a conversion-optimised landing page design, engaging content for both web and social platforms, targeted ad copy for search and display, and meticulously set up Google Ads and social media campaigns.

This includes conducting a SWOT analysis of competitor pages, creating compelling digital content, and evaluating the overall campaign effectiveness using conversion optimisation models, with a focus on aligning the campaign’s purpose, objectives, and execution with the partner enterprise’s specific requirements and goals.

Learning Units
  1. Scope Digital Marketing Campaign
  • Purpose of digital marketing communications campaign plan
  • How to set digital marketing campaign objectives, goals, and KPIs
  • Examples of various types of digital marketing objectives and SMART goals
  • Overview of entire digital marketing campaign plan template
  1. Create Landing Page
  • How to conduct SWOT analysis across competitor websites and landing pages?
  • Digital Marketing Analytics Tools and Techniques
  1. Content Creation for Web & Socia
  • Examples of various types and formats of engaging content for web and social
  • Tutorial and walkthrough of content creation using design tools like Canva.
  1. Copywriting & Content Writing
  • Best practises for Search Ads (Google Search & Display Ads)
  • Best practises for Display Ads (Google Display Ads)
  • Tutorial and walkthrough of how to produce an SEO-optimised blog article or lead magnet with the assistance of AI tools.
  • How to avoid AI tool usage detection?
  1. Google Ads
  • Budget setting
  • Scheduling ad campaigns
  • Tutorial and walkthrough of setting up a Google Ads Search and Display campaign.
  1. Facebook & Instagram Marketing
  • Budget setting
  • Scheduling ad campaigns
  • Tutorial and walkthrough of setting up a Facebook and Instagram marketing campaign.
  1. Website & Landing Page Conversion Optimisation
  • Best practises & Heuristic principles of Conversion Rate Optimisation
Learning Outcomes
  • Scope the purpose and objectives of a digital marketing campaign in accordance with a company’s requirements.
  • Conduct SWOT analysis on competitor landing pages and create a conversion-focused landing page that stands out from the competition.
  • Create highly engaging content for web and social.
  • Write an ad copy for search, display, and/or social.
  • Produce an SEO-optimised blog article or lead magnet for content marketing.
  • Set up a Google Ads Search and Display campaign to market a company’s products and services.
  • Set up social media marketing campaigns to drive awareness and conversions for a company’s products and services.

 

Why Take @ASK Training’s Diploma Programme

When you learn with us, you will get certified by a recognised certification body, the Singapore Workforce Skills Qualifications (WSQ). On top of that, you will also acquire extensive knowledge from highly experienced industry practitioners in Singapore who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:

Industry-recognised WSQ Statement of Attainments

Real-world hands-on projects

Comprehensive, up-to-date curriculum and courseware

Post-course coaching and mentorship

Career support services and job opportunities

Hear from our Diploma Programme Alumni

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“Trainers here are knowledgeable and patient”
Xie Jing Hui, Sole Proprietor, Amazon Products

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“The courses here are relevant to what i want to study and the trainers here are very patient and nice”
Marcus Eng, Operation Manager

N

“Trainers are professional, there’s a good mix of students coming from all walks of life”
Philip Lee

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“Trainer is very engaging and shares his past experiences and case studies”
Muhammad Aizudyn,Associate Engineer, ST Engineering

Post-Course Support and Outcomes

SCTP Digital Marketing Post-Training Support - Complete Course, Coaching and mentoring, Job and career outcomes

Upon completing this digital marketing diploma programme, you will receive coaching and mentorship by our programme advisors to complete your capstone project. This capstone project also serves as your portfolio, showcasing your knowledge and skills.

Once the project is completed, you’ll gain access to our dedicated job placement services. Our career services team will connect you with a wide array of opportunities, including partnerships with leading organisations and exciting freelance prospects.

Why We Are Different

Diploma in Digital Marketing Course Fees and Subsidies

(SCTP) WSQ Diploma in Digital Marketing Course Funding Table

Criteria and/or Requirements for Course Subsidies

Baseline Funding Criteria and/or Requirements

Trainee is 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Will be eligible for 70% SkillsFuture Funding.

Nett course fee payable (including 9% GST): S$2,592.46

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Mid-Career Enhanced Subsidy (MCES) Criteria and/or Requirements

Trainee is 40 years old and above, and a Singaporean Citizen, will be eligible for 90% SkillsFuture Funding.

Nett course fee payable (including 9% GST): S$1,006.86

Course fees after subsidies can be further offset by SkillsFuture Credit.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 90% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

  • Singapore Citizen; or
  • Permanent Resident; or
  • Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$1,006.86

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 70% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$2,592.46

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)


SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$1,006.86

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Additional Course Fee Funding Support (AFS) Criteria and/or Requirements

Trainee is 21 years old and above, a Singaporean Citzen, and

  • Has been in long-term unemployment of 6 months or more*; or
  • Recipient of ComCare Short-to-Medium Term Assistance (STMA)* or Workfare Income Supplement (WIS)*; or
  • Person with Disabilities

Will be eligible for 95% SkillsFuture Funding.

Nett course fee payable (including 9% GST): S$610.46

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

*Supporting documents such as CPF, approval letter, and/or payout letter is required to be submitted upon registration. You may request a copy from MSF Social Service Offices or via CPF’s Workfare Portal.

SCTP Digital Marketing Diploma Course Schedules

April 2024 Intake 

Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road, #06-11
Singapore 079903


Module 1: WordPress Website Creation
08, 09 Apr 2024 (Mon, Tue) 8:30am – 6:30pm

Module 2: Digital Content Creation
15, 16 Apr 2024 (Mon, Tue) 8:30am – 6:30pm

Module 3: Copywriting & Content Writing
22, 23 Apr 2024 (Mon, Tue) 8:30am – 6:30pm

Module 4: Google Ads
29, 30 Apr 2023 (Mon, Tue) 8:30am – 6:30pm

Module 5: Facebook & Instagram Marketing
06, 07 May 2024 (Mon, Tue) 8:30am – 6:30pm

Module 6: Website & Landing Page Conversion Optimisation
13, 14 May 2024 (Mon, Tue) 8:30am – 6:30pm

Capstone Project
06 Jun 2024 (Thur)
17 Jul 2024 (Wed)

May 2024 Intake 

Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road, #06-11
Singapore 079903


Module 1: WordPress Website Creation
09, 10 May 2024 (Thu, Fri) 8:30am – 6:30pm

Module 2: Digital Content Creation
16, 17 May 2024 (Thu, Fri) 8:30am – 6:30pm

Module 3: Copywriting & Content Writing
23, 24 May 2024 (Thu, Fri) 8:30am – 6:30pm

Module 4: Google Ads
30, 31 May 2023 (Thu, Fri) 8:30am – 6:30pm

Module 5: Facebook & Instagram Marketing
06, 07 Jun 2024 (Thu, Fri) 8:30am – 6:30pm

Module 6: Website & Landing Page Conversion Optimisation
13, 14 Jun 2024 (Thu, Fri) 8:30am – 6:30pm

Capstone Project
04 Jul 2024 (Thur)
14 Aug 2024 (Wed)

Jun 2024 Intake 

Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road, #06-11
Singapore 079903


Module 1: WordPress Website Creation
03, 04 Jun 2024 (Mon, Tue) 8:30am – 6:30pm

Module 2: Digital Content Creation
11, 12 Jun 2024 (Mon, Tue) 8:30am – 6:30pm

Module 3: Copywriting & Content Writing
18, 19 Jun 2024 (Mon, Tue) 8:30am – 6:30pm

Module 4: Google Ads
24, 25 Jun 2023 (Mon, Tue) 8:30am – 6:30pm

Module 5: Facebook & Instagram Marketing
01, 02 Jul 2024 (Mon, Tue) 8:30am – 6:30pm

Module 6: Website & Landing Page Conversion Optimisation
08, 09 Jul 2024 (Mon, Tue) 8:30am – 6:30pm

Capstone Project
31 Jul 2024 (Wed)
28 Aug 2024 (Wed)

Jun 2024 Intake 

Location:
JTC Summit (Jurong East MRT)
8 Jurong Town Hall Road, #27-01
Singapore 609434


Module 1: WordPress Website Creation
18, 19 Jun 2024 (Mon, Tue) 8:30am – 6:30pm

Module 2: Digital Content Creation
24, 25 Jun 2024 (Mon, Tue) 8:30am – 6:30pm

Module 3: Copywriting & Content Writing
01, 02 Jul 2024 (Mon, Tue) 8:30am – 6:30pm

Module 4: Google Ads
08, 09 Jul 2023 (Mon, Tue) 8:30am – 6:30pm

Module 5: Facebook & Instagram Marketing
15, 16 Jul 2024 (Mon, Tue) 8:30am – 6:30pm

Module 6: Website & Landing Page Conversion Optimisation
22, 23 Jul 2024 (Mon, Tue) 8:30am – 6:30pm

Capstone Project
14 Aug 2024 (Wed)
25 Sep 2024 (Wed)

Non-SCTP Digital Marketing Diploma Course Schedules

For non-SCTP learners, click here to view all available course dates for the Diploma modules.

Frequently Asked Questions (FAQ)

Is this Diploma in Digital Marketing recognised?
Yes. All modules in this diploma certification are developed by ASK Training CETC along with a panel of subject matter experts and are accredited by SkillsFuture Singapore. It is aligned to the WSQ Skills Framework in Information and Communications Technology (ICT).
What kind of job/career support services will I receive?

You will be assigned a career coach and a mentor to guide you through your capstone project (digital marketing portfolio) implementation and building your resume, which will be sent to prospective employers for job matching and placement outcomes. On top of this, you will also be provided freelance opportunities to work on project-based job assignments (both paid and non-paid) to practice your newly acquired skills.

How much funding support am I eligible for?
You may be eligible for up to 95% subsidies if you are Singapore Citizen, Singapore Permanent Resident, or holding a Long Term Visit Pass Plus. Please see the course fees and funding section above to determine your funding eligibility.
I am not seeking employment following the completion of this programme. Can I still enrol in this diploma programme?

Absolutely, you can. If your goal is not to secure a job placement after the programme, you can choose the non-SCTP pathway. With this option, you will still need to complete all the modules as outlined but without the requirement of completing the capstone project. Additionally, you have the flexibility to select course dates from the available options, rather than adhering to set course intake dates. For a detailed course schedule, please refer to this link.

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