WSQ Advanced Certificate in Infocomm Technology (Sales and Marketing)
Become a Certified Digital Marketing Strategist in 5 modules (1 month) and earn the Advanced Certificate in Digital Marketing
This course is co-validated by Equinet Academy. @ASK Training conducts the training for this course.
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Get Certified in the Advanced Certificate in Digital Marketing
Are you a Career Seeker, Business Owner, or a Marketer?
Career Seeker
According to recruitment and talent platform Grit’s Singapore Salary Report & Market Outlook for 2022/2023, more than half (57%) of employers in Singapore are looking to fill digital marketing roles.
Salaries for Digital Marketers range from $30,000 for entry level positions to $180,000 per annum for Head roles. – Sources: PayScale and Glassdoor.
However, the barrier to entry is difficult as employers demand a wide range of skill sets and a comprehensive portfolio that demonstrates experience
Through this certification programme, you will gain firsthand exposure to the industry through real world project-based assignments.
Business Owner
“You can’t manage what you don’t understand” is a catchphrase that cannot hold truer to entrepreneurs who have limited knowledge in digital marketing strategies and campaign implementation.
Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI)
By completing the 5 essential digital marketing modules, you will:
- Obtain a clear birds eye view of how the various digital marketing channels integrate to generate ROI
- Be able to develop customised digital marketing strategies for your own business
- Be able to make better informed decisions on whether to outsource campaign implementation to digital marketing agencies, retain them in-house, or a mix of both.
Marketer
With technology rapidly advancing and industries undergoing critical digital transformation due in large part to COVID-19, the digital skills gap is ever widening.
Many marketers in the past decade have struggled to keep up with the ever changing digital marketing landscape until today.
This compact certification programme will:
- Enable you to transition from a traditional marketer to a digital marketer
- Allow you to better manage digital marketing campaigns through external agencies or in-house
- Equip you with the ability to prove your contributions to your company and advance your career in marketing.
Career Seeker
Salaries for Digital Marketers range from $30,000 for entry level positions to $180,000 per annum for Head roles. – Sources: PayScale and Glassdoor.
However, the barrier to entry is difficult as employers demand a wide range of skill sets and a comprehensive portfolio that demonstrates experience.
Through this certification programme, you will gain firsthand exposure to the industry through real world project-based assignments. This will prep you well for the Diploma and Specialist Diploma in Digital Marketing where you will dive deeper into various specialisations, including building a comprehensive portfolio that will impress prospective employers.
Business Owner
Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI).
By completing the 5 essential digital marketing modules, you will obtain a clear birds eye view of how the various digital marketing channels integrate to generate ROI, and be able to develop customised digital marketing strategies for your own business. You will also be able to make better informed decisions on whether to outsource campaign implementation to digital marketing agencies, retain them in-house, or a mix of both.
Marketers
With technology rapidly advancing and industries undergoing critical digital transformation due in large part to COVID-19, the digital skills gap is ever widening.
Many marketers in the past decade have struggled to keep up with the ever changing digital marketing landscape until today.
This compact certification programme will enable you to transition from a traditional marketer to a digital marketer and better manage digital marketing campaigns through external agencies or in-house. Most importantly, this course will equip you with the ability to prove your contributions to your company and advance your career in marketing.
Course Modules & Curriculum
The WSQ Advanced Certificate in Infocomm Technology (Sales and Marketing) spans 5 modules (85 hours) over 1 month.
Module 1: Digital Marketing Essentials
Topics Covered
- Learning Unit 1: Introduction to Digital Marketing
- Learning Unit 2: Digital Marketing Funnels
- Learning Unit 3: Digital Marketing Strategies
- Learning Unit 4: Digital Marketing Analytics
Hands-on Project-based Assignment
- Develop an integrated digital marketing plan comprising of at least 3 digital marketing channels
Learning Outcomes
By the end of the module, trainees will be able to determine the appropriate channels and develop a basic digital marketing strategy for a business.
Module 2: Digital Advertising
Topics Covered
- Learning Unit 1: Introduction to Digital Advertising
- Learning Unit 2: Digital Advertising Channels
- Learning Unit 3: Develop Digital Advertising Strategy
- Learning Unit 4: Digital Advertising Analytics
Hands-on Project-based Assignment
- Draft an integrated digital media plan with defined budgets, timelines, audience targeting methods, ad creatives, and funnel strategies across multiple digital advertising platforms
- Create digital advertising campaigns through hands-on practical sessions on media platforms such as Google Ads
Learning Outcomes
By the end of the module, trainees will be able to manage digital advertising campaigns in-house or outsourced.
Module 3: Social Media Marketing
Topics Covered
- Learning Unit 1: The Fundamentals of Social Media
- Learning Unit 2: Planning a Social Media Strategy
- Learning Unit 3: A Planned Approach to Developing Social Media Content
- Learning Unit 4: Amplify Social Media Content
- Learning Unit 5: Social Media Analytics and Reporting
- Learning Unit 6: Social Media Community Management
Hands-on Project-based Assignment
- Create customer avatars (personas) across 5 different dimensions
- Craft a social media content matrix, social media post, and content calendar along the funnel stages (awareness, consideration, conversion, loyalty) and across various social media platforms
Learning Outcomes
By the end of the module, trainees will be able to apply strategies to grow a brand’s social media influence.
Module 4: Search Engine Optimisation (SEO)
Topics Covered
- Learning Unit 1: Introduction to SEO
- Learning Unit 2: Keyword Research and On-Page SEO
- Learning Unit 3: Link Building (Off-Page SEO)
- Learning Unit 4: SEO Analytics
Hands-on Project-based Assignment
- Conduct keyword research and SEO ranking analysis on a live website, targeting profitable keywords to rank on the top positions of Google’s natural search results
- Utilise industry SEO tools to create a keyword, on-page SEO, link building, and an SEO ranking action plan
Learning Outcomes
By the end of the module, trainees will be able to recommend strategies to increase a website’s organic SEO rankings on Google.
Module 5: Digital Marketing Analytics
Topics Covered
- Learning Unit 1: Digital Marketing Analytics Fundamentals
- Learning Unit 2: Digital Marketing Analytics Tools and Techniques
- Learning Unit 3: Setting Up and Accessing Google Analytics 4
- Learning Unit 4: Understand Your Users
- Learning Unit 5: Exploring Your Traffic
- Learning Unit 6: Determining User Engagement
- Learning Unit 7: Tracking Monetisation and Conversions
Hands-on Project-based Assignment
- Craft business questions to identify appropriate digital marketing analytics reports and metrics to draw marketing insights from
- Create a website measurement plan to track and evaluate digital marketing campaign performance
Learning Outcomes
By the end of the module, trainees will be able to measure digital marketing campaign performance and provide insightful recommendations.
Why Learn From Us
When you learn with us, you will not only get certified by a recognised certification body, the Singapore Workforce Skills Qualifications (WSQ). You will also acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:
Real world hands-on projects
Comprehensive, up-to-date curriculum and courseware
Post-course coaching and mentorship
Meet Your Instructors
Razy Shah
Razy is the co-founder of 2Stallions Digital Marketing Agency – an award winning digital agency in Singapore and Malaysia. With over 14 years of digital marketing experience, Razy has worked on digital marketing strategies for startups, SMEs and MNCs. He has trained over 5,000 students worldwide on digital marketing and digital transformation. Razy is a sought-after speaker and is regularly invited to speak at marketing events in the region.
Ian Ong
Ian is the co-founder of Roots Digital, an award-winning digital marketing agency headquartered in Singapore, who has worked with great brands like Microsoft, Intel, BRAND’S, Takashimaya and more. He led the company to receive numerous industry-recognised awards from Marketing Interactive and expanded its footprint to countries like the Philippines, Malaysia and Indonesia.
Kevin Dam
Kevin is the CEO, Founder of Aemorph. A seasoned entrepreneur and digital marketing expert. Kevin started in digital marketing, specializing in Search Engine Optimisation since 2010, and is helping F&B, Finance, Insurance, E-commerce, Medical, B2B services and SaaS companies. Kevin is also a certified adult educator in Singapore, delivering high-quality, relevant, and easy-to-implement training to ensure learners can get immediate results and build upon their knowledge
Walter Lim
Meet Walter, Founder and Chief Content Strategist of Cooler Insights. He has worked with over 104 clients, and trained over 6,300 professionals in close to 340 workshops. His clients include Pan Pacific Hotels Group, OTIS, Brother, Bosch, NTUC First Campus, Mount Elizabeth Medical Centre, Gleneagles Penang, ECOLAB, Hwacheon Machine Tools, SPH, and many others.
Dhawal Shah
Dhawal is the co-founder and Regional Managing Director at 2Stallions Digital Marketing Agency, an award-winning 360° full-service digital marketing agency since 2012 with presence in Singapore, Malaysia, Indonesia and India. He has trained 2K+ students around the region on various topics including digital marketing and digital transformation. He is also an angel investor and a startup mentor.
Course Fees and Subsidies
Criteria and/or Requirements for Course Subsidies
Baseline Funding Criteria and/or Requirements
Trainee is 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Will be eligible for 70% SkillsFuture Funding.
Nett course fee payable (including 8% GST): S$1,263.60
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Mid-Career Enhanced Subsidy (MCES) Criteria and/or Requirements
Trainee is 40 years old and above, and a Singaporean Citizen, will be eligible for 90% SkillsFuture Funding.
Nett course fee payable (including 8% GST): S$483.60
Course fees after subsidies can be further offset by SkillsFuture Credit.
Company-Sponsored (SMEs)
Enhanced Training Support for SMEs (ETSS) – 90% Funding
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 8% GST): S$483.60
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Company-Sponsored (Non-SMEs)
SkillsFuture Baseline Funding – 70% Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 8% GST): S$1,263.60
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 8% GST): S$483.60
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Additional Course Fee Funding Support (AFS) Criteria and/or Requirements
Trainee is 21 years old and above, a Singaporean Citzen, and
- Has been in long-term unemployment of 6 months or more*; or
- Recipient of ComCare Short-to-Medium Term Assistance (STMA)* or Workfare Income Supplement (WIS)*; or
- Person with Disabilities
Will be eligible for 95% SkillsFuture Funding.
Nett course fee payable (including 8% GST): S$288.60
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
*Supporting documents such as CPF, approval letter, and/or payout letter is required to be submitted upon registration. You may request a copy from MSF Social Service Offices or via CPF’s Workfare Portal.
AFS is only eligible for SkillsFuture Career Transition Programme applicants.
Frequently Asked Questions (FAQ)
Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
If I have any questions after the course, can I consult the trainer?
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Speak to Your Programme Consultant
Have questions? Speak to our programme consultants!
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