WSQ Advanced Certificate in Infocomm Technology (Sales and Marketing)

Become a Certified Digital Marketing Strategist in 5 modules (1 month) and earn the Advanced Certificate in Digital Marketing

WSQ Logo
(SCTP) Advanced Certificate in Digital Marketing - Get up to 95% SkillsFuture Singapore Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

This programme is eligible for the $4,000 SkillsFuture Level-Up Programme top-up

*For SCTP Participants only

Our Clients

Advanced Certificate in Digital Marketing Past Client Logos
Advanced Certificate in Digital Marketing Past Client Logos

Get Certified in the WSQ Advanced Certificate in Digital Marketing

Are you a Career Seeker, Business Owner, or a Marketer?

Career Seeker

SkillsFuture Career Transition Programme - Career Seeker
According to recruitment and talent platform Grit’s Singapore Salary Report & Market Outlook for 2022/2023, more than half (57%) of employers in Singapore are looking to fill digital marketing roles.

Salaries for Digital Marketers range from $30,000 for entry level positions to $180,000 per annum for Head roles. – Sources: PayScale and Glassdoor.

However, entry can be difficult as employers demand a wide range of skills and comprehensive portfolios that demonstrates experience.

Through this certification programme, you will gain firsthand exposure to the industry through real world project-based assignments.

Business Owner

SkillsFuture Career Transition Programme - Business Owner
“You can’t manage what you don’t understand” is especially relevant for entrepreneurs with limited knowledge of digital marketing strategies and campaign implementation.

Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI).

By completing the 5 essential digital marketing modules, you will:

  • Obtain a clear birds eye view of how the various digital marketing channels integrate to generate ROI
  • Be able to develop customised digital marketing strategies for your own business
  • Be able to make better informed decisions on whether to outsource campaign implementation to digital marketing agencies, retain them in-house, or a mix of both.

Marketer

SkillsFuture Career Transition Programme - Marketer
With technology rapidly advancing and industries undergoing critical digital transformation due largely to COVID-19, the digital skills gap is widening. 

Many marketers in the past decade have struggled to keep up with the ever-changing digital marketing landscape until today.

This compact certification programme will:

  • Enable you to transition from a traditional marketer to a digital marketer
  • Allow you to better manage digital marketing campaigns through external agencies or in-house
  • Equip you with the ability to prove your contributions to your company and advance your career in marketing.
Career Seeker
According to recruitment and talent platform Grit’s Singapore Salary Report & Market Outlook for 2022/2023, more than half (57%) of employers in Singapore are looking to fill digital marketing roles.

Salaries for Digital Marketers range from $30,000 for entry level positions to $180,000 per annum for Head roles. – Sources: PayScale and Glassdoor.

However, the barrier to entry is difficult as employers demand a wide range of skill sets and a comprehensive portfolio that demonstrates experience.

Through this certification programme, you will gain firsthand exposure to the industry through real world project-based assignments. This will prep you well for the Diploma and Specialist Diploma in Digital Marketing where you will dive deeper into various specialisations, including building a comprehensive portfolio that will impress prospective employers.

Business Owner
“You can’t manage what you don’t understand” is a catchphrase that cannot hold truer to entrepreneurs who have limited knowledge in digital marketing strategies and campaign implementation.

Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI).

By completing the 5 essential digital marketing modules, you will obtain a clear birds eye view of how the various digital marketing channels integrate to generate ROI, and be able to develop customised digital marketing strategies for your own business. You will also be able to make better informed decisions on whether to outsource campaign implementation to digital marketing agencies, retain them in-house, or a mix of both.

Marketers
With technology rapidly advancing and industries undergoing critical digital transformation due in large part to COVID-19, the digital skills gap is ever widening.

Many marketers in the past decade have struggled to keep up with the ever changing digital marketing landscape until today.

This compact certification programme will enable you to transition from a traditional marketer to a digital marketer and better manage digital marketing campaigns through external agencies or in-house. Most importantly, this course will equip you with the ability to prove your contributions to your company and advance your career in marketing.

i

What is the SkillsFuture Career Transition Programme (SCTP)?

The SkillsFuture Career Transition Programme (SCTP) is a government initiative in Singapore designed to assist mid-career individuals in acquiring new skills and knowledge to facilitate a career transition. This programme is geared towards individuals who wish to switch industries or occupations due to changes in the job market, technological advancements, or personal career goals.

Here are some key features and components of the SkillsFuture Career Transition Programme:

Skills Upgrading: The SCTP provides funding and support for mid-career individuals to undergo training and upskilling in new areas, helping them acquire the skills and knowledge necessary for their chosen career transition.
Financial Support: Participants in the SCTP can receive financial assistance in the form of course fee subsidies and training allowances to ease the financial burden of making a career switch.

Career Guidance: The programme also provides career advisory services and guidance to help individuals get placed in job roles, such as interview preparation, resume tips and more.

Discover Your Path: SCTP vs. Non-SCTP

Advanced Certificate in Digital Marketing Course Modules & Curriculum

The WSQ Advanced Certificate in Infocomm Technology (Sales and Marketing) spans 5 modules (85 hours) over 1 month.

Module 1: Digital Marketing Essentials

Learning Outcomes

Upon completion of this course, trainees should be able to utilise marketing mix frameworks to:

  • Apply the principles of marketing mix (Product, Price, Place, and Promotion) within a digital marketing framework to analyse an organisation’s marketing mix.
  • Describe the concept of customer personas, including mapping the online customer journey, and understanding key touchpoints for optimal consumer engagement.
  • Proficient in utilising digital marketing analytics tools, including identifying relevant KPIs, assessing the ROI of digital strategies, and recognising emerging trends that offer retail marketing opportunities.
Learning Units

1. Digital Marketing and Marketing Mix

  • Introduction to Digital Marketing in the Context of the Marketing Mix
  • The Evolution of the ‘Product’ Element in the Digital Age
  • Pricing in the Digital Era
  • Digital Distribution (Place)
  • Promotion in Digital Marketing

2. The Digital Customer

  • Creating digital customer personas
  • Mapping the digital customer journey and touchpoints
  • Importance of analytics in understanding online consumer behaviour

3. Digital Strategy Impact

  • Introduction to Digital Strategy Impact
  • Evaluating the Impact of Digital Strategies
  • Digital Marketing and Analytics Tools
  • Emerging Trends

Hands-on Project-based Assignment
At the end of the module, the trainees should be able to demonstrate proficiency in conducting digital marketing mix analysis for a Startup.

Module 2: Digital Advertising

Learning Outcomes

Upon completion of this course, trainees should be able to utilise marketing mix frameworks to:

  • Analyse media types by assessing their impact and coverage, including identifying media usage trends and integrating multiple platforms for effective communication and advertising.
  • Formulate and execute a digital advertising strategy tailored to specific campaign objectives, including the selection of appropriate digital media channels, budget allocation, and key performance indicators, to effectively reach and engage target audiences in the digital landscape.
Learning Units

1. Digital Advertising Fundamentals and Channels

  • Definition and significance of digital advertising in the modern marketing landscape
  • Forms of Media Channels for Brand and Marketing Activities
  • Types of Media and Their Impact and Coverage
  • Trends in Media Usage in Digital Advertising
  • Methods to Integrate Various Media Platforms

2. Digital Advertising Strategy and Planning

  • Framework for Digital Advertising Strategy and Planning
    • Stage 1: Campaign Definition
    • Stage 2: Strategy Development
    • Stage 3: Budgeting and Planning
    • Stage 4: Campaign Execution
    • Stage 5: Performance Monitoring and Optimisation
    • Stage 6: Evaluation and Reporting

Hands-on Project-based Assignment
At the end of the module, the trainees should be able to formulate and execute a digital advertising strategy.

Module 3: Social Media Marketing

Learning Outcomes

Upon completion of this course, trainees should be able to utilise marketing mix frameworks to:

  • Choose the appropriate combination of social media channels for a company to interact with distinctly identified audiences in order to attain specific marketing goals.
  • Develop an all-encompassing social media plan that includes crafting a customer profile and aligning social media marketing aims with client objectives.
  • Implement a social media strategy, managing content scheduling, audience engagement, and community interactions across selected platforms while utilising management tools to ensure alignment with marketing objectives and maintain a consistent brand presence.
  • Select relevant key performance indicators to evaluate the effectiveness of the social media strategy.
  • Categorise and identify the severity of complaints, including responding to different types of complaints.
Learning Units

1. Concept of Social Media in Digital Marketing

  • Definition and Significance in Modern Marketing
  • Overview of Social Media Platforms
  • Audience Segmentation and Targeting

2. Planning & Development of a Social Media Strategy

  • Introduction to Social Media Strategy
  • Defining Objectives
  • Target Audience Identification
  • Competitive Analysis
  • Social Media Platform Selection
  • Content Strategy

3. Implementation of a Social Media Strategy

  • Content Scheduling and Posting
  • Audience Engagement
  • Community Management
  • Use of Social Media Tools
  • Brand Consistency
  • Adherence to Platform Guidelines

4. Evaluation of a Social Media Strategy

  • Introduction to Evaluation in Social Media
  • Defining Success Metrics
  • Analytical Tools and Techniques
  • Measuring Engagement
  • ROI Measurement
  • Analysing Content Performance
  • Audience Analysis
  • Competitive Benchmarking
  • Ad Campaign Evaluation

5. Handling Escalated Complaints, Potential Conflicts, and Crisis Situations in Social Media

  • Understanding Social Media Crises
  • Types and Nature of Complaints
  • Conflict Resolution Techniques

Hands-on Project-based Assignment
At the end of the module, the trainees should be able to formulate and execute a digital advertising strategy.

Module 4: Search Engine Optimisation (SEO)

Learning Outcomes

Upon completion of this course, trainees should be able to utilise marketing mix frameworks to:

  • Assess the advantages and disadvantages of SEO and SEM and propose suitable search marketing tools and SEO activities to address marketing objectives and target customers.
  • Conduct extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages and brand, and implement on-page SEO to increase organic search engine rankings.
  • Develop content marketing and link building plans to rank various types of content on the organic search engine results pages.
  • Measure and analyse the effectiveness of SEO campaigns and determine factors that can improve keyword rankings and SEO-related KPIs and metrics.
Learning Units

1. Search Engine Optimisation (SEO) vs Search Engine Marketing (SEM)

  • Introduction to SEO and SEM
  • Advantages & Disadvantages of SEO
  • Advantages & Disadvantages of SEM
  • Search Marketing Tools
  • Aligning SEO and SEM with Marketing Objectives

2. Keyword Research & On-Page SEO

  • Introduction to Keyword Research
  • Introduction to On-Page SEO
  • Keyword Research Strategies
  • On-Page SEO Optimisation Techniques
  • Curating Content Curation
  • Content Marketing Calendar

3. Link Building (Off-Page SEO)

  • Introduction to Link Building
  • Content Marketing for Link Building
  • Link Building Quality
  • Types of Backlinks and Link Building Strategies
  • Effective Link Building Outreach
  • Measuring Link Building Success

4. SEO Analytics

  • Importance of SEO Analytics
  • Choose the Right SEO Metrics
  • Measure SEO Performance and Performance
  • Integrate Search Console with Google Analytics 4

Hands-on Project-based Assignment
At the end of the module, the trainees should be able to apply fundamental SEO techniques to improve a website’s visibility in search engines.

Module 5: Digital Marketing Analytics

Learning Outcomes

Upon completion of this course, trainees should be able to utilise marketing mix frameworks to:

  • Analyse diverse digital and market data types, discerning their intrinsic value, and strategically determine requisite data sources, to craft and enhance data-driven marketing strategies using Google Analytics insights.
  • Assess diverse data sources about market, competitor, customer, and product or service performance, including employing forecasting methods to predict forthcoming market and consumer tendencies.
  • Utilise Google Analytics to gather data for analysis, including extracting strategic insights to enhance digital marketing initiatives.
Learning Units

1. Introduction to Digital Marketing Analytics

  • Concept of Digital Marketing Analytics
  • Digital Marketing Analytics Framework

2. Data sources in Digital Marketing

  • Data Source in Digital Marketing
  • Digital Marketing Analytics Tools and Techniques

3. Using Google Analytics for Digital Marketing Analysis

  • Setting up Google Analytics
  • Basic Metrics in Google Analytics
  • Real-time Reporting
  • Key Indicators

Hands-on Project-based Assignment
At the end of the module, the trainees should be able to utilise Google Analytics to gather data for analysis, including interpreting diverse digital and market data types.

Why Take @ASK Training’s Advanced Certificate

When you learn with us, you will get certified by a recognised certification body, the Singapore Workforce Skills Qualifications (WSQ). You will also acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:

Industry-recognised WSQ Statement of Attainments

Real-world hands-on projects

Comprehensive, up-to-date curriculum and courseware

Career support services and job opportunities

Advanced Certificate in Digital Marketing Course Fees and Subsidies

(SCTP) Advanced Certificate in Digital Marketing Course Funding Table

Criteria and/or Requirements for Course Subsidies

Baseline Funding Criteria and/or Requirements

Trainee is 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Will be eligible for 70% SkillsFuture Funding.

Nett course fee payable (including 9% GST): S$1,275.30

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Mid-Career Enhanced Subsidy (MCES) Criteria and/or Requirements

Trainee is 40 years old and above, and a Singaporean Citizen, will be eligible for 90% SkillsFuture Funding.

Nett course fee payable (including 9% GST): S$495.30

Course fees after subsidies can be further offset by SkillsFuture Credit.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 90% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

  • Singapore Citizen; or
  • Permanent Resident; or
  • Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$495.30

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 70% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$1,275.30

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)


SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$495.30

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Additional Course Fee Funding Support (AFS) Criteria and/or Requirements

Trainee is 21 years old and above, a Singaporean Citzen, and

  • Has been in long-term unemployment of 6 months or more*; or
  • Recipient of ComCare Short-to-Medium Term Assistance (STMA)* or Workfare Income Supplement (WIS)*; or
  • Person with Disabilities

Will be eligible for 95% SkillsFuture Funding.

Nett course fee payable (including 9% GST): S$300.30

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

*Supporting documents such as CPF, approval letter, and/or payout letter is required to be submitted upon registration. You may request a copy from MSF Social Service Offices or via CPF’s Workfare Portal.

AFS is only eligible for SkillsFuture Career Transition Programme applicants.

SCTP Course Schedules

Jun 2024 Intake

Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903


Module 1: Digital Marketing Essentials
12 Jun 2024 (Wed) 8:30am – 6:30pm

Module 2: Digital Advertising
13, 14 Jun 2024 (Thu, Fri) 8:30am – 6:30pm

Module 3: Social Media Marketing
20, 21 Jun 2024 (Thu, Fri) 8:30am – 6:30pm

Module 4: Search Engine Optimisation (SEO)
27, 28 Jun 2024 (Thu, Fri) 8:30am – 6:30pm

Module 5: Digital Marketing Analytics (Google Analytics)
04, 05 Jul 2024 (Thu, Fri) 8:30am – 6:30pm

Jul 2024 Intake

Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903


Module 1: Digital Marketing Essentials
03 Jul 2024 (Wed) 8:30am – 6:30pm

Module 2: Digital Advertising
04, 05 Jul 2024 (Thu, Fri) 8:30am – 6:30pm

Module 3: Social Media Marketing
11, 12 Jul 2024 (Thu, Fri) 8:30am – 6:30pm

Module 4: Search Engine Optimisation (SEO)
18, 19 Jul 2024 (Thu, Fri) 8:30am – 6:30pm

Module 5: Digital Marketing Analytics (Google Analytics)
25, 26 Jul 2024 (Thu, Fri) 8:30am – 6:30pm

Jul 2024 Intake

Location:
JTC Summit (Jurong East MRT)
8 Jurong Town Hall Road, #27-01
Singapore 609434


Module 1: Digital Marketing Essentials
24 Jul 2024 (Wed) 8:30am – 6:30pm

Module 2: Digital Advertising
25, 26 Jul 2024 (Tue, Wed) 8:30am – 6:30pm

Module 3: Social Media Marketing
29, 30 Jul 2024 (Mon, Tue) 8:30am – 6:30pm

Module 4: Search Engine Optimisation (SEO)
01, 02 Aug 2024 (Thu, Fri) 8:30am – 6:30pm

Module 5: Digital Marketing Analytics (Google Analytics)
07, 08 Aug 2024 (Wed, Thu) 8:30am – 6:30pm

Aug 2024 Intake

Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903


Module 1: Digital Marketing Essentials
12 Aug 2024 (Mon) 8:30am – 6:30pm

Module 2: Digital Advertising
13, 14 Aug 2024 (Tue, Wed) 8:30am – 6:30pm

Module 3: Social Media Marketing
15, 16 Aug 2024 (Thu, Fri) 8:30am – 6:30pm

Module 4: Search Engine Optimisation (SEO)
19, 20 Aug 2024 (Mon, Tue) 8:30am – 6:30pm

Module 5: Digital Marketing Analytics (Google Analytics)
22, 23 Aug 2024 (Thu, Fri) 8:30am – 6:30pm

Non-SCTP Course Schedules

For non-SCTP learners, click here to view all available course dates for the Advanced Certificate in Digital Marketing modules.

Frequently Asked Questions (FAQ)

Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

If I have any questions after the course, can I consult the trainer?
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Speak to A Programme Consultant

Have questions? Speak to our programme consultants!

"*" indicates required fields

By submitting this form, you consent to receive communications from Equinet Academy on course-related information. Privacy Policy
Sign Up For Our Mailing List
This field is for validation purposes and should be left unchanged.

Start Your Digital Marketing Career Journey Today