WSQ Specialist Diploma in Infocomm Technology (Sales and Marketing)

Master advanced digital marketing strategies through real-world, hands-on projects across 8 modules (6 months) and earn a Specialist Diploma in Digital Marketing

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(SCTP) Specialist Diploma in Digital Marketing - Up to 95% SkillsFuture Singapore Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

This programme is eligible for the $4,000 SkillsFuture Level-Up Programme top-up

*For SCTP Participants only

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Get Certified in the Specialist Diploma in Digital Marketing

Are you a Career Seeker, Business Owner, or a Marketer?

Career Seeker

SkillsFuture Career Transition Programme - Career Seeker

According to recruitment and talent platform Grit’s Singapore Salary Report & Market Outlook for 2022/2023, more than half (57%) of employers in Singapore are looking to fill digital marketing roles.

Salaries for Digital Marketers range from $30,000 for entry level positions to $180,000 per annum for Head roles. – Sources: PayScale and Glassdoor.

However, entry can be difficult as employers demand a wide range of skills and comprehensive portfolios that demonstrates experience.

Through this Specialist Diploma programme, you will be able to immerse yourself in advanced digital marketing techniques and get the opportunity to implement these advanced tools and methodologies on real-world projects. This will help to enhance your employability.

Additionally, you will be supported by veteran mentors who will guide you through the duration of your capstone project (digital marketing portfolio).

Business Owner

SkillsFuture Career Transition Programme - Business Owner

“You can’t manage what you don’t understand” is especially relevant for entrepreneurs with limited knowledge of digital marketing strategies and campaign implementation.

Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI).

This advanced programme will enable you to lead a full fledged digital marketing team and communicate effectively with digital agencies. With knowledge and skills on advanced online marketing strategies, you will also be able to align your teams with company objectives.

Hiring, managing, and retaining talent no longer becomes a constant challenge and you can look forward to scaling your marketing department as your business expands. This will undoubtedly lead to a more more cohesive and productive workforce.

Marketer

SkillsFuture Career Transition Programme - Marketer

With technology rapidly advancing and industries undergoing critical digital transformation due largely to COVID-19, the digital skills gap is widening. 

Many marketers in the past decade have struggled to keep up with the ever-changing digital marketing landscape until today.

After completing the 8 advanced digital marketing modules, you will be able to develop and implement advanced digital marketing strategies and effectively manage digital marketing teams both in-house and outsourced. 

Your ability to lead and drive results in digital marketing will make you an invaluable asset to your organisation.

 

Career Seeker

According to recruitment and talent platform Grit’s Singapore Salary Report & Market Outlook for 2022/2023, more than half (57%) of employers in Singapore are looking to fill digital marketing roles.

Salaries for Digital Marketers range from $30,000 for entry level positions to $180,000 per annum for Head roles. – Sources: PayScale and Glassdoor.

However, entry can be difficult as employers demand a wide range of skills and comprehensive portfolios that demonstrates experience.

Through this Specialist Diploma programme, you will be able to immerse yourself in advanced digital marketing techniques and get the opportunity to implement these advanced tools and methodologies on real-world projects. This will help to enhance your employability.

Additionally, you will be supported by veteran mentors who will guide you through the duration of your capstone project (digital marketing portfolio).

Business Owner

“You can’t manage what you don’t understand” is especially relevant for entrepreneurs with limited knowledge of digital marketing strategies and campaign implementation.

Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI).

This advanced programme will enable you to lead a full fledged digital marketing team and communicate effectively with digital agencies. With knowledge and skills on advanced online marketing strategies, you will also be able to align your teams with company objectives.

Hiring, managing, and retaining talent no longer becomes a constant challenge and you can look forward to scaling your marketing department as your business expands. This will undoubtedly lead to a more more cohesive and productive workforce.

Marketers

With technology rapidly advancing and industries undergoing critical digital transformation due largely to COVID-19, the digital skills gap is widening. 

Many marketers in the past decade have struggled to keep up with the ever-changing digital marketing landscape until today.

After completing the 8 advanced digital marketing modules, you will be able to develop and implement advanced digital marketing strategies and effectively manage digital marketing teams both in-house and outsourced. 

Your ability to lead and drive results in digital marketing will make you an invaluable asset to your organization.

 

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What is the SkillsFuture Career Transition Programme?

The SkillsFuture Career Transition Programme (SCTP) is a government initiative in Singapore designed to assist mid-career individuals in acquiring new skills and knowledge to facilitate a career transition. This programme is geared towards individuals who wish to switch industries or occupations due to changes in the job market, technological advancements, or personal career goals.

Here are some key features and components of the SkillsFuture Career Transition Programme:

Skills Upgrading: The SCTP provides funding and support for mid-career individuals to undergo training and upskilling in new areas, helping them acquire the skills and knowledge necessary for their chosen career transition.

Financial Support: Participants in the SCTP can receive financial assistance in the form of course fee subsidies and training allowances to ease the financial burden of making a career switch.

Coaching and Mentorship: Participants in the SCTP will receive coaching and mentorship in building a portfolio through a capstone project. This will help participants to increase their employability.

Career Guidance: The programme also provides career advisory services and guidance to help individuals get placed in job roles, such as interview preparation, resume tips and more.

Discover Your Path: SCTP vs. Non-SCTP

Course Modules & Curriculum

The Specialist Diploma in Digital Marketing spans 8 modules (150 hours) over 4 to 7 months, depending on whether you’re enroled in the full-time or part-time intake.

Module 1: Advanced Digital Marketing Strategy

Topics Covered
  • Learning Unit 1: Exploring Advanced Digital Marketing Techniques
  • Learning Unit 2: Analysing Your Digital Marketing Ecosystem
  • Learning Unit 3: Building Your Next-Level Digital Marketing Strategy
  • Learning Unit 4: Practical Steps for Digital Transformation Implementation
Hands-on Project-based Assignment
Develop digital marketing transformation roadmap and digital marketing strategy for an organisation
Learning Outcomes
By the end of the module, trainees will be able to develop an advanced digital marketing strategic plan and digital marketing transformation roadmap and manage a digital marketing team.
Module 2: Advanced Digital Advertising
Topics Covered
  • Learning Unit 1: Elevate Your Brand Strategy for the Digital Age
  • Learning Unit 2: Exploring the Digital Advertising Ecosystem
  • Learning Unit 3: Analyzing the Effectiveness of Digital Advertising Campaigns
  • Learning Unit 4: Optimizing Digital Advertising Operations
Hands-on Project-based Assignment
Develop digital advertising strategy for an organisation.
Learning Outcomes
By the end of the module, trainees will be able to manage digital ad operations and optimise digital marketing return on advertising spend (ROAS).
Module 3: Advanced Social Media Management
Topics Covered
  • Learning Unit 1: Understanding Social Media Through Company and Competitor Analysis
  • Learning Unit 2: Crafting Social Media Posts from Ideation to Scheduling
  • Learning Unit 3: Implementing Advanced Social Media Content Tactics
  • Learning Unit 4: Measuring and Analyzing Social Media Metrics for Success
  • Learning Unit 5: Social Media Compliance and Management Practices
Hands-on Project-based Assignment
Develop social media content and management plan.
Learning Outcomes
By the end of the module, trainees will be able to develop a social media management strategy and manage a social media team.
Module 4: Advanced Digital Content Marketing
Topics Covered
  • Learning Unit 1: Introduction to Content Marketing
  • Learning Unit 2: Designing Your Content Blueprint
  • Learning Unit 3: Mastering Content Development
  • Learning Unit 4: Distributing Your Content Strategically
  • Learning Unit 5: Analyzing and Measuring Content Success
Hands-on Project-based Assignment

Develop content marketing strategy for an organisation.

Learning Outcomes
By the end of the module, trainees will be able to build a content marketing strategy and manage a content team.
Module 5: Advanced Search Engine Optimisation (SEO)
Topics Covered
  • Learning Unit 1: Elevating Your Content Strategy with Advanced SEO Techniques
  • Learning Unit 2: Navigating Complex SEO Algorithms with Advanced On-Page Tactics
  • Learning Unit 3: Crafting Advanced Link-Building Tactics for SEO Success
  • Learning Unit 4: Measuring Success with Advanced SEO Strategies and Analytics
Hands-on Project-based Assignment
Develop SEO strategy for an organisation.
Learning Outcomes
By the end of the module, trainees will be able to perform advanced search engine optimisation and manage an SEO team.
Module 6: Advanced Digital Marketing Analytics (Google Analytics)
Topics Covered
  • Learning Unit 1: Mastering Advanced GA4 Fundamentals
  • Learning Unit 2: Mapping Your GA4 Measurement Strategy
  • Learning Unit 3: Navigating the Data Landscape in GA4
  • Learning Unit 4: Mastering Tracking in GA4
  • Learning Unit 5: Event and Conversion Configuration in GA4
  • Learning Unit 6: Analytics Insights for Advertising Data
  • Learning Unit 7: Essential GA4 Configuration Techniques
  • Learning Unit 8: Exploring Data Insights with GA4
Hands-on Project-based Assignment
Develop digital marketing analytics measurement plan for an organisation.
Learning Outcomes
By the end of the module, trainees will be able to set up and analyse digital marketing performance reports.
Module 7: Email Marketing
Topics Covered
  • Learning Unit 1: Getting Started with Email Marketing and Marketing Automation
  • Learning Unit 2: Building Blocks of Email Marketing
  • Learning Unit 3: Creating and Nurturing Your Email Audience
  • Learning Unit 4: Effective Email Communication Strategies and Crafting Persuasive Emails
  • Learning Unit 5: Creating an Effective Email Marketing Strategy
  • Learning Unit 6: Maximizing Email Marketing Performance
  • Learning Unit 7: The Digital Customer Journey with Lifecycle Marketing
  • Learning Unit 8: Streamlining Marketing with Drip Campaigns
  • Learning Unit 9: Navigating the World of Automation Triggers
  • Learning Unit 10: Measuring and Analyzing Email Marketing Success
Hands-on Project-based Assignment
Develop email marketing strategy for an organisation.
Learning Outcomes
By the end of the module, trainees will be able to set up and manage email marketing campaigns.

Module 8: Capstone Project (Digital Marketing Strategic Plan)

Competency Descriptors
  • Outline the purpose of developing a digital marketing strategic plan for a company
  • Define the scope of a digital marketing plan based on the assessment of the company’s internal resources
  • Conduct market research and situational analysis to assess a company’s external outlook
  • Define digital marketing objectives and SMART key performance indicators to measure digital marketing campaign performance
  • Develop digital marketing campaign plans with budgeting and activity schedules to facilitate implementation of digital marketing strategies
  • Evaluate digital marketing campaign performance and recommend optimisation strategies to achieve the marketing objectives identified

Why Learn From Us

When you learn with us, you will not only get certified by a recognised certification body, the Singapore Workforce Skills Qualifications (WSQ). You will also acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:

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Industry-recognised WSQ Statement of Attainments

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Real world hands-on projects

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Comprehensive, up-to-date curriculum and courseware

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Post-course coaching and mentorship

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Career support services and job opportunities

Post-Course Support and Outcomes

SCTP Post-Training Support - Complete Course, Coaching and mentoring, Job and career outcomes

Upon completing the course modules, you will receive coaching and mentorship by our programme advisors to complete your capstone project. This capstone project also serves as your portfolio, showcasing your knowledge and skills. 

Once the project is completed, you’ll gain access to our dedicated job placement services. Our career services team will connect you with a wide array of opportunities, including partnerships with leading organisations and exciting freelance prospects.

Why We Are Different

Course Fees and Subsidies

Specialist Diploma Digital Marketing Funding Table

Criteria and/or Requirements for Course Subsidies

Baseline Funding Criteria and/or Requirements

Trainee is 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Will be eligible for 70% SkillsFuture Funding.

Nett course fee payable (including 9% GST): S$2,980.93

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Mid-Career Enhanced Subsidy (MCES) Criteria and/or Requirements

Trainee is 40 years old and above, and a Singaporean Citizen, will be eligible for 90% SkillsFuture Funding.

Nett course fee payable (including 9% GST): S$1,157.73

Course fees after subsidies can be further offset by SkillsFuture Credit.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 90% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

  • Singapore Citizen; or
  • Permanent Resident; or
  • Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$1,157.73

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 70% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$2,980.93

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)


SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$1,157.73

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Additional Course Fee Funding Support (AFS) Criteria and/or Requirements

Trainee is 21 years old and above, a Singaporean Citzen, and

  • Has been in long-term unemployment of 6 months or more*; or
  • Recipient of ComCare Short-to-Medium Term Assistance (STMA)* or Workfare Income Supplement (WIS)*; or
  • Person with Disabilities

Will be eligible for 95% SkillsFuture Funding.

Nett course fee payable (including 9% GST): S$701.93

Course fees after subsidy can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

*Supporting documents such as CPF, approval letter, and/or payout letter is required to be submitted upon registration. You may request a copy from MSF Social Service Offices or via CPF’s Workfare Portal.

SCTP Course Schedules

Jul 2024 Intake

Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903


Module 1: Advanced Digital Marketing Strategy
18, 19 Jul 2024 (Thu, Fri) 8:30am – 6:30pm

Module 2: Advanced Digital Advertising
25, 26 Jul 2024 (Thu, Fri) 8:30am – 6:30pm

Module 3: Advanced Social Media Management
01, 02 Aug 2024 (Thu, Fri) 8:30am – 6:30pm

Module 4: Advanced Digital Content Marketing
07, 08 Aug 2024 (Wed, Thu) 8:30am – 6:30pm

Module 5: Advanced Search Engine Optimisation
15, 16 Aug 2024 (Thu, Fri) 8:30am – 6:30pm

Module 6: Advanced Digital Marketing Analytics (Google Analytics)
22, 23 Aug 2024 (Thu, Fri) 8:30am – 6:30pm

Module 7: Email Marketing
29, 30 Aug 2024 (Thu, Fri) 8:30am – 6:30pm

Capstone Project
18 Sep 2024 (Wed)
23 Oct 2024 (Wed)

Sep 2024 Intake

Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903


Module 1: Advanced Digital Marketing Strategy
16, 17 Sep 2024 (Mon, Tue) 8:30am – 6:30pm

Module 2: Advanced Digital Advertising
23, 24 Sep 2024 (Mon, Tue) 8:30am – 6:30pm

Module 3: Advanced Social Media Management
30 Sep, 01 Oct 2024 (Mon, Tue) 8:30am – 6:30pm

Module 4: Advanced Digital Content Marketing
07, 08 Oct 2024 (Mon, Tue) 8:30am – 6:30pm

Module 5: Advanced Search Engine Optimisation
14, 15 Oct 2024 (Mon, Tue) 8:30am – 6:30pm

Module 6: Advanced Digital Marketing Analytics (Google Analytics)
21, 22 Oct 2024 (Mon, Tue) 8:30am – 6:30pm

Module 7: Email Marketing
28, 29 Oct 2024 (Mon, Tue) 8:30am – 6:30pm

Capstone Project
20 Nov 2024 (Wed)
18 Dec 2024 (Wed)

Non-SCTP Course Schedules

For non-SCTP learners, click here to view all available course dates for the Specialist Diploma modules.

Frequently Asked Questions (FAQ)

Is this Specialist Diploma in Digital Marketing recognised?

Yes. All modules in this specialist diploma course are developed by ASK Training CETC along with a panel of subject matter experts and are accredited by SkillsFuture Singapore. It is aligned to the WSQ Skills Framework in Information and Communications Technology (ICT).

What kind of job/career support services will I receive?

You will be assigned a career coach and a mentor to guide you through your capstone project (digital marketing portfolio) implementation and building your resume, which will be sent to prospective employers for job matching and placement outcomes. On top of this, you will also be provided freelance opportunities to work on project-based job assignments (both paid and non-paid) to practice your newly acquired skills.

How much funding support am I eligible for?

You may be eligible for up to 95% subsidies if you are Singapore Citizen, Singapore Permanent Resident, or holding a Long Term Visit Pass Plus. Please see the course fees and funding section above to determine your funding eligibility.

I am not seeking employment following the completion of this programme. Can I still enrol in this specialist diploma programme?

Absolutely, you can. If your goal is not to secure a job placement after the programme, you can choose the non-SCTP pathway. With this option, you will still need to complete all the modules as outlined but without the requirement of completing the capstone project. Additionally, you have the flexibility to select course dates from the available options, rather than adhering to set course intake dates. For a detailed course schedule, please refer to this link.

Speak to A Programme Consultant

Have questions? Speak to our programme consultants!

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Master Advanced Digital Marketing Strategies