WSQ Specialist Diploma in Infocomm Technology (Sales and Marketing)
Master advanced digital marketing strategies through real-world, hands-on projects across 8 modules (6 months) and earn a Specialist Diploma in Digital Marketing
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
This programme is eligible for the $4,000 SkillsFuture Level-Up Programme top-up
*For SCTP Participants only
Our Clients
Thank You For Downloading The Course Brochure
Have Any Questions?
Submit the form below and our programme consultants will get back to you shortly.
"*" indicates required fields
Get Certified in the Specialist Diploma in Digital Marketing
Are you a Career Seeker, Business Owner, or a Marketer?
Career Seeker
According to recruitment and talent platform Grit’s Singapore Salary Report & Market Outlook for 2022/2023, more than half (57%) of employers in Singapore are looking to fill digital marketing roles.
Salaries for Digital Marketers range from $30,000 for entry level positions to $180,000 per annum for Head roles. – Sources: PayScale and Glassdoor.
However, entry can be difficult as employers demand a wide range of skills and comprehensive portfolios that demonstrates experience.
Through this Specialist Diploma programme, you will be able to immerse yourself in advanced digital marketing techniques and get the opportunity to implement these advanced tools and methodologies on real-world projects. This will help to enhance your employability.
Additionally, you will be supported by veteran mentors who will guide you through the duration of your capstone project (digital marketing portfolio).
Business Owner
“You can’t manage what you don’t understand” is especially relevant for entrepreneurs with limited knowledge of digital marketing strategies and campaign implementation.
Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI).
This advanced programme will enable you to lead a full fledged digital marketing team and communicate effectively with digital agencies. With knowledge and skills on advanced online marketing strategies, you will also be able to align your teams with company objectives.
Hiring, managing, and retaining talent no longer becomes a constant challenge and you can look forward to scaling your marketing department as your business expands. This will undoubtedly lead to a more more cohesive and productive workforce.
Marketer
With technology rapidly advancing and industries undergoing critical digital transformation due largely to COVID-19, the digital skills gap is widening.
Many marketers in the past decade have struggled to keep up with the ever-changing digital marketing landscape until today.
After completing the 8 advanced digital marketing modules, you will be able to develop and implement advanced digital marketing strategies and effectively manage digital marketing teams both in-house and outsourced.
Your ability to lead and drive results in digital marketing will make you an invaluable asset to your organisation.
Career Seeker
According to recruitment and talent platform Grit’s Singapore Salary Report & Market Outlook for 2022/2023, more than half (57%) of employers in Singapore are looking to fill digital marketing roles.
Salaries for Digital Marketers range from $30,000 for entry level positions to $180,000 per annum for Head roles. – Sources: PayScale and Glassdoor.
However, entry can be difficult as employers demand a wide range of skills and comprehensive portfolios that demonstrates experience.
Through this Specialist Diploma programme, you will be able to immerse yourself in advanced digital marketing techniques and get the opportunity to implement these advanced tools and methodologies on real-world projects. This will help to enhance your employability.
Additionally, you will be supported by veteran mentors who will guide you through the duration of your capstone project (digital marketing portfolio).
Business Owner
“You can’t manage what you don’t understand” is especially relevant for entrepreneurs with limited knowledge of digital marketing strategies and campaign implementation.
Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI).
This advanced programme will enable you to lead a full fledged digital marketing team and communicate effectively with digital agencies. With knowledge and skills on advanced online marketing strategies, you will also be able to align your teams with company objectives.
Hiring, managing, and retaining talent no longer becomes a constant challenge and you can look forward to scaling your marketing department as your business expands. This will undoubtedly lead to a more more cohesive and productive workforce.
Marketers
With technology rapidly advancing and industries undergoing critical digital transformation due largely to COVID-19, the digital skills gap is widening.
Many marketers in the past decade have struggled to keep up with the ever-changing digital marketing landscape until today.
After completing the 8 advanced digital marketing modules, you will be able to develop and implement advanced digital marketing strategies and effectively manage digital marketing teams both in-house and outsourced.
Your ability to lead and drive results in digital marketing will make you an invaluable asset to your organization.
What is the SkillsFuture Career Transition Programme?
The SkillsFuture Career Transition Programme (SCTP) is a government initiative in Singapore designed to assist mid-career individuals in acquiring new skills and knowledge to facilitate a career transition. This programme is geared towards individuals who wish to switch industries or occupations due to changes in the job market, technological advancements, or personal career goals.
Here are some key features and components of the SkillsFuture Career Transition Programme:
Skills Upgrading: The SCTP provides funding and support for mid-career individuals to undergo training and upskilling in new areas, helping them acquire the skills and knowledge necessary for their chosen career transition.
Financial Support: Participants in the SCTP can receive financial assistance in the form of course fee subsidies and training allowances to ease the financial burden of making a career switch.
Coaching and Mentorship: Participants in the SCTP will receive coaching and mentorship in building a portfolio through a capstone project. This will help participants to increase their employability.
Career Guidance: The programme also provides career advisory services and guidance to help individuals get placed in job roles, such as interview preparation, resume tips and more.
Discover Your Path: SCTP vs. Non-SCTP
SCTP Pathway
For those aspiring to kickstart a career in digital marketing.- Structured Learning: Dive into a comprehensive curriculum, equipping you with the latest industry knowledge and skills.
- Capstone Project: Complete a practical capstone project which serves as a portfolio, guided by our experts. It’s a chance to apply your newfound expertise to real-world scenarios.
- Coaching & mentorship: Benefit from post-course coaching and mentorship, fine-tuning your skills and helping you apply learnings to your project.
- Job Placement Assistance: Our dedicated career services team will assist you in landing a digital marketing job.
Non-SCTP Pathway
For those seeking knowledge without the commitment of a job transition.- Flexible Learning: Access the same seven modules + capstone project with comprehensive curriculum, equipping you with the latest industry knowledge and skills but on your schedule. No need to follow set course intake dates; choose the course dates that suit you.
- Independent Journey: As a non-SCTP learner, you won’t receive post-course coaching or mentorship, and we won’t place you in a job. Your focus is solely on learning and applying these skills to real-world scenarios.
- Earn Your Diploma: Upon successful completion, you’ll still earn your accredited Diploma in Digital Marketing, a testament to your expertise in the field.
Course Modules & Curriculum
The Specialist Diploma in Digital Marketing spans 8 modules (150 hours) over 4 to 7 months, depending on whether you’re enroled in the full-time or part-time intake.
Module 1: Advanced Digital Marketing Strategy
Topics Covered
- Learning Unit 1: Exploring Advanced Digital Marketing Techniques
- Learning Unit 2: Analysing Your Digital Marketing Ecosystem
- Learning Unit 3: Building Your Next-Level Digital Marketing Strategy
- Learning Unit 4: Practical Steps for Digital Transformation Implementation
Hands-on Project-based Assignment
Learning Outcomes
Module 2: Advanced Digital Advertising
Topics Covered
- Learning Unit 1: Elevate Your Brand Strategy for the Digital Age
- Learning Unit 2: Exploring the Digital Advertising Ecosystem
- Learning Unit 3: Analyzing the Effectiveness of Digital Advertising Campaigns
- Learning Unit 4: Optimizing Digital Advertising Operations
Hands-on Project-based Assignment
Learning Outcomes
Module 3: Advanced Social Media Management
Topics Covered
- Learning Unit 1: Understanding Social Media Through Company and Competitor Analysis
- Learning Unit 2: Crafting Social Media Posts from Ideation to Scheduling
- Learning Unit 3: Implementing Advanced Social Media Content Tactics
- Learning Unit 4: Measuring and Analyzing Social Media Metrics for Success
- Learning Unit 5: Social Media Compliance and Management Practices
Hands-on Project-based Assignment
Learning Outcomes
Module 4: Advanced Digital Content Marketing
Topics Covered
- Learning Unit 1: Introduction to Content Marketing
- Learning Unit 2: Designing Your Content Blueprint
- Learning Unit 3: Mastering Content Development
- Learning Unit 4: Distributing Your Content Strategically
- Learning Unit 5: Analyzing and Measuring Content Success
Hands-on Project-based Assignment
Develop content marketing strategy for an organisation.
Learning Outcomes
Module 5: Advanced Search Engine Optimisation (SEO)
Topics Covered
- Learning Unit 1: Elevating Your Content Strategy with Advanced SEO Techniques
- Learning Unit 2: Navigating Complex SEO Algorithms with Advanced On-Page Tactics
- Learning Unit 3: Crafting Advanced Link-Building Tactics for SEO Success
- Learning Unit 4: Measuring Success with Advanced SEO Strategies and Analytics
Hands-on Project-based Assignment
Learning Outcomes
Module 6: Advanced Digital Marketing Analytics (Google Analytics)
Topics Covered
- Learning Unit 1: Mastering Advanced GA4 Fundamentals
- Learning Unit 2: Mapping Your GA4 Measurement Strategy
- Learning Unit 3: Navigating the Data Landscape in GA4
- Learning Unit 4: Mastering Tracking in GA4
- Learning Unit 5: Event and Conversion Configuration in GA4
- Learning Unit 6: Analytics Insights for Advertising Data
- Learning Unit 7: Essential GA4 Configuration Techniques
- Learning Unit 8: Exploring Data Insights with GA4
Hands-on Project-based Assignment
Learning Outcomes
Module 7: Email Marketing
Topics Covered
- Learning Unit 1: Getting Started with Email Marketing and Marketing Automation
- Learning Unit 2: Building Blocks of Email Marketing
- Learning Unit 3: Creating and Nurturing Your Email Audience
- Learning Unit 4: Effective Email Communication Strategies and Crafting Persuasive Emails
- Learning Unit 5: Creating an Effective Email Marketing Strategy
- Learning Unit 6: Maximizing Email Marketing Performance
- Learning Unit 7: The Digital Customer Journey with Lifecycle Marketing
- Learning Unit 8: Streamlining Marketing with Drip Campaigns
- Learning Unit 9: Navigating the World of Automation Triggers
- Learning Unit 10: Measuring and Analyzing Email Marketing Success
Hands-on Project-based Assignment
Learning Outcomes
Module 8: Capstone Project (Digital Marketing Strategic Plan)
Competency Descriptors
- Outline the purpose of developing a digital marketing strategic plan for a company
- Define the scope of a digital marketing plan based on the assessment of the company’s internal resources
- Conduct market research and situational analysis to assess a company’s external outlook
- Define digital marketing objectives and SMART key performance indicators to measure digital marketing campaign performance
- Develop digital marketing campaign plans with budgeting and activity schedules to facilitate implementation of digital marketing strategies
- Evaluate digital marketing campaign performance and recommend optimisation strategies to achieve the marketing objectives identified
Why Learn From Us
When you learn with us, you will not only get certified by a recognised certification body, the Singapore Workforce Skills Qualifications (WSQ). You will also acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:
Comprehensive, up-to-date curriculum and courseware
Post-Course Support and Outcomes
Upon completing the course modules, you will receive coaching and mentorship by our programme advisors to complete your capstone project. This capstone project also serves as your portfolio, showcasing your knowledge and skills.
Once the project is completed, you’ll gain access to our dedicated job placement services. Our career services team will connect you with a wide array of opportunities, including partnerships with leading organisations and exciting freelance prospects.
Why We Are Different
Equinet
- Instructors are subject matter experts
- Instructors are certified facilitators with the WSQ Advanced Certificate in Learning and Performance (ACLP)
- Courseware is up-to-date
- Curriculum and lesson plan is designed with instructional design frameworks (Kolb’s, Gagne, Addie Model)
- Training is hands-on with real world project-based assignments
- WSQ Statement of Attainments are accredited by SkillsFuture Singapore
- Complimentary resit of all modules within 3 years
- Post-training support
- Career support and job matching
Other Institutes
- Instructors may not have sufficient subject matter expertise
- Instructors’ teaching experience may be inadequate
- Courseware may be outdated
- Curriculum and lesson plan may be unstructured and lack engagement
- Training may be loaded with lectures without opportunity to practice concepts taught
- Certificate may not be recognised
- Retaking of modules may be chargeable
- Little to no support after the course
- No career services offered
Course Fees and Subsidies
Criteria and/or Requirements for Course Subsidies
Baseline Funding Criteria and/or Requirements
Trainee is 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Will be eligible for 70% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$2,980.93
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Mid-Career Enhanced Subsidy (MCES) Criteria and/or Requirements
Trainee is 40 years old and above, and a Singaporean Citizen, will be eligible for 90% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$1,157.73
Course fees after subsidies can be further offset by SkillsFuture Credit.
Company-Sponsored (SMEs)
Enhanced Training Support for SMEs (ETSS) – 90% Funding
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$1,157.73
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Company-Sponsored (Non-SMEs)
SkillsFuture Baseline Funding – 70% Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$2,980.93
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$1,157.73
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Additional Course Fee Funding Support (AFS) Criteria and/or Requirements
Trainee is 21 years old and above, a Singaporean Citzen, and
- Has been in long-term unemployment of 6 months or more*; or
- Recipient of ComCare Short-to-Medium Term Assistance (STMA)* or Workfare Income Supplement (WIS)*; or
- Person with Disabilities
Will be eligible for 95% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$701.93
Course fees after subsidy can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
*Supporting documents such as CPF, approval letter, and/or payout letter is required to be submitted upon registration. You may request a copy from MSF Social Service Offices or via CPF’s Workfare Portal.
SCTP Course Schedules
Jul 2024 Intake
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Advanced Digital Marketing Strategy
18, 19 Jul 2024 (Thu, Fri) 8:30am – 6:30pm
Module 2: Advanced Digital Advertising
25, 26 Jul 2024 (Thu, Fri) 8:30am – 6:30pm
Module 3: Advanced Social Media Management
01, 02 Aug 2024 (Thu, Fri) 8:30am – 6:30pm
Module 4: Advanced Digital Content Marketing
07, 08 Aug 2024 (Wed, Thu) 8:30am – 6:30pm
Module 5: Advanced Search Engine Optimisation
15, 16 Aug 2024 (Thu, Fri) 8:30am – 6:30pm
Module 6: Advanced Digital Marketing Analytics (Google Analytics)
22, 23 Aug 2024 (Thu, Fri) 8:30am – 6:30pm
Module 7: Email Marketing
29, 30 Aug 2024 (Thu, Fri) 8:30am – 6:30pm
Capstone Project
06 Sep 2024 (Fri)
10 Oct 2024 (Thu)
Aug 2024 Intake
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Advanced Digital Marketing Strategy
05, 06 Aug 2024 (Mon, Tue) 8:30am – 6:30pm
Module 2: Advanced Digital Advertising
13, 14 Aug 2024 (Tue, Wed) 8:30am – 6:30pm
Module 3: Advanced Social Media Management
21, 22 Aug 2024 (Wed, Thu) 8:30am – 6:30pm
Module 4: Advanced Digital Content Marketing
28, 29 Aug 2024 (Wed, Thu) 8:30am – 6:30pm
Module 5: Advanced Search Engine Optimisation
04, 05 Sep 2024 (Wed, Thu) 8:30am – 6:30pm
Module 6: Advanced Digital Marketing Analytics (Google Analytics)
11, 12 Sep 2024 (Wed, Thu) 8:30am – 6:30pm
Module 7: Email Marketing
18, 19 Sep 2024 (Wed, Thu) 8:30am – 6:30pm
Capstone Project
26 Sep 2024 (Thu)
29 Oct 2024 (Tue)
Sep 2024 Intake
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Advanced Digital Marketing Strategy
16, 17 Sep 2024 (Mon, Tue) 8:30am – 6:30pm
Module 2: Advanced Digital Advertising
23, 24 Sep 2024 (Mon, Tue) 8:30am – 6:30pm
Module 3: Advanced Social Media Management
30 Sep, 01 Oct 2024 (Mon, Tue) 8:30am – 6:30pm
Module 4: Advanced Digital Content Marketing
07, 08 Oct 2024 (Mon, Tue) 8:30am – 6:30pm
Module 5: Advanced Search Engine Optimisation
14, 15 Oct 2024 (Mon, Tue) 8:30am – 6:30pm
Module 6: Advanced Digital Marketing Analytics (Google Analytics)
21, 22 Oct 2024 (Mon, Tue) 8:30am – 6:30pm
Module 7: Email Marketing
28, 29 Oct 2024 (Mon, Tue) 8:30am – 6:30pm
Capstone Project
18 Nov 2024 (Mon)
18 Dec 2024 (Wed)
Non-SCTP Course Schedules
For non-SCTP learners, click here to view all available course dates for the Specialist Diploma modules.
Frequently Asked Questions (FAQ)
What is a WSQ Specialist Diploma, and how does it relate to digital marketing?
A WSQ Specialist Diploma is an advanced qualification recognised in Singapore, providing specialised expertise in a particular field.
In this case, the WSQ Specialist Diploma in Digital Marketing focuses on equipping individuals with advanced skills and knowledge to excel in the digital marketing field, a key area of focus within the SkillsFuture Singapore initiative.
What does the Specialist Diploma in Digital Marketing entail?
What qualifications will I gain upon completing the WSQ Specialist Diploma in Digital Marketing?
What topics are covered in the eight modules of the WSQ Specialist Diploma programme?
How is the Specialist Diploma in Digital Marketing structured, and what sets it apart?
The course is structured into eight specialised modules, each focusing on a specific aspect of digital marketing. You’ll engage in comprehensive, up-to-date curriculum and courseware, with real-world hands-on projects. This approach, advocated by SkillsFuture Singapore, ensures that learners are well-prepared for practical challenges in the industry. Post-course coaching and mentorship are also provided to enhance your learning experience.
For a better understanding of the course structure, you can visit our page here.
What topics are covered in the eight modules of the WSQ Specialist Diploma programme?
How will the WSQ Specialist Diploma in Digital Marketing benefit my career in Singapore?
This qualification enhances your employability and opens up new opportunities in the digital marketing industry.
Additionally, it aligns with the SkillsFuture Career Transition Programme (SCTP), offering avenues for career advancement and transition.
What is the duration of the WSQ Specialist Diploma in Digital Marketing programme?
What are the entry requirements for the WSQ Specialist Diploma in Digital Marketing?
To enrol in the WSQ Specialist Diploma in Digital Marketing, applicants typically should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding ofsales and marketing concepts would be beneficial.
What is included in the post-course coaching and mentorship offered after completing the programme?
The post-course coaching and mentorship provide you with personalised guidance and support as you transition into the workforce.
You will receive one-on-one coaching sessions and mentorship from experienced professionals to help you apply your newly acquired skills. This mentoring approach is a key component of the SkillsFuture SG Framework to ensure continuous learning and development.
How do I register for the WSQ Specialist Diploma in Digital Marketing?
You may sign up at our registration page here and fill up the form with your details and submit the course registration form. Upon submitting the registration form and making payment, your seat will be reserved and we will contact you for confirmation.
If you encounter any difficulties during the registration process or have any questions, you can contact us and our programme consultants will be happy to assist!
Speak to A Programme Consultant
Have questions? Speak to our programme consultants!
"*" indicates required fields