WSQ Specialist Diploma in Infocomm Technology (Sales and Marketing)
Master advanced digital marketing strategies through real-world, hands-on projects across 8 modules (6 months) and earn a Specialist Diploma in Digital Marketing
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Get Certified in the Specialist Diploma in Digital Marketing
Are you a Career Seeker, Business Owner, or a Marketer?
Career Seeker
According to recruitment and talent platform Grit’s Singapore Salary Report & Market Outlook for 2022/2023, more than half (57%) of employers in Singapore are looking to fill digital marketing roles.
Salaries for Digital Marketers range from $30,000 for entry level positions to $180,000 per annum for Head roles. – Sources: PayScale and Glassdoor.
However, entry can be difficult as employers demand a wide range of skills and comprehensive portfolios that demonstrates experience.
Through this Specialist Diploma programme, you will be able to immerse yourself in advanced digital marketing techniques and get the opportunity to implement these advanced tools and methodologies on real-world projects. This will help to enhance your employability.
Additionally, you will be supported by veteran mentors who will guide you through the duration of your capstone project (digital marketing portfolio).
Business Owner
“You can’t manage what you don’t understand” is especially relevant for entrepreneurs with limited knowledge of digital marketing strategies and campaign implementation.
Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI).
This advanced programme will enable you to lead a full fledged digital marketing team and communicate effectively with digital agencies. With knowledge and skills on advanced online marketing strategies, you will also be able to align your teams with company objectives.
Hiring, managing, and retaining talent no longer becomes a constant challenge and you can look forward to scaling your marketing department as your business expands. This will undoubtedly lead to a more more cohesive and productive workforce.
Marketer
With technology rapidly advancing and industries undergoing critical digital transformation due largely to COVID-19, the digital skills gap is widening.
Many marketers in the past decade have struggled to keep up with the ever-changing digital marketing landscape until today.
After completing the 8 advanced digital marketing modules, you will be able to develop and implement advanced digital marketing strategies and effectively manage digital marketing teams both in-house and outsourced.
Your ability to lead and drive results in digital marketing will make you an invaluable asset to your organization.
Career Seeker
According to recruitment and talent platform Grit’s Singapore Salary Report & Market Outlook for 2022/2023, more than half (57%) of employers in Singapore are looking to fill digital marketing roles.
Salaries for Digital Marketers range from $30,000 for entry level positions to $180,000 per annum for Head roles. – Sources: PayScale and Glassdoor.
However, entry can be difficult as employers demand a wide range of skills and comprehensive portfolios that demonstrates experience.
Through this Specialist Diploma programme, you will be able to immerse yourself in advanced digital marketing techniques and get the opportunity to implement these advanced tools and methodologies on real-world projects. This will help to enhance your employability.
Additionally, you will be supported by veteran mentors who will guide you through the duration of your capstone project (digital marketing portfolio).
Business Owner
“You can’t manage what you don’t understand” is especially relevant for entrepreneurs with limited knowledge of digital marketing strategies and campaign implementation.
Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI).
This advanced programme will enable you to lead a full fledged digital marketing team and communicate effectively with digital agencies. With knowledge and skills on advanced online marketing strategies, you will also be able to align your teams with company objectives.
Hiring, managing, and retaining talent no longer becomes a constant challenge and you can look forward to scaling your marketing department as your business expands. This will undoubtedly lead to a more more cohesive and productive workforce.
Marketers
With technology rapidly advancing and industries undergoing critical digital transformation due largely to COVID-19, the digital skills gap is widening.
Many marketers in the past decade have struggled to keep up with the ever-changing digital marketing landscape until today.
After completing the 8 advanced digital marketing modules, you will be able to develop and implement advanced digital marketing strategies and effectively manage digital marketing teams both in-house and outsourced.
Your ability to lead and drive results in digital marketing will make you an invaluable asset to your organization.
What is the SkillsFuture Career Transition Programme?
The SkillsFuture Career Transition Programme (SCTP) is a government initiative in Singapore designed to assist mid-career individuals in acquiring new skills and knowledge to facilitate a career transition. This program is geared towards individuals who wish to switch industries or occupations due to changes in the job market, technological advancements, or personal career goals.
Here are some key features and components of the SkillsFuture Career Transition Programme:
Skills Upgrading: The SCTP provides funding and support for mid-career individuals to undergo training and upskilling in new areas, helping them acquire the skills and knowledge necessary for their chosen career transition.
Financial Support: Participants in the SCTP can receive financial assistance in the form of course fee subsidies and training allowances to ease the financial burden of making a career switch.
Coaching and Mentorship: Participants in the SCTP will receive coaching and mentorship in building a portfolio through a capstone project. This will help participants to increase their employability.
Career Guidance: The program also provides career advisory services and guidance to help individuals get placed in job roles, such as interview preparation, resume tips and more.
Discover Your Path: SCTP vs. Non-SCTP
SCTP Pathway
For those aspiring to kickstart a career in digital marketing.- Structured Learning: Dive into a comprehensive curriculum, equipping you with the latest industry knowledge and skills.
- Capstone Project: Complete a practical capstone project which serves as a portfolio, guided by our experts. It’s a chance to apply your newfound expertise to real-world scenarios.
- Coaching & mentorship: Benefit from post-course coaching and mentorship, fine-tuning your skills and helping you apply learnings to your project.
- Job Placement Assistance: Our dedicated career services team will assist you in landing a digital marketing job.
Non-SCTP Pathway
For those seeking knowledge without the commitment of a job transition.- Flexible Learning: Access the same seven modules + capstone project with comprehensive curriculum, equipping you with the latest industry knowledge and skills but on your schedule. No need to follow set course intake dates; choose the course dates that suit you.
- Independent Journey: As a non-SCTP learner, you won’t receive post-course coaching or mentorship, and we won’t place you in a job. Your focus is solely on learning and applying these skills to real-world scenarios.
- Earn Your Diploma: Upon successful completion, you’ll still earn your accredited Diploma in Digital Marketing, a testament to your expertise in the field.
Course Modules & Curriculum
The Specialist Diploma in Digital Marketing spans 8 modules (150 hours) over 4 to 7 months, depending on whether you’re enrolled in the full-time or part-time intake.
Module 1: Advanced Digital Marketing Strategy
Topics Covered
- Learning Unit 1: Exploring Advanced Digital Marketing Techniques
- Learning Unit 2: Analyzing Your Digital Marketing Ecosystem
- Learning Unit 3: Building Your Next-Level Digital Marketing Strategy
- Learning Unit 4: Practical Steps for Digital Transformation Implementation
Hands-on Project-based Assignment
Learning Outcomes
Topics Covered
- Learning Unit 1: Elevate Your Brand Strategy for the Digital Age
- Learning Unit 2: Exploring the Digital Advertising Ecosystem
- Learning Unit 3: Analyzing the Effectiveness of Digital Advertising Campaigns
- Learning Unit 4: Optimizing Digital Advertising Operations
Hands-on Project-based Assignment
Learning Outcomes
Topics Covered
- Learning Unit 1: Understanding Social Media Through Company and Competitor Analysis
- Learning Unit 2: Crafting Social Media Posts from Ideation to Scheduling
- Learning Unit 3: Implementing Advanced Social Media Content Tactics
- Learning Unit 4: Measuring and Analyzing Social Media Metrics for Success
- Learning Unit 5: Social Media Compliance and Management Practices
Hands-on Project-based Assignment
Learning Outcomes
Topics Covered
- Learning Unit 1: Introduction to Content Marketing
- Learning Unit 2: Designing Your Content Blueprint
- Learning Unit 3: Mastering Content Development
- Learning Unit 4: Distributing Your Content Strategically
- Learning Unit 5: Analyzing and Measuring Content Success
Hands-on Project-based Assignment
Develop content marketing strategy for an organisation.
Learning Outcomes
Topics Covered
- Learning Unit 1: Elevating Your Content Strategy with Advanced SEO Techniques
- Learning Unit 2: Navigating Complex SEO Algorithms with Advanced On-Page Tactics
- Learning Unit 3: Crafting Advanced Link-Building Tactics for SEO Success
- Learning Unit 4: Measuring Success with Advanced SEO Strategies and Analytics
Hands-on Project-based Assignment
Learning Outcomes
Topics Covered
- Learning Unit 1: Mastering Advanced GA4 Fundamentals
- Learning Unit 2: Mapping Your GA4 Measurement Strategy
- Learning Unit 3: Navigating the Data Landscape in GA4
- Learning Unit 4: Mastering Tracking in GA4
- Learning Unit 5: Event and Conversion Configuration in GA4
- Learning Unit 6: Analytics Insights for Advertising Data
- Learning Unit 7: Essential GA4 Configuration Techniques
- Learning Unit 8: Exploring Data Insights with GA4
Hands-on Project-based Assignment
Learning Outcomes
Topics Covered
- Learning Unit 1: Getting Started with Email Marketing and Marketing Automation
- Learning Unit 2: Building Blocks of Email Marketing
- Learning Unit 3: Creating and Nurturing Your Email Audience
- Learning Unit 4: Effective Email Communication Strategies and Crafting Persuasive Emails
- Learning Unit 5: Creating an Effective Email Marketing Strategy
- Learning Unit 6: Maximizing Email Marketing Performance
- Learning Unit 7: The Digital Customer Journey with Lifecycle Marketing
- Learning Unit 8: Streamlining Marketing with Drip Campaigns
- Learning Unit 9: Navigating the World of Automation Triggers
- Learning Unit 10: Measuring and Analyzing Email Marketing Success
Hands-on Project-based Assignment
Learning Outcomes
Module 8: Capstone Project (Digital Marketing Strategic Plan)
Competency Descriptors
- Outline the purpose of developing a digital marketing strategic plan for a company
- Define the scope of a digital marketing plan based on the assessment of the company’s internal resources
- Conduct market research and situational analysis to assess a company’s external outlook
- Define digital marketing objectives and SMART key performance indicators to measure digital marketing campaign performance
- Develop digital marketing campaign plans with budgeting and activity schedules to facilitate implementation of digital marketing strategies
- Evaluate digital marketing campaign performance and recommend optimisation strategies to achieve the marketing objectives identified
Why Learn From Us
When you learn with us, you will not only get certified by a recognised certification body, the Singapore Workforce Skills Qualifications (WSQ). You will also acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:
Comprehensive, up-to-date curriculum and courseware
Post-Course Support and Outcomes
Upon completing the course modules, you will receive coaching and mentorship by our programme advisors to complete your capstone project. This capstone project also serves as your portfolio, showcasing your knowledge and skills.
Once the project is completed, you’ll gain access to our dedicated job placement services. Our career services team will connect you with a wide array of opportunities, including partnerships with leading organizations and exciting freelance prospects.
Why We Are Different
Equinet
- Instructors are subject matter experts
- Instructors are certified facilitators with the WSQ Advanced Certificate in Learning and Performance (ACLP)
- Courseware is up-to-date
- Curriculum and lesson plan is designed with instructional design frameworks (Kolb’s, Gagne, Addie Model)
- Training is hands-on with real world project-based assignments
- WSQ Statement of Attainments are accredited by SkillsFuture Singapore
- Complimentary resit of all modules within 3 years
- Post-training support
- Career support and job matching
Other Institutes
- Instructors may not have sufficient subject matter expertise
- Instructors’ teaching experience may be inadequate
- Courseware may be outdated
- Curriculum and lesson plan may be unstructured and lack engagement
- Training may be loaded with lectures without opportunity to practice concepts taught
- Certificate may not be recognised
- Retaking of modules may be chargeable
- Little to no support after the course
- No career services offered
Course Fees and Subsidies
Criteria and/or Requirements for Course Subsidies
Baseline Funding Criteria and/or Requirements
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Will be eligible for 70% SkillsFuture Funding.
Nett course fee payable (including 8% GST): S$2,953.58
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Mid-Career Enhanced Subsidy (MCES) Criteria and/or Requirements
Nett course fee payable (including 8% GST): S$1,130.38
Course fees after subsidies can be further offset by SkillsFuture Credit.
Additional Course Fee Funding Support (AFS) Criteria and/or Requirements
- Has been in long-term unemployment of 6 months or more*; or
- Recipient of ComCare Short-to-Medium Term Assistance (STMA)* or Workfare Income Supplement (WIS)*; or
- Person with Disabilities
Will be eligible for 95% SkillsFuture Funding.
Nett course fee payable (including 8% GST): S$674.58
Course fees after subsidy can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
*Supporting documents such as CPF, approval letter, and/or payout letter is required to be submitted upon registration. You may request a copy from MSF Social Service Offices or via CPF’s Workfare Portal.
SCTP Course Schedules
January 2024 Intake
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Advanced Digital Marketing Strategy
04, 05 Jan 2024 (Thu, Fri) 8:30am – 6:30pm
Module 2: Advanced Digital Advertising
11, 12 Jan 2024 (Thu, Fri) 8:30am – 6:30pm
Module 3: Advanced Social Media Management
18, 19 Jan 2024 (Thu, Fri) 8:30am – 6:30pm
Module 4: Advanced Digital Content Marketing
25, 26 Jan 2023 (Thu, Fri) 8:30am – 6:30pm
Module 5: Advanced Search Engine Optimisation
01, 02 Feb 2024 (Thu, Fri) 8:30am – 6:30pm
Module 6: Advanced Digital Marketing Analytics (Google Analytics)
15, 16 Feb 2024 (Thu, Fri) 8:30am – 6:30pm
Module 7: Email Marketing
22, 23 Feb 2024 (Thu, Fri) 8:30am – 6:30pm
Capstone Project
20 Mar 2024 (Wed)
17 Apr 2024 (Wed)
February 2024 Intake
Location:
E-Learning via Zoom
Module 1: Advanced Digital Marketing Strategy
22, 23 Jan 2024 (Mon, Tue) 8:30am – 6:30pm
Module 2: Advanced Digital Advertising
29, 30 Jan 2024 (Mon, Tue) 8:30am – 6:30pm
Module 3: Advanced Social Media Management
05, 06 Feb 2024 (Mon, Tue) 8:30am – 6:30pm
Module 4: Advanced Digital Content Marketing
19, 20 Feb 2024 (Mon, Tue) 8:30am – 6:30pm
Module 5: Advanced Search Engine Optimisation
26, 27 Feb 2024 (Mon, Tue) 8:30am – 6:30pm
Module 6: Advanced Digital Marketing Analytics (Google Analytics)
04, 05 Mar 2024 (Mon, Tue) 8:30am – 6:30pm
Module 7: Email Marketing
11, 12 Mar 2024 (Mon, Tue) 8:30am – 6:30pm
Capstone Project
09 Apr 2024 (Tue)
08 May 2024 (Wed)
March 2024 Intake
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Advanced Digital Marketing Strategy
07, 08 Mar 2024 (Thu, Fri) 8:30am – 6:30pm
Module 2: Advanced Digital Advertising
14, 15 Mar 2024 (Thu, Fri) 8:30am – 6:30pm
Module 3: Advanced Social Media Management
21, 22 Mar 2024 (Thu, Fri) 8:30am – 6:30pm
Module 4: Advanced Digital Content Marketing
27, 28 Mar 2023 (Thu, Fri) 8:30am – 6:30pm
Module 5: Advanced Search Engine Optimisation
04, 05 Apr 2024 (Thu, Fri) 8:30am – 6:30pm
Module 6: Advanced Digital Marketing Analytics (Google Analytics)
11, 12 Apr 2024 (Thu, Fri) 8:30am – 6:30pm
Module 7: Email Marketing
18, 19 Apr 2024 (Thu, Fri) 8:30am – 6:30pm
Capstone Project
15 May 2024 (Wed)
12 Jun 2024 (Wed)
May 2024 Intake
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Advanced Digital Marketing Strategy
06, 07 May 2024 (Mon, Tue) 8:30am – 6:30pm
Module 2: Advanced Digital Advertising
13, 14 May 2024 (Mon, Tue) 8:30am – 6:30pm
Module 3: Advanced Social Media Management
20, 21 May 2024 (Mon, Tue) 8:30am – 6:30pm
Module 4: Advanced Digital Content Marketing
27, 28 May 2023 (Mon, Tue) 8:30am – 6:30pm
Module 5: Advanced Search Engine Optimisation
03, 04 Jun 2024 (Mon, Tue) 8:30am – 6:30pm
Module 6: Advanced Digital Marketing Analytics (Google Analytics)
10, 11 Jun 2024 (Mon, Tue) 8:30am – 6:30pm
Module 7: Email Marketing
17, 18 Jun 2024 (Mon, Tue) 8:30am – 6:30pm
Capstone Project
17 Jul 2024 (Wed) 8.30am – 1.30pm
14 Aug 2024 (Wed) 8.30am – 1.30pm
Non-SCTP Course Schedules
For non-SCTP learners, click here to view all available course dates for the Specialist Diploma modules.
Frequently Asked Questions (FAQ)
Is this Specialist Diploma in Digital Marketing recognised?
Yes. All modules in this specialist diploma course are developed by ASK Training CETC along with a panel of subject matter experts and are accredited by SkillsFuture Singapore. It is aligned to the WSQ Skills Framework in Information and Communications Technology (ICT).
What kind of job/career support services will I receive?
You will be assigned a career coach and a mentor to guide you through your capstone project (digital marketing portfolio) implementation and building your resume, which will be sent to prospective employers for job matching and placement outcomes. On top of this, you will also be provided freelance opportunities to work on project-based job assignments (both paid and non-paid) to practice your newly acquired skills.
How much funding support am I eligible for?
You may be eligible for up to 95% subsidies if you are Singapore Citizen, Singapore Permanent Resident, or holding a Long Term Visit Pass Plus. Please see the course fees and funding section above to determine your funding eligibility.
I am not seeking employment following the completion of this program. Can I still enroll in this specialist diploma program?
Absolutely, you can. If your goal is not to secure a job placement after the program, you can choose the non-SCTP pathway. With this option, you will still need to complete all the modules as outlined but without the requirement of completing the capstone project. Additionally, you have the flexibility to select course dates from the available options, rather than adhering to set course intake dates. For a detailed course schedule, please refer to this link.
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