Blog

Elevate your learning experience with our articles on various topics tailored to boost your upskilling journey.

Current In-Demand Tech Jobs and Skills in 2024

Current In-Demand Tech Jobs and Skills in 2024

Are you a mid-career professional eyeing a switch to the IT sector? Singapore's tech scene beckons with promising opportunities. In 2023, the country's digital economy nearly doubled its contribution to the gross domestic product (GDP), reaching an impressive US$77.7...

Top 10 Skills You Need to Become a Digital Marketer 2024

Top 10 Skills You Need to Become a Digital Marketer 2024

 Do you know that Singapore has one of the highest internet penetration rates in the world, with over 84% of the population being active internet users? Moreover, the e-commerce market in Singapore is getting bigger every year. Experts predict that it will keep...

Influencer Marketing in 2024 – Trends, Challenges, Strategies

Influencer Marketing in 2024 – Trends, Challenges, Strategies

In today's digital age, where social media platforms dominate our daily lives, influencer marketing has become a powerhouse strategy for brands to connect with their target audiences. What started as a novel approach has now evolved into a multi-billion-dollar...

10 Must-Know Email Tips for Better Engagement

10 Must-Know Email Tips for Better Engagement

In the buzzing world of digital marketing, one term that’s consistently echoed across meetings and brainstorming sessions is ‘customer engagement.’ But what exactly does it mean, and why is it essential for businesses? In Singapore, consumers are bombarded with...

What is a WSQ Diploma & How Can You Benefit?

What is a WSQ Diploma & How Can You Benefit?

In the heart of Singapore's bustling workforce, the landscape is ever-changing, demanding adaptability and continuous growth. Let’s talk about something that’s on all our minds: our careers. Adapting to Industry Shifts As industries evolve at lightning speed, it’s...

Local SEO Checklist to Increase Your Business Exposure 2024

Local SEO Checklist to Increase Your Business Exposure 2024

Have you ever typed in your own business on Google and wondered why you don’t see it on the first page of the search results? You are not alone. Many Singaporean business owners or digital marketers face this challenge in an increasingly competitive digital landscape....

What is Digital Marketing and How It Can Help Your Business in 2024?

What is Digital Marketing and How It Can Help Your Business in 2024?

In 2023, we witnessed some exciting changes in the digital world. Twitter underwent a surprise rebranding as X, Meta introduced Threads, and the wave of ChatGPT emerged. These changes are not just cool trends, but they represent opportunities for growth and demand...

Budget 2024: Initiatives for Upskilling & How You Can Benefit

Budget 2024: Initiatives for Upskilling & How You Can Benefit

Are you contemplating a mid-career switch or just want to upskill in order to stay updated with today's ever-evolving job market? Well, we've got some good news for you!   Initiatives for Upskilling On 16 February 2024, the Ministry of Finance announced a few exciting...

Must-know Advanced Excel Formulas For Businesses

Must-know Advanced Excel Formulas For Businesses

In today's fast-paced business environment, making data-driven decisions often requires swift analysis and interpretation of vast amounts of information. To enable this process, mastering advanced Excel formulas has become increasingly crucial for businesses. These...

Importance Of Team Cohesion In The Workplace

Importance Of Team Cohesion In The Workplace

Building team cohesion is essential for any business to achieve success. Team cohesion can be defined as the degree to which team members are connected, aligned and committed to working together to achieve common goals. When team members are cohesive, they work...