WSQ Search Engine Optimisation (SEO) Course
Boost Your Brand’s Google Visibility With Applicable SEO Strategies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Course Description
Organic traffic accounts for 17% of the top website traffic sources, second only to direct traffic at 22%. How Googleable is your brand? Search Engine Optimisation is crucial to make your brand more Googleable so customers can easily find you when searching online.
Our 2-day hands-on Search Engine Optimisation (SEO) training course is created to help you unlock the power of SEO and propel your digital presence to the forefront of search engine results pages. With many competitors on the internet, this is a critical component of any successful digital marketing strategy.
You will learn to deploy the latest and most effective SEO marketing strategies, keeping up with the fast-paced updates on search engines and AI technology.
To further enhance the learning experience, you will receive access to a demo website for hands-on practical exercises. Alternatively, you can opt to work directly on your website, ensuring real-world applicability.
At the end of this SEO training course, you will take away actionable SEO strategies that will enable you to create your plan, manage your SEO campaigns, work effectively with third-party SEO agencies, and oversee SEO campaigns.
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Learning Outcomes
- Evaluate the advantages and disadvantages of both SEO and SEM, selecting the appropriate search marketing tools and SEO activities that align with marketing objectives and target customer profiles.
- Effectively perform keyword research to refine and curate content that aligns with marketing objectives, engages target audiences, and highlights brand key messages.
- Identify and implement the essential on-page and off-page SEO strategies to optimize website performance and achieve a first-page ranking on Google while keeping up with best SEO practices.
- Formulate comprehensive content marketing and employ ethical link-building techniques to acquire high-quality backlinks, improve the ranking of various content, and enhance the website’s authority.
- Apply measurement and analytical techniques by creating comprehensive reports to assess the effectiveness of SEO campaigns, identifying key factors that can enhance keyword rankings and various SEO-related key performance indicators and metrics.
Who Should Attend
This SEO training course is designed for individuals in marketing roles, web development, content creation, and marketing management. It is also for anyone in Singapore who needs to learn the techniques for crafting and enhancing content and web pages to boost search engine rankings, effectively lead SEO campaigns, and supervise SEO service providers.
Prerequisites
To enroll in this digital marketing essentials course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture & Case Study Illustrations
- Guided Discussions
- Demonstrations
- Hands-on Applied Learning
Certification
Upon successful completion of the WSQ Search Engine Optimisation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Integrated Marketing under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3006-1.1 Integrated Marketing
Course Codes: TGS-2023020892
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Search Engine Optimisation (SEO)
Module 1: Understanding the Fundamentals of SEO
- Dive into the foundational significance of SEO in marketing. Understand what SEO is, its role in a company’s marketing strategy, and its benefits through real-life case studies.
- Explore the tools available to identify target customers and the pros and cons of both SEO and SEM. This module also introduces the 4-step SEO process as a framework for further exploration.
Module 2: Navigating On-Page SEO
- Understand the fundamentals of keyword research, including its importance and four key principles.
- Learn how to perform customer and buyer persona research, understanding the buying journey, search intent, site information architecture, and the use of free and premium keyword research tools.
- Examine on-page optimization best practices, such as H1 & Title tags, domain and URL optimization, meta descriptions, image optimization, content creation, and conducting on-page SEO audits.
Module 3: Enhancing SEO through Link Building
- Learn about off-page SEO, which includes the importance of link building and the anatomy of a quality backlink.
- Dive into the three major off-page ranking factors, the relevance of social media signals, managing Google search engine penalties, and implementing effective link-building and outreach strategies.
- Apply a practical 4-step link-building process with a template.
Module 4: Measuring and Analyzing SEO Performance
- Measure and track SEO success by monitoring keyword rankings and creating improvement plans.
- Discover essential SEO metrics and insights into utilizing Google Search Console, including website verification, sitemap submission, and walkthroughs of key features and performance data.
- Examine real-world case studies on diagnosing rankability for effective SEO campaigns.
Assessment
- Written Assessment – Case Study with Questions
- Individual Project Presentation
This course is part of the Advanced Certificate in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Why Learn With Us?
Get expert advice, learning resources, and post-training support for up to 3 years.
Ask Me Anything Sessions
Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.
Insider Community
Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Resources
Get 3-year access to constantly updated Search Engine Optimisation (SEO) course resources.
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$900 (exclusive of 8% GST)
Course Fee After Eligible SSG Subsidies:
From S$111.60 (inclusive of 8% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$111.60 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$291.60 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | - | S$111.60 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$111.60 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$291.60(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 8% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
10 Anson Road, International Plaza #25-08, S079903
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 19, 20 Dec 2023 (Tue, Wed), 8.30am - 6.30pm 04, 05 Jan 2024 (Thur, Fri), 8.30am - 6.30pm 22, 23 Jan 2024 (Mon, Tue), 8.30am - 6.30pm 01, 02 Feb 2024 (Thur, Fri), 8.30am - 6.30pm 26, 27 Feb 2024 (Mon, Tue), 8.30am - 6.30pm 18, 19 Mar 2024 (Mon, Tue), 8.30am - 6.30pm 18, 19 Apr 2024 (Thur, Fri), 8.30am - 6.30pm 13, 14 May 2024 (Mon, Tue), 8.30am - 6.30pm 18, 19 June 2024 (Tue, Wed), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 15, 16 Feb 2024 (Tue, Wed), 8.30am - 6.30pm 25, 26 Mar 2024 (Mon, Tue), 8.30am - 6.30pm 27, 28 May 2024 (Mon, Tue), 8.30am - 6.30pm (Click on the course dates above to register online) |
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FAQs
Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Are there any funding or government subsidies for this course?
You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
Have some questions? Contact us.
WSQ Search Engine Optimisation (SEO) Course
Boost Your Brand’s Google Visibility With Applicable SEO Strategies
Course Fees:
From S$111.60 (inclusive of 8% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enroll today.
Up to 90%
SkillsFuture Subsidy