WSQ Search Engine Optimisation (SEO) Course

Marketing professionals, Web developers, Content developers, and Marketing managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimise content and webpages to increase search rankings.

• 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
• NITEC/Higher NITEC (≥ 21 years old); or
• Mature candidates (≥ 30 years old with 8 years’ work experience); or
• Candidates with other qualifications will be considered on a case-by-case basis

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Some knowledge of sales and marketing concepts will be useful, although not a requirement.

In this SEO training workshop, trainees will learn:

• The latest Google algorithm updates and the impact on your website rankings
• What to include on any webpage to hit the 1st page of Google (complete with infographics)
• How to beat the competition when it comes to keyword research
• How to earn high quality editorial backlinks with a few simple techniques (completely white-hat)
• Important on-page and off-page ranking factors every marketer needs to know to stay on top of Google
• How to create keyword ranking reports, track and measure return on investment on SEO activities, and make strategic improvements (SEO analytics)
• How to manage SEO campaigns in-house or through an SEO agency
• And much more

By the end of the class, trainees will:

• Assess advantages, and disadvantages of SEO and SEM and propose suitable search marketing tools and SEO activities to address marketing objectives and target customers
• Conduct extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages and brand, and implement on-page SEO to increase organic search engine rankings
• Develop content marketing and link building plan to rank various types of content on the organic search engine results pages
• Measure and analyse the effectiveness of SEO campaigns and determine factors that can improve keyword rankings and SEO-related KPIs and metrics

A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-3006-1.1 Integrated Marketing under the Skills Framework TSC and Certification of Completion by ASK Training will be awarded to candidates who have demonstrated competency in the WSQ Search Engine Optimisation (SEO) course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3006-1.1 Integrated Marketing
Course Codes: TGS-2023020892

Course Support Period: 01 Jun 2023 – 31 Jan 2025 

Instructor-Led | Mode of Delivery (Lecture & Illustration)

• What is SEO and the importance for a company’s marketing strategy
• How SEO can benefit your business including Case Studies and the tools you can use to find target customers for your marketing strategy
• Pros and Cons of SEO and SEM
• Should you do SEO or SEM for your business
• Introduction to the 4-step SEO process

Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Discussion)

• Keyword research 101: What is keyword research and why is it important
• 4 key principles of effective keyword research
• Know Your Customers and Buyers Persona Research
• How to Apply the Buying Journey for SEO Purposes
• Understanding Search Intent for SEO and the Content Types Required
• Site Information Architecture, Design and UX
• Recommended free and premium keyword research tools
• Implementing a 4-step keyword research process
• How to build and organise an extensive keyword list
• What is on-page optimisation and why is it important
• H1 & Title tags: Best practices
• Domain and URL: Best practices
• Meta description: Best practices
• Image optimisation: Best practices
• Content creation: Best practices
• How Search Engines work
• How to conduct a full website on-page SEO audit
• PageSpeed optimisation and Mobile Friendly Sites
• White Hat vs Black Hat SEO and Major Algorithm Changes
• Local SEO

Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)

• What is Link Building and why are backlinks important?
• Anatomy of a quality backlink
• 3 major off-page SEO ranking factors
• Social media signals – do they matter?
• What to do if you receive a search engine penalty from Google
• How to fix a search engine penalty
• Effective link building strategies
• Content Marketing for SEO
• How to execute effective outreach
• 4-step link building process (template included)

Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)

• How to track your keyword rankings and develop a keyword rankings improvement plan
• Case Studies Diagnosing Rankability in Order to Execute Effective SEO Campaign
• Essential SEO metrics to track and measure your SEO success
• Google Search Console (Verification of website, sitemap submission, and walkthrough of key features and performance data)

• Written Assessment – Case Study with Questions
• Individual Project Presentation

Enhanced Training Support for SMEs (ETSS) – 90% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

• Singapore Citizen; or
• Permanent Resident; or
• Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$111.60

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Baseline Funding – 70% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

• Singaporean Citizen; or
• Permanent Resident; or
• Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$291.60

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 8% GST): S$111.60

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

The basic SEO course covers the fundamental concepts of search engine optimisation and how to rank a website on the first page of Google. The Advanced SEO Course goes into more detail covering more advanced concepts of search engine optimisation such as managing day-to-day SEO operations.

You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.