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Course Description
Search Engine Optimisation (SEO) is the process of optimising a website to rank highly on search engine results pages for highly targeted keywords.
Organic search is considered one of the most effective digital marketing channels when it comes to converting qualified prospects into paying customers.
So, how do you tap into this lucrative channel?
This intensive Search Engine Optimisation (SEO) certification training course covers the most up-to-date SEO marketing strategies and how to implement them to your existing businesses, enabling you to become a certified SEO strategist.
Trainees will participate in live exercises, group discussions, role-playing, Q&A sessions, and undertake interactive quizzes, in order to better facilitate their learning.
By the end of the course, participants will take away actionable SEO strategies that will enable them to manage their own SEO campaigns, manage any third-party SEO vendors, and oversee SEO campaigns as an SEO head.
To better facilitate the learning, each course participant will be provided with a demo website for practical exercises while they also have the option to work on their own website.
Target Audience
Marketing professionals, Web developers, Content developers, and Marketing managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimise content and webpages to increase search rankings.
Minimum Entry Requirements
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years’ work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.
Some knowledge of sales and marketing concepts will be useful, although not a requirement.
Course Highlights
In this SEO training workshop, trainees will learn:
- The latest Google algorithm updates and the impact on your website rankings
- What to include on any webpage to hit the 1st page of Google (complete with infographics)
- How to beat the competition when it comes to keyword research
- How to earn high quality editorial backlinks with a few simple techniques (completely white-hat)
- Important on-page and off-page ranking factors every marketer needs to know to stay on top of Google
- How to create keyword ranking reports, track and measure return on investment on SEO activities, and make strategic improvements (SEO analytics)
- How to manage SEO campaigns in-house or through an SEO agency
- And much more
Course Objectives
By the end of the class, trainees will:
- Assess advantages, and disadvantages of SEO and SEM and propose suitable search marketing tools and SEO activities to address marketing objectives and target customers
- Conduct extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages and brand, and implement on-page SEO to increase organic search engine rankings
- Develop content marketing and link building plan to rank various types of content on the organic search engine results pages
- Measure and analyse the effectiveness of SEO campaigns and determine factors that can improve keyword rankings and SEO-related KPIs and metrics
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-3006-1.1 Integrated Marketing under the Skills Framework TSC and Certification of Completion by ASK Training will be awarded to candidates who have demonstrated competency in the WSQ Search Engine Optimisation (SEO) course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3006-1.1 Integrated Marketing
Course Codes: TGS-2023020892
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Outline
Download the full course brochure here.
Introduction to SEO
Instructor-Led | Mode of Delivery (Lecture & Illustration)
- What is SEO and the importance for a company’s marketing strategy
- How SEO can benefit your business including Case Studies and the tools you can use to find target customers for your marketing strategy
- Pros and Cons of SEO and SEM
- Should you do SEO or SEM for your business
- Introduction to the 4-step SEO process
Keyword Research & On-page SEO
Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Discussion)
- Keyword research 101: What is keyword research and why is it important
- 4 key principles of effective keyword research
- Know Your Customers and Buyers Persona Research
- How to Apply the Buying Journey for SEO Purposes
- Understanding Search Intent for SEO and the Content Types Required
- Site Information Architecture, Design and UX
- Recommended free and premium keyword research tools
- Implementing a 4-step keyword research process
- How to build and organise an extensive keyword list
- What is on-page optimisation and why is it important
- H1 & Title tags: Best practices
- Domain and URL: Best practices
- Meta description: Best practices
- Image optimisation: Best practices
- Content creation: Best practices
- How Search Engines work
- How to conduct a full website on-page SEO audit
- PageSpeed optimisation and Mobile Friendly Sites
- White Hat vs Black Hat SEO and Major Algorithm Changes
- Local SEO
Link Building (Off-Page SEO)
Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)
- What is Link Building and why are backlinks important?
- Anatomy of a quality backlink
- 3 major off-page SEO ranking factors
- Social media signals – do they matter?
- What to do if you receive a search engine penalty from Google
- How to fix a search engine penalty
- Effective link building strategies
- Content Marketing for SEO
- How to execute effective outreach
- 4-step link building process (template included)
SEO Analytics
Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)
- How to track your keyword rankings and develop a keyword rankings improvement plan
- Case Studies Diagnosing Rankability in Order to Execute Effective SEO Campaign
- Essential SEO metrics to track and measure your SEO success
- Google Search Console (Verification of website, sitemap submission, and walkthrough of key features and performance data)
Assessment Component
- Written Assessment – Case Study with Questions
- Individual Project Presentation
This course is part of the Advanced Certificate in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Trainer
Dylan is the Founder and Director of Training of Equinet Academy. Throughout his career as a Search Marketing Specialist, he audited over a thousand SEO/SEM campaigns, conducted SEO classes for over 3000+ trainees, and provided consultancy to dozens of Small Medium Enterprises, Global Brands, Academic Institutions, and Government Organisations across the Infocomms, Travel, Hotel, Retail, eCommerce and B2B & B2C industries. Some of his clients include DHL, Fuji Xerox Asia Pacific, Microsoft, Emmerson, Singhealth, and Singtel.
Kevin is the CEO, Founder of Aemorph. A seasoned entrepreneur and digital marketing expert. Kevin started in digital marketing, specialising in Search Engine Optimisation since 2010, and is helping F&B, Finance, Insurance, E-commerce, Medical, B2B services and SaaS companies. Kevin is also a certified adult educator in Singapore, delivering high-quality, relevant, and easy-to-implement training to ensure learners can get immediate results and build upon their knowledge.
Ian is the co-founder of Roots Digital, an award-winning digital marketing agency headquartered in Singapore, who has worked with great brands like Microsoft, Intel, BRAND’S, Takashimaya and more. He led the company to receive numerous industry-recognised awards from Marketing Interactive and expanded its footprint to countries like the Philippines, Malaysia and Indonesia.
Why Learn With Us?
Get expert advice, learning resources, and post-training support for up to 3 years.
Ask Me Anything Sessions
Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.
Insider Community
Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Resources
Get 3-year access to constantly updated Search Engine Optimisation (SEO) course resources.
Course Fees & Fundings
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$900 (exclusive of 8% GST)
Course Fee After Eligible SSG Subsidies:
From S$111.60 (inclusive of 8% GST) after 90% SSG Subsidies
Self-Sponsored Individuals
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 8% GST): S$111.60
Course fees after subsidies can be further offset by SkillsFuture Credit.
SkillsFuture Baseline Funding – 70% Funding
Eligible for 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 8% GST): S$291.60
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Company-Sponsored (SMEs)
Enhanced Training Support for SMEs (ETSS) – 90% Funding
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 8% GST): S$111.60
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Company-Sponsored (Non-SMEs)
SkillsFuture Baseline Funding – 70% Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 8% GST): S$291.60
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 8% GST): S$111.60
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Check your eligible grant amount and nett payable course fees when you sign up now.
Course Schedule
10 Anson Road, International Plaza #25-08, S079903
Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 10, 11 Oct 2023 (Tue, Wed), 8.30am - 6.30pm 26, 27 Oct 2023 (Thu, Fri), 8.30am - 6.30pm 14, 15 Nov 2023 (Tue, Wed), 8.30am - 6.30pm 19, 20 Dec 2023 (Tue, Wed), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 17, 18 Oct 2023 (Tue, Wed), 8.30am - 6.30pm 05, 06 Dec 2023 (Tue, Wed), 8.30am - 6.30pm (Click on the course dates above to register online) |
Testimonials
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FAQs
What is the difference between this course and the Advanced SEO course?
The basic SEO course covers the fundamental concepts of search engine optimisation and how to rank a website on the first page of Google. The Advanced SEO Course goes into more detail covering more advanced concepts of search engine optimisation such as managing day-to-day SEO operations.
You may go through and review both course outlines in detail and contact us should you have any specific questions on this.
Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Are there any funding or government subsidies for this course?
You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
If I have any questions after the course, can I consult the trainer?
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Still have unanswered questions? Submit an enquiry here.
WSQ Search Engine Optimisation
How to Rank Your Website on Page #1 of Google
Accredited by SkillsFuture Singapore
Duration: 19 Hours (2 days)
In-Person or Online-Based Classroom
3-Year Access to Course Resources
Lifetime Access to Post-Training Support Community
Up to 90% Subsidy. Reserve your seat today.
Up to 90%
SkillsFuture Subsidy