WSQ Search Engine Optimisation (SEO) Course
Boost Your Brand’s Google Visibility With Applicable SEO Strategies in this 2-Day SEO Training Course
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Course Description
Organic traffic accounts for 17% of the top website traffic sources, second only to direct traffic at 22%. How Googleable is your brand? Search Engine Optimisation is crucial to make your brand more Googleable so customers can easily find you when searching online.
This hands-on 2-Day WSQ Search Engine Optimisation (SEO) training course in Singapore provides a comprehensive overview of SEO, which is the practice of optimising a website to improve its ranking and visibility in search engine results pages (SERPs).
It will focus on SEO’s technical and creative aspects, providing trainees with a comprehensive knowledge of the subject. Through hands-on exercises and projects, trainees will gain practical experience in implementing SEO strategies and techniques, including measuring and analysing SEO campaigns and the factors influencing keyword rankings and SEO-related KPIs and metrics.
By the end of this SEO course, trainees will not only understand the basics of how to do SEO but be able to implement SEO techniques to improve a website’s ranking and visibility on Google.
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Learning Outcomes
Upon completion of this SEO certification course, trainees should be able to utilise marketing mix frameworks to:
- Assess the advantages and disadvantages of SEO and SEM and propose suitable search marketing tools and SEO activities to address marketing objectives and target customers.
- Conduct extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages and brand, and implement on-page SEO to increase organic search engine rankings.
- Develop content marketing and link building plans to rank various types of content on the organic search engine results pages.
- Measure and analyse the effectiveness of SEO campaigns and determine factors that can improve keyword rankings and SEO-related KPIs and metrics.
Who Should Attend
This basic SEO training course is perfect for individuals with no prior knowledge of SEO and who are new to digital marketing. It is also ideal for marketers, web developers, content creators, and marketing managers who want to refresh their knowledge in SEO. This course provides practical skills and techniques to optimise content and web pages, start SEO initiatives, and supervise SEO service providers.
Prerequisites
To enroll in this SEO class, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture & Case Study Illustrations
- Guided Discussions
- Demonstrations
- Hands-on Applied Learning
Certification
Upon successful completion of the WSQ Search Engine Optimisation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Integrated Marketing under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3006-1.1 Integrated Marketing
Course Codes: TGS-2023020892
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Search Engine Optimisation (SEO)
Module 1: Search Engine Optimisation (SEO) vs Search Engine Marketing (SEM)
- Introduction to SEO and SEM
- Advantages & Disadvantages of SEO
- Advantages & Disadvantages of SEM
- Search Marketing Tools
- Aligning SEO and SEM with Marketing Objectives
Module 2: Keyword Research & On-Page SEO
- Introduction to Keyword Research
- Introduction to On-Page SEO
- Keyword Research Strategies
- On-Page SEO Optimisation Techniques
- Curating Content Curation
- Content Marketing Calendar
Module 3: Link Building (Off-Page SEO)
- Introduction to Link Building
- Content Marketing for Link Building
- Link Building Quality
- Types of Backlinks and Link Building Strategies
- Effective Link Building Outreach
- Measuring Link Building Success
Module 4: SEO Analytics
- Importance of SEO Analytics
- Choose the Right SEO Metrics
- Measure SEO Performance and Performance
- Integrate Search Console with Google Analytics 4
Hands-on Project-based Assignment
At the end of the module, the trainees should be able to apply fundamental SEO techniques to improve a website’s visibility in search engines.
This course is part of the Advanced Certificate in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Testimonials
Trainer David is very knowledgeable with relevant industry knowledge and was able to answer all questions raised. ASK Training Centre is also a very well run centre with friendly and helpful staff and ensures safe distancing and all requests of students are met.
I strongly recommend everyone to attend SEO class at ASK Training Centre. Kudos to ASK team! I will return to attend other courses like Digital Marketing.
This is my first SEO training and I totally enjoyed it. Benjamin who’s our course instructor is the subject matter expert who not only taught us the curriculum but also provided us with a wealth of resources and tools to further enhance our learning experience beyond the classroom.
Benjamin Song’s SEO course is straightforward and effective. He breaks down complex concepts into manageable steps, making it easy to grasp and apply. Highly recommended.
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$900 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$114.30 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$294.30 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$294.30(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
*This course is not eligible for Mid-career SkillsFuture Credits unless enrolled as part of the full SkillsFuture Career Transition Programme. Learn more about the full SCTP Advanced Certificate in Digital Marketing programme.
Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
Conducted via Zoom.
| Course Duration: Full Day - 2 Days (8.30am - 6.30pm) Evenings - 3 Days (7pm - 10.30pm & 8.30am - 6.30pm) Course Schedules: 20-21 May 2025 (Tue, Wed), 8.30am - 6.30pm 20-22 May (7-10.30pm) Zoom & 24 May@IP (8.30am - 6.30pm) 17-18 Jun 2025 (Tue, Wed), 8.30am - 6.30pm 24-26 Jun (7-10.30pm) Zoom & 28 Jun@IP (8.30am - 6.30pm) (Click on the course dates above to register online) |
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WSQ Search Engine Optimisation (SEO) Course
Boost Your Brand’s Google Visibility With Applicable SEO Strategies in this 2-Day SEO Training Course
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy