WSQ Advanced Search Engine Optimisation (SEO) Course

This Advanced SEO course is targeted to Client-side and Agency-side Marketers, Web Developers, and Small Business Owners who wish to understand the exact mechanics behind how search engines rank websites, manage an SEO project in-house or externally with better precision, and gain practitioner-level SEO knowledge and skills to successfully implement advanced SEO strategies to their existing marketing campaigns.

• 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
• NITEC/Higher NITEC (≥ 21 years old); or
• Mature candidates (≥ 30 years old with 8 years’ work experience); or
• Candidates with other qualifications will be considered on a case-by-case basis

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Some knowledge of sales and marketing concepts will be useful, although not a requirement.

In this Advanced SEO course, trainees will learn:

• The exact mechanics behind how search engines function and important ranking factors.
• How to manage an SEO project in-house or externally and better communicate with key stakeholders within an organisation
• How to strategise and develop comprehensive SEO plans and lead the execution team to achieve higher SEO rankings.
• How to diagnose and fix technical SEO issues that could potentially hinder organic search rankings.
• Advanced off-page SEO techniques from link building to online reputation management.
• How to conduct a complete SEO audit on a live website.

By the end of the class, trainees will be able to:

• Analyse the organisation’s business goals and objectives and explain how SEO supports the overall business strategy
• Analyse key performance metrics and indicators of success to evaluate effectiveness of SEO campaigns
• Employ the communication mechanics of an integrated SEM/SEO campaign and demonstrate ways to introduce, integrate, and align marketing efforts on both platforms to boost brand, customer engagement and sales
• Identify emerging SEO trends and developments, including tools, technology and algorithm updates
• Develop an advanced SEO marketing strategy and determine performance metrics to evaluate effectiveness
• Develop advanced integrated Link Building strategy by combining traditional and SEO best practices
• Utilise advanced SEO tools to conduct a comprehensive SEO analysis and audit of an existing website to develop ranking improvement action plans

A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-5006-1.1 Integrated Marketing under the Skills Framework TSC and Certification of Completion by ASK Training will be awarded to candidates who have demonstrated competency in the WSQ Advanced Search Engine Optimisation course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5006-1.1 Integrated Marketing
Course Code: TGS-2023020908

Course Support Period: 01 Jun 2023 – 31 Jan 2025

Instructor-Led | Mode of Delivery (Lecture & Demonstration)

• Build your Ideal Customer Profile and Identify Pain Points to Meet Business Goals and Objectives
• Key Performance Indicators to Identify Campaign Success
• Utilising keyword research tools and competitor research to build an advanced content plan
• Analyse and Interpret SEM data to inform SEO strategy
• Devise ways to integrate and align to marketing efforts at 3 stages of the the marketing funnel (TOFU/MOFU/BOFU)

Instructor-led | Mode of Delivery (Lecture, Demonstration & Modelling)

• Understanding complex search engine algorithms
• Interpreting Google Search Quality Rater Guidelines in-depth
• Dealing with duplicate content
• Structuring content and information architecture for SEO
• Implementing Schema Markup and Structured Data
• Major Algorithm Updates
• Page Experience, Core Web Vitals and Mobile Friendliness
• Tools to Improve Website
• How to deal with conflicting perspectives (UX Vs. SEO)
• Latest technology tools
• Advanced Onpage Recommendations
• Internal Link Audit

Instructor-led | Mode of Delivery (Lecture, Demonstration & Modelling)

• Traditional PR vs Digital PR
• How to create ultra-linkable assets
• Advanced link building strategies and Digital PR

Instructor-led | Mode of Delivery (Lecture, Demonstration & Modelling)

• Diagnosing Rankability and Implementing with Checklist
• Using advanced SEO tools to conduct Onpage & Offpage Audits across a whole website
• Advanced Competitor Backlink Analysis and Strategy
• Calculating ROI of an SEO campaign

• Written Assessment – Case Study with Questions
• Individual Project Presentation

Enhanced Training Support for SMEs (ETSS) – 90% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

• Singapore Citizen; or
• Permanent Resident; or
• Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$126.11

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Baseline Funding – 70% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

• Singaporean Citizen; or
• Permanent Resident; or
• Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$329.51

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 8% GST): S$126.11

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

The basic SEO course covers the fundamental concepts of search engine optimisation and how to rank a website on the first page of Google.

The advanced SEO course goes into more detail covering more advanced concepts of search engine optimisation such as managing day-to-day SEO operations. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.