WSQ Advanced Search Engine Optimisation (SEO) Course

Master Advanced SEO Strategies With Real-World Insights To Take Your SEO Skills to the Next Level

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Our Clients

Equinet's Clients
Equinet's Clients

Overview of Course

Achieving high search engine rankings is crucial for driving website traffic and reaching your target audience effectively. As a seasoned digital marketer, it’s important to keep yourself skilled with advanced SEO skills and techniques to stay ahead.

The 2-Day WSQ Advanced Search Engine Optimisation (SEO) course is designed to provide you with a comprehensive understanding of the technical and analytical aspects of SEO. Go in-depth into advanced techniques and tools used to increase website traffic and improve search engine rankings.

From keyword research and analysis to utilising advanced SEO tools for website audits, you’ll gain the skills needed to develop actionable strategies for optimising your online presence. By the end of this advanced SEO training course, you’ll be equipped with the knowledge and practical experience to implement advanced SEO strategies effectively.

Proud Partners of
Partner Logos - Ahrefs & SEMrush

Learning Outcomes

Upon completion of this course, trainees should be to:

  • Differentiate the different channels in an integrated marketing communication.
  • Organise appropriate IM channels to meet marketing objectives.
  • Construct persona to be used for audience targeting.
  • Use data to craft SEO work from SEM & SMM.
  • Organise content and media to meet business goals.
  • Describe the Google search algorithm and the various updates, including explaining how the different types of SEO work in an integrated marketing plan.
  • Conduct detailed technical SEO audits, including interpreting the impact of a technical audit for SEO.
  • Create high-quality content using E-A-T content for search engines and use internal linking to improve SERP ranking.
  • Analyse link-building opportunities and acquire links to a designated website, including utilising search operators to locate specific link targets.
  • Prepare an optimisation strategy and setup GA4 performance tracking to track SEO KPIs.
  • Evaluate the impact of emerging trends and technology on integrated marketing.
Who Should Attend

This course is suitable for individuals in both client-side and agency-side marketing roles, web developers, business owners and any individual who wants to enhance their proficiency in handling in-house or outsourced SEO projects, and acquire practitioner-level SEO expertise.

While not compulsory, it is highly recommended that you enrol for the WSQ Search Engine Optimisation (SEO) Course before signing up for this course. 

Prerequisites

To enrol in this advanced SEO training course, you should possess the following:

  • 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
  • NITEC/Higher NITEC (≥ 21 years old); or
  • Mature candidates (≥ 30 years old with 8 years of work experience); or
  • Candidates with other qualifications will be considered on a case- by-case basis

You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.

Before enrolling in this advanced program, participants should have a solid grasp of how search engines function or have previously completed our WSQ Search Engine Optimization course.

Instructional Methods
  • Lecture
  • Live Demonstrations
  • Hands-on Application
Certification

Upon successful completion of the WSQ Advanced Search Engine Optimisation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Integrated Marketing under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5006-1.1 Integrated Marketing

Course Code: TGS-2023020908
Course Support Period: 01 Jun 2023 – 31 Jan 2025

Course Curriculum

WSQ Advanced Search Engine Optimisation (SEO)

Module 1: Integrated Marketing

  • Introduction to Integrated Marking
  • Promotion Mix
  • Integrated marketing planning
  • Digital media & channels
  • Building a buyer Persona for your Channels
  • Buyer Decision Journey
  • Keywords and buying intend

Module 2: Integrated Marketing Content

  • Content Type
  • Content Format
  • POEM: Paid, Owned, Earned Media
  • Measuring POEM

Module 3: Search Engine Result Page – SERP

  • Google Hummingbird Algorithm
  • Google Algorithm Updates
  • Google SERP trends
  • Local SEO
  • International SEO
  • Mobile SEO (speed and core vitals)
  • Video SEO

Module 4: Technical SEO Audit

  • Why SEO audit
  • Technical Audit
  • Content Audit
  • Link Profile Audit
  • Google Search Console
  • Non-index in GSC
  • Core Web Vitals

Module 5: Content Optimisation Strategy

  • Search Quality Rater guidelines
  • E-A-T content ideas
  • E-A-T content topics
  • E-A-T content criteria
  • E-A-T content internal linking
  • Structured Data

Module 6: Link Building Strategy

  • Discover Back-linkers with Search Terms
  • Discover Back-linkers with Best of Post
  • Discover Back-linker with shoulder niche
  • Build Power-link Page
  • Link Building Outreach Tactic 1: Co-hosting Collab
  • Link Building Outreach Tactic 2: Promote & Promote
  • Link Building Outreach Tactic 3: Follow & Share
  • Link Building Outreach Tactic 4: DFY Reciprocity

Module 7: Managing SEO Campaigns

  • Working with internal stakeholders
  • Managing external SEO vendors
  • Establish measurement plan
  • Roadmap for SEO optimisation

Module 8: Emerging Marketing Trends

  • Generative AI
  • Assisted Search (voice and sight)
  • AR & VR marketing
  • IoT

Hands-on Project-based Assignment

At the end of the course, the trainees should be able to apply techniques for SEO and utilise the types of SEO strategies that could increase brand awareness.

Download the course brochure here.

Why Learn With Us?

Get expert advice, learning resources, and post-training support for up to 3 years.

Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

Insider Community

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Resources

Get 3-year access to constantly updated Social Media Marketing course resources.

Fees and Subsidies

Up to 90% SkillsFuture Singapore Funding Diagram - SkillsFuture Credit, PSEA & UTAP Claimable

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$1,017 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$129.16 (inclusive of 9% GST) after 90% SSG Subsidies

Learners  
Singaporean Citizens ≥ 40 years old S$129.16 (after SSG 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$332.56 (after SSG 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners SMEs Non-SMEs
Singaporean Citizens ≥ 40 years old  - S$129.16 (after SSG 90% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old S$129.16 (after SSG 90% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
S$332.56 (after SSG 70% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

Check your funding eligibility and nett course fees when you sign up.

Course Schedule

10 Anson Road, International Plaza #25-08, S079903

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedule:

15, 16 Aug 2024 (Thu, Fri), 8.30am - 6.30pm
04, 05 Sep 2024 (Wed, Thu), 8.30am - 6.30pm
14, 15 Oct 2024 (Mon, Tue), 8.30am - 6.30pm

(Click on the course dates above to register online)

Conducted via Zoom.

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:

04, 05 Jul 2024 (Thur, Fri), 8.30am - 6.30pm

(Click on the course dates above to register online)

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Testimonials

Course Testimonial Quote Icon
“This course gives one the confident to manage your own social marketing strategy, understand the terminology and tactics used for digital marketing strategy, as well as how to analyse whether your strategy is effective. Would not hesitate to recommend this course to others. It is hard to find a training course that is willing to provide a refresher course and assistance even after the course has ended.”

Sherry T

FAQs

What is the difference between the WSQ Search Engine Optimisation course and this advanced course?

The basic SEO course covers the fundamental concepts of search engine optimisation and how to rank a website on the first page of Google.

The advanced SEO course goes into more detail covering more advanced concepts of search engine optimisation such as managing day-to-day SEO operations. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

Have some questions? Contact us.

WSQ Advanced Search Engine Optimisation (SEO) Course

Master Advanced SEO Strategies With Real-World Insights To Take Your SEO Skills to the Next Level

Course Fees:

From S$129.16 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies

Up to 90% SkillsFuture Subsidy. Enrol today.

Up to 90%
SkillsFuture Subsidy