WSQ Social Media Marketing Course
Learn To Maximize the Power of Social Media for Both B2B and B2C Businesses
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
In our society, social media has become a part of our daily lives. The likes of Facebook, Instagram, and TikTok are now tied to a person’s social life, causing the time spent on digital platforms to increase. How, then, can brands use this in their favor?
This 2-Day Social Media Marketing course will cover everything you need to know about the various social media platforms and how to build a successful social media strategy with these insights.
Social media is often seen as a hit-or-miss strategy for many businesses. However, specific plans, frameworks, and tools can help you achieve your business goals and objectives.
In this social media marketing training course, you will learn how to leverage the power of social media to increase your reach, attract new customers, and grow your social presence. You will also gain insight and take away applicable strategies for your business through demonstrations, real-world case studies, and hands-on activities.
Learning Outcomes
- Assess and strategically select suitable social media platforms to engage specific target audiences and achieve marketing objectives.
- Effectively apply research methodologies using social media tools to identify opportunities and address gaps within social media strategies.
- Develop a comprehensive social media strategy by creating customer personas and ensuring social media goals align with customer objectives.
- Propose and execute highly effective social media campaign activities for each channel, guided by best practices in content creation and management across every channel.
- Evaluate and determine the most suitable social media content types, styles, and delivery methods across various platforms, ensuring audience engagement and interaction.
- Proficiently interpret results of social media marketing efforts and navigate through social media analytics tools to make data-driven decisions for campaign optimization.
- Design and implement a social media Community Management Plan tailored to engage audiences at different stages of brand interaction.
Who Should Attend
This Social Media Marketing cetification course is suitable for Entrepreneurs, Business Owners, Marketing and Communications Executives of all levels, Content Strategists, Community Managers, Content Creators, and any individual in Singapore looking to leverage social media for awareness, growth, and driving sales.
Prerequisites
To enroll in this social media marketing course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture & Case Study Illustrations
- Classroom Discussion
- Demonstrations
- Hands-on Application
Certification
Upon successful completion of the WSQ Social Media Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Platforms Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-3003-1.1 Media Platforms Management
Course Codes: TGS-2023020685
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Social Media Marketing
Module 1: Getting Started with Social Media Marketing
- Define social media marketing, optimizing social media profiles on platforms like Facebook, Instagram, TikTok, LinkedIn, and YouTube, and selecting the right social media channels based on audience profiles, media trends, tone, visuals, copywriting, frequency, and timing.
Module 2: Building Your Social Media Marketing Plan
- Learn how to create customer avatars, set SMART goals, conduct social media audits, and build a content matrix.
Module 3: Framework and Strategies for Creating Compelling Social Media Content
- Dive into social media content strategies, frameworks for creating engaging content, and resource planning tools.
Module 4: Maximizing Your Social Media Impact
- Learn different strategies to make content go viral, work with influencers, and use social media advertising effectively.
Module 5: Measuring Social Media Performance
- Measure social media performance by understanding performance metrics and using social media ad tools.
Module 6: Managing Your Online Community
- Apply a framework for managing negative feedback and best practices for improving follower engagement.
Assessment
- Written Assessment – Case Study with Questions
- Individual Project Presentation
This course is part of the Advanced Certificate in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Why Learn With Us?
Get expert advice, learning resources, and post-training support for up to 3 years.
Ask Me Anything Sessions
Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.
Insider Community
Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Resources
Get 3-year access to constantly updated Social Media Marketing course resources.
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$900 (exclusive of 8% GST)
Course Fee After Eligible SSG Subsidies:
From S$111.60 (inclusive of 8% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$111.60 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$291.60 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | - | S$111.60 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$111.60 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$291.60(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 8% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
10 Anson Road, International Plaza #25-08, S079903
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedule: 14, 15 Dec 2023 (Thu, Fri), 8.30am - 6.30pm 28, 29 Dec 2023 (Thu, Fri), 8.30am - 6.30pm 15, 16 Jan 2024 (Mon, Tue), 8.30am - 6.30pm 25, 26 Jan 2024 (Thu, Fri), 8.30am - 6.30pm 22, 23 Feb 2024 (Thu, Fri), 8.30am - 6.30pm 11, 12 Mar 2024 (Mon, Tue), 8.30am - 6.30pm 11, 12 Apr 2024 (Thur, Fri), 8.30am - 6.30pm 09, 10 May 2024 (Thur, Fri), 8.30am - 6.30pm 10, 11 June 2024 (Mon, Tue), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 30 Nov, 1 Dec 2023 (Thu, Fri), 8.30am - 6.30pm 21, 22 Mar 2024 (Thur, Fri), 8.30am - 6.30pm 20, 21 May 2024 (Mon, Tue), 8.30am - 6.30pm (Click on the course dates above to register online) |
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FAQs
Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Are there any funding or government subsidies for this course?
You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
Have some questions? Contact us.
WSQ Social Media Marketing Course
Learn To Maximize the Power of Social Media for Both B2B and B2C Businesses
Course Fees:
From S$111.60 (inclusive of 8% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enroll today.
Up to 90%
SkillsFuture Subsidy