WSQ TikTok Marketing Course

Up to 70% SkillsFuture Singapore Funding Diagram - SkillsFuture Credit, PSEA & UTAP Claimable

Course Description

In the ever-evolving landscape of digital media, TikTok has emerged as a powerful platform for engaging audiences, especially among younger demographics. TikTok, with its unique algorithm, content format, and user engagement strategies, represents a significant pivot from traditional social media marketing approaches.

This shift necessitates targeted training for marketing and advertising professionals to ensure they can effectively leverage TikTok to meet their objectives. Given TikTok’s rapid growth and its unique position in the digital marketing space, this course is designed to equip the participants with comprehensive knowledge and practical skills to effectively utilise TikTok for marketing purposes.

Course Objectives

Upon completion of this course, trainees should be to:

  • Distinguish user demographics and content trends to tailor marketing strategies effectively.
  • Develop creative strategies and engaging content using TikTok
  • Administer the planning and execution of TikTok marketing campaigns that align with market requirements and user behaviour.
  • Analyse the performance data in the TikTok campaign.
  • Recommend possible design solutions to optimise the TikTok campaign.

Course Outline

Introduction to TikTok Marketing
  • TikTok Platform Overview
  • Audience Demographics and Content Trends
Creating Engaging TikTok Content
  • Content Creation Best Practices
  • TikTok’s Features for Engagement
TikTok Campaign Strategy
  • Campaign Planning and Execution
  • Content Scheduling and Analytics
Analysing and Optimising TikTok Campaigns
  • Campaign Data Analysis
  • Strategy Optimisation

Fees and Subsidies

Up to 70% SkillsFuture Singapore Funding Diagram - SkillsFuture Credit, PSEA & UTAP Claimable

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$988 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$385.32 (inclusive of 9% GST) after 70% SSG Subsidies

Learners  
Singaporean Citizens ≥ 40 years old S$385.32 (after SSG 70% Funding)

SkillsFuture Credits can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$582.92 (after SSG 50% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 17-30 Post Secondary Education Account Funds can be used.

Learners SMEs Non-SMEs
Singaporean Citizens ≥ 40 years old S$385.32 (after SSG 70% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old S$385.32 (after SSG 70% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
S$582.92 (after SSG 50% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

You may use U-tap to defray 50% of the unfunded course fee, capped at $250/year. NTUC members aged 40 and above can enjoy higher funding support up to $500/year for courses attended between 01 April 2022 to 31 March 2023. Head to our UTAP Funding page for more information.

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WSQ TikTok Marketing Course

Course Duration:

2 Days (9.00am – 7.00pm)

Course Fee Details:

$385.32 (incl. of 9% GST) after 70% SkillsFuture Subsidy

SkillsFuture Credits & UTAP claimable

Course Schedule

Course NameCourse CodeVenueJune 2024July 2024August 2024September 2024October 2024November 2024December 2024
WSQ TikTok MarketingTGS-2024045388JTC Summit
TGS-2024045388Mountbatten Square

Up to 70%
SkillsFuture Subsidy