(24 hrs) Facebook & Instagram Marketing
Facebook & Instagram Marketing Course in Singapore: Learn to plan, run, optimise, and evaluate Meta campaigns using audience insights, Ads Manager, and AI-assisted tools.
Course Synopsis
The Facebook & Instagram Marketing course builds applied skills in planning, implementing, and evaluating Facebook and Instagram marketing using Meta’s current tools, data features, and AI-assisted automation. Participants will study platform trends, organic content strategies, and audience behaviour, using these insights to construct an integrated Meta marketing plan.
The course provides structured practice with Page Insights, Meta Business Suite, Ads Manager, and Meta’s Advantage+ automation tools. You will use AI-driven functions, such as automated optimisation and AI-assisted audience selection, to design campaigns, refine creative assets, and analyse performance against defined KPIs.
Crisis-communication workflows and brand-equity considerations are included to support effective management of customer feedback and online issues on Meta platforms.
Through guided exercises and a practical project, you will develop the capability to:
- Align platform selection with audience, content, and campaign objectives.
- Develop and execute a Meta advertising plan supported by AI-assisted tools.
- Optimise campaigns using data, automation, and creative refinement.
- Apply crisis-management protocols to ensure consistent and timely responses.
Prerequisites
Language
- Attained at least WPLN level 6; or
- Obtained Grade C6 for GCE O-Level English; or
- Other equivalent qualifications.
Academic
- Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
- Candidates with other qualifications will be considered on a case-by-case basis; or
- Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.
Learning Units
LU1 – Meta (Facebook and Instagram) Marketing
- Meta Media Trends
- Meta Organic Marketing
LU2 – Meta Marketing Plan and Ads Campaign
- Using Facebook Page Insights for Strategy and Competitor Analysis
- Building a Meta Advertising Plan
- Creating Meta Ads Campaign
LU3 – Launch and Evaluate Meta Ads Campaign
- Advertisement
- Meta’s AI & Automation, Advantage+
- Audience Targeting
- Creative Best Practices
- Evaluation & Optimisation
LU4 – Crisis Communication Plan
- Brand Equity
- Crisis Communication Plan
- Crisis Communication Skills
Course Objectives
By the end of this course, you should be able to:
- Utilise media platforms for marketing and media management while aligning platform selection with audience, content, goals, and resources to enhance social media strategy effectiveness.
- Create a comprehensive marketing plan that involves developing and facilitating the content and integration of media platforms for Meta, including defining the activities, timeline targets, and responsibilities.
- Demonstrate proficiency in refining the advertising strategy, optimising ad creatives, and making data-driven decisions for improved campaign results and return on investment.
- Develop crisis communication skills to effectively manage and resolve conflicts and complaints in Meta Ads campaigns.
Training Hours & Assessment
Total Training Hours: 24-hour training course including a 2-hour assessment.
Assessment
- Written Assessment
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$1370 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$173.99 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$173.99 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$447.99 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$173.99 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$173.99 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$447.99(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
Singaporean Citizens ≥ 40 years old
After SSG 90% Funding
SkillsFuture Credits can be used on top of existing subsidies
After SSG 90% Funding
SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old
After SSG 70% Funding
For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.
For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.
After SSG 90% Funding
SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
After SSG 70% Funding
SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
All prices are inclusive of 9% GST.
Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.
(24 hrs) Facebook & Instagram Marketing
Up to 90% SkillsFuture Subsidy. Enrol today.
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Have some questions? Contact us.
Up to 90%
SkillsFuture Subsidy