(24 hrs) Facebook & Instagram Marketing

Facebook & Instagram Marketing Course in Singapore: Learn to plan, run, optimise, and evaluate Meta campaigns using audience insights, Ads Manager, and AI-assisted tools.

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Course Synopsis

The Facebook & Instagram Marketing course builds applied skills in planning, implementing, and evaluating Facebook and Instagram marketing using Meta’s current tools, data features, and AI-assisted automation. Participants will study platform trends, organic content strategies, and audience behaviour, using these insights to construct an integrated Meta marketing plan.

The course provides structured practice with Page Insights, Meta Business Suite, Ads Manager, and Meta’s Advantage+ automation tools. You will use AI-driven functions, such as automated optimisation and AI-assisted audience selection, to design campaigns, refine creative assets, and analyse performance against defined KPIs.

Crisis-communication workflows and brand-equity considerations are included to support effective management of customer feedback and online issues on Meta platforms.

Through guided exercises and a practical project, you will develop the capability to:

Align platform selection with audience, content, and campaign objectives.
Develop and execute a Meta advertising plan supported by AI-assisted tools.
Optimise campaigns using data, automation, and creative refinement.
Apply crisis-management protocols to ensure consistent and timely responses.

Prerequisites

Language

Attained at least WPLN level 6; or
Obtained Grade C6 for GCE O-Level English; or
Other equivalent qualifications.

Academic

Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
Candidates with other qualifications will be considered on a case-by-case basis; or
Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.

Learning Units

LU1 – Meta (Facebook and Instagram) Marketing

Meta Media Trends
Meta Organic Marketing

LU2 – Meta Marketing Plan and Ads Campaign

Using Facebook Page Insights for Strategy and Competitor Analysis
Building a Meta Advertising Plan
Creating Meta Ads Campaign

LU3 – Launch and Evaluate Meta Ads Campaign

Advertisement
Meta’s AI & Automation, Advantage+
Audience Targeting
Creative Best Practices
Evaluation & Optimisation

LU4 – Crisis Communication Plan

Brand Equity
Crisis Communication Plan
Crisis Communication Skills

Course Objectives

By the end of this course, you should be able to:

Utilise media platforms for marketing and media management while aligning platform selection with audience, content, goals, and resources to enhance social media strategy effectiveness.
Create a comprehensive marketing plan that involves developing and facilitating the content and integration of media platforms for Meta, including defining the activities, timeline targets, and responsibilities.
Demonstrate proficiency in refining the advertising strategy, optimising ad creatives, and making data-driven decisions for improved campaign results and return on investment.
Develop crisis communication skills to effectively manage and resolve conflicts and complaints in Meta Ads campaigns.

Training Hours & Assessment

Total Training Hours: 24-hour training course including a 2-hour assessment.

Assessment

Written Assessment

Fees and Subsidies

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$1370 (exclusive of 9% GST)

Course Fee After Eligible SWDA Subsidies:
From S$173.99 (inclusive of 9% GST) after 90% SWDA Subsidies

Learners

Singaporean Citizens ≥ 40 years old

S$173.99 (after SWDA 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$447.99 (after SWDA 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners	SMEs	Non-SMEs
Singaporean Citizens ≥ 40 years old	S$173.99 (after SWDA 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies	S$173.99 (after SWDA 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old		S$447.99(after SWDA 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Singaporean Citizens ≥ 40 years old

Self-Sponsored S$173.99

After SWDA 90% Funding SkillsFuture Credits can be used on top of existing subsidies

Company-Sponsored, SMEs and Non-SMEs S$173.99

After SWDA 90% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

Self-Sponsored S$447.99

After SWDA 70% Funding For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies. For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Company-Sponsored, SMEs S$173.99

After SWDA 90% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Company-Sponsored, Non-SMEs S$447.99

After SWDA 70% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.