(16 hrs) TikTok Marketing
TikTok Marketing Course in Singapore: Learn to create engaging TikTok content, plan campaigns, use TikTok Shop features, and optimise performance with analytics.
Course Synopsis
TikTok has rapidly become a key platform in the digital marketing landscape, offering marketers a fresh and dynamic way to connect with audiences through short-form videos, livestreams, and various interactive features. This 2-day programme provides participants with a structured, hands-on approach to understanding and applying TikTok marketing strategies tailored to the Singapore context.
Participants will explore the platform’s core functions, user behaviour, and content formats, gaining practical insights into how TikTok differs from traditional social media channels. The course includes guided walkthroughs, scenario-based exercises, and applied learning activities to help learners build confidence in content creation, video editing, campaign planning, and performance tracking.
You will also be introduced to the TikTok Shop ecosystem, including affiliate tools, product listings, and campaign launch processes. The programme emphasises practical application, offering opportunities to experiment with TikTok’s creative tools and analytics to refine marketing strategies.
By the end of the course, participants will be equipped to design and execute TikTok video campaigns that are relevant, engaging, and aligned with business goals, while developing a strong foundation in platform capabilities and user-centric marketing approaches.
Prerequisites
Language
- Attained at least WPLN level 6; or
- Obtained Grade C6 for GCE O-Level English; or
- Other equivalent qualifications.
Academic
- Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
- Candidates with other qualifications will be considered on a case-by-case basis; or
- Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.
Learning Units
LU1 – Introduction to TikTok Marketing
- TikTok Platform Overview
- Audience Demographics and Content Trends
LU2 – Creating Engaging TikTok Content
- Content Creation Best Practices
- TikTok Shop
- TikTok’s Features for Engagement
- Affiliate Tools, Product Hashtag, Edit Features
LU3 – TikTok Campaign Strategy
- Campaign Planning and Execution
- Content Scheduling and Analytics
LU4 – Analysing and Optimising TikTok Campaigns
- Campaign Data Analysis
- Strategy Optimisation
Course Objectives
By the end of this course, you should be able to:
- Distinguish user demographics and content trends to tailor marketing strategies effectively.
- Develop creative strategies and engaging content using TikTok.
- Administer the planning and execution of TikTok marketing campaigns that align with market requirements and user behaviour.
- Analyse the performance data in the TikTok campaign.
- Recommend possible design solutions to optimise the TikTok campaign.
Training Hours & Assessment
Total Training Hours: 16-hour training course including a 2-hour assessment.
Assessment
- Practical Assessment
- Written Assessment
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$900 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$114.30 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$294.30 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$294.30(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
Singaporean Citizens ≥ 40 years old
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old
All prices are inclusive of 9% GST.
Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.
(16 hrs) TikTok Marketing
Up to 90% SkillsFuture Subsidy. Enrol today.
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Up to 90%
SkillsFuture Subsidy