(16 hrs) TikTok Marketing

TikTok Marketing Course in Singapore: Learn to create engaging TikTok content, plan campaigns, use TikTok Shop features, and optimise performance with analytics.

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Course Synopsis

TikTok has rapidly become a key platform in the digital marketing landscape, offering marketers a fresh and dynamic way to connect with audiences through short-form videos, livestreams, and various interactive features. This 2-day programme provides participants with a structured, hands-on approach to understanding and applying TikTok marketing strategies tailored to the Singapore context.

Participants will explore the platform’s core functions, user behaviour, and content formats, gaining practical insights into how TikTok differs from traditional social media channels. The course includes guided walkthroughs, scenario-based exercises, and applied learning activities to help learners build confidence in content creation, video editing, campaign planning, and performance tracking.

You will also be introduced to the TikTok Shop ecosystem, including affiliate tools, product listings, and campaign launch processes. The programme emphasises practical application, offering opportunities to experiment with TikTok’s creative tools and analytics to refine marketing strategies.

By the end of the course, participants will be equipped to design and execute TikTok video campaigns that are relevant, engaging, and aligned with business goals, while developing a strong foundation in platform capabilities and user-centric marketing approaches.

Prerequisites

Language

Attained at least WPLN level 6; or
Obtained Grade C6 for GCE O-Level English; or
Other equivalent qualifications.

Academic

Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
Candidates with other qualifications will be considered on a case-by-case basis; or
Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.

Learning Units

LU1 – Introduction to TikTok Marketing

TikTok Platform Overview
Audience Demographics and Content Trends

LU2 – Creating Engaging TikTok Content

Content Creation Best Practices
TikTok Shop
TikTok’s Features for Engagement
Affiliate Tools, Product Hashtag, Edit Features

LU3 – TikTok Campaign Strategy

Campaign Planning and Execution
Content Scheduling and Analytics

LU4 – Analysing and Optimising TikTok Campaigns

Campaign Data Analysis
Strategy Optimisation

Course Objectives

By the end of this course, you should be able to:

Distinguish user demographics and content trends to tailor marketing strategies effectively.
Develop creative strategies and engaging content using TikTok.
Administer the planning and execution of TikTok marketing campaigns that align with market requirements and user behaviour.
Analyse the performance data in the TikTok campaign.
Recommend possible design solutions to optimise the TikTok campaign.

Training Hours & Assessment

Total Training Hours: 16-hour training course including a 2-hour assessment.

Assessment

Practical Assessment
Written Assessment

Fees and Subsidies

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$900 (exclusive of 9% GST)

Course Fee After Eligible SWDA Subsidies:
From S$114.30 (inclusive of 9% GST) after 90% SWDA Subsidies

Learners

Singaporean Citizens ≥ 40 years old

S$114.30 (after SWDA 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$294.30 (after SWDA 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners	SMEs	Non-SMEs
Singaporean Citizens ≥ 40 years old	S$114.30 (after SWDA 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies	S$114.30 (after SWDA 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old		S$294.30 (after SWDA 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Singaporean Citizens ≥ 40 years old

Self-Sponsored S$114.30

After SWDA 90% Funding SkillsFuture Credits can be used on top of existing subsidies

Company-Sponsored, SMEs and Non-SMEs S$114.30

After SWDA 90% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

Self-Sponsored S$294.30

After SWDA 70% Funding For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies. For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Company-Sponsored, SMEs S$114.30

After SWDA 90% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Company-Sponsored, Non-SMEs S$294.30

After SWDA 70% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.