(16 hrs) Video Marketing
Video Marketing Course in Singapore: Learn to plan, script, produce, optimise, and evaluate video content that engages audiences and supports marketing goals.
Course Synopsis
This Video Marketing course is designed for aspiring video marketers, content creators, and marketing professionals who want to develop strategic and effective video content for marketing and communication purposes. The course focuses on how videos can be planned and structured to capture audience attention, communicate clear messages, and support business objectives.
Participants will learn how to define the purpose of video content, understand target audiences, and design videos that align with specific marketing goals. The programme explores key storytelling principles that enhance audience engagement, including narrative structure, emotional connection, and the development of clear and purposeful video scripts.
The course also introduces practical approaches to planning video production, translating ideas into structured content plans such as shotlists and storyboards to ensure a clear creative direction. Participants will learn how to identify common quality issues in video content and apply appropriate solutions to maintain professional standards.
In addition, the programme covers platform publishing requirements, branding and legal compliance considerations, and the use of analytics to evaluate video performance. Emerging technologies, including artificial intelligence, are also introduced to support more efficient video content development and workflow planning.
By the end of the course, participants will be able to plan and develop purposeful video content that meets industry standards, engages audiences, and supports marketing objectives across digital platforms.
Prerequisites
Language
- Attained at least WPLN level 6; or
- Obtained Grade C6 for GCE O-Level English; or
- Other equivalent qualifications.
Academic
- Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
- Candidates with other qualifications will be considered on a case-by-case basis; or
- Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.
Learning Units
LU1 – Video Marketing Content Design and Quality Fundamentals
- Video Marketing Strategy
- Video Strategy Framework (G.A.C.E.)
- Video Marketing Trends
- Why Video Quality Matters
- Types of Quality Issues in Video Content
- Rectifying Video Quality Issues
- Recovering Quality Standards Not Met
- Video Production Guidelines
LU2 – Storytelling Enhancement in Editing
- Why Storytelling Matters in Video Content
- Storytelling as the Foundation
- The 3 Key Elements of Storytelling
- Storytelling Arc: Structure to Storytelling
- Editing to Support Storytelling
- Pacing of Videos
- Emotional Engagement Through Editing
- Designing Video Content: Scripts
- Tips for Effective AI Prompts
- Video Content Framework
- From Script to Shotlist to Storyboard
- Using a Shotlist to Plan Marketing Videos
- How Storyboards Help in Editing
- How to Create a Storyboard
LU3 – Post-Production Workflows and Compliance
- Why Standards and Guidelines Matter
- Quality Control Checks
- Platform Publishing Requirements
- Editing Standards You Must Know
- Aspect Ratio – Screen Fit
- Developing Post-Production Work Plans
- Legal Compliance and Branding
- Why Use External Resources?
- Video Performance Analytics
LU4 – Technical Quality Control and Platform Standards
- Technical Parameters to Review Before Publishing
- Core Technical Aspects of Video
- Editing Standards
LU5 – AI and Technology Adoption in Video Editing
- What is Video Editing?
- Organising Assets
- How to Import Media into CapCut
- CapCut AI features
- Descript: Text-Based Editing
- Using AI in video marketing
Course Objectives
By the end of this course, you should be able to:
- Analyse types of quality issues in video content.
- Develop solutions to rectify identified video quality issues.
- Develop remedial actions to resolve issues that do not comply with industry standards.
- Evaluate edited footage to recommend improvements to storytelling and emotional engagement.
- Design scripts and conceptualise edits that achieve the intended creative vision.
- Develop editing standards and guidelines aligned with legal, branding, and broadcasting requirements.
- Plan post-production workflow, outlining processes and timelines.
- Develop technical parameters to assess video quality.
- Evaluate industry and platform quality standards.
- Determine comprehensive quality and compliance reviews for publishing.
- Evaluate editing technologies that enhance efficiency and output quality.
- Apply and facilitate the adoption of relevant editing tools into post-production workflows.
Training Hours & Assessment
Total Training Hours: 16-hour training course including a 2-hour assessment.
Assessment
- Written Assessment
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$900 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$114.30 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$294.30 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$294.30(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
Singaporean Citizens ≥ 40 years old
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old
All prices are inclusive of 9% GST.
Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.
(16 hrs) Video Marketing
Up to 90% SkillsFuture Subsidy. Enrol today.
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Up to 90%
SkillsFuture Subsidy