(16 hrs) Social Media Marketing
Digital Marketing Essentials Course in Singapore: Build core digital marketing skills to understand customers, apply the marketing mix, track performance, and turn trends into action.
Course Synopsis
In today’s hyper-connected society, platforms like Facebook, Instagram, and TikTok are deeply integrated into our daily social lives. For brands, this presents an unprecedented opportunity to turn digital interactions into business growth. The Social Media Marketing course is designed for professionals to master the practical skills and strategic knowledge needed to navigate this fast-evolving landscape.
Through five comprehensive learning units, participants will progress from understanding core platform features to mastering a professional 6-Step Social Media Marketing Framework.
By the end of this training, participants will leave with a ready-to-implement social media strategy and the analytical proficiency to demonstrate its success in a competitive market.
Prerequisites
Language
- Attained at least WPLN level 6; or
- Obtained Grade C6 for GCE O-Level English; or
- Other equivalent qualifications.
Academic
- Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
- Candidates with other qualifications will be considered on a case-by-case basis; or
- Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.
Learning Units
LU1 – Concept of Social Media in Digital Marketing
- Definition and Significance in Modern Marketing
- Overview of Social Media Platforms
- Audience Segmentation and Targeting
LU2 – Planning & Development of a Social Media Strategy
- Introduction to Social Media Strategy
- Six-step Social Media Marketing Framework
LU3 – Implementation of a Social Media Strategy
- Content Scheduling and Posting
- Audience Engagement
- Investing in Paid Ads on Social Media
- Adherence to Platform Guidelines
LU4 – Evaluation of a Social Media Strategy
- Introduction to Evaluation in Social Media
- Defining Success Metrics
- Analytical Tools and Techniques
- Analysing Content Performance
- Audience Analysis
- Competitive Benchmarking
- Ad Campaign Evaluation
LU5 – Handling Escalated Complaints, Potential Conflicts, and Crisis Situations in Social Media
- Understanding Social Media Crises
- Types and Nature of Complaints
- Conflict Resolution Techniques
Course Objectives
By the end of this course, you should be able to:
- Choose the appropriate combination of social media channels for a company to interact with distinctly identified audiences in order to attain specific marketing goals.
- Develop an all-encompassing social media plan that includes crafting a customer profile and aligning social media marketing aims with client objectives.
- Implement a social media strategy, managing content scheduling, audience engagement, and community interactions across selected platforms while utilising management tools to ensure alignment with marketing objectives and maintain a consistent brand presence.
- Select relevant key performance indicators to evaluate the effectiveness of the social media strategy.
- Categorise and identify the severity of complaints, including responding to different types of complaints.
Training Hours & Assessment
Total Training Hours: 16-hour training course including a 2-hour assessment.
Assessment
- Written Assessment
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$900 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$114.30 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$294.30 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$294.30(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
Singaporean Citizens ≥ 40 years old
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old
All prices are inclusive of 9% GST.
Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.
(16 hrs) Social Media Marketing
Up to 90% SkillsFuture Subsidy. Enrol today.
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Up to 90%
SkillsFuture Subsidy