(16 hrs) Social Media Marketing

Social Media Marketing Course in Singapore: Learn to plan, manage, measure, and improve social media strategies across today’s key platforms.

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Course Synopsis

In today’s hyper-connected society, platforms like Facebook, Instagram, and TikTok are deeply integrated into our daily social lives. For brands, this presents an unprecedented opportunity to turn digital interactions into business growth. The Social Media Marketing course is designed for professionals to master the practical skills and strategic knowledge needed to navigate this fast-evolving landscape.

Through five comprehensive learning units, participants will progress from understanding core platform features to mastering a professional 6-Step Social Media Marketing Framework.

By the end of this training, participants will leave with a ready-to-implement social media strategy and the analytical proficiency to demonstrate its success in a competitive market.

Prerequisites

Language

Attained at least WPLN level 6; or
Obtained Grade C6 for GCE O-Level English; or
Other equivalent qualifications.

Academic

Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
Candidates with other qualifications will be considered on a case-by-case basis; or
Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.

Learning Units

LU1 – Concept of Social Media in Digital Marketing

Definition and Significance in Modern Marketing
Overview of Social Media Platforms
Audience Segmentation and Targeting

LU2 – Planning & Development of a Social Media Strategy

Introduction to Social Media Strategy
Six-step Social Media Marketing Framework

LU3 – Implementation of a Social Media Strategy

Content Scheduling and Posting
Audience Engagement
Investing in Paid Ads on Social Media
Adherence to Platform Guidelines

LU4 – Evaluation of a Social Media Strategy

Introduction to Evaluation in Social Media
Defining Success Metrics
Analytical Tools and Techniques
Analysing Content Performance
Audience Analysis
Competitive Benchmarking
Ad Campaign Evaluation

LU5 – Handling Escalated Complaints, Potential Conflicts, and Crisis Situations in Social Media

Understanding Social Media Crises
Types and Nature of Complaints
Conflict Resolution Techniques

Course Objectives

By the end of this course, you should be able to:

Choose the appropriate combination of social media channels for a company to interact with distinctly identified audiences in order to attain specific marketing goals.
Develop an all-encompassing social media plan that includes crafting a customer profile and aligning social media marketing aims with client objectives.
Implement a social media strategy, managing content scheduling, audience engagement, and community interactions across selected platforms while utilising management tools to ensure alignment with marketing objectives and maintain a consistent brand presence.
Select relevant key performance indicators to evaluate the effectiveness of the social media strategy.
Categorise and identify the severity of complaints, including responding to different types of complaints.

Training Hours & Assessment

Total Training Hours: 16-hour training course including a 2-hour assessment.

Assessment

Written Assessment

Fees and Subsidies

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$900 (exclusive of 9% GST)

Course Fee After Eligible SWDA Subsidies:
From S$114.30 (inclusive of 9% GST) after 90% SWDA Subsidies

Learners

Singaporean Citizens ≥ 40 years old

S$114.30 (after SWDA 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$294.30 (after SWDA 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners	SMEs	Non-SMEs
Singaporean Citizens ≥ 40 years old	S$114.30 (after SWDA 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies	S$114.30 (after SWDA 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old		S$294.30 (after SWDA 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Singaporean Citizens ≥ 40 years old

Self-Sponsored S$114.30

After SWDA 90% Funding SkillsFuture Credits can be used on top of existing subsidies

Company-Sponsored, SMEs and Non-SMEs S$114.30

After SWDA 90% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

Self-Sponsored S$294.30

After SWDA 70% Funding For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies. For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Company-Sponsored, SMEs S$114.30

After SWDA 90% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Company-Sponsored, Non-SMEs S$294.30

After SWDA 70% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.