(24 hrs) Copywriting & Contents Writing
Copywriting & Content Writing Course in Singapore: Learn to plan, write, and structure persuasive digital content across blogs, social media, email, and ads.
Course Synopsis
This course builds the foundational skills in content planning, copywriting, and digital storytelling that every marketer needs. You will learn to develop buyer personas, map the customer journey, and write persuasive copy across blogs, social media, email, and ads.
Beyond writing techniques, the course covers content strategy: creating digital storyboards, building content calendars, determining posting frequency, selecting distribution channels, and setting KPIs to measure performance.
By the end of this course, you will be equipped to plan, write, and manage a complete content strategy from ideation through to execution guidelines — providing the strategic foundation that more advanced modules, including AI-assisted marketing, build upon.
Prerequisites
Language
- Attained at least WPLN level 6; or
- Obtained Grade C6 for GCE O-Level English; or
- Other equivalent qualifications.
Academic
- Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
- Candidates with other qualifications will be considered on a case-by-case basis; or
- Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.
Learning Units
LU1 – Digital Storytelling, Copywriting, and Content Writing
- Contents – The Foundation to Digital Marketing
- Principles of Digital Storytelling
- Evolving Preference in Contents
- Conceptualising Content Ideas
- Concept of copywriting and content writing in digital marketing
LU2 – Storyboard Creation & Content Strategy Plan
- Identifying Content Requirements
- The Digital Storyboard Process
- Parameters of Delivering Content
- Features of Marketing Content
- Modes of Content Delivery
- Mapping Digital Storyboard
- Guidelines for Content Strategy Execution
- SEO in Copywriting and Content Writing
- The Role of Content in SEO
- Ethical Considerations and Copywriting Law
Course Objectives
By the end of this course, you should be able to:
- Apply the principles of digital storytelling to conceptualise and create content ideas that effectively meet marketing objectives, engaging audiences and driving desired actions in the online landscape.
- Create a digital storyboard as an integral component of a content strategy plan, including applying multichannel content strategies that adhere to the parameters of delivering content for marketing purposes, incorporate the essential features of marketing content, and employ various modes of content delivery to achieve marketing objectives.
Training Hours & Assessment
Total Training Hours: 24-hour training course including a 2-hour assessment.
Assessment
- Written Assessment
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$1370 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$173.99 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$173.99 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$447.99 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$173.99 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$173.99 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$447.99(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
Singaporean Citizens ≥ 40 years old
After SSG 90% Funding
SkillsFuture Credits can be used on top of existing subsidies
After SSG 90% Funding
SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old
After SSG 70% Funding
For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.
For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.
After SSG 90% Funding
SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
After SSG 70% Funding
SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
All prices are inclusive of 9% GST.
Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.
(24 hrs) Copywriting & Contents Writing
Up to 90% SkillsFuture Subsidy. Enrol today.
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Have some questions? Contact us.
Up to 90%
SkillsFuture Subsidy