(24 hrs) Search Engine Optimisation Course

Search Engine Optimisation Course in Singapore: Learn practical SEO techniques to improve website visibility, increase organic traffic, and measure search performance effectively.

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Course Synopsis

Organic traffic accounts for 17% of top website traffic sources, second only to direct traffic at 22%. How Googleable is your brand? Search Engine Optimisation (SEO) is crucial for increasing your brand’s visibility so customers can easily find you online.

This hands-on SEO training course in Singapore provides a comprehensive overview of SEO—the practice of optimising a website to improve its ranking and visibility in search engine results pages (SERPs).

Google remains one of the most effective platforms for digital marketing, and participants will explore how Google’s ecosystem drives high-intent traffic.

The course covers both the technical and creative aspects of SEO, giving participants a well-rounded understanding of the subject. Through hands-on exercises and projects, you will gain practical experience in implementing SEO strategies and techniques, including measuring and analysing SEO campaigns, as well as understanding the factors influencing keyword rankings and SEO-related KPIs and metrics.

By the end of this SEO course, you will not only understand the fundamentals of SEO but also be able to apply practical techniques to improve a website’s ranking and visibility on Google.

Prerequisites

Language

Attained at least WPLN level 6; or
Obtained Grade C6 for GCE O-Level English; or
Other equivalent qualifications.

Academic

Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
Candidates with other qualifications will be considered on a case-by-case basis; or
Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.

Learning Units

LU1 – Search Engine Optimisation (SEO) vs Search Engine Marketing (SEM)

Introduction to SEO and SEM
Advantages & Disadvantages of SEO
Advantages & Disadvantages of SEM
Search Marketing Tools
Align SEO and SEM with Marketing Objectives

LU2 – Keyword Research & On-Page SEO

Introduction to Keyword Research
Introduction to On-Page SEO
Keyword Research Strategies
On-Page SEO Optimisation Techniques
Content Curation

LU3 – Link Building (Off-Page SEO)

Introduction to Link Building
Content Marketing for Link Building
Link Building Quality
Types of Backlinks and Link Building Strategies
Effective Link Building Outreach
Measuring Link Building Success

LU4 – SEO Analytics

Importance of SEO Analytics
Choose the Right SEO Metrics
Measure SEO Performance and Results
Integrate Search Console with Google Analytics 4

Course Objectives

By the end of this course, you should be able to:

Assess the advantages and disadvantages of SEO and SEM and propose suitable search marketing tools and SEO activities to address marketing objectives and target customers.
Conduct extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages and brand, and implement on-page SEO to increase organic search engine rankings.
Develop content marketing and link building plans to rank various types of content on the organic search engine results pages.
Measure and analyse the effectiveness of SEO campaigns and determine factors that can improve keyword rankings and SEO-related KPIs and metrics.

Training Hours & Assessment

Total Training Hours: 24-hour training course including a 2-hour assessment.

Assessment

Written Assessment

Fees and Subsidies

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$1370 (exclusive of 9% GST)

Course Fee After Eligible SWDA Subsidies:
From S$173.99 (inclusive of 9% GST) after 90% SWDA Subsidies

Learners

Singaporean Citizens ≥ 40 years old

S$173.99 (after SWDA 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$447.99 (after SWDA 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners	SMEs	Non-SMEs
Singaporean Citizens ≥ 40 years old	S$173.99 (after SWDA 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies	S$173.99 (after SWDA 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old		S$447.99(after SWDA 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Singaporean Citizens ≥ 40 years old

Self-Sponsored S$173.99

After SWDA 90% Funding SkillsFuture Credits can be used on top of existing subsidies

Company-Sponsored, SMEs and Non-SMEs S$173.99

After SWDA 90% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

Self-Sponsored S$447.99

After SWDA 70% Funding For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies. For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Company-Sponsored, SMEs S$173.99

After SWDA 90% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Company-Sponsored, Non-SMEs S$447.99

After SWDA 70% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.