(24 hrs) Website & Landing Page Conversion Optimisation

Prerequisites

Language

• Attained at least WPLN level 6; or
• Obtained Grade C6 for GCE O-Level English; or
• Other equivalent qualifications.

Academic

• Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
• Candidates with other qualifications will be considered on a case-by-case basis; or
• Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.

Learning Units

Course Objectives

By the end of this course, you should be able to:

• Gain an understanding of the role that websites and landing pages play in the overall marketing mix, including the use of the conversion optimisation framework to gain a deeper analysis and then building out goals for improvement of website and landing page conversion rates.
• Acquire a deep understanding of the user journey and the critical skills for effective website flow analysis.
• Apply the significance of Heuristic analysis for evaluating interfaces highlighting common usage patterns and identifying areas for optimisation.
• Evaluate and reengineer a website or landing page layout, including improving its navigation, visual hierarchy, and mobile responsiveness to enhance user engagement and facilitate a smoother journey towards conversion goals.
• Craft compelling, targeted content strategies that effectively communicate the value proposition, incorporate persuasive copywriting techniques, and integrate social proof to increase the credibility and conversion potential of a website or landing page.
• Integrate ethical psychological triggers and ensure adherence to relevant privacy regulations within digital content, including creating a sense of urgency and trust that complies with legal standards to motivate user action and increase conversion rates effectively.
• Develop and implement a data-driven conversion rate optimisation strategy by utilising A/B testing, SEO best practices, and key performance indicators to systematically enhance website functionality and user experience and ultimately improve conversion rates.
• Assess and select relevant key performance indicators to measure the impact of optimisation techniques to ascertain if the goals have been reached.
• Set up reports to consistently track these metrics and understand how to use this data and develop marketing insights to improve website and landing page performance.

Training Hours & Assessment

Total Training Hours: 24-hour training course including a 2-hour assessment.

Assessment

• Written Assessment

Fees and Subsidies

Course Fee:
S$1370 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$173.99 (inclusive of 9% GST) after 90% SSG Subsidies

All prices are inclusive of 9% GST.

Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.