(24 hrs) Google Ads
Google Ads Course in Singapore: Learn to plan, build, measure, and optimise high-performing Google Ads campaigns using keyword, audience, bidding, and AI-powered tools.
Course Synopsis
Google Ads remains one of the most effective ways for businesses in Singapore to reach high-intent customers at the exact moment they are searching for solutions. Whether the goal is generating leads, increasing sales, or improving online visibility, Google Ads offers measurable, scalable results when used correctly.
This 3-Day Google Ads course gives you a complete, hands-on understanding of how to plan, build, and optimise campaigns that perform. This will include exploring the new AI-powered campaigns to understand the recent developments in Google Ads. You will learn how to choose the right campaign types, conduct keyword and audience research, structure campaigns effectively, and use bidding and budgeting strategies to improve results.
The course also covers performance analysis, Quality Score, and practical optimisation techniques. Through guided exercises and a project-based assessment, you will gain the confidence and skills to run Google Ads campaigns that deliver real business outcomes.
Prerequisites
Language
- Attained at least WPLN level 6; or
- Obtained Grade C6 for GCE O-Level English; or
- Other equivalent qualifications.
Academic
- Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
- Candidates with other qualifications will be considered on a case-by-case basis; or
- Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.
Learning Units
LU1 – Introduction to Google Ads and Strategic Planning
- Overview of the Marketing Mix and how Google Ads fit in
- How Google Ads work
- Key Considerations when Planning a Campaign
LU2 – Campaign Setup
- Audience Targeting
- Keyword Research
- Google Ads Account Structure
- Understanding the different advertising objectives
- Setting up Different Types of Ads
- Identifying and Utilising the Right Bidding Strategy for your Goals
- Selecting campaign, network, location and languages
- Effective Audience Targeting Techniques
- Keyword Research and Matching
- Automatically Created Assets
- Campaign Schedule & Rotation
- Google Ads Copywriting
- Crafting Eye-Catching Display Ads
- Creating Effective Video Ads
- AI-Powered Google Ad Campaigns
LU3 – Measuring a Google Ads Campaign
- Setting Campaign Budgets
- Measuring and Optimising Google Ad Campaigns
- Key metrics and calculations to evaluate Campaigns
- Importance of Quality Scores
- Analysing ROI & ROAS
- Customising Reports
LU4 – Testing & Optimisation
- Improving Ad Relevance, Landing Page Experience, and Ad Performance
- Tips for Creating High-converting Landing Pages
- Optimising further with Experiments
Course Objectives
By the end of this course, you should be able to:
- Examine the integration of the Google Ads platform within a comprehensive marketing strategy.
- Develop a thorough comprehension of the foundational principles and processes of the Google Ads platform.
- Master the intricacies of Google Ads campaign setup by progressing through each crucial stage to define clear campaign objectives, employ effective bidding strategies, target audiences, conduct strategic keyword research, craft compelling ad copy, explore diverse ad formats, and skillfully manage budgets.
- Develop proficiency in Google Ads by selecting and interpreting relevant metrics to gauge campaign success, including analysing Return on Investment (ROI), reviewing and understanding various attribution models, scrutinising conversion paths, and customising reports to evaluate advertising performance comprehensively.
- Evaluate a Google ads campaign to ensure the activity effectively reaches target markets, aligns with performance measures, and is optimised based on testing, ad relevance, and targeting.
Training Hours & Assessment
Total Training Hours: 24-hour training course including a 2-hour assessment.
Assessment
- Written Assessment
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$1370 (exclusive of 9% GST)
Course Fee After Eligible SWDA Subsidies:
From S$173.99 (inclusive of 9% GST) after 90% SWDA Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$173.99 (after SWDA 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$447.99 (after SWDA 70% Funding) For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies. For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$173.99 (after SWDA 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$173.99 (after SWDA 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$447.99(after SWDA 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
Singaporean Citizens ≥ 40 years old
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old
All prices are inclusive of 9% GST.
(24 hrs) Google Ads
Up to 90% SkillsFuture Subsidy. Enrol today.
Course Schedule
Course Name: (24 hrs) Google Ads
Course Code: TGS-2026064604
Course Duration: 3 Days (9:00am – 6:00pm)
| Course Name | Duration | Month | Date | Venue | Remarks |
|---|---|---|---|---|---|
| (24 hrs) Google Ads TGS-2026064604 | 3 days (9:00am - 6:00pm) | August 2026 | 24-26 | International Plaza | Weekdays |
| September 2026 | 30 Sep, 01,02 Oct | International Plaza | Weekdays |
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Up to 90%
SkillsFuture Subsidy