(24 hrs) Digital Marketing Analytics (Google Analytics)

Digital Marketing Analytics Course in Singapore: Learn to use GA4 and digital data to measure campaigns, uncover insights, and make smarter marketing decisions.

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Course Synopsis

In today’s fast-evolving digital landscape, data is your most valuable asset for staying competitive. Yet, many professionals and business owners struggle to transform raw data into clear, actionable insights. With the industry-wide shift to Google Analytics 4 (GA4), it is now essential for marketing teams and entrepreneurs to master this powerful platform to drive smarter, more effective business decisions.

Designed specifically for digital marketers and business leaders, this course empowers you to develop the high-level knowledge and practical skills needed to navigate GA4 with confidence. You will learn to measure and analyze the real-world performance of your digital campaigns, ensuring every marketing dollar works harder for your business.

This course bridges the gap between technical tools and strategic outcomes. You will explore a variety of analytics techniques to appraise business variables for both service-based and e-commerce websites. Furthermore, you will learn to use advanced analytic tools to forecast future demand, allowing you to anticipate market shifts and consumer needs before your competitors do.

Prerequisites

Language

Attained at least WPLN level 6; or
Obtained Grade C6 for GCE O-Level English; or
Other equivalent qualifications.

Academic

Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
Candidates with other qualifications will be considered on a case-by-case basis; or
Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.

Learning Units

LU1 – Introduction to Digital Marketing Analytics

Concept of Digital Marketing Analytics
Mapping of KPIs
Digital Marketing Analytics Framework

LU2 – Data sources in Digital Marketing

Introduction to Data in Digital Marketing
Digital Marketing Analytics Techniques
AI Analysis
Qualitative Tools for Digital Marketing
Quantitative Tools for Digital Marketing
Competitive Landscape Analysis

LU3 – Using Google Analytics for Digital Marketing Analysis

Setting up Google Analytics (GA4)
Metrics & Dimension in GA4
GA4 Navigation Menu
Standard Reports
Basic Feature in Pre-defined Report
Types of Pre-defined Reports
Acquisition Report
Analysing Traffic from Other Platforms
Engagement Report
Ecommerce Report
User Report

Course Objectives

By the end of this course, you should be able to:

Analyse diverse digital and market data types, discerning their intrinsic value, and strategically determine requisite data sources, to craft and enhance data-driven marketing strategies using marketing analytics and insights.
Assess diverse data sources about market, competitor, customer, and product or service performance, including employing forecasting methods to predict forthcoming market and consumer tendencies.
Utilise Google Analytics to gather data for analysis, including extracting strategic insights to enhance digital marketing initiatives.

Training Hours & Assessment

Total Training Hours: 24-hour training course including a 2-hour assessment.

Assessment

Written Assessment

Fees and Subsidies

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$1370 (exclusive of 9% GST)

Course Fee After Eligible SWDA Subsidies:
From S$173.99 (inclusive of 9% GST) after 90% SWDA Subsidies

Learners

Singaporean Citizens ≥ 40 years old

S$173.99 (after SWDA 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$447.99 (after SWDA 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners	SMEs	Non-SMEs
Singaporean Citizens ≥ 40 years old	S$173.99 (after SWDA 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies	S$173.99 (after SWDA 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old		S$447.99(after SWDA 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Singaporean Citizens ≥ 40 years old

Self-Sponsored S$173.99

After SWDA 90% Funding SkillsFuture Credits can be used on top of existing subsidies

Company-Sponsored, SMEs and Non-SMEs S$173.99

After SWDA 90% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

Self-Sponsored S$447.99

After SWDA 70% Funding For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies. For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Company-Sponsored, SMEs S$173.99

After SWDA 90% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Company-Sponsored, Non-SMEs S$447.99

After SWDA 70% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.