(24 hrs) Digital Marketing Analytics (Google Analytics)
Course Synopsis
In today’s fast-evolving digital landscape, data is your most valuable asset for staying competitive. Yet, many professionals and business owners struggle to transform raw data into clear, actionable insights. With the industry-wide shift to Google Analytics 4 (GA4), it is now essential for marketing teams and entrepreneurs to master this powerful platform to drive smarter, more effective business decisions.
Designed specifically for digital marketers and business leaders, this course empowers you to develop the high-level knowledge and practical skills needed to navigate GA4 with confidence. You will learn to measure and analyze the real-world performance of your digital campaigns, ensuring every marketing dollar works harder for your business.
This course bridges the gap between technical tools and strategic outcomes. You will explore a variety of analytics techniques to appraise business variables for both service-based and e-commerce websites. Furthermore, you will learn to use advanced analytic tools to forecast future demand, allowing you to anticipate market shifts and consumer needs before your competitors do.
Prerequisites
Language
- Attained at least WPLN level 6; or
- Obtained Grade C6 for GCE O-Level English; or
- Other equivalent qualifications.
Academic
- Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
- Candidates with other qualifications will be considered on a case-by-case basis; or
- Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.
Learning Units
LU1 – Introduction to Digital Marketing Analytics
- Concept of Digital Marketing Analytics
- Mapping of KPIs
- Digital Marketing Analytics Framework
LU2 – Data sources in Digital Marketing
- Introduction to Data in Digital Marketing
- Digital Marketing Analytics Techniques
- AI Analysis
- Qualitative Tools for Digital Marketing
- Quantitative Tools for Digital Marketing
- Competitive Landscape Analysis
LU3 – Using Google Analytics for Digital Marketing Analysis
- Setting up Google Analytics (GA4)
- Metrics & Dimension in GA4
- GA4 Navigation Menu
- Standard Reports
- Basic Feature in Pre-defined Report
- Types of Pre-defined Reports
- Acquisition Report
- Analysing Traffic from Other Platforms
- Engagement Report
- Ecommerce Report
- User Report
Course Objectives
By the end of this course, you should be able to:
- Analyse diverse digital and market data types, discerning their intrinsic value, and strategically determine requisite data sources, to craft and enhance data-driven marketing strategies using marketing analytics and insights.
- Assess diverse data sources about market, competitor, customer, and product or service performance, including employing forecasting methods to predict forthcoming market and consumer tendencies.
- Utilise Google Analytics to gather data for analysis, including extracting strategic insights to enhance digital marketing initiatives.
Training Hours & Assessment
Total Training Hours: 24-hour training course including a 2-hour assessment.
Assessment
- Written Assessment
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$1370 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$173.99 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$173.99 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$447.99 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$173.99 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$173.99 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$447.99(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
Singaporean Citizens ≥ 40 years old
After SSG 90% Funding
SkillsFuture Credits can be used on top of existing subsidies
After SSG 90% Funding
SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old
After SSG 70% Funding
For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.
For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.
After SSG 90% Funding
SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
After SSG 70% Funding
SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
All prices are inclusive of 9% GST.
Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.
(24 hrs) Digital Marketing Analytics (Google Analytics)
Up to 90% SkillsFuture Subsidy. Enrol today.
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Have some questions? Contact us.
Up to 90%
SkillsFuture Subsidy