(16 hrs) Digital Marketing Essentials
Digital Marketing Essentials Course in Singapore: Build core digital marketing skills to understand customers, apply the marketing mix, track performance, and turn trends into action.
Course Synopsis
The Digital Marketing Essentials course is designed to equip participants with the foundational skills and knowledge necessary to excel in the dynamic field of online marketing.
It covers the traditional marketing mix principles – Product, Price, Place, Promotion – within a digital context, including analysing how organisations adapt these elements in their digital marketing strategies. Through theoretical learning and practical exercises, including case studies and real-world examples, participants will also learn to map the online customer journey, identifying critical digital touchpoints for optimal consumer engagement.
Beyond the fundamentals, participants will learn to navigate the future of retail with Generative AI and Omnichannel strategies. Using our Trend-to-Action Framework, they will leave with a ready-to-implement digital strategy that maximises ROI by aligning emerging technology with business goals.
This fundamentals of digital marketing course is ideal for marketing professionals, business owners, and anyone looking to deepen their understanding of digital marketing in today’s fast-paced digital world.
Prerequisites
Language
- Attained at least WPLN level 6; or
- Obtained Grade C6 for GCE O-Level English; or
- Other equivalent qualifications.
Academic
- Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
- Candidates with other qualifications will be considered on a case-by-case basis; or
- Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.
Learning Units
LU1 – The Digital Customer
- Retail trends & customer expectations
- Understanding the PESTLE Framework for Digital Retail
- Best Practices for Understanding Retail Trends & Customer Expectations
- Personas & Segmentation
- Customer Journey Mapping
- Digital Touchpoints
LU2 – Digital Marketing & the Marketing Mix
- Application of 4Ps in Digital Content
- Strategic vs Operational Mix
- The Digital Marketing Funnel Stages
LU3 – Digital Marketing Analytics & Performance
- What are Digital Marketing Analytics?
- Introduction to Analytics Tools in Digital Marketing
- Introduction to Google Analytics 4 (GA4)
- ROI Tracking & Marketing KPIs
LU4 – Emerging Trends & Digital Strategy
- Emerging Trends
- New Retail Opportunities Through Trends
- Trend-to-Action Frameworks
- Positioning & Realignment
Course Objectives
By the end of this course, you should be able to:
- Differentiate customer needs to build a persona and map their digital buying journey.
- Evaluate how the marketing mix meets the needs of different customer types.
- Deconstruct each element of the marketing mix in relation to the business context.
- Determine which part of the mix needs adjustment for different retail formats.
- Assess analytics tools to choose those best suited to business needs.
- Interpret campaign performance using key digital metrics and Return on investment (ROI).
- Examine how an emerging digital trend can improve one part of the marketing mix.
Training Hours & Assessment
Total Training Hours: 16-hour training course including a 2-hour assessment.
Assessment
- Written Assessment
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$900 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$114.30 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$294.30 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$294.30(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
Singaporean Citizens ≥ 40 years old
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old
All prices are inclusive of 9% GST.
Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.
(16 hrs) Digital Marketing Essentials
Up to 90% SkillsFuture Subsidy. Enrol today.
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Have some questions? Contact us.
Up to 90%
SkillsFuture Subsidy