(16 hrs) Generative AI for Digital Marketing
Generative AI for Digital Marketing Course in Singapore: Learn to use AI tools to create copy, visuals, campaign plans, and performance insights faster and more effectively.
Course Synopsis
This course teaches you to use Generative AI tools — such as ChatGPT, Canva AI, and Gemini — as productivity accelerators across your digital marketing workflow. It is designed for marketing professionals, content creators, and business owners looking to work faster and smarter with AI.
You will learn prompt engineering to generate fit-for-purpose marketing copy, create AI-powered visuals aligned to campaign tone, and adapt content for platform-specific constraints across Instagram, LinkedIn, TikTok, email, and more. The course also covers the 4Ps marketing framework with GenAI support, multi-channel campaign planning, KPI tracking and performance analysis, and ethical AI use through the F.A.I.R. framework.
Building on foundational content strategy skills, this course focuses on how to leverage AI to execute marketing campaigns faster while maintaining quality, brand consistency, and ethical standards.
Prerequisites
Language
- Attained at least WPLN level 6; or
- Obtained Grade C6 for GCE O-Level English; or
- Other equivalent qualifications.
Academic
- Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
- Candidates with other qualifications will be considered on a case-by-case basis; or
- Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.
Participants need to have basic computer knowledge to navigate the Internet for research purposes.
Participants must also have a Gmail email address prior to the start of the course.
Learning Units
LU1 – GenAI in Context of Digital Marketing
- What Is GenAI and Why It Matters in Marketing?
- Aligning GenAI Use to Marketing Objectives
- Differentiate Between GenAI Tools and Their Applications in Digital Marketing
- Understanding the Limitations and Risks of GenAI in Digital Marketing
- AI Ethics in Digital Marketing
LU2 – AI Copywriting Based on Campaign Needs
- Copywriting
- AI Copywriting
- Prompting for Fit-for-Purpose Marketing Copy
- Editing and Modifying AI-Generated Content
- Choosing Suitable Platforms for Content
LU3 – Visuals with GenAI Tools
- Understanding Visual Identity and Campaign Tone
- Common GenAI Visual Tools & Applications
- Visual Engagement Principles by Platform
- Visual Feedback Loop: Refining Design Using Data
LU4 – AI for Campaign Strategy, Planning and Variation
- Introduction to GenAI for Campaign Strategy
- The 4Ps Framework & AI Use Cases
- Prompting for the 4Ps – Sample Campaign Use
- Understanding Platform Features & Audience Behaviour
- Campaign Content Customisation Examples
- Building a Channel Mix Strategy
LU5 – Cross-Channel Execution and Ethical Checks
- Introduction – From Launch to Learning
- KPI Essentials in Digital Marketing
- Channel Mix Effectiveness Checklist
- Tracking Tools and Dashboards
- Using GenAI to Analyse Performance
- Campaign Outcome Analysis Examples
- Recommending Marketing Improvements
- Digital Ethics in Campaign Performance
Course Objectives
By the end of this course, you should be able to:
- Determine appropriate marketing objectives where GenAI improves channel productivity.
- Differentiate between GenAI tools and their applications in digital marketing.
- Analyse the risks and limitations of applying GenAI within a marketing mix.
- Apply prompting techniques to produce fit-for-purpose marketing content.
- Modify AI-generated content to align with platform constraints and audience needs.
- Select suitable digital platforms for content distribution based on message type.
- Construct GenAI-powered visuals aligned with campaign tone and layout principles.
- Examine how visual design impacts user engagement across marketing platforms.
- Develop a GenAI-assisted 4Ps marketing mix tailored to a specific offer.
- Customise campaign content based on platform features and audience behaviour.
- Recommend a marketing channel mix that meets defined campaign goals.
- Apply KPI tracking tools to monitor campaign and channel performance.
- Assess campaign outcomes using GenAI insights and digital metrics.
- Propose improvements to marketing integration based on performance findings.
Training Hours & Assessment
Total Training Hours: 16-hour training course including a 2-hour assessment.
Assessment
- Written Assessment
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$900 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$114.30 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$294.30 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$294.30(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
Singaporean Citizens ≥ 40 years old
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old
All prices are inclusive of 9% GST.
Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.
(16 hrs) Generative AI for Digital Marketing
Up to 90% SkillsFuture Subsidy. Enrol today.
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