(16 hrs) Generative AI for Digital Marketing

Generative AI for Digital Marketing Course in Singapore: Learn to use AI tools to create copy, visuals, campaign plans, and performance insights faster and more effectively.

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Course Synopsis

This course teaches you to use Generative AI tools — such as ChatGPT, Canva AI, and Gemini — as productivity accelerators across your digital marketing workflow. It is designed for marketing professionals, content creators, and business owners looking to work faster and smarter with AI.

You will learn prompt engineering to generate fit-for-purpose marketing copy, create AI-powered visuals aligned to campaign tone, and adapt content for platform-specific constraints across Instagram, LinkedIn, TikTok, email, and more. The course also covers the 4Ps marketing framework with GenAI support, multi-channel campaign planning, KPI tracking and performance analysis, and ethical AI use through the F.A.I.R. framework.

Building on foundational content strategy skills, this course focuses on how to leverage AI to execute marketing campaigns faster while maintaining quality, brand consistency, and ethical standards.

Prerequisites

Language

Attained at least WPLN level 6; or
Obtained Grade C6 for GCE O-Level English; or
Other equivalent qualifications.

Academic

Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
Candidates with other qualifications will be considered on a case-by-case basis; or
Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.

Participants need to have basic computer knowledge to navigate the Internet for research purposes.

Participants must also have a Gmail email address prior to the start of the course.

Learning Units

LU1 – GenAI in Context of Digital Marketing

What Is GenAI and Why It Matters in Marketing?
Aligning GenAI Use to Marketing Objectives
Differentiate Between GenAI Tools and Their Applications in Digital Marketing
Understanding the Limitations and Risks of GenAI in Digital Marketing
AI Ethics in Digital Marketing

LU2 – AI Copywriting Based on Campaign Needs

Copywriting
AI Copywriting
Prompting for Fit-for-Purpose Marketing Copy
Editing and Modifying AI-Generated Content
Choosing Suitable Platforms for Content

LU3 – Visuals with GenAI Tools

Understanding Visual Identity and Campaign Tone
Common GenAI Visual Tools & Applications
Visual Engagement Principles by Platform
Visual Feedback Loop: Refining Design Using Data

LU4 – AI for Campaign Strategy, Planning and Variation

Introduction to GenAI for Campaign Strategy
The 4Ps Framework & AI Use Cases
Prompting for the 4Ps – Sample Campaign Use
Understanding Platform Features & Audience Behaviour
Campaign Content Customisation Examples
Building a Channel Mix Strategy

Course Objectives

By the end of this course, you should be able to:

Determine appropriate marketing objectives where GenAI improves channel productivity.
Differentiate between GenAI tools and their applications in digital marketing.
Analyse the risks and limitations of applying GenAI within a marketing mix.
Apply prompting techniques to produce fit-for-purpose marketing content.
Modify AI-generated content to align with platform constraints and audience needs.
Select suitable digital platforms for content distribution based on message type.
Construct GenAI-powered visuals aligned with campaign tone and layout principles.
Examine how visual design impacts user engagement across marketing platforms.
Develop a GenAI-assisted 4Ps marketing mix tailored to a specific offer.
Customise campaign content based on platform features and audience behaviour.
Recommend a marketing channel mix that meets defined campaign goals.
Apply KPI tracking tools to monitor campaign and channel performance.
Assess campaign outcomes using GenAI insights and digital metrics.
Propose improvements to marketing integration based on performance findings.

Training Hours & Assessment

Total Training Hours: 16-hour training course including a 2-hour assessment.

Assessment

Written Assessment

Fees and Subsidies

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$900 (exclusive of 9% GST)

Course Fee After Eligible SWDA Subsidies:
From S$114.30 (inclusive of 9% GST) after 90% SWDA Subsidies

Learners

Singaporean Citizens ≥ 40 years old

S$114.30 (after SWDA 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$294.30 (after SWDA 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners	SMEs	Non-SMEs
Singaporean Citizens ≥ 40 years old	S$114.30 (after SWDA 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies	S$114.30 (after SWDA 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old		S$294.30 (after SWDA 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Singaporean Citizens ≥ 40 years old

Self-Sponsored S$114.30

After SWDA 90% Funding SkillsFuture Credits can be used on top of existing subsidies

Company-Sponsored, SMEs and Non-SMEs S$114.30

After SWDA 90% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

Self-Sponsored S$294.30

After SWDA 70% Funding For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies. For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Company-Sponsored, SMEs S$114.30

After SWDA 90% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

Company-Sponsored, Non-SMEs S$294.30

After SWDA 70% Funding SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.