WSQ Advanced Social Media Management Course

Learn Advanced, Practitioner-level Social Media Marketing Strategies as Executed by Industry Experts

This course is co-validated by Equinet Academy. @ASK Training conducts the training for this course.

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*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

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Course Description

Social media is no longer novel. Brands and companies, both big and small, have harnessed it to grow their brands’ online presence, generate leads, and boost their sales.

While some have succeeded, the majority find that their online efforts do not bring the result that they desire. Often, this is due to a need for more in-depth knowledge of how social media or a particular platform works.

Targeted at current corporate and individual users of social media, this advanced-level course will provide a step-by-step guide to managing your social media marketing function in a systematic and sustainable fashion.

Using the easily remembered acronym ACE-ING!, it covers the following 5-steps:

Analyse: Assessing your current social media situation
Curate: Developing content ideas and putting them into a calendar
Execute: Advanced social media content strategies and techniques
Infer & Navigate: Understanding and responding to data
Governance: Managing your social media function for the long-term

Guided by best practices in both B2C and B2B businesses, it introduces a process for you to build your social media influence in a more scientific manner.

During the course, you will learn and apply the more advanced strategies and tactics gleaned from the worlds of behavioural economics, storytelling, data analytics, and brand building. You will also be equipped with the tools and techniques needed to manage your company’s social media function as well as to develop your own SOPs for social media.

Target Audience

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

CMOs, VPs, Directors and Managers of Marketing and PR functions
Digital marketing and social media marketing managers and executives
Business owners
Entrepreneurs
PMETs who use social media marketing in their work
Learners from Equinet Academy’s Social Media Marketing Course

* NOTE: As this is an advanced level course, learners are expected to be familiar with how Facebook, Instagram, LinkedIn, YouTube, or other social platforms work.

Minimum Entry Requirements

1 GCE ‘O’ level or equivalent (≥ 21 years old); or
NITEC/Higher NITEC (≥ 21 years old); or
Mature candidates (≥ 30 years old with 8 years’ work experience); or
Candidates with other qualifications will be considered on a case-by-case basis

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Some knowledge of sales and marketing concepts will be useful, although not a requirement.

Course Highlights

In the Advanced Social Media Management course, participants will learn how to:

Build a sustainable social media marketing management process
Tap on the latest trends in social media marketing
Analyse and audit competitors and company’s social media efforts
Develop techniques to brainstorm and source for social media content ideas
Craft winning social media content for campaigns
Build their online brand influence through storytelling and social psychology
Optimise social media marketing budgets and track ROI
Manage social media teams and internal processes

Course Objectives

By the end of the class, trainees will be able to:

Audit social media marketing processes based on current social media trends
Implement research methods using social media tools to develop and implement social media management strategies
Grow online influence and strengthen fan communities in accordance with social media guidelines
Determine social media budget and track social media return on investment
Manage social media marketing functions effectively and sustainably
Oversee social media crisis, complaints, and conflicts across social media platforms

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-PRE-5003-1.1 Media Platforms Management under the Skills Framework TSC and Certification of Completion by ASK Training will be awarded to candidates who have demonstrated competency in the WSQ Advanced Social Media Management course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-5003-1.1 Media Platforms Management
Course Code: TGS-2023020904

Course Support Period: 01 Jun 2023 – 31 Jan 2025

Course Outline

Download the full course brochure here.

Analyse: Conducting a Company and Competitor Social Media Analysis

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Discussion)

Conducting Social Media Audit
Competitor Intelligence

Curate: Social Media Content Ideation, Curation and Scheduling

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Discussion)

How to Generate Social Media Content Ideas
How to Craft Social Media Retargeting Campaign
How to Develop Social Media Content Plan

Execute: Advanced Social Media Content Strategies

Instructor-Led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)

How to Build a Distinctive Social Media Brand
Live Streaming Copywriting
Social Media Copywriting Formulae
Social Media Campaign Planning Framework
Robert Cialdini’s 6 Weapons of Influence

Infer & Navigate: How to Read, Track and Manage Social Media ROI

Instructor-Led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)

Calculating Social Media Marketing Budget
Infer & Navigate Social Media Marketing Metrics

Govern: Social Media Marketing Governance

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Discussion)

Jobs for Social Media Marketing Managers
Social Media Marketing Management Techniques
How to Respond to Online Feedback
Crafting Social Media Marketing Brief
How to Choose the Right Social Media Marketing Agency

Assessment Component

Written Assessment – Case Study with Questions
Individual Project Presentation

Trainer

Walter Lim

Meet Walter, Founder and Chief Content Strategist of Cooler Insights. He has worked with over 104 clients, and trained over 6,300 professionals in close to 340 workshops. His clients include Pan Pacific Hotels Group, OTIS, Brother, Bosch, NTUC First Campus, Mount Elizabeth Medical Centre, Gleneagles Penang, ECOLAB, Hwacheon Machine Tools, SPH, and many others.

Why Learn With Us?

Get expert advice, learning resources, and post-training support for up to 3 years.

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Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

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Insider Community

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

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Course Resources

Get 3-year access to constantly updated Advanced Social Media Management course resources.

Course Fees & Fundings

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$1,017 (exclusive of 8% GST)

Course Fee After Eligible SSG Subsidies:
From S$126.11 (inclusive of 8% GST) after 90% SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 8% GST): S$126.11

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding – 70% Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$329.51

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 90% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$126.11

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 70% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$329.51

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 8% GST): S$126.11

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you sign up now.

Course Schedule

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:
19, 20 Dec 2023 (Tue, Wed), 8.30am - 6.30pm

(Click on the course dates above to register online)

Conducted via Zoom.

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:

(Click on the course dates above to register online)

Testimonials

“Lesson content was highly relevant to my job responsibilities and can be applied. Trainer is highly experienced and in tune with the digital marketing industry.”

Rachel Koh, Watsons Singapore

FAQs

What is the difference between the WSQ Social Media Marketing course and this advanced course?

The basic Social Media Marketing course covers the fundamental concepts of social media marketing and how to quickly get started marketing your business on social media.

The Advanced Social Media Marketing Course goes into more detail covering more advanced concepts of social media marketing and management. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Submit an enquiry here.