WSQ Copywriting & Content Writing Course
Learn How To Craft Engaging and Persuasive Copy and Content Using Copywriting and Content Writing Frameworks
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
We’re living in an era where authenticity and personalised content have a huge impact on how brands are perceived and influence consumer decisions. This holds true for consumers in Singapore, who value genuine connections and respond positively to content that resonates with their preferences and interests.
Our 2-Day WSQ Copywriting and Content Writing course is designed for aspiring writers and anyone looking to master the art of copywriting and content writing. You will be guided on how to use digital storytelling to craft customised content that connects with your audience in a way that feels genuine while achieving your brand’s goals.
This copywriting course covers creating digital storyboards, incorporating SEO in your copywriting, using multi-channel content strategies, ethics and more, ensuring that your content and writing will be impactful and inspire action.
By the end of this content writing training course, you will be equipped to conceptualise and create ideas that resonates with your audience while achieving your marketing objectives.
Learning Outcomes
- Apply the principles of digital storytelling to conceptualise and create content ideas that effectively meet marketing objectives, engaging audiences and driving desired actions in the online landscape.
- Create a digital storyboard as an integral component of a content strategy plan, including applying multichannel content strategies that adhere to the parameters of delivering content for marketing purposes, incorporate the essential features of marketing content, and employ various modes of content delivery to achieve marketing objectives.
Who Should Attend
This Copywriting and Content Writing certification course is suitable for marketing professionals, content marketers, social media strategists, bloggers, vloggers, copywriters, entrepreneurs, business owners, and individuals seeking to enhance their writing skills. These skills are not only vital for marketing and communication but also have broad applications across various facets of business and life.
Prerequisites
To enroll in this copywriting course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture
- Live Demonstrations
- Hands-on Application
- Group Activities
Certification
Upon successful completion of the WSQ Copywriting and Content Writing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Content Strategy under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-4004-1.1 Content Strategy
Course Code: TGS-2023020898
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Copywriting and Content Writing Course
Module 1: Contents – The Foundation to Digital Marketing
- What type of business is yours?
- Types of Contents
- Evolving Needs of Contents
Module 2: Principles of Digital Storytelling
- What is Digital Storytelling?
- Importance of Narrative in the Digital Space
- Emotion and Engagement: Key to Successful Storytelling
Module 3: Evolving Preference in Contents
- How have customer preferences changed over time?
- Current Trends in Contents Consumption
- The Importance of Understanding Your Audience
Module 4: Conceptualising Content Ideas
- Matching Contents to Marketing Goals
- Brainstorming Techniques
- Customer-centric Content Creation
Module 5: Identifying Content Requirements
- Assessing Current Content
- Understanding Gaps in Content Delivery
- Tailoring Content to Customer & Potential Customer Preferences
Module 6: The Digital Storyboard Process
- What is a Digital Storyboard
- Importance of Planning & Visualising Content
- Steps to Create an Effective Storyboard
- Creating a Digital board
Module 7: Parameters of Delivering Content
- Content Length and Format
- Time and Platform Considerations
- Clarity and Engagement
- Visual & Audio Aids
Module 8: Features of Marketing Content
- Must-have Elements in Marketing Content
- Differentiating between Content Type
- Value-driven Content vs Promotional Content
Module 9: Modes of Content Delivery
- Websites, Blogs and Articles
- Social Media Platforms
- Emails and Newsletters
- Videos and Podcast
Module 10: Mapping Digital Storyboard
- Aligning Storyboard with Content Strategy
- Visual Representations & Flow
- Consistency in Storytelling
Module 11: Frequency of Delivering Content
- Importance of Staying Relevant
- Balancing Quantity vs Quality
- Understanding Customer Content Consumption Habits
Module 12: Determine Content Types and Styles
- Different Content Goals
- Using the Right Tone & Voice
- Adapting to Platform – Specific Content Styles
Module 13: Modes and Processes for Distributing Contents
- Choosing the Right Channel
- Automated vs Manual Distribution
- Evaluating Content Performance & Feedback
Module 14: Guidelines for Content Strategy Execution
- Setting Clear Goals & KPIs
- Maintaining Brand Consistency
- Regular Review and Iteration
- KPIs
- Why Guidelines are Important?
Module 15: Concept of Copywriting and Content Writing in Digital Marketing
- Definition of Copywriting
- Definition of Content Writing
- The Goals and Functions of Copywriting
- The Goals and Functions of Content Writing
- Email Marketing: Newsletters and Promotional Emails
- Video Scripts and Podcast Scripts
- Ebooks and Whitepapers
- The Synergy of Copywriting and Content Writing
Module 16: SEO in Copywriting and Content Writing
Module 17: The Role of Content in SEO
Module 18: Ethical Considerations and Copywriting Law
Hands-On Project-Based Assessment
- Case Studies Written Assessment
- Individual Project Presentation
Download the course brochure here.
This course is part of the Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Why Learn With Us?
Get expert advice, learning resources, and post-training support for up to 3 years.
Ask Me Anything Sessions
Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.
Insider Community
Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Resources
Get 3-year access to constantly updated Copywriting & Content Writing course resources.
Testimonials
Love this training as it puts the entire road map of copywriting in clarity. The trainer Benjamin Song is a great trainer full of knowledge and experience that it makes the course so interesting.
Enroling in Benjamin’s copywriting and content creation course was one of the best decisions I’ve made for my career. From start to finish, the course was an enlightening journey filled with invaluable insights and practical skills. The course curriculum was well-structured, covering everything from the fundamentals of copywriting to advanced content creation strategies.
What sets this course apart is the hands-on approach to learning. Benjamin provides real-world examples, actionable tips, and constructive feedback that helped me refine my writing skills and develop my own unique style. The interactive exercises and assignments challenged me to think creatively and push beyond my comfort zone.
Overall, I can’t recommend Benjamin’s copywriting and content creation course enough. Thank you, Benjamin, for inspiring and equipping me with the tools I need to succeed in the world of content creation.
I took the copywriting and content writing course here and it’s my first time. As someone who does marketing, this course really taught me everything I know and more about marketing and especially the tools that I can use to make my job more efficient.
I’d highly recommend coming for this course if you want to know in depth about marketing!
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$988 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$125.48 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$125.48 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$323.08 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | - | S$125.48 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$125.48 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$323.08 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 23, 24 May 2024 (Thur, Fri), 8.30am - 6.30pm 18, 19 June 2024 (Tue, Wed), 8.30am - 6.30pm 01, 02 July 2024 (Mon, Tue), 8.30am - 6.30pm 26, 27 Aug 2024 (Mon, Tue), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedule: 25, 26 Apr 2024 (Thur, Fri), 8.30am - 6.30pm (Click on the course dates above to register online) |
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Testimonials
Priscilla Goy, SG Enable
FAQs
Are there any funding or government subsidies for this course?
You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
Have some questions? Contact us.
WSQ Copywriting & Content Writing Course
Learn How To Craft Engaging and Persuasive Copy and Content
Course Fees:
From S$125.48 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy