WSQ Email Marketing Course

Master Email Marketing Strategies for Maximum Impact

Download Brochure

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Our Clients

Overview of Course

Email marketing remains a cornerstone of digital marketing strategies, offering a direct and personalised way to connect with audiences, nurture relationships, and drive conversions.

Our 2-Day WSQ Email Marketing course breaks down the complexities of email marketing strategies and tactics, ensuring you grasp the fundamentals and gain practical insights. Through a blend of easy-to-understand theory and hands-on exercises, you’ll learn how to develop and execute email campaigns that are hard to miss, boost conversions, and yield impressive ROI.

From building your email lists to segmenting your audience and automating processes, we’ll cover it all. By the end of the email marketing training, you’ll gain the ability to utilise email marketing effectively, synergise your marketing campaigns, and drive results for your business.

Learning Outcomes

Upon completion of this course, trainees should be able to:

Formulate a strategic email marketing plan aligned with organisational objectives, incorporating segmentation, list management, and compliance.
Create engaging and personalised email content with responsive designs that captivate a diverse audience and drive engagement.
Implement comprehensive email marketing automation systems and workflows that seamlessly integrate with other marketing channels to enhance campaign efficiency and effectiveness.
Evaluate email marketing campaigns using advanced analytics to optimise performance and ensure adherence to ethical standards and best practices.

Who Should Attend

This course is suitable for professionals such as Marketing Executives, Marketing Managers, Content Marketing Strategists, and individuals who want to implement and integrate email marketing into their overall strategies for improved results.

Prerequisites

To enroll in this email marketing certification course, you should possess the following:

1 GCE ‘O’ level or equivalent (≥ 21 years old); or
NITEC/Higher NITEC (≥ 21 years old); or
Mature candidates (≥ 30 years old with 8 years of work experience); or
Candidates with other qualifications will be considered on a case- by-case basis

You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.

Instructional Methods

Lecture
Class Discussions
Live Demonstrations
Hands-on Application

Certification

Upon successful completion of the WSQ Email Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Marketing Campaign Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5017-1.1 Marketing Campaign Management

Course Code: TGS-2023020907
Course Support Period: 01 Jun 2023 – 31 Jan 2025

Course Curriculum

WSQ Email Marketing

Module 1: Email Marketing Foundational Knowledge and Strategy

Email Marketing Introduction
Your Business Objectives & Goals
Segment Your Email List
Email Deliverability Factors
Regulations

Module 2: Email Content Creation, Design, and Personalisation

Writing Compelling Email Copy
Welcome Email
Promotional Email
Follow-Up Email
Other Advanced Email Tools

Module 3: Implementation, Automation, and Integration of Email Marketing Systems

Automated Email Drip Campaigns
Tags In Email Marketing

Module 4: Testing, Analytics, Optimisation and Ethics

A/B Split Test
Key Email Marketing Metrics
Email Marketing Ethics and Best Practices

Hands-on Project-based Assignment

At the end of this course, trainees should be able to develop a strategic email campaign for an organisation, including creating and designing creative email content, setting up a basic email marketing automation workflow, and evaluating the campaign’s performance.

Download the course brochure here.

This course is part of the Specialist Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).

Why Learn With Us?

Get expert advice, learning resources, and post-training support for up to 3 years.



Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.



Insider Community

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.



Course Resources

Get 3-year access to constantly updated Email Marketing course resources.

Fees and Subsidies

Up to 90% SkillsFuture Singapore Funding Diagram - SkillsFuture Credit, PSEA & UTAP Claimable

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$1,014 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$128.78 (inclusive of 9% GST) after 90% SSG Subsidies

Learners

Singaporean Citizens ≥ 40 years old

S$128.78 (after SSG 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$331.58 (after SSG 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners	SMEs	Non-SMEs
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old	–	S$128.78 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old	S$128.78 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies	S$331.58 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

Check your funding eligibility and nett course fees when you sign up.

Course Schedule

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:

18, 19 Apr 2024 (Wed,Thur), 8.30am - 6.30pm
18, 19 Jun 2024 (Tue, Wed), 8.30am - 6.30pm

(Click on the course dates above to register online)

Conducted via Zoom.

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:

18, 19 Jul 2024 (Thu, Fri), 8.30am - 6.30pm

(Click on the course dates above to register online)

Our 1-Day Digital Marketing Essentials course provides hands-on foundational knowledge to navigate the digital marketing landscape. With an industry expert’s guidance, explore key aspects and create a tailored digital marketing plan backed by real-world case studies and valuable resources.

Course Duration:
1 Day (8.30am – 5.00pm)

View course details here

WSQ WordPress Website Creation Course

This 2-day WordPress course empowers you to build a website from start to finish, whether for corporate use or an eCommerce business, with hands-on guidance and a demo domain. Gain expertise in web design best practices to ensure your website effectively generates traffic, engagement, and conversions.

Course Duration:
2 Days (8.30am – 6.30pm)

View course details here

WSQ Advanced Digital Marketing Strategy Course

The Advanced Digital Marketing Strategy Course is a 2-day programme aimed at enhancing digital marketing skills. It covers proven frameworks, strategies, and audits to fuel organisational transformation. Participants gain actionable insights and access templates to elevate their digital marketing capabilities, culminating in a comprehensive transformation plan for their organisation.

Course Duration:
2 Days (8.30am – 6.30pm)

View course details here

Testimonials

“This is my second Course with Equinet and I am very pleased with the quality of the Institute. The right place to develop IT skills at comfortable pace and learn from industry experts.”

Zarinah, Modern Montessori International

FAQs

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

Have some questions? Contact us.