WSQ Email Marketing Course

Learn How to Develop and Implement Effective Email Marketing Strategies

This course is co-validated by Equinet Academy. @ASK Training conducts the training for this course.

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*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

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Course Description

Email marketing is an often neglected facet of digital marketing. While it may seem surprising, email has the highest ROI of any digital marketing channel — averaging $38 for every $1 spent.

Email marketing is undoubtedly a cost-effective and powerful tool for businesses to reach and engage with their target audience, but many businesses still do not optimise their efforts.

Our 2-day Email Marketing Course is designed to help you develop and implement successful email marketing strategies that will increase your open rates, click-through rates, and conversion rates.

In this comprehensive course, you will learn how to create compelling email content, lead nurturing techniques that work, and how to measure and analyse email campaign performance. You will also learn about email automation and its technical features and capabilities.

Trainees will also have the opportunity to learn how to develop a comprehensive customer lifecycle plan, which includes setting up effective lead generation and lead nurturing campaigns. By applying these techniques hands-on, participants will learn to synergise integrated marketing campaigns and drive revenue growth for their business.

Target Audience

Marketing Executives, Marketing Managers, Content Marketing Strategists, and individuals who wish to:

Understand how email marketing can be integrated into existing marketing strategies to achieve marketing objectives
Develop and launch effective email marketing campaigns to boost sales, customer engagement, and nurture customer relationships

Minimum Entry Requirements

1 GCE ‘O’ level or equivalent (≥ 21 years old); or
NITEC/Higher NITEC (≥ 21 years old); or
Mature candidates (≥ 30 years old with 8 years’ work experience); or
Candidates with other qualifications will be considered on a case-by-case basis

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Some knowledge of sales and marketing concepts will be useful, although not a requirement.

Course Highlights

In this email marketing course, you will learn:

How to set up and launch email marketing campaigns from ground zero
How to tailor and deliver customised marketing communications based on your customer lifecycle stages to achieve marketing objectives
How to perform email list and contact database segmentation for better targeting and engagement
How to measure and optimise your email marketing performance
Lead generation, lead nurturing, and customer lifecycle marketing strategies
And much more

Course Objectives

By the end of the class, trainees will be able to:

Develop and implement an effective email marketing strategy
Establish email marketing campaign objectives and performance metrics to measure the effectiveness of email marketing implementation
Define customer personas and perform segmentation of contact database and email lists for more relevant targeting and personalisation of products and services
Develop email marketing messaging and integrate it into the overall marketing communications structure
Select the appropriate email marketing metrics for tracking and analysing to achieve objectives
Develop a lifecycle marketing strategy in order to communicate relevant email marketing messages at appropriate intervals
Drive email marketing campaign development and implementation that leverage email marketing automation in alignment with marketing strategy
Evaluate email marketing performance metrics and recommend improvements to email marketing strategy and action plans based on evaluation outcomes

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-5017-1.1 Marketing Campaign Management under the Skills Framework TSC and Certification of Completion by ASK Training will be awarded to candidates who have demonstrated competency in the WSQ Email Marketing course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5017-1.1 Marketing Campaign Management
Course Code: TGS-2023020907

Course Support Period: 01 Jun 2023 – 31 Jan 2025

Course Outline

Download the full course brochure here.

Introduction to Email Marketing and Marketing Automation

Instructor-led | Mode of Delivery (Interactive Lecture, Class Discussion)

An overview of digital marketing strategy
What is email marketing and why is it important?
Email marketing and its role in digital marketing strategy

Foundations of Email Marketing

Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Modelling, Practical Application)

Benefits of email marketing
Understanding the current CRM, email marketing and marketing automation platforms
How to source and choose the right marketing software based on your business requirements
Define customer persona for email marketing
Define email marketing campaign objectives
Establish email marketing performance metrics

Build and Grow an Email List

Instructor-led | Mode of Delivery (Lecture, Practical Application, Class Discussion)

What is an email list
The importance of a quality email list
How to build an email list
Types and examples of lead magnets
Understand opt-in lists