WSQ Advanced Digital Marketing Strategy Course
Master Comprehensive Advanced Digital Marketing Strategies for Business Success
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
Building on foundational digital marketing concepts, the 2-day WSQ Advanced Digital Marketing Strategy course focuses on advanced strategies to maximise the impact of your digital marketing campaigns. Explore cutting-edge techniques and hands-on exercises by building on what you already know, then work on real-world case studies and teamwork activities to help you apply these concepts in practical ways.
This course fosters a collaborative learning environment that encourages creative thinking and critical analysis, empowering you to drive tangible business outcomes through digital channels. You’ll learn how to craft strategies that drive results and adapt to changes in the market, all while considering emerging trends and customer needs.
By the end, you’ll have the skills to create effective digital campaigns that make a real difference for your business or organisation.
Learning Outcomes
Upon completion of this course, trainees should be to:
- Analyse current and emerging digital marketing trends, technologies, and competitor strategies to identify potential opportunities and threats for the organisation’s product or service.
- Develop an integrated digital marketing strategy that effectively combines various channels and tactics, from awareness building to enhancing customer lifetime value, tailored to the organisation’s specific goals and target audience.
- Assess the organisation’s current digital marketing capabilities and infrastructure, identifying key areas for improvement and formulating a strategic plan to enhance digital competencies and technological resources.
- Create a digital transformation plan for implementation that aligns the organisation’s product or service offerings with market trends and customer preferences, including the internal communications of the marketing strategy.
Who Should Attend
This course is suitable for marketing professionals in senior roles, business owners, SME executives and any individual who is interested in the digital transformation of their organization.
Prerequisites
To enroll in this advanced digital marketing strategy course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. It is recommended that you have a basic grasp of digital marketing or have previously completed our WSQ Digital Marketing Essentials course.
Instructional Methods
- Lecture
- Class Discussions
- Presentations
Certification
Upon successful completion of the WSQ Advanced Digital Marketing Strategy course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Marketing Strategy under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5008-1.1 Marketing Strategy
Course Codes: TGS-2023020903
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Advanced Digital Marketing Strategy
- Latest Digital Trends and Marketing Technology
- Research on Market and Digital Trends
- Audit of Competitor and Consumer Insights
Module 2: Strategy Development and Planning
- Digital Strategy Concepts
- Advanced Digital Marketing Strategy Development
- Individual Digital Marketing Channel Strategies
Module 3: Operational Assessment and Capability Building
- Audit of Current Digital and Technology Capabilities
- Digital Transformation Plan and Implementation Roadmap
- Marketing Automation and Technology Stack Implementation
Module 4: Alignment and Implementation
- Alignment of Product/Service Priorities with Digital Transformation
- Development of Team Capabilities and Organisational Structure
Hands-on Project-based Assignment
At the end of this course, the trainees should be able to apply advanced digital marketing strategies, from initial research to strategy development, operational assessment, and implementation plans.
Download the course brochure here.
This course is part of the Specialist Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Why Learn With Us?
Get expert advice, learning resources, and post-training support for up to 3 years.
Ask Me Anything Sessions
Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.
Insider Community
Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Resources
Get 3-year access to constantly updated Advanced Digital Marketing Strategy course resources.
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$1,017 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$129.16 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$129.16 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$332.56 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | - | S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$332.56 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedule: 06, 07 May 2024 (Mon, Tue), 8.30am - 6.30pm 18, 19 Jul 2024 (Thur, Fri), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 06, 07 Jun 2024 (Thur, Fri), 8.30am - 6.30pm (Click on the course dates above to register online) |
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FAQs
Are there any funding or government subsidies for this course?
You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
Have some questions? Contact us.
WSQ Advanced Digital Marketing Strategy Course
Master Comprehensive Advanced Digital Marketing Strategies for Business Success
Course Fees:
From S$129.16 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy