WSQ Digital Marketing Essentials Course – (Classroom and Async e-learning)

Enhance Your Foundational Knowledge in Digital Marketing and Stay Ahead in the Digital Age

WSQ Digital Marketing Essentials Course - SkillsFuture Subsidies Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Our Clients

Equinet's Clients
Equinet's Clients

Overview of Course

The WSQ Digital Marketing Essentials course is designed to equip trainees with the foundational skills and knowledge necessary to excel in the dynamic field of online marketing.

It covers the traditional marketing mix principles (Product, Price, Place, Promotion) within a digital context, including analysing how organisations adapt these elements in their digital marketing strategies. Through theoretical learning and practical exercises, including case studies and real-world examples, trainees will also learn to map the online customer journey, identifying critical digital touchpoints for optimal consumer engagement.

This fundamentals of digital marketing course is ideal for marketing professionals, business owners, and anyone looking to deepen their understanding of digital marketing in today’s fast-paced digital world.

Learning Outcomes

Upon completion of this Digital Marketing Essentials course, trainees should be able to utilise marketing mix frameworks to:

  • Apply the principles of marketing mix (Product, Price, Place, and Promotion) within a digital marketing framework to analyse an organisation’s marketing mix.
  • Describe the concept of customer personas, including mapping the online customer journey, and understanding key touchpoints for optimal consumer engagement.
  • Be proficient in utilising digital marketing analytics tools, including identifying relevant KPIs, assessing the ROI of digital strategies, and recognising emerging trends that offer retail marketing opportunities.
Who Should Attend

This Digital Marketing fundamentals course is suitable for individuals new to the digital marketing field, business owners, startup founders, entrepreneurs, marketing executives, freelance marketers, job seekers exploring career opportunities, and anyone looking to switch careers into digital marketing.

Prerequisites

To enroll in this digital marketing essentials course, you should possess the following:

  • 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
  • NITEC/Higher NITEC (≥ 21 years old); or
  • Mature candidates (≥ 30 years old with 8 years of work experience); or
  • Candidates with other qualifications will be considered on a case-by-case basis

You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial. 

Instructional Methods
  • Self-paced E-learning
  • Classroom Group Discussion
  • Lecture & Illustration
  • Hands-on Training & Applied Learning
Certification

Upon successful completion of the WSQ Digital Marketing Essentials course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Marketing Mix Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3027-1.1 Marketing Mix Management

Course Code: TGS-2023020687
Course Support Period: 01 Jun 2023 – 31 Jan 2025 

Course Curriculum

WSQ Digital Marketing Essentials

Module 1: Digital Marketing and Marketing Mix

  • Introduction to Digital Marketing in the Context of the Marketing Mix
  • The Evolution of the ‘Product’ Element in the Digital Age
  • Pricing in the Digital Era
  • Digital Distribution (Place)
  • Promotion in Digital Marketing

Module 2: The Digital Customer

  • Creating digital customer personas
  • Mapping the digital customer journey and touchpoints
  • Importance of analytics in understanding online consumer behaviour

Module 3: Digital Strategy Impact

  • Introduction to Digital Strategy Impact
  • Evaluating the Impact of Digital Strategies
  • Digital Marketing and Analytics Tools
  • Emerging Trends

Hands-on Project-based Assignment
At the end of the module, trainees should be able to demonstrate proficiency in conducting digital marketing mix analysis for a Startup.

Testimonials

“This course gave me a lot of information on understanding the basic concepts of digital marketing and the course trainer, Raymond, uses a lot of real life examples to illustrate his contents. I think it was a very enriching experience.”

Wei Rong, Senior Deputy Director

“The advantage from this course is that our lecturer gives real use cases so we can understand more details as well as how to apply it into our real life.”

Andrei Widjaja, Graduate of Digital Marketing Essentials Course

Why Learn With Us?

Get expert advice, learning resources, and post-training support for up to 3 years.

Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

Insider Community

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Resources

Get 3-year access to constantly updated Digital Marketing Essentials course resources.

Fees and Subsidies

WSQ Digital Marketing Essentials Course - Up to 90% SkillsFuture Singapore Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$300 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$38.10 (inclusive of 9% GST) after 90% SSG Subsidies

Learners  
Singaporean Citizens ≥ 40 years old S$38.10 (after SSG 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$98.10 (after SSG 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners SMEs Non-SMEs
Singaporean Citizens ≥ 40 years old S$38.10 (after SSG 90% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old S$38.10 (after SSG 90% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
S$98.10 (after SSG 70% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

Check your funding eligibility and nett course fees when you sign up.

Course Schedule

10 Anson Road, International Plaza #25-08, S079903

Course Duration:
1 Day (8.30am - 5pm)

Course Schedules:

17 Apr 2024 (Wed), 8.30am - 5pm
06 May 2024 (Mon), 8.30am - 5pm
20 May 2024 (Mon), 8.30am - 5pm
03 Jun 2024 (Mon), 8.30am - 5pm
03 Jul 2024 (Wed), 8.30am - 5pm


(Click on the course dates above to register online)

Conducted via Zoom.

Course Duration:
1 Day (8.30am - 5pm)

Course Schedules:

13 May 2024 (Mon), 8.30am - 5pm


(Click on the course dates above to register online)

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Have some questions? Contact us.

WSQ Digital Marketing Essentials Course

Enhance Your Foundational Knowledge in Digital Marketing and Stay Ahead in the Digital Age

Course Fees:

From S$38.10 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies

Up to 90% SkillsFuture Subsidy. Enrol today.

Up to 90%
SkillsFuture Subsidy