WSQ Advanced Digital Content Marketing Course

Master Advanced Content Marketing Strategies To Start Conversations and Drive Action

Download Brochure

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Our Clients

Overview of Course

Over 90% of marketers consider content marketing to be an essential component of their overall marketing strategy. It’s also essential to sharpen your skills in content creation and distribution to stand out in today’s crowded digital landscape.

This 2-Day WSQ Advanced Digital Content Marketing course is perfect for experienced digital marketers looking to level up their skills in creating captivating content marketing strategies for online platforms. Dive into advanced topics like content strategy, creation, distribution, and optimisation, learning how to tailor your content for different digital channels.

Plus, you’ll learn how to use data to fine-tune your content marketing efforts for even better outcomes. By the end of this, you’ll emerge as an expert in data-driven decision-making, ensuring your content marketing efforts drive results and align with your business objectives.

Learning Outcomes

Upon completion of this course, trainees should be able to:

Assess the advantages and disadvantages of SEO and SEM and propose suitable search marketing tools and SEO activities to address marketing objectives and target customers.
Conduct extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages and brand, and implement on-page SEO to increase organic search engine rankings.
Develop content marketing and link building plans to rank various types of content on the organic search engine results pages.
Measure and analyse the effectiveness of SEO campaigns and determine factors that can improve keyword rankings and SEO-related KPIs and metrics.

Who Should Attend

This course is suitable for marketing professionals, copywriters, brand advocates, business development experts, public relations and communications specialists, senior management, entrepreneurs, and anyone interested in comprehending how content marketing can drive business growth.

Prerequisites

To enrol in this advanced content marketing course, you should possess the following:

1 GCE ‘O’ level or equivalent (≥ 21 years old); or
NITEC/Higher NITEC (≥ 21 years old); or
Mature candidates (≥ 30 years old with 8 years of work experience); or
Candidates with other qualifications will be considered on a case-by-case basis

You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.

Instructional Methods

Lecture
Class Discussions
Hands-on Application

Certification

Upon successful completion of the WSQ Advanced Digital Content Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Content Strategy under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5004-1.1 Content Strategy

Course Code: TGS-2023020905
Course Support Period: 01 Jun 2023 – 31 Jan 2025

Course Curriculum

WSQ Advanced Digital Content Marketing

Module 1: Advanced Digital Content Marketing

The Main Essence of Digital Content Marketing
Strategic Content Planning
Your Buyer

Module 2: Content Development and Management

Your Content Portfolio
Written Content
Graphical Content
Video Content
Legal and Ethical Considerations for Content

Module 3: Distribution and Promotion in Digital Content Marketing

Advanced SEO Techniques for Digital Content
Omni-Channel Content Distribution
Content Syndication and Guest Posting
Leveraging Social Media
Email Marketing Automation
Influencer and Affiliate Marketing

Module 4: Performance Analysis and Optimisation in Digital Content Marketing

Advanced Analytics in Digital Content Marketing
Conversion Rate Optimisation (CRO) for Digital Content
ROI Measurement in Digital Content Marketing
AI and Machine Learning in Content Analysis and Personalisation
Marketing & Market Trends

Hands-on Project-based Assignment

At the end of the module, the trainees should be able to create a content portfolio that aligns with the digital content marketing strategy.

Download the course brochure here.

This course is part of the Specialist Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).

Why Learn With Us?

Get expert advice, learning resources, and post-training support for up to 3 years.



Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.



Insider Community

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.



Course Resources

Get 3-year access to constantly updated Advanced Digital Content Marketing course resources.

Fees and Subsidies

Up to 90% SkillsFuture Singapore Funding Diagram - SkillsFuture Credit, PSEA & UTAP Claimable

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$1,017 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$129.16 (inclusive of 9% GST) after 90% SSG Subsidies

Learners

Singaporean Citizens ≥ 40 years old

S$129.16 (after SSG 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$332.56 (after SSG 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners	SMEs	Non-SMEs
Singaporean Citizens ≥ 40 years old	-	S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old	S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies	S$332.56 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

Check your funding eligibility and nett course fees when you sign up.

Course Schedule

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedule:

27, 28 May 2024 (Mon, Tue), 8.30am - 6.30pm

(Click on the course dates above to register online)

Conducted via Zoom.

Course Duration:
2 Days (8.30am - 6.30pm)

27, 28 Jun 2024 (Thu, Fri), 8.30am - 6.30pm

(Click on the course dates above to register online)

Related Courses

WSQ Social Media Marketing Course

This 2-Day Social Media Marketing course provides comprehensive insights into various platforms and guides you in building a successful strategy. Learn to leverage social media effectively, attract new customers, and enhance your social presence through practical demonstrations, real-world case studies, and hands-on activities.

Course Duration:
2 Days (8.30am – 6.30pm)

View course details here

WSQ Copywriting and Content Writing Course

This 2-day Copywriting and Content Writing Certification course empowers you with skills to create impactful content for marketing goals, delving into storytelling and effective language use. Discover how to leverage advanced A.I. tools to enhance productivity and complement your copywriting efforts.

Course Duration:
2 Days (8.30am – 6.30pm)

View course details here

WSQ Digital Content Creation Course

This 2-day Digital Content Creation Course provides learners with skills to create impactful digital content across platforms, emphasising organisation, development, and delivery efficiency. Transform creative visions into digital assets, applying best design practices and brand guidelines, utilising online tools for graphics, animations, GIFs, videos, and more.

Course Duration:
2 Days (8.30am – 6.30pm)

View course details here

Have some questions? Contact us.