WSQ Digital Content Creation Course

Enhance Your Content Creation Skills and Create Impactful Digital Content

WSQ Digital Content Creation Course - SkillsFuture Subsidies Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Our Clients

Equinet's Clients
Equinet's Clients

Overview of Course

“Content is King,” a term widely used in digital content creation, popularised by Bill Gates in 1996. Fast forward to today, it still remains the golden rule of the internet because content drives engagement, visibility, brand authority, audience value, social sharing, and conversion.

This 2-Day WSQ Digital Content Creation course is meticulously crafted to equip you with the essential skills needed to transform your creative concepts into standout content and bring your ideas to life.

This content creation training course offers a comprehensive learning experience through a blend of theory and hands-on projects. Learn how to create, strategise and manage digital content that resonates with your target audience, with emphasis on SEO and promotion through social media and email marketing.

You will also explore the latest trends and AI tools for both content and videos, gearing you up for this ever-evolving world of digital content creation.

If you’re ready to make a difference online, this course is exactly what you need.

Learning Outcomes
  • Transform an overall content management strategy into policies on web content creation and curation, breaking down the strategy into specific guidelines and rules that govern how content is created, curated, and managed on the web.
  • Develop a web content strategy for an organisation, including defining target audiences, setting clear goals, planning content creation, and evaluating content management system options, considering cost, scalability, user-friendliness, and integration capabilities.
  • Create and optimise various forms of digital content, including written, multimedia, and interactive content, adhering to best practices for search engine optimisation (SEO), user experience (UX) design, and accessibility to enhance the visibility, engagement, and effectiveness of web content for their target audience.
  • Assess emerging tools and techniques, including applying them to enhance user engagement and adapt to evolving user behaviours in their content creation and management efforts.
Who Should Attend

This course is designed for individuals seeking to enhance their digital content creation skills, including marketing professionals, content marketing experts, social media strategists, bloggers, vloggers, copywriters, entrepreneurs, business owners.

Prerequisites

To enroll in this digital content creation training course, you should possess the following:

  • 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
  • NITEC/Higher NITEC (≥ 21 years old); or
  • Mature candidates (≥ 30 years old with 8 years of work experience); or
  • Candidates with other qualifications will be considered on a case-by-case basis

You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.

Instructional Methods
  • Lecture
  • Class Discussions & Activities
  • Live Demonstrations
  • Hands-on Application
Certification

Upon successful completion of the WSQ Digital Content Creation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Content Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5026-1.1 Content Management

Course Code: TGS-2023020897
Course Support Period: 01 Jun 2023 – 31 Jan 2025 

Course Curriculum

WSQ Digital Content Creation

Module 1: Content Management Strategies & Content Management System

  • Content Management Strategies Introduction
  • Platforms To Put Up Your Content
  • Brand (Tone, Style, Quality)
  • Maintain A Unified & Consistent Standard For The Content

Module 2: Digital Content Strategy and Planning

  • Digital Content Creation Foundation
  • Define Content Goal/Objective
  • Understand The Target Audience Of The Content
  • What Type Of Content To Create For Your Target Audience
  • Where To Publish Your Content

Module 3: Content Creation and Optimisation

  • Generate Your Content Pieces, Titles & Topics
  • Create Your Written Content
  • Create Your Video Content
  • Your Content Creation Calendar

Module 4: Advanced Techniques and Trends

  • Trends
  • AI For Written Content
  • AI Tools For Videos

Assessment

  • Written Assessment
  • Individual Project Presentation

Download the course brochure here.

Why Learn With Us?

Get expert advice, learning resources, and post-training support for up to 3 years.

Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

Insider Community

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Resources

Get 3-year access to constantly updated Digital Content Creation course resources.

Fees and Subsidies

WSQ Digital Content Creation Course - Up to 90% SkillsFuture Singapore Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$988 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$125.48 (inclusive of 9% GST) after 90% SSG Subsidies

Learners  
Singaporean Citizens ≥ 40 years old S$125.48 (after SSG 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$323.08 (after SSG 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners SMEs Non-SMEs
Singaporean Citizens ≥ 40 years old - S$125.48 (after SSG 90% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old S$125.48 (after SSG 90% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
S$323.08 (after SSG 70% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

Check your funding eligibility and nett course fees when you sign up.

Course Schedule

10 Anson Road, International Plaza, S079903

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:

21, 22 Mar 2024 (Thur, Fri), 8.30am - 6.30pm
15, 16 Apr 2024 (Mon, Tue), 8.30am - 6.30pm
16, 17 May 2024 (Thur, Fri), 8.30am - 6.30pm
10, 11 June 2024 (Mon, Tue), 8.30am - 6.30pm
24, 25 June 2024 (Mon, Tue), 8.30am - 6.30pm

(Click on the course dates above to register online)

Conducted via Zoom.

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:

18, 19 Apr 2024 (Thur, Fri), 8.30am - 6.30pm


(Click on the course dates above to register online)

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FAQs

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

Have some questions? Contact us.

WSQ Digital Content Creation Course

Enhance Your Content Creation Skills and Create Impactful Digital Content

Course Fees:

From S$125.48 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies

Up to 90% SkillsFuture Subsidy. Enrol today.

Up to 90%
SkillsFuture Subsidy