WSQ Facebook & Instagram Marketing Course

Learn How To Design, Launch and Manage Effective Facebook and Instagram Marketing Campaigns

WSQ Facebook and Instagram Marketing Course - SkillsFuture Subsidies Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Our Clients

Equinet's Clients
Equinet's Clients

Overview of Course

With billions of active users on Meta’s Facebook and Instagram platforms, both offer opportunities for businesses to connect with their target audience.

Whether you’re an entrepreneur, marketer, or aspiring social media influencer, being an expert in Facebook and Instagram marketing opens doors to endless possibilities in the realm of social media.

In this 2-Day Facebook and Instagram Marketing course, you will learn about marketing through these social platforms, including current trends and organic strategies that will increase your engagement. Develop your skills in creating and executing ad campaigns, understand audience targeting, and master creative best practices for maximum returns on your ad spend.

This Facebook and Instagram course also covers crucial aspects like crisis communication and brand equity. Apply your learnings through hands-on projects which allow you to plan, launch, and evaluate Meta ad campaigns. This ensures you will takeaway actionable strategies that you can apply to your real-life projects.

Learning Outcomes
  • Utilise media platforms for marketing and media management while aligning platform selection with audience, content, goals, and resources to enhance social media strategy effectiveness.
  • Create a comprehensive marketing plan that involves developing and facilitating the content and integration of media platforms for Meta, including defining the activities, timeline targets, and responsibilities.
  • Demonstrate proficiency in refining the advertising strategy, optimising ad creatives, and making data-driven decisions for improved campaign results and return on investment.
  • Develop crisis communication skills to effectively manage and resolve conflicts and complaints in Meta Ads campaigns.
Who Should Attend

This course is suitable for professionals including Marketing Executives, Digital Marketing Managers, Social Media Managers, Business Owners, and any individuals responsible for daily Facebook Marketing and Advertising operations or are looking to start marketing on Meta platforms.

Prerequisites

To enroll in this Facebook and Instagram Marketing training course, you should possess the following:

  • 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
  • NITEC/Higher NITEC (≥ 21 years old); or
  • Mature candidates (≥ 30 years old with 8 years of work experience); or
  • Candidates with other qualifications will be considered on a case-by-case basis

You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.

Instructional Methods
  • Lecture
  • Class Discussions
  • Live Demonstrations
  • Hands-on Application
Certification

Upon successful completion of the WSQ Facebook and Instagram Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Platforms Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-4003-1.1 Media Platforms Management

Course Codes: TGS-2023020900
Course Support Period: 01 Jun 2023 – 31 Jan 2025 

Course Curriculum

WSQ Facebook and Instagram Marketing Course

Module 1: Meta (Facebook and Instagram) Marketing

  • Meta Media Trends
  • Meta Organic Marketing

Module 2: Meta Marketing Plan and Ads Campaign

  • Building a Meta advertising plan
  • Creating Meta ads campaign
  • Components of a media engagement plan

Module 3: Launch and Evaluate Meta Ads Campaign

  • Advertisement
  • Audience Targeting
  • Ads Setup
  • Creative Best Practices
  • Evaluation & Optimisation

Module 4: Crisis Communication Plan

  • Brand Equity
  • Crisis Communication Plan
  • Crisis Communication Skills

Assessment

  • Written Assessment – Case Study with Questions
  • Individual Project Presentation

Download the course brochure here.

Why Learn With Us?

Get expert advice, learning resources, and post-training support for up to 3 years.

Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

Insider Community

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Resources

Get 3-year access to constantly updated Facebook & Instagram Marketing course resources.

Fees and Subsidies

WSQ Facebook and Instagram Marketing Course - Up to 90% SkillsFuture Singapore Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$988 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$125.48 (inclusive of 9% GST) after 90% SSG Subsidies

Learners  
Singaporean Citizens ≥ 40 years old S$125.48 (after SSG 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$323.08 (after SSG 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners SMEs Non-SMEs
Singaporean Citizens ≥ 40 years old - S$125.48 (after SSG 90% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old S$125.48 (after SSG 90% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
S$323.08 (after SSG 70% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

Check your funding eligibility and nett course fees when you sign up.

Course Schedule

Related Courses

WSQ Digital Advertising Course

In this 2-day Digital Advertising Course, explore diverse advertising channels, integrate them strategically, and gain proficiency in their functions. Through engaging discussions, real-world case studies, and insights from industry practitioners, develop effective advertising strategies for tangible results.

Course Duration:
2 Days (8.30am – 6.30pm)

View course details here

WSQ Google Ads Course

This 2-day Google Ads course teaches effective strategies for search and display advertising. Participants learn to build campaigns, allocate budgets, conduct keyword research, and create compelling ad copy. The course covers diverse ad types on the Google Display Network and optimisation techniques, including automated bidding and Google Ads’ Performance Planner, to maximise ad campaign performance and return on advertising spend (ROAS).

Course Duration:
2 Days (8.30am – 6.30pm)

View course details here

WSQ Advanced Digital Advertising Course

This Advanced Digital Advertising course delves deep into advanced digital advertising strategies, teaching participants to create and refine media plans, manage budgets, collaborate with external agencies, establish in-house media buying teams, and implement brand safety policies with expertise.

Course Duration:
2 Days (8.30am – 6.30pm)

View course details here

Testimonials

Course Testimonial Quote Icon

“I highly recommend this course to anyone looking to gain real-world knowledge and practical skills on how to leverage Facebook marketing and advertising for their organisation. The trainer was friendly, highly knowledgeable, very experienced (including real-life industry application experience) and made learning fun for all.”

Edmund Seng Pei Ping

FAQs

Do I need to have a Facebook page?
You do not need to create a Facebook page prior to attending the course as during the course you will be taught, step by step, how to create a Facebook page.
Can I run ads for Instagram after attending this course?
Yes, this course covers running advertisements on Instagram and you will most certainly be able to run ads for Instagram after attending this course.
Do I need to have a business/ personal website for the course?
No, you do not need to have a business or a personal website for this course as you will be running ad simulations for a dummy website. However, if you do have an existing website you would like to run ads for, you may simulate running ads for it during the hands-on practical sessions.
How is this course different from the social media marketing course offered by ASK Training?

This course focuses primarily on the Facebook platform and goes in-depth into the various features used by marketers (Ads, Events, Groups, Pages, Marketplace, Offers).

The WSQ Social Media Marketing Course covers a comprehensive overview of various popular social media platforms and how to develop and implement a social media marketing strategy.

How much does it cost to advertise on Facebook?

The fundamentals of Facebook advertising is based on an “Auction Model”. What this means is that you are essentially competing with other people that are advertising on Facebook (also known as “Advertisers”), and the highest bid wins. On average, what we have seen is that the CPC (cost per click) cost for Facebook advertising ranges from $0.23 SGD to $5.15 SGD per click. Similarly, the CPM (cost per 1000 impression) cost for Facebook advertising ranges from $2.07 SGD to $59.72 SGD per CPM.

So the short answer is that the cost of advertising on Facebook really depends on many different factors. There’s no single fixed cost figure that you can accurately benchmark with.

Read this article to understand the factors involved that might affect the costs of advertising on Facebook.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

Have some questions? Contact us.

WSQ Facebook and Instagram Marketing Course

Learn How To Design, Launch and Manage Effective Facebook and Instagram Marketing Campaigns

Course Fees:

From S$125.48 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies

Up to 90% SkillsFuture Subsidy. Enrol today.

Up to 90%
SkillsFuture Subsidy