WSQ Facebook & Instagram Marketing Course
Learn How To Design, Launch and Manage Effective Facebook and Instagram Marketing Campaigns
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
With billions of active users on Meta’s Facebook and Instagram platforms, both offer opportunities for businesses to connect with their target audience.
Whether you’re an entrepreneur, marketer, or aspiring social media influencer, being an expert in Facebook and Instagram marketing opens doors to endless possibilities in the realm of social media.
In this 2-Day Facebook and Instagram Marketing course, you will learn about marketing through these social platforms, including current trends and organic strategies that will increase your engagement. Develop your skills in creating and executing ad campaigns, understand audience targeting, and master creative best practices for maximum returns on your ad spend.
This Facebook and Instagram course also covers crucial aspects like crisis communication and brand equity. Apply your learnings through hands-on projects which allow you to plan, launch, and evaluate Meta ad campaigns. This ensures you will takeaway actionable strategies that you can apply to your real-life projects.
Learning Outcomes
- Utilise media platforms for marketing and media management while aligning platform selection with audience, content, goals, and resources to enhance social media strategy effectiveness.
- Create a comprehensive marketing plan that involves developing and facilitating the content and integration of media platforms for Meta, including defining the activities, timeline targets, and responsibilities.
- Demonstrate proficiency in refining the advertising strategy, optimising ad creatives, and making data-driven decisions for improved campaign results and return on investment.
- Develop crisis communication skills to effectively manage and resolve conflicts and complaints in Meta Ads campaigns.
Who Should Attend
This course is suitable for professionals including Marketing Executives, Digital Marketing Managers, Social Media Managers, Business Owners, and any individuals responsible for daily Facebook Marketing and Advertising operations or are looking to start marketing on Meta platforms.
Prerequisites
To enroll in this Facebook and Instagram Marketing training course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture
- Class Discussions
- Live Demonstrations
- Hands-on Application
Certification
Upon successful completion of the WSQ Facebook and Instagram Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Platforms Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-4003-1.1 Media Platforms Management
Course Codes: TGS-2023020900
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Facebook and Instagram Marketing Course
Module 1: Meta (Facebook and Instagram) Marketing
- Meta Media Trends
- Meta Organic Marketing
Module 2: Meta Marketing Plan and Ads Campaign
- Building a Meta advertising plan
- Creating Meta ads campaign
- Components of a media engagement plan
Module 3: Launch and Evaluate Meta Ads Campaign
- Advertisement
- Audience Targeting
- Ads Setup
- Creative Best Practices
- Evaluation & Optimisation
Module 4: Crisis Communication Plan
- Brand Equity
- Crisis Communication Plan
- Crisis Communication Skills
Assessment
- Written Assessment – Case Study with Questions
- Individual Project Presentation
Download the course brochure here.
This course is part of the Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Why Learn With Us?
Get expert advice, learning resources, and post-training support for up to 3 years.
Ask Me Anything Sessions
Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.
Insider Community
Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Resources
Get 3-year access to constantly updated Facebook & Instagram Marketing course resources.
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$988 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$125.48 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$125.48 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$323.08 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | - | S$125.48 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$125.48 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$323.08 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 06, 07 May 2024 (Mon, Tue), 8.30am - 6.30pm 06, 07 June 2024 (Thur, Fri), 8.30am - 6.30pm 01, 02 Jul 2024 (Mon, Tue), 8.30am - 6.30pm 15, 16 Jul 2024 (Mon, Tue), 8.30am - 6.30pm 07, 08 Aug 2024 (Wed, Thu), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) 09, 10 May 2024 (Thur, Fri), 8.30am - 6.30pm (Click on the course dates above to register online) |
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Testimonials
“I highly recommend this course to anyone looking to gain real-world knowledge and practical skills on how to leverage Facebook marketing and advertising for their organisation. The trainer was friendly, highly knowledgeable, very experienced (including real-life industry application experience) and made learning fun for all.”
Edmund Seng Pei Ping
FAQs
Do I need to have a Facebook page?
Can I run ads for Instagram after attending this course?
Do I need to have a business/ personal website for the course?
How is this course different from the social media marketing course offered by ASK Training?
This course focuses primarily on the Facebook platform and goes in-depth into the various features used by marketers (Ads, Events, Groups, Pages, Marketplace, Offers).
The WSQ Social Media Marketing Course covers a comprehensive overview of various popular social media platforms and how to develop and implement a social media marketing strategy.
How much does it cost to advertise on Facebook?
The fundamentals of Facebook advertising is based on an “Auction Model”. What this means is that you are essentially competing with other people that are advertising on Facebook (also known as “Advertisers”), and the highest bid wins. On average, what we have seen is that the CPC (cost per click) cost for Facebook advertising ranges from $0.23 SGD to $5.15 SGD per click. Similarly, the CPM (cost per 1000 impression) cost for Facebook advertising ranges from $2.07 SGD to $59.72 SGD per CPM.
So the short answer is that the cost of advertising on Facebook really depends on many different factors. There’s no single fixed cost figure that you can accurately benchmark with.
Read this article to understand the factors involved that might affect the costs of advertising on Facebook.
Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Are there any funding or government subsidies for this course?
You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
Have some questions? Contact us.
WSQ Facebook and Instagram Marketing Course
Learn How To Design, Launch and Manage Effective Facebook and Instagram Marketing Campaigns
Course Fees:
From S$125.48 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy