WSQ Facebook & Instagram Marketing Course

Learn How To Design, Launch and Manage Effective Facebook and Instagram Marketing Campaigns

WSQ Facebook and Instagram Marketing Course - SkillsFuture Subsidies Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Our Clients

Equinet's Clients
Equinet's Clients

Overview of Course

In today’s digital landscape, Facebook and Instagram have emerged as powerhouses in the realm of social media marketing, connecting billions of users worldwide. Businesses must harness their potential to stay ahead of the game.

This 2-day Facebook and Instagram Marketing course is designed to empower participants with the skills to craft and execute effective Facebook and Instagram marketing strategies. You will go through the step-by-step processes of creating compelling campaigns that drive leads, enhance brand visibility and ultimately, help you achieve your marketing objectives.

Gain insights from industry practitioners who will go through real-world case studies and practical implementation throughout this course. This ensures that you gain both the theoretical and practical skills to design, launch and manage impactful Facebook and Instagram marketing campaigns.

Learning Outcomes
  • Formulate a comprehensive Meta marketing strategy that considers the marketing mix, competitive landscape, business objectives, and key performance indicators (KPIs).
  • Effectively utilize and select Facebook marketing channels (Groups, Offers, Events, Marketplace) for free business promotion.
  • Define specific Meta advertising objectives, aligning them with goals while utilizing Facebook Audience Insights to gain an understanding of your prospective customers for precise ad targeting.
  • Create Facebook and Instagram ad campaigns from scratch with expert guidance that are fully aligned with your marketing strategies, operational plans, and budget constraints.
  • Craft compelling ad copy, captivating visuals, and persuasive promotions, following industry best practices that engage your target audience.
  • Generate custom audiences, lookalike audiences, and core audiences, segmenting them effectively, and employing precise targeting strategies on Facebook and Instagram to enhance ROI.
  • Develop and execute effective Facebook ad retargeting strategies to re-engage potential customers and improve conversion rates.
  • Proficiently analyze Facebook Marketing Analytics by learning what to measure, how to analyze reports, and how to translate insights into actionable strategies for optimization and measurement of campaign success.
  • Deploy A/B testing strategies and continuously optimize your advertising efforts to ensure consistent improvement in performance and ROI.
Who Should Attend

This course is suitable for professionals including Marketing Executives, Digital Marketing Managers, Social Media Managers, Business Owners, and any individuals responsible for daily Facebook Marketing and Advertising operations or are looking to start marketing on Meta platforms.


To enroll in this Facebook and Instagram Marketing training course, you should possess the following:

  • 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
  • NITEC/Higher NITEC (≥ 21 years old); or
  • Mature candidates (≥ 30 years old with 8 years of work experience); or
  • Candidates with other qualifications will be considered on a case-by-case basis

You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.

Instructional Methods
  • Lecture
  • Class Discussions
  • Live Demonstrations
  • Hands-on Application

Upon successful completion of the WSQ Facebook and Instagram Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Platforms Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-4003-1.1 Media Platforms Management

Course Codes: TGS-2023020900
Course Support Period: 01 Jun 2023 – 31 Jan 2025 

Course Curriculum

WSQ Facebook and Instagram Marketing

Module 1: Foundations of Facebook and Instagram Marketing Strategy

  • Exploring the market potential of Facebook and Instagram Marketing channels in a local context, diving into the current and future Meta ecosystem, highlighting the distinctions between advertising on Facebook and Instagram compared to other marketing platforms, with real-world examples.
  • Learn about the creation of a Facebook Page, including the importance of having one, the steps to create a page for their brand, and best practices for optimizing it.
  • Utilize Facebook and Instagram Insights Tools for in-depth audience analysis, competitor benchmarking, and strategy development.

Module 2: Exploring Facebook’s Native Marketing Channels

  • Leverage on Facebook’s native marketing channels, including Facebook Marketplace, Events, and Groups.

Module 3: Setting up and Managing Facebook Business Manager

  • Set up and navigate the Meta Business Manager, exploring its functions, and learning how to add people, connect ad accounts, and manage Facebook and Instagram assets.
  • Gain insights into billing and payment processes.

Module 4: Bringing Your Marketing Campaigns to Life on Facebook and Instagram

  • Get an overview of different Facebook advertising objectives and a step-by-step guide for creating ads with various objectives.
  • Learn how to analyze potential customers and competitors using the B.A.P framework and work through practice exercises to identify target audiences.
  • Discover the anatomy of Meta advertising campaign structure, optimizing audience, budget, scheduling, and placement, as well as creating different types of ad creatives.
  • Explore ad approval workflows, advanced features, and creative best practices.

Module 5: Precision Audience Targeting on Facebook and Instagram

  • Delve into audience segmentation, exploring the differences between custom, lookalike, and core audiences.
  • Explore the advantages and disadvantages of each audience type and a step-by-step guide for creating custom and lookalike audiences.

Module 6: Analyzing and Reporting with Meta Ads Manager

  • Discover Meta Ads Manager’s reporting capabilities, comparing the performance of different audience types and optimizing through Advantage+ features and other parameters.
  • Learn Facebook advertising optimization strategies and essential Meta Advertising metrics for tracking and measurement.


  • Written Assessment – Case Study with Questions
  • Individual Project Presentation

Download the course brochure here.

Why Learn With Us?

Get expert advice, learning resources, and post-training support for up to 3 years.

Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

Insider Community

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Resources

Get 3-year access to constantly updated Facebook & Instagram Marketing course resources.

Fees and Subsidies

WSQ Facebook and Instagram Marketing Course - Up to 90% SkillsFuture Singapore Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$988 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$125.48 (inclusive of 9% GST) after 90% SSG Subsidies

Singaporean Citizens ≥ 40 years old S$125.48 (after SSG 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$323.08 (after SSG 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners SMEs Non-SMEs
Singaporean Citizens ≥ 40 years old - S$125.48 (after SSG 90% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old S$125.48 (after SSG 90% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
S$323.08 (after SSG 70% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

Check your funding eligibility and nett course fees when you sign up.

Course Schedule

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Course Testimonial Quote Icon

“I highly recommend this course to anyone looking to gain real-world knowledge and practical skills on how to leverage Facebook marketing and advertising for their organisation. The trainer was friendly, highly knowledgeable, very experienced (including real-life industry application experience) and made learning fun for all.”

Edmund Seng Pei Ping


Do I need to have a Facebook page?
You do not need to create a Facebook page prior to attending the course as during the course you will be taught, step by step, how to create a Facebook page.
Can I run ads for Instagram after attending this course?
Yes, this course covers running advertisements on Instagram and you will most certainly be able to run ads for Instagram after attending this course.
Do I need to have a business/ personal website for the course?
No, you do not need to have a business or a personal website for this course as you will be running ad simulations for a dummy website. However, if you do have an existing website you would like to run ads for, you may simulate running ads for it during the hands-on practical sessions.
How is this course different from the social media marketing course offered by ASK Training?

This course focuses primarily on the Facebook platform and goes in-depth into the various features used by marketers (Ads, Events, Groups, Pages, Marketplace, Offers).

The WSQ Social Media Marketing Course covers a comprehensive overview of various popular social media platforms and how to develop and implement a social media marketing strategy.

How much does it cost to advertise on Facebook?

The fundamentals of Facebook advertising is based on an “Auction Model”. What this means is that you are essentially competing with other people that are advertising on Facebook (also known as “Advertisers”), and the highest bid wins. On average, what we have seen is that the CPC (cost per click) cost for Facebook advertising ranges from $0.23 SGD to $5.15 SGD per click. Similarly, the CPM (cost per 1000 impression) cost for Facebook advertising ranges from $2.07 SGD to $59.72 SGD per CPM.

So the short answer is that the cost of advertising on Facebook really depends on many different factors. There’s no single fixed cost figure that you can accurately benchmark with.

Read this article to understand the factors involved that might affect the costs of advertising on Facebook.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

Have some questions? Contact us.

WSQ Facebook and Instagram Marketing Course

Learn How To Design, Launch and Manage Effective Facebook and Instagram Marketing Campaigns

Course Fees:

From S$125.48 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies

Up to 90% SkillsFuture Subsidy. Enroll today.

Up to 90%
SkillsFuture Subsidy