WSQ Google Ads Course
Learn How To Use Google Ads (SEM & PPC) for Your Advertising Campaigns and Maximise Your Returns
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
Starting with only 350 advertisers, Google Ads today has become a massive platform used by millions of businesses worldwide. Many local Singapore businesses, from startups to established companies use Google Ads to reach their audience online, making it a significant part of their digital marketing strategy.
This 2-Day WSQ Google Ads course covers everything from the basics to the optimisation plan. You will learn how to utilise the different types of ads such as search and display ads (SEM & PPC), set up campaigns effectively, target specific audiences for your brand, and conduct keyword research to ensure maximum returns for your campaigns.
Besides that, you will learn budgeting, analysing key metrics and the latest optimisation techniques for your campaigns. To make sure you have a complete understanding of Google Ads, our hands-on project-based approach ensures practical skills in planning, executing, and optimising Google Ads campaigns.
This comprehensive Google ads training course is perfect for those looking to master the Google Ads platform for impactful digital marketing.
Learning Outcomes
- Examine the integration of the Google Ads platform within a comprehensive marketing strategy.
- Develop a thorough comprehension of the foundational principles and processes of the Google Ads platform.
- Master the intricacies of Google Ads campaign setup by progressing through each crucial stage to define clear campaign objectives, employ effective bidding strategies, target audiences, conduct strategic keyword research, craft compelling ad copy, explore diverse ad formats, and skillfully manage budgets.
- Develop proficiency in Google Ads by selecting and interpreting relevant metrics to gauge campaign success, including analysing Return on Investment (ROI), reviewing and understanding various attribution models, scrutinising conversion paths, and customising reports to evaluate advertising performance comprehensively.
- Evaluate a Google ads campaign to ensure the activity effectively reaches target markets, aligns with performance measures, and is optimised based on testing, ad relevance, and targeting.
Who Should Attend
This Google Ads course is suitable for beginners with no prior experience and who are new to Google Ads. This may include individuals in marketing roles, business owners, or anyone looking to start Search and Display advertising using Google Ads.
Please note that this course is not intended for experienced Google Ads practitioners with over a year of hands-on experience.
Prerequisites
To enroll in this WSQ Google Ads Course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture
- Class Discussions & Learning Activities
- Live Demonstrations
- Hands-on Application
Certification
Upon successful completion of the WSQ Google Ads course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Marketing Campaign Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-4017-1.1 Marketing Campaign Management.
Course Codes: TGS-2023020899
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Google Ads
Module 1: Introduction to Google ads and Strategic Planning
- Overview of the marketing mix and how Google ads fit in
- How Google Ads works
- Key considerations when planning a Google Ads campaign
Module 2: Google Ads Campaign Setup
- Google ads account structure
- Understanding the different advertising objectives
- Identifying and utilising the right bidding strategy for your goals
- Setting up different types of ads
- Selecting campaign, network, location and languages
- Effective audience targeting techniques
- Keyword research and matching
- Copywriting best practices
- Creative format options
- Defining a Budget
Module 3: Measuring a Google Ads Campaign
- Understanding key Google ads metrics
- Analysing ROI
- Comparing attribution models
- Conversion Path Analysis
Module 4: Testing & Optimisation
- Understanding the components of Quality Score
- Improving ad relevance, landing page experience, and ad performance
- Tips for creating high-converting landing pages
- A/B testing landing pages
Assessment
- Written Assessment – Case Study with Questions
- Individual Project Presentation
Download the course brochure here.
This course is part of the Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Testimonials
I had a fun and enjoyable learning experience for my Google Ads course. Our trainer Ms Elizabeth Taylor is very knowledgeable and helpful.
The Google Ads course and Website & Landing Page Optimisation class by trainer Elizabeth is very in-depth, with trainer who is experienced and patient to answer your questions. Good job!
Thank you Ms Taylor for the excellent job in teaching Google Ads! I really learnt lot, the teaching was super clear and concise. Great for business owners – she wasted no time bringing the essence of the training to the students!
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$988 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$125.48 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$125.48 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$323.08 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$125.48 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$125.48 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$323.08 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
*This course is not eligible for Mid-career SkillsFuture Credits unless enrolled as part of the full SkillsFuture Career Transition Programme. Learn more about the full SCTP Diploma in Digital Marketing programme.
Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 28, 29 Apr 2025 (Mon, Tue), 8.30am - 6.30pm 08, 09 May 2025 (Thu, Fri), 8.30am - 6.30pm 17-18 May 2025 (Sat, Sun), 8.30am - 6.30pm 29-30 May 2025 (Thu, Fri), 8.30am - 6.30pm 09, 10 Jun 2025 (Mon, Tue), 8.30am - 6.30pm 14, 15 Jun 2025 (Sat, Sun), 8.30am - 6.30pm 23, 24 Jun 2025 (Mon, Tue), 8.30am - 6.30pm 05, 06 Jul 2025 (Sat, Sun), 8.30am - 6.30pm 10, 11 Jul 2025 (Thu, Fri, Sun), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 3 Days (8.30am - 6.30pm) 22-24 Apr (7-10.30pm) Zoom & 27 Apr@IP (9am-6pm) 03-05 Jun (7-10.30pm) Zoom & 08 Jun@IP (9am-6pm) 08-10 Jul (7-10.30pm) Zoom & 13 Jul@IP (9am-6pm) (Click on the course dates above to register online) |
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WSQ Google Ads Course
Learn How To Use Google Ads (SEM & PPC) for Your Advertising Campaigns and Maximise Your Returns
Course Fees:
From S$125.48 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy