WSQ Google Ads Course

Learn How To Use Google Ads (SEM & PPC) for Your Advertising Campaigns and Maximise Your Returns

WSQ Google Ads Course - SkillsFuture Subsidies Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Our Clients

Google Ads Course Past Client Logos
Google Ads Course Past Client Logos

Overview of Course

Starting with only 350 advertisers, Google Ads today has become a massive platform used by millions of businesses worldwide. Many local Singapore businesses, from startups to established companies use Google Ads to reach their audience online, making it a significant part of their digital marketing strategy.

This 2-Day WSQ Google Ads course covers everything from the basics to the optimisation plan. You will learn how to utilise the different types of ads such as search and display ads (SEM & PPC), set up campaigns effectively, target specific audiences for your brand, and conduct keyword research to ensure maximum returns for your campaigns.

Besides that, you will learn budgeting, analysing key metrics and the latest optimisation techniques for your campaigns. To make sure you have a complete understanding of Google Ads, our hands-on project-based approach ensures practical skills in planning, executing, and optimising Google Ads campaigns.

This comprehensive Google ads training course is perfect for those looking to master the Google Ads platform for impactful digital marketing.

Learning Outcomes

  • Examine the integration of the Google Ads platform within a comprehensive marketing strategy.
  • Develop a thorough comprehension of the foundational principles and processes of the Google Ads platform.
  • Master the intricacies of Google Ads campaign setup by progressing through each crucial stage to define clear campaign objectives, employ effective bidding strategies, target audiences, conduct strategic keyword research, craft compelling ad copy, explore diverse ad formats, and skillfully manage budgets.
  • Develop proficiency in Google Ads by selecting and interpreting relevant metrics to gauge campaign success, including analysing Return on Investment (ROI), reviewing and understanding various attribution models, scrutinising conversion paths, and customising reports to evaluate advertising performance comprehensively.
  • Evaluate a Google ads campaign to ensure the activity effectively reaches target markets, aligns with performance measures, and is optimised based on testing, ad relevance, and targeting.

Who Should Attend

This Google Ads course is suitable for beginners with no prior experience and who are new to Google Ads. This may include individuals in marketing roles, business owners, or anyone looking to start Search and Display advertising using Google Ads.

Please note that this course is not intended for experienced Google Ads practitioners with over a year of hands-on experience.

Prerequisites

To enroll in this WSQ Google Ads Course, you should possess the following:

  • 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
  • NITEC/Higher NITEC (≥ 21 years old); or
  • Mature candidates (≥ 30 years old with 8 years of work experience); or
  • Candidates with other qualifications will be considered on a case-by-case basis

You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.

Instructional Methods

  • Lecture
  • Class Discussions & Learning Activities
  • Live Demonstrations
  • Hands-on Application

Certification

Upon successful completion of the WSQ Google Ads course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Marketing Campaign Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-4017-1.1 Marketing Campaign Management.

Course Codes: TGS-2023020899
Course Support Period: 01 Jun 2023 – 31 Jan 2025 

Course Curriculum

WSQ Google Ads

Module 1: Introduction to Google ads and Strategic Planning

  • Overview of the marketing mix and how Google ads fit in
  • How Google Ads works
  • Key considerations when planning a Google Ads campaign

Module 2: Google Ads Campaign Setup

  • Google ads account structure
  • Understanding the different advertising objectives
  • Identifying and utilising the right bidding strategy for your goals
  • Setting up different types of ads
  • Selecting campaign, network, location and languages
  • Effective audience targeting techniques
  • Keyword research and matching
  • Copywriting best practices
  • Creative format options
  • Defining a Budget

Module 3: Measuring a Google Ads Campaign

  • Understanding key Google ads metrics
  • Analysing ROI
  • Comparing attribution models
  • Conversion Path Analysis

Module 4: Testing & Optimisation

  • Understanding the components of Quality Score
  • Improving ad relevance, landing page experience, and ad performance
  • Tips for creating high-converting landing pages
  • A/B testing landing pages

Assessment

  • Written Assessment – Case Study with Questions
  • Individual Project Presentation

Download the course brochure here.

Why Learn With Us?

Get expert advice, learning resources, and post-training support for up to 3 years.

Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

Insider Community

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Resources

Get 3-year access to constantly updated Google Ads course resources.

Testimonials

I had a fun and enjoyable learning experience for my Google Ads course. Our trainer Ms Elizabeth Taylor is very knowledgeable and helpful.

Lin Ku

The Google Ads course and Website & Landing Page Optimisation class by trainer Elizabeth is very in-depth, with trainer who is experienced and patient to answer your questions. Good job!

Aaron Goh

Thank you Ms Taylor for the excellent job in teaching Google Ads! I really learnt lot, the teaching was super clear and concise. Great for business owners – she wasted no time bringing the essence of the training to the students!

Jeremy Leong

Fees and Subsidies

WSQ Google Ads Course - Up to 90% SkillsFuture Singapore Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$988 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$125.48 (inclusive of 9% GST) after 90% SSG Subsidies

Learners  
Singaporean Citizens ≥ 40 years old S$125.48 (after SSG 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$323.08 (after SSG 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners SMEs Non-SMEs
Singaporean Citizens ≥ 40 years old - S$125.48 (after SSG 90% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old S$125.48 (after SSG 90% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
S$323.08 (after SSG 70% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

Check your funding eligibility and nett course fees when you sign up.

Course Schedule

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Testimonials

Course Testimonial Quote Icon
“I love the hands-on approach setting up the Ad Campaigns step by step. One of the important highlights of the course was on how to analyse the competitive metrics and potential profitability of the keywords. This was extremely useful because it prevented me from wasting unnecessary budget on keywords that were not likely to convert, and instead focus on keywords that were more likely to convert.”

Gaynor Lim, Propnex

FAQs

Do I need to have a business/personal website for the course?
No, you do not need to have a business or a personal website for this course, as you be running ad simulations for a dummy website. However, if you do have an existing website you would like to run ads for, you may simulate running ads for it during the hands-on practical sessions.
Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

Have some questions? Contact us.

WSQ Google Ads Course

Learn How To Use Google Ads (SEM & PPC) for Your Advertising Campaigns and Maximise Your Returns

Course Fees:

From S$125.48 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies

Up to 90% SkillsFuture Subsidy. Enrol today.

Up to 90%
SkillsFuture Subsidy