WSQ Google Ads Course Singapore
Google Ads Course Singapore: Master SEM & PPC Advertising to Maximise Your Campaign ROI.
Learn to run Search, Display, and Performance Max campaigns to generate leads and sales.
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Course Description
Google Ads remains one of the most effective ways for businesses in Singapore to reach high-intent customers at the exact moment they are searching for solutions. Whether the goal is generating leads, increasing sales, or improving online visibility, Google Ads offers measurable, scalable results when used correctly.
This 2-Day WSQ Google Ads course gives you a complete, hands-on understanding of how to plan, build, and optimise campaigns that perform. You will learn how to choose the right campaign types, conduct keyword and audience research, structure campaigns effectively, and use bidding and budgeting strategies to improve results.
The course also covers performance analysis, Quality Score, and practical optimisation techniques. Through guided exercises and a project-based assessment, you will gain the confidence and skills to run Google Ads campaigns that deliver real business outcomes.
Prerequisites
- WSQ Advanced Certificate in Infocomm Technology (Sales and Marketing); or
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with minimal one year of work experience with knowledge of digital marketing); or
- Candidates with other qualifications will be considered on a case-by-case basis
Learning Outcomes
By the end of this course, learners should be able to:
- Examine the integration of the Google Ads platform within a comprehensive marketing strategy.
- Develop a thorough comprehension of the foundational principles and processes of the Google Ads platform.
- Master the intricacies of Google Ads campaign setup by progressing through each crucial stage to define clear campaign objectives, employ effective bidding strategies, target audiences, conduct strategic keyword research, craft compelling ad copy, explore diverse ad formats, and skillfully manage budgets.
- Develop proficiency in Google Ads by selecting and interpreting relevant metrics to gauge campaign success, including analysing Return on Investment (ROI), reviewing and understanding various attribution models, scrutinising conversion paths, and customising reports to evaluate advertising performance comprehensively.
- Evaluate a Google ads campaign to ensure the activity effectively reaches target markets, aligns with performance measures, and is optimised based on testing, ad relevance, and targeting.
Who Should Attend
This Google Ads course is ideal for beginners with no prior experience in search engine marketing (SEM) or Google Ads for business. This may include individuals in marketing roles, business owners, or anyone looking to start Search and Display advertising using Google Ads for online advertising and grow their brand through paid advertising channels.
Please note that this course is not intended for experienced Google Ads practitioners with over a year of hands-on experience.
Prerequisites
To enroll in this WSQ Google Ads Course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture
- Class Discussions & Learning Activities
- Live Demonstrations
- Hands-on Application
Certification
Upon successful completion of the WSQ Google Ads course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Marketing Campaign Management under the Skills Framework, along with a Certificate of Attendance by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-4017-1.1 Marketing Campaign Management.
Course Codes: TGS-2023020899
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Google Ads
Module 1: Introduction to Google ads and Strategic Planning
- Overview of the marketing mix and how Google ads fit in
- How Google Ads works
- Key considerations when planning a Google Ads campaign
Module 2: Google Ads Campaign Setup
- Audience Targeting
- Keyword Research
- Google Ads Account Structure
- Understanding the different advertising objectives
- Setting up Different Types of Ads
- Identifying and Utilising the Right Bidding Strategy for your Goals
- Selecting campaign, network, location and languages
- Effective Audience Targeting Techniques
- Keyword Research and Matching
- Automatically Created Assets
- Campaign Schedule & Rotation
- Google Ads Copywriting
- Crafting Eye-Catching Display Ads
- Creating Effective Video Ads
- Performance Max Google Ad Campaigns
Module 3: Measuring a Google Ads Campaign
- Setting Campaign Budgets
- Measuring and Optimising Google Ad Campaigns
- Key metrics and calculations to evaluate Campaigns
- Importance of Quality Scores
- Analysing ROI & ROAS
- Customising Reports
Module 4: Testing & Optimisation
- Improving Ad Relevance, Landing Page Experience, and Ad Performance
- Tips for Creating High-converting Landing Pages
- Optimising further with Experiments
Assessment
- Written Assessment – Case Study with Questions
- Individual Project Presentation
Download the course brochure here.
This course is part of the Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Testimonials
I had a fun and enjoyable learning experience for my Google Ads course. Our trainer Ms Elizabeth Taylor is very knowledgeable and helpful.
The Google Ads course and Website & Landing Page Optimisation class by trainer Elizabeth is very in-depth, with trainer who is experienced and patient to answer your questions. Good job!
Thank you Ms Taylor for the excellent job in teaching Google Ads! I really learnt lot, the teaching was super clear and concise. Great for business owners – she wasted no time bringing the essence of the training to the students!
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$988 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$125.48 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$125.48 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$323.08 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$125.48 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$125.48 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$323.08 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
Singaporean Citizens ≥ 40 years old
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old
*This course is not eligible for Mid-career SkillsFuture Credits unless enrolled as part of the full SkillsFuture Career Transition Programme. Learn more about the full SCTP Diploma in Digital Marketing programme.
NOTE: Trainees are entitled to the SSG training grant when they meet 75% of the training attendance and pass the requisite assessment. If trainees fail the assessment, they are required to re-take it immediately without additional fee. For more details see Course Funding Information.
Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
WSQ Google Ads Course
Learn How To Use Google Ads (SEM & PPC) for Your Advertising Campaigns and Maximise Your Returns
Up to 90% SkillsFuture Subsidy. Enrol today.
Course Schedule
Course Name: WSQ Google Ads
Course Code: TGS-2023020899
Course Duration: 2 Days (8:30am – 6:30pm)
| Course Name | Duration | Month | Date | Venue | Remarks |
|---|---|---|---|---|---|
| WSQ Google Ads TGS-2023020899 | 2 days (8:30am - 6:30pm) | June 2026 | 29-30 | International Plaza | Weekdays |
| July 2026 | 04-05 | International Plaza | Weekends | ||
| 09-10 | International Plaza | Weekdays | |||
| 23-24 | International Plaza | Weekdays | |||
| 25-26 | International Plaza | Weekends | |||
| August 2026 | 03-04 | International Plaza | Weekdays | ||
| 24-25 | International Plaza | Weekdays | |||
| 29-30 | International Plaza | Weekends |
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Up to 90%
SkillsFuture Subsidy
FAQs About the Google Ads Course in Singapore
Have a few questions on your mind? See below for some frequently asked questions. Should you have further questions, please feel free to contact us.
Are Google Ads worth the money?
Yes—Google Ads can be extremely worthwhile when set up and managed correctly. It allows businesses to reach people actively searching for their products or services, providing measurable results and full control over budget and targeting. In our WSQ-certified course, you’ll learn how to create high-performing campaigns, optimise for ROI, and avoid costly mistakes—ensuring that every dollar spent works harder for your brand.
Which is better, SEO or Google Ads?
Both serve different purposes and are most powerful when used together. SEO builds long-term organic visibility, while Google Ads delivers instant traffic and visibility through paid search and display campaigns. Our course helps you understand where Google Ads fits into the broader marketing mix, and how to integrate it effectively into your overall strategy—especially for businesses looking for faster results or to test messaging before long-term SEO investments.
How do you become Google Ads certified?
To become Google Ads certified, you must pass one or more of Google’s official online exams through Skillshop, Google’s free learning and certification platform. Our WSQ Google Ads course in Singapore is designed to prepare you for certification by guiding you through campaign setup, bidding strategies, ad creation, audience targeting, and analysing ad performance. With a hands-on, project-based approach, you’ll gain both the technical know-how and strategic understanding needed to pass the exam and apply your skills in real-world campaigns.
What types of Google Ads campaigns will I learn?
You will learn how to set up and manage Search, Display, and Performance Max campaigns. These cover text ads on Google Search, visual ads across websites, and automated campaigns that optimise across multiple channels.
Do I need experience to join a Google Ads course in Singapore?
No prior experience is needed. This course is designed for beginners in marketing roles, business owners, and career switchers starting out in paid. You will need basic computer skills and a Gmail account. Note that the course is not intended for practitioners with more than a year of hands-on Google Ads experience.
What does a Google Ads course in Singapore cover?
The course covers four core areas: Google Ads strategy and campaign planning, keyword research and audience targeting, ad creation and bidding, and performance measurement and optimisation. By the end of the 2-day programme, you will be able to plan, launch, and optimise Google Ads campaigns independently.
How much does a Google Ads course in Singapore cost?
Course fees vary depending on your eligibility and citizenship status. Visit our Course Funding Information page for a full breakdown of net fees after subsidies.
Is the Google Ads course in Singapore eligible for SkillsFuture funding?
Yes. The course qualifies for SSG subsidies. Singapore Citizens aged 25 and above can use SkillsFuture Credit on top of existing subsidies. PSEA is claimable for eligible learners aged 21 to 31. Note that Mid-career SkillsFuture Credits are not applicable unless enrolled as part of the full SCTP programme.
Can Google Ads generate leads for my business in Singapore?
Yes. Google Ads allows businesses to reach users actively searching for products or services. When set up correctly, it can generate high-quality leads and measurable results.
How long does it take to see results from Google Ads?
Unlike SEO, Google Ads can generate traffic the same day a campaign goes live. However, optimising for consistent ROI typically takes 2 to 4 weeks of testing and adjustment. This course covers how to set up, monitor, and optimise campaigns from launch through to performance review.
What can I do after completing a Google Ads course in Singapore?
You will be equipped to plan, build, and manage Google Ads campaigns for a business or employer. Business owners can also run their own campaigns directly without relying on an agency. Salaries vary depending on your role, experience, and company.