WSQ Google Ads Course
Learn How To Use Google Ads (SEM & PPC) for Your Advertising Campaigns and Maximise Your Returns
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
Starting with only 350 advertisers, Google Ads today has become a massive platform used by millions of businesses worldwide. Many local Singapore businesses, from startups to established companies use Google Ads to reach their audience online, making it a significant part of their digital marketing strategy.
This 2-Day WSQ Google Ads course covers everything from the basics to the optimisation plan. You will learn how to utilise the different types of ads such as search and display ads (SEM & PPC), set up campaigns effectively, target specific audiences for your brand, and conduct keyword research to ensure maximum returns for your campaigns.
Besides that, you will learn budgeting, analysing key metrics and the latest optimisation techniques for your campaigns. To make sure you have a complete understanding of Google Ads, our hands-on project-based approach ensures practical skills in planning, executing, and optimising Google Ads campaigns.
This comprehensive Google ads training course is perfect for those looking to master the Google Ads platform for impactful digital marketing.
Learning Outcomes
- Examine the integration of the Google Ads platform within a comprehensive marketing strategy.
- Develop a thorough comprehension of the foundational principles and processes of the Google Ads platform.
- Master the intricacies of Google Ads campaign setup by progressing through each crucial stage to define clear campaign objectives, employ effective bidding strategies, target audiences, conduct strategic keyword research, craft compelling ad copy, explore diverse ad formats, and skillfully manage budgets.
- Develop proficiency in Google Ads by selecting and interpreting relevant metrics to gauge campaign success, including analysing Return on Investment (ROI), reviewing and understanding various attribution models, scrutinising conversion paths, and customising reports to evaluate advertising performance comprehensively.
- Evaluate a Google ads campaign to ensure the activity effectively reaches target markets, aligns with performance measures, and is optimised based on testing, ad relevance, and targeting.
Who Should Attend
This Google Ads course is suitable for Marketing Managers, Marketing Executives, Performance Marketers, Media Specialists, Business Owners, and anyone looking to start Search and Display advertising using Google Ads.
Prerequisites
To enroll in this WSQ Google Ads Course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture
- Class Discussions & Learning Activities
- Live Demonstrations
- Hands-on Application
Certification
Upon successful completion of the WSQ Google Ads course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Marketing Campaign Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-4017-1.1 Marketing Campaign Management.
Course Codes: TGS-2023020899
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Google Ads
Module 1: Introduction to Google ads and Strategic Planning
- Overview of the marketing mix and how Google ads fit in
- How Google Ads works
- Key considerations when planning a Google Ads campaign
Module 2: Google Ads Campaign Setup
- Google ads account structure
- Understanding the different advertising objectives
- Identifying and utilising the right bidding strategy for your goals
- Setting up different types of ads
- Selecting campaign, network, location and languages
- Effective audience targeting techniques
- Keyword research and matching
- Copywriting best practices
- Creative format options
- Defining a Budget
Module 3: Measuring a Google Ads Campaign
- Understanding key Google ads metrics
- Analysing ROI
- Comparing attribution models
- Conversion Path Analysis
Module 4: Testing & Optimisation
- Understanding the components of Quality Score
- Improving ad relevance, landing page experience, and ad performance
- Tips for creating high-converting landing pages
- A/B testing landing pages
Assessment
- Written Assessment – Case Study with Questions
- Individual Project Presentation
Download the course brochure here.
This course is part of the Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Why Learn With Us?
Get expert advice, learning resources, and post-training support for up to 3 years.
Ask Me Anything Sessions
Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.
Insider Community
Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Resources
Get 3-year access to constantly updated Google Ads course resources.
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$988 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$125.48 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$125.48 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$323.08 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | - | S$125.48 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$125.48 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$323.08 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 29, 30 Apr 2024 (Mon, Tue), 8.30am - 6.30pm 30, 31 May 2024 (Thur, Fri), 8.30am - 6.30pm 24, 25 June 2024 (Mon, Tue), 8.30am - 6.30pm 08, 09 Jul 2024 (Mon, Tue), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) 02, 03 May 2024 (Thu, Fri), 8.30am - 6.30pm (Click on the course dates above to register online) |
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Testimonials
Gaynor Lim, Propnex
FAQs
Do I need to have a business/personal website for the course?
Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Are there any funding or government subsidies for this course?
You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
Have some questions? Contact us.
WSQ Google Ads Course
Learn How To Use Google Ads (SEM & PPC) for Your Advertising Campaigns and Maximise Your Returns
Course Fees:
From S$125.48 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy