WSQ Digital Advertising Course

Learn How To Run Paid Ads for Your Business Effectively From Setup to Implementation

WSQ Digital Advertising Course - SkillsFuture Subsidies Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Our Clients

Equinet's Clients
Equinet's Clients

Overview of Course

In today’s world, digital advertising has become an essential part of any successful marketing strategy. With the rise of social media and other online platforms, businesses are shifting their advertising budgets from traditional media to digital channels. In Singapore, ad spending in digital advertising is forecasted to increase continuously between 2023 and 2027 by a total of USD 597.7 million.

The WSQ Digital Advertising course is designed to equip trainees with a practical understanding of the various aspects of digital advertising, including conducting media plan activities within allocated budgets and timelines.

Trainees will learn how to create effective digital advertising campaigns, optimise them for maximum performance, and measure their success using various tools and metrics.

Learning Outcomes

Upon completion of this Digital Advertising training course, trainees should be able to utilise marketing mix frameworks to:

  • Analyse media types by assessing their impact and coverage, including identifying media usage trends and integrating multiple platforms for effective communication and advertising.
  • Formulate and execute a digital advertising strategy tailored to specific campaign objectives, including the selection of appropriate digital media channels, budget allocation, and key performance indicators, to effectively reach and engage target audiences in the digital landscape.
Who Should Attend

This Digital Advertising course is suitable for professionals in roles such as Marketing Executives, Marketing Managers, Business Owners, and Digital Marketing Account Managers responsible for supervising and coordinating paid media campaigns and individuals looking to run digital advertising campaigns.

Prerequisites

To enroll in this digital advertising course, you should possess the following:

  • 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
  • NITEC/Higher NITEC (≥ 21 years old); or
  • Mature candidates (≥ 30 years old with 8 years of work experience); or
  • Candidates with other qualifications will be considered on a case-by-case basis

You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.

Instructional Methods
  • Lecture & Case Study Illustrations
  • Skills Practice
  • Classroom Discussion
  • Hands-on Training & Applied Learning
Certification

Upon successful completion of the WSQ Digital Advertising course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Strategy Development under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-3004-1.1 Media Strategy Development

Course Codes: TGS-2023020891
Course Support Period: 01 Jun 2023 – 31 Jan 2025 

Course Curriculum

WSQ Digital Advertising

Module 1: Digital Advertising Fundamentals and Channels

  • Definition and significance of digital advertising in the modern marketing landscape
  • Forms of Media Channels for Brand and Marketing Activities
  • Types of Media and Their Impact and Coverage
  • Trends in Media Usage in Digital Advertising
  • Methods to Integrate Various Media Platforms

Module 2: Digital Advertising Strategy and Planning

Framework for Digital Advertising Strategy and Planning

  • Stage 1: Campaign Definition
  • Stage 2: Strategy Development
  • Stage 3: Budgeting and Planning
  • Stage 4: Campaign Execution
  • Stage 5: Performance Monitoring and Optimisation
  • Stage 6: Evaluation and Reporting

    Hands-on Project-based Assignment
    At the end of the module, trainees should be able to formulate and execute a digital advertising strategy.

    Why Learn With Us?

    Get expert advice, learning resources, and post-training support for up to 3 years.

    Ask Me Anything Sessions

    Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

    Insider Community

    Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

    Course Resources

    Get 3-year access to constantly updated Digital Advertising course resources.

    Fees and Subsidies

    WSQ Digital Advertising Course - Up to 90% SkillsFuture Singapore Funding Diagram

    *Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

    Course Fee:
    S$900 (exclusive of 9% GST)

    Course Fee After Eligible SSG Subsidies:
    From S$114.30 (inclusive of 9% GST) after 90% SSG Subsidies

    Learners  
    Singaporean Citizens ≥ 40 years old S$114.30 (after SSG 90% Funding)

    SkillsFuture Credits can be used on top of existing subsidies
    Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

    S$294.30 (after SSG 70% Funding)

    For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

    For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

    Learners SMEs Non-SMEs
    Singaporean Citizens ≥ 40 years old - S$114.30 (after SSG 90% Funding)

    SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
    Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old S$114.30 (after SSG 90% Funding)

    SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
    S$294.30(after SSG 70% Funding)

    SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

    All prices are inclusive of 9% GST.

    Check your funding eligibility and nett course fees when you sign up.

    Course Schedule

    Course Duration:
    2 Days (8.30am - 6.30pm)

    Course Schedules:

    07, 08 May 2024 (Tue, Wed), 8.30am - 6.30pm
    04, 05 Jun 2024 (Tue, Wed), 8.30am - 6.30pm
    04, 05 Jul 2024 (Thu, Fri), 8.30am - 6.30pm

    (Click on the course dates above to register online)

    Conducted via Zoom.

    Course Duration:
    2 Days (8.30am - 6.30pm)

    Course Schedule:

    14, 15 May 2024 (Tue, Wed), 8.30am - 6.30pm

    (Click on the course dates above to register online)

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    Testimonials

    Course Testimonial Quote Icon
    “The Digital Advertising course was a good course covering the various aspects of digital advertising, with concise information and hands-on sessions within a short duration of 2 days. Through this course, I have developed a better understanding of the various tools and platforms used in digital advertising.”

    Wenyi Saw, Adidas

    Have some questions? Contact us.

    WSQ Digital Advertising Course

    Learn How To Run Paid Ads for Your Business Effectively From Setup to Implementation

    Course Fees:

    From S$114.30 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies

    Up to 90% SkillsFuture Subsidy. Enrol today.

    Up to 90%
    SkillsFuture Subsidy