WSQ Advanced Digital Advertising Course
Master Advanced Digital Advertising Techniques To Create, Manage, and Optimise Campaigns Successfully
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Our Clients
Thank You For Downloading The Course Brochure
Have Any Questions?
Submit the form below and our programme consultants will get back to you shortly.
"*" indicates required fields
Overview of Course
The 2-day Advanced Digital Advertising course is designed specifically for those who already have a grasp of digital marketing basics and are eager to dive deeper into the advanced world of digital advertising. Explore the expansive landscape of digital advertising, covering essential channels like search engine advertising, social media advertising, programmatic advertising, and video advertising.
In this advanced training course, gain a comprehensive understanding of how to utilise each channel effectively to amplify your brand’s presence and reach your target audience. Our hands-on approach ensures that you not only grasp the theory but also gain practical experience in executing advanced digital advertising strategies across multiple channels.
At the end of this course, you’ll be equipped with the skills and confidence needed to assess campaign performance, craft compelling digital advertising campaigns that strategically align with your brand’s objectives, and effectively manage advertising operations.
Learning Outcomes
Upon completion of this course, trainees should be able to:
- Analyse and interpret complex data sets to develop comprehensive digital advertising strategies that effectively target key audiences across multiple channels and platforms.
- Create compelling and innovative digital advertising content that aligns with brand identity, engages diverse audiences, and leverages multimedia formats, particularly video, to enhance brand storytelling and emotional connection.
- Manage and execute digital advertising campaigns, utilising programmatic advertising tools and social media platforms, while continuously monitoring and optimising campaign performance based on key performance indicators (KPIs).
- Navigate and comply with evolving digital advertising regulations and ethical standards, ensuring all campaigns adhere to privacy laws and ethical guidelines while maintaining consumer trust and brand integrity.
Who Should Attend
This course is suitable for digital marketing experts, advertising managers, marketing professionals, advertising agency specialists, entrepreneurs, business proprietors, budding digital advertising practitioners, and individuals responsible for planning and managing advertising campaigns.
Prerequisites
To enrol in this advanced digital advertising training course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
It is recommended that you have a basic grasp of digital advertising or have previously completed our WSQ Digital Advertising course.
Instructional Methods
- Lecture
- Class Discussions
- Quiz
Certification
Upon successful completion of the WSQ Advanced Digital Advertising course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Strategy Development under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-5004-1.1 Media Strategy Development
Course Code: TGS-2023020909
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Advanced Digital Advertising
Module 1: Strategic Planning and Analysis
- Data-Driven Strategies
- Multi-Channel and Cross-Platform Advertising
- Search Engine Marketing (SEM) and Optimisation (SEO)
- Customer Journey Mapping
- Global Advertising and Cultural Considerations
- Emerging Technologies and Trends
Module 2: Creative and Brand Development
- Brand Building in the Digital Age
- Personalisation and Dynamic Content
- Creative Development and Design Thinking
- Video Advertising
Module 3: Operational Management and Execution
- Programmatic Advertising
- Social Media Advertising
- Managing Digital Advertising Operations
- Measuring and Analysing Campaign Performance
Module 4: Ethical, Legal, and Regulatory Considerations
- Privacy, Ethics, and Regulation
- Organisational Policies for Media Use
Hands-on Project-based Assignment
At the end of the module, the trainees should be able to demonstrate proficiency in developing an advanced digital advertising strategy, covering all aspects from strategic planning and analysis to ensuring all campaigns adhere to privacy laws and ethical guidelines while maintaining consumer trust and brand integrity.
Download the course brochure here.
This course is part of the Specialist Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Why Learn With Us?
Get expert advice, learning resources, and post-training support for up to 3 years.
Ask Me Anything Sessions
Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.
Equinet Academy Insider
Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Resources
Get 3-year access to constantly updated Advanced Digital Advertising course resources.
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$1,017 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$129.16 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$129.16 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$332.56 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | - | S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$332.56 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedule: 25, 26 Jul 2024 (Mon, Tue), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) 13, 14 Jun 2024 (Thur, Fri), 8.30am - 6.30pm (Click on the course dates above to register online) |
Related Courses
WSQ Digital Advertising Course
In this 2-day Digital Advertising Course, explore diverse advertising channels, integrate them strategically, and gain proficiency in their functions. Through engaging discussions, real-world case studies, and insights from industry practitioners, develop effective advertising strategies for tangible results.
Course Duration:
2 Days (8.30am – 6.30pm)
View course details here
WSQ Advanced Search Engine Optimisation (SEO) Course
Advance your SEO expertise in our 2-day course, building on the foundational 4-step SEO process. Immerse yourself in real-world case studies for practical insights, gaining confidence in practitioner-level SEO skills.
Course Duration:
2 Days (8.30am – 6.30pm)
View course details here
WSQ Digital Content Creation Course
This 2-day Digital Content Creation Course provides learners with skills to create impactful digital content across platforms, emphasising organisation, development, and delivery efficiency. Transform creative visions into digital assets, applying best design practices and brand guidelines, utilising online tools for graphics, animations, GIFs, videos, and more.
Course Duration:
2 Days (8.30am – 6.30pm)
View course details here
FAQs
Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Are there any funding or government subsidies for this course?
You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
Have some questions? Contact us.
WSQ Advanced Digital Advertising Course
Master Advanced Digital Advertising Techniques To Create, Manage, and Optimise Campaigns Successfully
Course Fees:
From S$129.16 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy