WSQ Advanced Digital Marketing Analytics (Google Analytics) Course
Mastering Data-Driven Marketing With Google Analytics 4 Certification Training
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
Google Analytics 4 is a powerful tool for digital marketers, particularly for making data-driven decisions in marketing. Unlike traditional methods, it excels at capturing the complex web of consumer interactions across various channels, unlocking new opportunities for marketing optimisation.
Our 2-Day WSQ Advanced Digital Marketing Analytics (Google Analytics) course is meticulously crafted for digital marketers hungry for advanced knowledge and skills in harnessing Google Analytics to its full potential. Explore the depths of data collection, tracking, reporting, and analysis.
Learn how to manage market research and analytics projects, setting up clear rules for collecting, combining, and analysing data. By the end of this GA4 training course, you’ll be confident in using Google Analytics to guide your marketing decisions and improve your campaigns.
Learning Outcomes
Upon completion of this course, trainees should be able to:
- Implement custom events to track specific user interactions, user engagement measurement on their website per privacy regulations.
- Utilise the right e-commerce tracking dimension and set up conversion goals and funnels to gain insights into the conversion process on their website.
- Harness Google Analytics for data-driven decision-making, including custom pre-defined reports for deeper insights to traffic and user acquisition, content engagement to optimise website performance and marketing strategies.
- Use secondary dimension and segmentation to derive meaningful insights from Google Analytics.
- Apply advanced reporting techniques and strategies for optimising website performance and marketing efforts based on data-driven insights.
Who Should Attend
This Advanced Google Analytics 4 course is suitable for individuals already working in marketing roles within brands, digital agencies or those aspiring to do so.
While not compulsory, it is highly recommended that you enrol in the WSQ Digital Marketing Analytics (Google Analytics) Course before signing up for this advanced course.
Prerequisites
To enrol in this advanced Google Analytics certification course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case- by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Before enrolling in this advanced program, participants should have a foundational understanding of Google Analytics 4 platform and concepts, or have previously taken our WSQ Digital Marketing Analytics (Google Analytics) course.
Instructional Methods
- Lecture
- Live Demonstrations
- Hands-on Application
Certification
Upon successful completion of the WSQ Advanced Search Engine Optimisation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Market Research under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-4007-1.2 Market Research
Course Code: TGS-2023020906
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Advanced Digital Marketing Analytics (Google Analytics)
Module 1: Analytics Setup and Event Tracking
- Getting You Ready
- GA4 Account Setup
- Configure GA4 Tag
- Data Collection & Privacy
- Tracking Events
- Conversion Event Tracking
- Debugging Events
Module 2: User Behaviour Analysis & Reporting
- Attribution Model
- Working With Pre-defined Reports
- Types of Visitors
- Manage Unwanted Traffic
- Landing Page Report
- E-commerce Tracking
- Building Audience
- Getting more from Pre-defined Reports
Module 3: Advanced Analytics Techniques & Integration
- Customised Pre-defined Reports
- GA4 Report Library
- Resolving Data in Unassigned Channel
- Customised a Chanel Group for UTM Traffic
- Google Search Console – GSC
- Google Ads
- Importing Data into GA4
- Integrating CRM to GA4
Module 4: Advanced Reporting & Optimisation
- Using Explore Reports
- Creating Segments
- Building a Dashboard
- Designing an Optimisation Strategy
Hands-on Project-based Assignment
At the end of this course, the trainees should be able to utilise Google Analytics to gather data for user behaviour analysis, including applying advanced techniques for reporting and optimisation.
Download the course brochure here.
This course is part of the Specialist Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Why Learn With Us?
Get expert advice, learning resources, and post-training support for up to 3 years.
Ask Me Anything Sessions
Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.
Insider Community
Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Resources
Get 3-year access to constantly updated Advanced Digital Marketing Analytics (Google Analytics) course resources.
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$1,017 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$129.16 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$129.16 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$332.56 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | - | S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$332.56 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 11, 12 Apr 2024 (Thur, Fri), 8.30am - 6.30pm 10, 11 Jun 2024 (Mon, Tue), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 11, 12 Jul 2024 (Thu, Fri), 8.30am - 6.30pm (Click on the course dates above to register online) |
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FAQs
What is the difference between the WSQ Digital Marketing Analytics course, this advanced course, and the Google Analytics Individual Qualification study resources?
The basic Digital Marketing Analytics course covers the fundamental concepts of Google Analytics.
The Advanced Digital Marketing Analytics course goes into more detail covering more advanced concepts of Google Analytics and preps you for the Google Analytics Certification. This certification is also awarded by Google Analytics Academy and it demonstrates a high level of proficiency in Google Analytics.
You may go through and review both course outlines in detail and contact us should you have any specific questions on this.
Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Are there any funding or government subsidies for this course?
You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
Have some questions? Contact us.
WSQ Advanced Digital Marketing Analytics (Google Analytics)
Mastering Data-Driven Marketing With Google Analytics 4 Certification Training
Course Fees:
From S$129.16 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy