WSQ Advanced Digital Marketing Analytics (Google Analytics) Course

Mastering Data-Driven Marketing With Google Analytics 4 Certification Training

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Our Clients

Equinet's Clients
Equinet's Clients

Overview of Course

In the fast-evolving landscape of digital marketing, data-driven decisions are at the heart of success. Traditional data analysis falls short in capturing the intricate web of consumer interactions across channels, leaving untapped potential in marketing optimization.

In this 2-Day Advanced Digital Marketing Analytics (Google Analytics 4) Certification course, you will be equipped with the knowledge and skills to harness Google Analytics to its full potential.

You’ll discover advanced analytics such as enhanced data collection and analysis, equipping you with the tools to elevate your digital marketing insights.

Throughout the course, you’ll master critical skills, including comprehensive data tracking across domains and devices, delving deep into user behavior, implementing advanced ecommerce tracking, and personalizing data with Google Analytics 4. This transformative experience streamlines the complexities of data analysis, empowering you to uncover profound insights that shape strategic business decisions. 

Learning Outcomes
  • Assess strategies and create a meticulous measurement and configuration plan selecting the relevant data to collect and measure while understanding the legal and privacy implications of data collection.
  • Develop a comprehensive understanding of data collection and processing in Google Analytics, ensuring you can navigate the intricacies of the platform effectively.
  • Deep-dive into configuration settings within Google Analytics, covering filters, events, segmentation, and custom reports to extract concise insights from your data and enhance your decision-making capabilities.
  • Skillfully organize and configure your Google Analytics account, resulting in more readable and easily comprehensible reports that facilitate data-driven business decisions.
  • Develop specific Google Analytics reports based on segmentation and customizations, allowing for deeper insights and data-driven decision-making.
  • Analyze and interpret advanced Google Analytics reports, enabling a better understanding of data and the ability to make informed marketing choices.
  • Define new data points and transform your data analysis within Google Analytics to optimize measurement and analysis for enhanced business outcomes.
  • Be adept at analyzing Google Analytics data to articulate business implications based on both internal and market data analysis, leading to improved marketing strategies and outcomes.
Who Should Attend

This Advanced Google Analytics 4 course is suitable for individuals already working in marketing roles within brands, digital agencies or those aspiring to do so. 

While not compulsory, it is highly recommended that you enrol in the WSQ Digital Marketing Analytics (Google Analytics) Course before signing up for this advanced course.

Prerequisites

To enroll in this advanced Google Analytics certification course, you should possess the following:

  • 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
  • NITEC/Higher NITEC (≥ 21 years old); or
  • Mature candidates (≥ 30 years old with 8 years of work experience); or
  • Candidates with other qualifications will be considered on a case- by-case basis

You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.

Before enrolling in this advanced program, participants should have a foundational understanding of Google Analytics 4 platform and concepts, or have previously taken our WSQ Digital Marketing Analytics (Google Analytics) course.

Instructional Methods
  • Lecture
  • Live Demonstrations
  • Hands-on Application
Certification

Upon successful completion of the WSQ Advanced Search Engine Optimisation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Market Research under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-4007-1.2 Market Research

Course Code: TGS-2023020906
Course Support Period: 01 Jun 2023 – 31 Jan 2025

Course Curriculum

WSQ Advanced Digital Marketing Analytics (Google Analytics)

Module 1: Mastering Advanced GA4 Fundamentals

  • Explore the distinctions between basic and advanced concepts in Google Analytics 4 and the reasons why advanced analytics are crucial.
  • Delve into Google Tag Manager and grasp the fundamentals of regular expressions.

Module 2: Mapping Your GA4 Measurement Strategy

  • Learn to craft a strategic measurement plan, laying the foundation for your analytics journey.

Module 3: Navigating the Data Landscape in GA4

  • Gain insights into GA4 configurations, understand data measurement within GA4, and explore key concepts that underpin your analytics framework.

Module 4: Mastering Tracking in GA4

  • Uncover the intricacies of tracking, cookies, and their legal implications.
  • Dive deep into data collection and understand data scope.

Module 5: Event and Conversion Configuration in GA4

  • Explore configuring of events and conversions to ensure precise data tracking.

Module 6: Analytics Insights for Advertising Data

  • Analyze advertising data, with a comprehensive examination of channels, attribution models in GA4, advertising analysis, and the setup of audience segments.

Module 7: Essential GA4 Configuration Techniques

  • Delve into essential GA4 configurations, covering property settings, custom insights, eCommerce tracking, and mobile app tracking.

Module 8: Exploring Data Insights with GA4

  • Learn how to use data exploration tools by understanding how Explorations work, their limitations, and how to navigate the Explorations Editor.
  • Dive into sample explorations and discover how to share and export your findings for actionable insights.

Assessment

  • Written Assessment – Case Study with Questions
  • Individual Project Presentation

Download the course brochure here.

Why Learn With Us?

Get expert advice, learning resources, and post-training support for up to 3 years.

Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

Insider Community

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Resources

Get 3-year access to constantly updated Advanced Digital Marketing Analytics (Google Analytics) course resources.

Fees and Subsidies

Up to 90% SkillsFuture Singapore Funding Diagram - SkillsFuture Credit, PSEA & UTAP Claimable

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$1,017 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$129.16 (inclusive of 9% GST) after 90% SSG Subsidies

Learners  
Singaporean Citizens ≥ 40 years old S$129.16 (after SSG 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$332.56 (after SSG 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners SMEs Non-SMEs
Singaporean Citizens ≥ 40 years old  - S$129.16 (after SSG 90% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old S$129.16 (after SSG 90% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
S$332.56 (after SSG 70% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

Check your funding eligibility and nett course fees when you sign up.

Course Schedule

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:

15, 16 Feb 2024 (Thur, Fri), 8.30am - 6.30pm
11, 12 Apr 2024 (Thur, Fri), 8.30am - 6.30pm
10, 11 Jun 2024 (Mon, Tue), 8.30am - 6.30pm


(Click on the course dates above to register online)

Conducted via Zoom.

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:

04, 05 Mar 2024 (Mon, Tue), 8.30am - 6.30pm
11, 12 Jul 2024 (Thu, Fri), 8.30am - 6.30pm

(Click on the course dates above to register online)

Related Courses

WSQ Digital Marketing Analytics (Google Analytics) Course

Master Google Analytics 4 (GA4) in this marketing analytics training course to track and measure the effectiveness of online and offline marketing channels. Blend theory with hands-on exercises to gain the skills needed for data planning, capturing actionable insights, and driving business objectives forward.

Course Duration:
2 Days (8.30am – 6.30pm)

View course details here

WSQ Website and Landing Page Optimisation Course

This 2-day WSQ course focuses on maximising website and landing page conversion through conversion rate optimisation (CRO). Explore core principles, strategies, and best practices, gaining practical insights and using proven tools to revolutionise digital marketing efforts.

Course Duration:
2 Days (8.30am – 6.30pm)

View course details here

WSQ Advanced Digital Marketing Strategy Course

The Advanced Digital Marketing Strategy Course is a 2-day program aimed at enhancing digital marketing skills. It covers proven frameworks, strategies, and audits to fuel organizational transformation. Participants gain actionable insights and access templates to elevate their digital marketing capabilities, culminating in a comprehensive transformation plan for their organization.

Course Duration:
2 Days (8.30am – 6.30pm)

View course details here

FAQs

What is the difference between the WSQ Digital Marketing Analytics course, this advanced course, and the Google Analytics Individual Qualification study resources?

The basic Digital Marketing Analytics course covers the fundamental concepts of Google Analytics.

The Advanced Digital Marketing Analytics course goes into more detail covering more advanced concepts of Google Analytics and preps you for the Google Analytics Certification. This certification is also awarded by Google Analytics Academy and it demonstrates a high level of proficiency in Google Analytics.

You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

Have some questions? Contact us.

WSQ Advanced Digital Marketing Analytics (Google Analytics)

Mastering Data-Driven Marketing With Google Analytics 4 Certification Training

Course Fees:

From S$129.16 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies

Up to 90% SkillsFuture Subsidy. Enroll today.

Up to 90%
SkillsFuture Subsidy