WSQ Advanced Digital Marketing Analytics (Google Analytics) Course

Master Google Analytics 4 as Practiced by Industry Experts

This course is co-validated by Equinet Academy. @ASK Training conducts the training for this course.

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*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

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Course Description

Brands have begun to realise that rudimentary data analysis isn’t sufficient to paint a full picture of how consumers engage with their brands. Without a holistic understanding of consumer behaviour across multi-channel interaction points, marketing performance will never truly be optimised and reach its full potential.

This intensive two-day Advanced Digital Marketing Analytics (Google Analytics 4) Certification training course is designed to stretch your comfort level with Google Analytics and guide you through the technical aspects of the platform to extract maximum data insights.

The instructional methods combine a healthy balance of theory with plenty of hands-on exercises, designed to explore advanced analytics concepts such as enhanced data capturing and analysis capabilities that will bring your understanding of digital marketing analytics to the next level.

Course trainees will learn critical concepts such as how to track extensive data points across multiple domains and devices, obtain a deeper understanding of user behaviour, establish ecommerce tracking, and personalise data using Google Analytics 4. This course will help simplify extensive data analysis and provide deeper insights that drive important business decisions.

Target Audience

Anyone currently in, or looking to be in, a digital marketing role with a brand or agency, who understands the importance of data analytics in digital marketing, and wants to attain the Google Analytics Individual Qualification (GAIQ) certification.

This course is suitable for individuals who possess basic working knowledge of Google Analytics concepts, appreciate in-depth data analysis to produce actionable insights, and who are keen to get hands-on on the technical aspects of analytics platforms to take their skills to the next level.

Minimum Entry Requirements

1 GCE ‘O’ level or equivalent (≥ 21 years old); or
NITEC/Higher NITEC (≥ 21 years old); or
Mature candidates (≥ 30 years old with 8 years’ work experience); or
Candidates with other qualifications will be considered on a case-by-case basis

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Some knowledge of sales and marketing concepts will be useful, although not a requirement.

Course Highlights

In this Advanced Digital Marketing Analytics workshop, you will learn:

Create a measurement & configurations plan to guide you on the appropriate data to collect and measure
Develop a clear and comprehensive understanding on how data gets collected and processed in Google Analytics as well as the legal implications
Deep dive into configurations settings in Google Analytics, from filters and events to segmentation and custom reports in order to generate concise insights from your data
Understand how to properly organise your Google Analytics account, resulting in more readable and easily comprehensible reports
Analyse and interpret advanced Google Analytics reports to gain a better understanding of data to make marketing decisions
Define new data points and transform your data analysis within Google Analytics for optimal measurement and analysis
And much more

Course Objectives

By the end of the class, you will be able to:

Determine in detail how data is collected and measured, and its legal and privacy implications
Assess strategies and create a comprehensive measurement plan, selecting the most appropriate metrics to measure within analytics for more effective analysis and business outcomes
Organize a Google Analytics account into a properly structured setup for your business
Propose appropriate configurations in Google Analytics for specific business requirements
Develop specific Google Analytics reports based on segmentation and customizations to generate deeper insights
Analyse Google Analytics data to articulate business implications based on internal and market data analysis

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-4007-1.2 Market Research under the Skills Framework TSC and Certification of Completion by ASK Training will be awarded to candidates who have demonstrated competency in the WSQ Advanced Digital Marketing Analytics course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-4007-1.2 Market Research
Course Code: TGS-2023020906

Course Support Period: 01 Jun 2023 – 31 Jan 2025

Course Outline

Download the full course brochure here.

Introduction to Advanced Google Analytics 4

Instructor-Led | Mode of Delivery (Lecture & Illustration)

Basic vs Advanced
Advanced Google Analytics (Why, Who, What)
Google Tag Manager Basics
Regular Expression Basics
Google Analytics 4 Basics

Begin with the End in Mind

Instructor-led | Mode of Delivery (Lecture, Demonstration & Modelling)

Your Measurement Plan
GA4 Configurations Overview

Understand GA4 Data Measurement

Instructor-led | Mode of Delivery (Lecture, Demonstration & Modelling)

Tracking, Cookies & Legal Implications
Data Collection
Data Scope

Configure Events & Conversions

Instructor-led | Mode of Delivery (Lecture, Demonstration & Modelling)

Events
Conversions

Advertising Data Configuration & Analysis

Instructional-led | Mode of Delivery (Lecture, Demonstration & Modelling)

Channels Analysis
Attribution Models in GA4
Advertising Analysis
Setting Up Audiences

GA4 Configurations

Instructional-led | Mode of Delivery (Lecture, Demonstration & Modelling)

Property Settings
Custom Insights
Ecommerce Tracking
Mobile App Tracking

Additional GA4 Configurations

Instructional-led | Mode of Delivery (Lecture, Demonstration & Modelling)

Content Grouping
Custom Dimensions & Metrics
User ID

Advanced Data Analysis with Explorations

Instructional-led | Mode of Delivery (Lecture & Illustration, Demonstration & Modelling)

How Explorations Works
Exploration Limitations
Explorations Editor
Sample Explorations
Share & Export Explorations

Assessment Component

Written Assessment – Case Study with Questions
Individual Project Presentation

Trainer

Dhawal Shah

Dhawal is the co-founder and Regional Managing Director at 2Stallions Digital Marketing Agency, an award-winning 360° full-service digital marketing agency since 2012 with presence in Singapore, Malaysia, Indonesia and India. He has trained 2K+ students around the region on various topics including digital marketing and digital transformation. He is also an angel investor and a startup mentor.

Why Learn With Us?

Get expert advice, learning resources, and post-training support for up to 3 years.

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Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

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Insider Community

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

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Course Resources

Get 3-year access to constantly updated Advanced Digital Marketing Analytics (Google Analytics) course resources.

Course Fees & Fundings

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$1,017 (exclusive of 8% GST)

Course Fee After Eligible SSG Subsidies:
From S$126.11 (inclusive of 8% GST) after 90% SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 8% GST): S$126.11

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding – 70% Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$329.51

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 90% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$126.11

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 70% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$329.51

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 8% GST): S$126.11

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you sign up now.

Course Schedule

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:
05, 06 Dec 2023 (Tue, Wed), 8.30am - 6.30pm

(Click on the course dates above to register online)

Conducted via Zoom.

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:
28, 29 Sep 2023 (Thu, Fri), 8.30am - 6.30pm

(Click on the course dates above to register online)

FAQs

What is the difference between the WSQ Digital Marketing Analytics course, this advanced course, and the Google Analytics Individual Qualification study resources?

The basic Digital Marketing Analytics course covers the fundamental concepts of Google Analytics.

The Advanced Digital Marketing Analytics course goes into more detail covering more advanced concepts of Google Analytics and preps you for the Google Analytics Certification. This certification is also awarded by Google Analytics Academy and it demonstrates a high level of proficiency in Google Analytics.

You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Submit an enquiry here.