WSQ Advanced Digital Marketing Analytics (Google Analytics) Course

Mastering Data-Driven Marketing With Google Analytics 4 Certification Training

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*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

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Overview of Course

Google Analytics 4 is a powerful tool for digital marketers, particularly for making data-driven decisions in marketing. Unlike traditional methods, it excels at capturing the complex web of consumer interactions across various channels, unlocking new opportunities for marketing optimisation.

Our 2-Day WSQ Advanced Digital Marketing Analytics (Google Analytics) course is meticulously crafted for digital marketers hungry for advanced knowledge and skills in harnessing Google Analytics to its full potential. Explore the depths of data collection, tracking, reporting, and analysis.

Learn how to manage market research and analytics projects, setting up clear rules for collecting, combining, and analysing data. By the end of this GA4 training course, you’ll be confident in using Google Analytics to guide your marketing decisions and improve your campaigns.

Learning Outcomes

Upon completion of this course, trainees should be able to:

Implement custom events to track specific user interactions, user engagement measurement on their website per privacy regulations.
Utilise the right e-commerce tracking dimension and set up conversion goals and funnels to gain insights into the conversion process on their website.
Harness Google Analytics for data-driven decision-making, including custom pre-defined reports for deeper insights to traffic and user acquisition, content engagement to optimise website performance and marketing strategies.
Use secondary dimension and segmentation to derive meaningful insights from Google Analytics.
Apply advanced reporting techniques and strategies for optimising website performance and marketing efforts based on data-driven insights.

Who Should Attend

This Advanced Google Analytics 4 course is suitable for individuals already working in marketing roles within brands, digital agencies or those aspiring to do so.

While not compulsory, it is highly recommended that you enrol in the WSQ Digital Marketing Analytics (Google Analytics) Course before signing up for this advanced course.

Prerequisites

To enrol in this advanced Google Analytics certification course, you should possess the following:

1 GCE ‘O’ level or equivalent (≥ 21 years old); or
NITEC/Higher NITEC (≥ 21 years old); or
Mature candidates (≥ 30 years old with 8 years of work experience); or
Candidates with other qualifications will be considered on a case- by-case basis

You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.

Before enrolling in this advanced program, participants should have a foundational understanding of Google Analytics 4 platform and concepts, or have previously taken our WSQ Digital Marketing Analytics (Google Analytics) course.

Instructional Methods

Lecture
Live Demonstrations
Hands-on Application

Certification

Upon successful completion of the WSQ Advanced Search Engine Optimisation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Market Research under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-4007-1.2 Market Research

Course Code: TGS-2023020906
Course Support Period: 01 Jun 2023 – 31 Jan 2025

Course Curriculum

WSQ Advanced Digital Marketing Analytics (Google Analytics)

Module 1: Analytics Setup and Event Tracking

Getting You Ready
GA4 Account Setup
Configure GA4 Tag
Data Collection & Privacy
Tracking Events
Conversion Event Tracking
Debugging Events

Module 2: User Behaviour Analysis & Reporting

Attribution Model
Working With Pre-defined Reports
Types of Visitors
Manage Unwanted Traffic
Landing Page Report
E-commerce Tracking
Building Audience
Getting more from Pre-defined Reports

Module 3: Advanced Analytics Techniques & Integration

Customised Pre-defined Reports
GA4 Report Library
Resolving Data in Unassigned Channel
Customised a Chanel Group for UTM Traffic
Google Search Console – GSC
Google Ads
Importing Data into GA4
Integrating CRM to GA4

Module 4: Advanced Reporting & Optimisation

Using Explore Reports
Creating Segments
Building a Dashboard
Designing an Optimisation Strategy

Hands-on Project-based Assignment

At the end of this course, the trainees should be able to utilise Google Analytics to gather data for user behaviour analysis, including applying advanced techniques for reporting and optimisation.

Download the course brochure here.

This course is part of the Specialist Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).

Fees and Subsidies

Up to 90% SkillsFuture Singapore Funding Diagram - SkillsFuture Credit, PSEA & UTAP Claimable

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$1,017 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$129.16 (inclusive of 9% GST) after 90% SSG Subsidies

Learners

Singaporean Citizens ≥ 40 years old

S$129.16 (after SSG 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$332.56 (after SSG 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners	SMEs	Non-SMEs
Singaporean Citizens ≥ 40 years old	-	S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old	S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies	S$332.56 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

Check your funding eligibility and nett course fees when you sign up.

Course Schedule

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:

22, 23 Aug 2024 (Thu, Fri), 8.30am - 6.30pm
11, 12 Sep 2024 (Wed, Thu), 8.30am - 6.30pm
21, 22 Oct 2024 (Mon, Tue), 8.30am - 6.30pm

(Click on the course dates above to register online)

Conducted via Zoom.

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:

11, 12 Jul 2024 (Thu, Fri), 8.30am - 6.30pm

(Click on the course dates above to register online)

Master Google Analytics 4 (GA4) in this marketing analytics training course to track and measure the effectiveness of online and offline marketing channels. Blend theory with hands-on exercises to gain the skills needed for data planning, capturing actionable insights, and driving business objectives forward.

Course Duration:
2 Days (8.30am – 6.30pm)

View course details here

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Course Duration:
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WSQ Advanced Digital Marketing Strategy Course

The Advanced Digital Marketing Strategy Course is a 2-day programme aimed at enhancing digital marketing skills. It covers proven frameworks, strategies, and audits to fuel organisational transformation. Participants gain actionable insights and access templates to elevate their digital marketing capabilities, culminating in a comprehensive transformation plan for their organisation.

Course Duration:
2 Days (8.30am – 6.30pm)

View course details here

Have some questions? Contact us.