TikTok Marketing Course
Unlock the power of short-form video with our TikTok Course Singapore—learn to create, manage, and optimise campaigns that drive real engagement and results in today’s digital landscape.
Course Description
TikTok has rapidly become a key platform in the digital marketing landscape, offering marketers a fresh and dynamic way to connect with audiences through short-form videos, livestreams, and various interactive features. This 2-day programme provides participants with a structured, hands-on approach to understanding and applying TikTok marketing strategies tailored to the Singapore context.
Participants will explore the platform’s core functions, user behaviour, and content formats, gaining practical insights into how TikTok differs from traditional social media channels. The course includes guided walkthroughs, scenario-based exercises, and applied learning activities to help learners build confidence in content creation, video editing, campaign planning, and performance tracking.
Learners will also be introduced to the TikTok Shop ecosystem, including affiliate tools, product listings, and campaign launch processes. The programme emphasises practical application, offering opportunities to experiment with TikTok’s creative tools and analytics to refine marketing strategies.
By the end of the course, participants will be equipped to design and execute TikTok campaigns that are relevant, engaging, and aligned with business goals, while developing a strong foundation in platform capabilities and user-centric marketing approaches.
Prerequisites
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
Course Objectives
Upon completion of this course, trainees should be to:
- Distinguish user demographics and content trends to tailor marketing strategies effectively.
- Develop creative strategies and engaging content using TikTok
- Administer the planning and execution of TikTok marketing campaigns that align with market requirements and user behaviour.
- Analyse the performance data in the TikTok campaign.
- Recommend possible design solutions to optimise the TikTok campaign.
Course Outline
Introduction to TikTok Marketing
- TikTok Platform Overview
- Audience Demographics and Content Trends
Creating Engaging TikTok Content
- Content Creation Best Practices
- TikTok Shop
- TikTok’s Features for Engagement
- Affiliate Tools, Product Hashtag, Edit Features
TikTok Campaign Strategy
- Campaign Planning and Execution
- Content Scheduling and Analytics
Analysing and Optimising TikTok Campaigns
- Campaign Data Analysis
- Strategy Optimisation
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$988 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$385.32 (inclusive of 9% GST) after 70% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$385.32 (after SSG 70% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$582.92 (after SSG 50% Funding) For Singapore Citizens aged 17-30 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$385.32 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$385.32 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$582.92 (after SSG 50% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
TikTok Marketing Course
Course Duration:
2 Days (9.00am – 6.00pm)
Course Fee Details:
$385.32 (incl. of 9% GST) after 70% SkillsFuture Subsidy
SkillsFuture Credits, PSEA & UTAP claimable
Nett Course Fee
$385.32
Course Schedule
| Course Name | Duration | Month | Date | Venue | Remarks |
|---|---|---|---|---|---|
| WSQ TikTok Marketing TGS-2024045388 | 2 Days (9:00am - 6:00pm) | June 2026 | 18-19 | JTC Summit | Weekdays |
| 27-28 | International Plaza | Weekends | |||
| July 2026 | 20-21 | International Plaza | Weekdays | ||
| 25-26 | JTC Summit | Weekends | |||
| August 2026 | 01-02 | International Plaza | Weekends | ||
| 11-12 | JTC Summit | Weekdays | |||
| September 2026 | 14-15 | International Plaza | Weekdays | ||
| 26-27 | JTC Summit | Weekends |
*Please scroll horizontally on mobile device to view more schedule intake
More Courses on Social Media Marketing
Our Social Media Marketing Courses provide you with the skills and knowledge to effectively leverage social media platforms to reach your target audience, build brand awareness, and drive engagement.
Related Courses
WSQ Social Media Marketing Course
This 2-Day Social Media Marketing course provides comprehensive insights into various platforms and guides you in building a successful strategy. Learn to leverage social media effectively, attract new customers, and enhance your social presence through practical demonstrations, real-world case studies, and hands-on activities.
Course Duration:
2 Days (8.30am – 6.30pm)
View course details here
Advanced Social Media Management Course
This 2-day advanced course focuses on effective social media marketing for both B2C and B2B. Participants explore advanced strategies in behavioral economics, storytelling, data analytics, and brand development. The programme provides tools for overseeing social media functions and creating Standard Operating Procedures (SOPs), enabling individuals to leverage social media platforms for business growth.
Course Duration:
2 Days (8.30am – 6.30pm)
View course details here
WSQ Facebook and Instagram Marketing Course
This 2-day course equips participants with skills to create and execute effective Facebook and Instagram marketing strategies. The curriculum focuses on practical steps for crafting compelling campaigns that drive leads and enhance brand visibility. Real-world case studies and industry insights ensure a balanced understanding, providing both theoretical knowledge and practical skills for designing impactful social media campaigns.
Course Duration:
2 Days (9.00am – 6.00pm)
View course details here
Have some questions? Contact us.
FAQs
Have a few questions on your mind? See below for some frequently asked questions. Should you have further questions, please feel free to contact us.
Can you use TikTok for business?
Yes! TikTok is a powerful marketing tool for businesses. Brands can create viral content, run ads, collaborate with influencers, and sell products via TikTok Shop. Our WSQ TikTok Marketing Course teaches professionals how to craft engaging campaigns, analyze performance, and optimize strategies specifically for Singapore’s market.
Is TikTok free for business?
Yes, TikTok is free to download and use, even for businesses. You can create and share content, engage with your audience, and grow your presence without any cost. Our WSQ TikTok Marketing Course focuses on helping businesses use these free features effectively through strategic content creation, campaign planning, and performance analysis.
What is the difference between TikTok and TikTok for business?
Regular TikTok is for personal use, while Business Accounts offer analytics and ads. At ASK Training, we teach participants how to use TikTok’s built-in tools and insights to plan and optimise organic campaigns for better reach and engagement.