TikTok Marketing Course Singapore
Unlock the power of short-form video with our TikTok Course Singapore—learn to create, manage, and optimise TikTok marketing campaigns that drive real engagement and results in today’s digital landscape.
Focus on organic TikTok growth, content strategy, and algorithm-driven engagement – no paid ads required.
Course Description
TikTok has rapidly become a key platform in the digital marketing landscape, offering marketers a fresh and dynamic way to connect with audiences through short-form videos, livestreams, and various interactive features. This 2-day programme provides participants with a structured, hands-on approach to understanding and applying TikTok marketing strategies tailored to the Singapore context.
Participants will explore the platform’s core functions, user behaviour, and content formats, gaining practical insights into how TikTok differs from traditional social media channels. The course includes guided walkthroughs, scenario-based exercises, and applied learning activities to help learners build confidence in content creation, video editing, campaign planning, and performance tracking.
Learners will also be introduced to the TikTok Shop ecosystem, including affiliate tools, product listings, and campaign launch processes. The programme emphasises practical application, offering opportunities to experiment with TikTok’s creative tools and analytics to refine marketing strategies.
By the end of the course, participants will be equipped to design and execute TikTok campaigns that are relevant, engaging, and aligned with business goals, while developing a strong foundation in platform capabilities and user-centric marketing approaches.
Prerequisites
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
Course Objectives
Upon completion of this course, trainees should be to:
- Distinguish user demographics and content trends to tailor marketing strategies effectively.
- Develop creative strategies and engaging content using TikTok
- Administer the planning and execution of TikTok marketing campaigns that align with market requirements and user behaviour.
- Analyse the performance data in the TikTok campaign.
- Recommend possible design solutions to optimise the TikTok campaign.
Course Outline
Introduction to TikTok Marketing
- TikTok Platform Overview
- Audience Demographics and Content Trends
Creating Engaging TikTok Content
- Content Creation Best Practices
- TikTok Shop
- TikTok’s Features for Engagement
- Affiliate Tools, Product Hashtag, Edit Features
TikTok Campaign Strategy
- Campaign Planning and Execution
- Content Scheduling and Analytics
Analysing and Optimising TikTok Campaigns
- Campaign Data Analysis
- Strategy Optimisation
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$988 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$385.32 (inclusive of 9% GST) after 70% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$385.32 (after SSG 70% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$582.92 (after SSG 50% Funding) For Singapore Citizens aged 17-30 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$385.32 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$385.32 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$582.92 (after SSG 50% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
Singaporean Citizens ≥ 40 years old
After SSG 70% Funding
SkillsFuture Credits can be used on top of existing subsidies
After SSG 70% Funding
SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old
After SSG 50% Funding
For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.
For Singapore Citizens aged 17-30 Post Secondary Education Account Funds can be used.
After SSG 70% Funding
SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
After SSG 50% Funding
SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
TikTok Marketing Course
Nett Course Fee
$385.32
Course Schedule
Course Name: TikTok Marketing
Course Code: TGS-202604003
Course Duration: 2 Days (9:00am – 6:00pm)
| Course Name | Duration | Month | Date | Venue | Remarks |
|---|---|---|---|---|---|
| TikTok Marketing TGS-2026064003 | 2 Days (9:00am - 6:00pm) | July 2026 | 20-21 | International Plaza | Weekdays |
| 25-26 | JTC Summit | Weekends | |||
| August 2026 | 01-02 | International Plaza | Weekends | ||
| 11-12 | JTC Summit | Weekdays | |||
| September 2026 | 14-15 | International Plaza | Weekdays | ||
| 26-27 | JTC Summit | Weekends | |||
| October 2026 | 03-04 | International Plaza | Weekends | ||
| 12-13 | JTC Summit | Weekdays | |||
| November 2026 | 14-15 | JTC Summit | Weekends | ||
| 16-17 | International Plaza | Weekdays | |||
| December 2026 | 05-06 | International Plaza | Weekends | ||
| 14-15 | JTC Summit | Weekdays |
Who Should Take This TikTok Marketing Course
- Business owners looking to grow on TikTok organically.
- Marketing professionals managing social media channels.
- Content creators and freelancers.
- Beginners exploring social media marketing.
Who Should Take This TikTok Marketing Course
- Business owners looking to grow on TikTok organically.
- Marketing professionals managing social media channels.
- Content creators and freelancers.
- Beginners exploring social media marketing.
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Have some questions? Contact us.
FAQs About the TikTok Marketing Course in Singapore
Have a few questions on your mind? See below for some frequently asked questions. Should you have further questions, please feel free to contact us.
Can you use TikTok for business?
Yes! TikTok is a powerful marketing tool for businesses. Brands can create viral content, run ads, collaborate with influencers, and sell products via TikTok Shop. Our WSQ TikTok Marketing Course teaches professionals how to craft engaging campaigns, analyze performance, and optimize strategies specifically for Singapore’s market.
Is TikTok free for business?
Yes, TikTok is free to download and use, even for businesses. You can create and share content, engage with your audience, and grow your presence without any cost. Our WSQ TikTok Marketing Course focuses on helping businesses use these free features effectively through strategic content creation, campaign planning, and performance analysis.
Does my business need followers before taking this course?
No. This course is suitable for beginners with zero followers. You will learn how to grow a TikTok account from scratch using content strategy, trends, and algorithm insight
Can TikTok generate sales for businesses in Singapore?
Yes. TikTok can drive brand awareness, engagement, and sales, especially for B2C businesses in industries like F&B, retail, and lifestyle. This course focuses on building organic visibility that supports long-term growth.
What is the difference between TikTok and TikTok for business?
Regular TikTok is for personal use, while Business Accounts offer analytics and ads. At ASK Training, we teach participants how to use TikTok’s built-in tools and insights to plan and optimise organic campaigns for better reach and engagement.
How does the TikTok algorithm work?
TikTok’s algorithm (For You Page) recommends content based on user behaviour such as watch time, engagement, and interactions. This course teaches how to create content that aligns with these signals to maximise reach organically.
Does the TikTok Marketing Course in Singapore cover TikTok Ads?
This course focuses on organic TikTok marketing, covering content strategy, algorithm mechanics, audience targeting, and performance analysis. It does not include TikTok’s paid advertising platform. If you are looking for training on TikTok Ads, contact ASK Training to check availability of upcoming modules.
Is a TikTok marketing course in Singapore suitable for beginners?
Yes. The course starts from the fundamentals, covering TikTok’s platform overview, audience demographics, and content creation best practices. You will need basic computer skills and a TikTok account set up before the course begins, but no prior marketing experience is required.
Can I get my employer to fund a TikTok marketing course in Singapore?
Yes. ASK Training‘s WSQ TikTok Marketing Course is available under company-sponsored funding. Eligible employers can tap on government funding schemes to offset training costs. Contact ASK Training to find out which schemes apply to your company.
What will I learn in a TikTok marketing course in Singapore?
The course covers four key areas: TikTok platform overview and audience demographics, content creation best practices and engagement features, campaign planning and content scheduling, and performance data analysis and strategy optimisation. By the end of the 2-day programme, you will be able to plan, execute, and analyse TikTok marketing campaigns for your brand or business.
Can I use SkillsFuture Credits for a TikTok marketing course in Singapore?
Yes. This is a WSQ-accredited course eligible for SkillsFuture funding. Singapore Citizens aged 25 and above can use their SkillsFuture Credit to offset course fees, and PSEA and UTAP are also claimable. Visit our Course Funding Information page for full eligibility details.