WSQ Generative AI for Digital Marketing

Up to 70% SkillsFuture Singapore Funding Diagram - SkillsFuture Credit, PSEA & UTAP Claimable

Course Description

This course comprehensively explores Generative AI (GenAI) in digital marketing, beginning with foundational concepts and advancing to practical applications. In the first learning unit, “Introduction to GenAI in Digital Marketing,” learners will understand the development, current applications, and strategic importance of GenAI in reshaping digital marketing. This unit will explore how GenAI enhances content creation and customer engagement.

The second unit, “Creative Idea Generation with GenAI,” focuses on applying foundational principles to generate and refine marketing designs using GenAI tools and evaluating the commercial viability and market impact of GenAI-driven concepts. In “Translating Ideas into Workable GenAI-Driven Concepts,” the third unit, learners will transform creative ideas into actionable marketing strategies, utilising GenAI for creating and optimising campaign variations through split testing.

The final unit, “Analysing Factors Influencing GenAI-Driven Design Solutions,” will guide learners in assessing audience reactions, ethical considerations, and the effectiveness of personalised strategies. This unit ensures that learners can responsibly evaluate their GenAI creations’ impact, integrating performance metrics and ethical implications.

By the end of the course, learners will have practical skills in employing GenAI for innovative, versatile, and ethical digital marketing strategies.

Course Objectives

Upon completion of this course, trainees should be to:

Review the role of GenAI in digital marketing and how fundamental design principles apply to GenAI-driven marketing solutions.
Apply appropriate techniques to generate creative ideas using GenAI tools.
Develop design concepts that leverage GenAI, including evaluating their commercial potential.
Utilise GenAI to translate creative ideas into practical marketing concepts and develop variations for effective testing and personalisation.
Conduct an analysis and evaluation of the GenAI-driven design solutions considering ethical aspects and audience interactions.

Course Outline

Introduction to GenAI in Digital Marketing

Overview of GenAI and its Applications in Marketing
Fundamental Design Principles in the Context of GenAI

Creative Idea Generation with GenAI

Techniques for Generating Creative Ideas with GenAI
Developing Design Concepts with GenAI
Evaluating GenAI-Driven Concepts for Commercial Potential

Translating Ideas into Workable GenAI-Driven Concepts

Using GenAI to Translate Creative Ideas into Workable Concepts
Developing Variations of Marketing Concepts with GenAI for Split Testing
Creating Personalised Marketing Concepts for Specific Target Audiences with GenAI

Analysing Factors Influencing GenAI-Driven Design Solutions

Understanding Factors Relating to Audience Interactions and Responses, including Ethical Considerations
Using GenAI for Analysis and Comparison of Design Concepts
Evaluating the Effectiveness and Ethical Implications of Personalised Marketing Strategies

Fees and Subsidies

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$988 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$385.32 (inclusive of 9% GST) after 70% SSG Subsidies

Learners

Singaporean Citizens ≥ 40 years old

S$385.32 (after SSG 70% Funding)

SkillsFuture Credits can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$582.92 (after SSG 50% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 17-30 Post Secondary Education Account Funds can be used.

Learners	SMEs	Non-SMEs
Singaporean Citizens ≥ 40 years old	–	S$385.32 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old	S$385.32 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies	S$582.92 (after SSG 50% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

You may use U-tap to defray 50% of the unfunded course fee, capped at $250/year. NTUC members aged 40 and above can enjoy higher funding support up to $500/year for courses attended between 01 April 2022 to 31 March 2023. Head to our UTAP Funding page for more information.

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