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WSQ Generative AI for Digital Marketing

Up to 70% SkillsFuture Singapore Funding Diagram - SkillsFuture Credit, PSEA & UTAP Claimable

Course Description

This course comprehensively explores Generative AI (GenAI) in digital marketing, beginning with foundational concepts and advancing to practical applications. In the first learning unit, “Introduction to GenAI in Digital Marketing,” learners will understand the development, current applications, and strategic importance of GenAI in reshaping digital marketing. This unit will explore how GenAI enhances content creation and customer engagement.

The second unit, “Creative Idea Generation with GenAI,” focuses on applying foundational principles to generate and refine marketing designs using GenAI tools and evaluating the commercial viability and market impact of GenAI-driven concepts. In “Translating Ideas into Workable GenAI-Driven Concepts,” the third unit, learners will transform creative ideas into actionable marketing strategies, utilising GenAI for creating and optimising campaign variations through split testing.

The final unit, “Analysing Factors Influencing GenAI-Driven Design Solutions,” will guide learners in assessing audience reactions, ethical considerations, and the effectiveness of personalised strategies. This unit ensures that learners can responsibly evaluate their GenAI creations’ impact, integrating performance metrics and ethical implications.

By the end of the course, learners will have practical skills in employing GenAI for innovative, versatile, and ethical digital marketing strategies.

Course Objectives

Upon completion of this course, trainees should be to:

  • Review the role of GenAI in digital marketing and how fundamental design principles apply to GenAI-driven marketing solutions.
  • Apply appropriate techniques to generate creative ideas using GenAI tools.
  • Develop design concepts that leverage GenAI, including evaluating their commercial potential.
  • Utilise GenAI to translate creative ideas into practical marketing concepts and develop variations for effective testing and personalisation.
  • Conduct an analysis and evaluation of the GenAI-driven design solutions considering ethical aspects and audience interactions.

Course Outline

Introduction to GenAI in Digital Marketing
  • Overview of GenAI and its Applications in Marketing
  • Fundamental Design Principles in the Context of GenAI
Creative Idea Generation with GenAI
  • Techniques for Generating Creative Ideas with GenAI
  • Developing Design Concepts with GenAI
  • Evaluating GenAI-Driven Concepts for Commercial Potential
Translating Ideas into Workable GenAI-Driven Concepts
  • Using GenAI to Translate Creative Ideas into Workable Concepts
  • Developing Variations of Marketing Concepts with GenAI for Split Testing
  • Creating Personalised Marketing Concepts for Specific Target Audiences with GenAI
Analysing Factors Influencing GenAI-Driven Design Solutions
  • Understanding Factors Relating to Audience Interactions and Responses, including Ethical Considerations
  • Using GenAI for Analysis and Comparison of Design Concepts
  • Evaluating the Effectiveness and Ethical Implications of Personalised Marketing Strategies

Fees and Subsidies

Up to 70% SkillsFuture Singapore Funding Diagram - SkillsFuture Credit, PSEA & UTAP Claimable

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$988 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$385.32 (inclusive of 9% GST) after 70% SSG Subsidies

Learners  
Singaporean Citizens ≥ 40 years old S$385.32 (after SSG 70% Funding)

SkillsFuture Credits can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$582.92 (after SSG 50% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 17-30 Post Secondary Education Account Funds can be used.

Learners SMEs Non-SMEs
Singaporean Citizens ≥ 40 years old S$385.32 (after SSG 70% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old S$385.32 (after SSG 70% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
S$582.92 (after SSG 50% Funding)

SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

You may use U-tap to defray 50% of the unfunded course fee, capped at $250/year. NTUC members aged 40 and above can enjoy higher funding support up to $500/year for courses attended between 01 April 2022 to 31 March 2023. Head to our UTAP Funding page for more information.

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WSQ Generative AI for Digital Marketing Course

Course Duration:

2 Days (9.00am – 6.00pm)

Course Fee Details:

$385.32 (incl. of 9% GST) after 70% SkillsFuture Subsidy

SkillsFuture Credits & UTAP claimable

Course Schedule

Course NameCourse CodeVenueOctober 2024November 2024December 2024January 2025February 2025March 2025
WSQ Generative AI for Digital MarketingTGS-2024046361International Plaza---16-17
TGS-2024046361JTC Summit06-07
TGS-2024046361Mountbatten Square25-2612-13

Up to 70%
SkillsFuture Subsidy