Graph & Chart Types for Data Visualisation: How to Choose the Right One?
In the age of information, data is everywhere—but understanding it? That’s where the magic happens. Whether you're analysing web traffic,...
5 Timeless Leadership Lessons from the Three Kingdoms
The Three Kingdoms era (220-280 AD) was a defining period in Chinese history, marked by fierce rivalries, brilliant strategies, and...
How to Use the VLOOKUP Function in Microsoft Excel
Mastering the VLOOKUP function in Excel can transform the way you handle data, making it easier to retrieve and analyse...
What is RPA: Definition and Popular Tools
In today’s fast-paced business world, efficiency is everything in digital transformation. Yet, many companies still rely on employees to perform...
The Importance of Segmentation in Email Marketing
In 2024, 72% of consumers still ignore emails that don’t speak directly to them. (TT Consultants, 2024) For marketers and...
10 Public Speaking Tips to Boost Your Confidence and Impact
Have you ever felt a lump in your throat as everyone focuses on you? Maybe the thought of being in...
What is A Marketing Strategy and How to Plan One Properly
Imagine trying to navigate a rapidly changing city with an outdated digital map. One that lacks real-time traffic, road closures,...
Brand Storytelling: The Dos and Don’ts with Examples
In today’s hyper-competitive marketplace, where consumers are inundated with choices, brand storytelling has emerged as a critical tool for differentiation....
How to Use the IF Function in Excel
Microsoft Excel is more than just a tool for organising data—it’s a powerful platform for making informed decisions. One of...
