Digital marketing, also known as online marketing, refers to the methods brands use to market their products and services to customers through the internet or other digital technologies. Having a solid digital marketing strategy is essential to achieving success in the digital space.

Businesses will be able to build an authoritative online presence and reach a wider audience beyond Singapore, interact with and retain their customers, and ultimately grow their revenue through the help of a good digital marketing strategy.

If you’re looking for a way to develop your business online, but digital marketing is not your forte, investing in a professional digital marketing course might be just what you need to gain a foothold and launch your business into the digital sphere. This blog will go through the primary reasons digital marketing is so crucial for businesses, especially in this day and age.

Your Customers and Competitors Are Online

The rise of a technologically literate population means that the internet is flooded with billions of users with the potential of turning into loyal customers. According to Forbes, 82% of smartphone users will conduct research online before deciding on a product or service.

Tapping on the vast resources on the internet for information about a product or service has become second nature to many consumers. When customers begin their search, all businesses hope to find themselves ranking above their competitors on the first page of a Google search along with commendable reviews. If potential customers key in a service you provide and find a competitor’s website instead of yours, it is unlikely that your business will even be considered a possibility.

Depending on your needs, a short search engine optimisation course will help you gain the fundamental digital marketing knowledge needed to make professional decisions on optimising your website to further sales and reach business objectives.

Expand Your Reach and Build Customer Loyalty

Unlike clients who shop at traditional brick-and-mortar stores, the internet is not constrained by geographical boundaries. Potential customers who might not have ways to come to you in person are not limited by physical factors when it comes to discovering your business. If you desire to build an e-commerce empire, there’s no reason why you’d have to limit yourself to customers from Singapore. With the internet, businesses can draw in consumers from all around the world.

Having a digital platform makes your business more accessible to potential customers. It also provides you with avenues to better understand consumer needs and wants and tailor your products and services accordingly.

Successfully implementing a social media digital marketing campaign will not only engage, educate and entertain potential customers to draw them to a brand but also succeed in building a loyal customer base sincerely invested in the products or services you provide. Your business becomes less of a provider and more of a partner in fulfilling customers’ needs. Additionally, many social media platforms also come with in-built metrics to help businesses understand just how well they’re reaching their target audience.

Types of Digital Marketing

Digital marketing comes in many forms. Some popular marketing methods used by businesses in Singapore are listed below.

  • Website Marketing
  • Pay-Per-Click (PPC) Advertising
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Affiliate Marketing
  • Video Marketing

While this list is not exhaustive by any means, businesses who hope to embark on their digital marketing journey might want to focus on the above forms of marketing. Investing in multiple marketing channels will always be better than just investing in one. Consider taking a professional digital marketing course or courses targeted to your needs to learn more about digital marketing.

ASK Training is a SkillsFuture Singapore approved training organisation that provides both short and in-dept WSQ training and assessment courses on different corporate specialisations such as IT, soft skills and digital marketing.