WSQ Facebook & Instagram Marketing Course
Design, Launch and Manage Effective Facebook and Instagram Advertising and Marketing Campaigns
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
With billions of active users on Meta’s Facebook and Instagram platforms, both offer opportunities for businesses to connect with their target audience.
Whether you’re an entrepreneur, marketer, or aspiring social media influencer, being an expert in Facebook and Instagram marketing opens doors to endless possibilities in the realm of social media.
In this 2-Day Facebook and Instagram Marketing course, you will learn about marketing through these social platforms, including current trends and organic strategies that will increase your engagement. Develop your skills in creating and executing Facebook advertising campaigns, understand audience targeting, and master creative best practices for maximum returns on your ad spend.
This Facebook and Instagram course also covers crucial aspects like crisis communication and brand equity. Apply your learnings through hands-on projects which allow you to plan, launch, and evaluate Meta ad campaigns. This ensures you will takeaway actionable marketing strategies that you can apply to your real-life projects.
Learning Outcomes
- Utilise media platforms for marketing and media management while aligning platform selection with audience, content, goals, and resources to enhance social media strategy effectiveness.
- Create a comprehensive marketing plan that involves developing and facilitating the content and integration of media platforms for Meta, including defining the activities, timeline targets, and responsibilities.
- Demonstrate proficiency in refining the advertising strategy, optimising ad creatives, and making data-driven decisions for improved campaign results and return on investment.
- Develop crisis communication skills to effectively manage and resolve conflicts and complaints in Meta Ads campaigns.
Who Should Attend
This Facebook and Instagram Marketing certification course is suitable for beginners with no prior experience and who are new to Facebook and Instagram marketing. This may include individuals in marketing roles, business owners, any individuals responsible for daily Facebook Marketing and Advertising operations or are looking to start marketing on Meta platforms.
Please note that this course is not intended for experienced practitioners of Meta platforms with over a year of hands-on experience.
Prerequisites
To enroll in this Facebook and Instagram Marketing training course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture
- Class Discussions
- Live Demonstrations
- Hands-on Application
Certification
Upon successful completion of the WSQ Facebook and Instagram Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Platforms Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-4003-1.1 Media Platforms Management
Course Codes: TGS-2023020900
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Facebook and Instagram Marketing Course
Module 1: Meta (Facebook and Instagram) Marketing
- Meta Media Trends
- Meta Organic Marketing
Module 2: Meta Marketing Plan and Ads Campaign
- Building a Meta advertising plan
- Creating Meta ads campaign
- Components of a media engagement plan
Module 3: Launch and Evaluate Meta Ads Campaign
- Advertisement
- Audience Targeting
- Ads Setup
- Creative Best Practices
- Evaluation & Optimisation
Module 4: Crisis Communication Plan
- Brand Equity
- Crisis Communication Plan
- Crisis Communication Skills
Assessment
- Written Assessment – Case Study with Questions
- Individual Project Presentation
Download the course brochure here.
This course is part of the Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Testimonials
Benjamin is an outstanding Facebook Ads instructor. His clear, insightful teaching style made complex concepts easy to grasp. His practical tips and patient approach significantly improved my FB ad campaigns. Highly recommend his course for anyone looking to master Facebook advertising!
Mr Benjamin’s lecture in the WSQ Facebook and Instagram Course was excellent. His delivery method was done in an easy to understand and engaging style. Highly recommend this FB course for anyone looking to enhance their skills. However, it is encouraged that you take the full programme as the modules are linked togather.
Raymond Song was my trainer in the Facebook & Instagram Marketing course for the Diploma in Digital Marketing. He is very knowledgeable and experienced.
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$988 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$125.48 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$125.48 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$323.08 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | - | S$125.48 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$125.48 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$323.08 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 28, 29 Dec 2024 (Sat, Sun), 8.30am - 6.30pm 30, 31 Dec 2024 (Mon, Tue), 8.30am - 6.30pm 09, 10 Jan 2025 (Thu, Fri), 8.30am - 6.30pm 06, 07 Feb 2025 (Thu, Fri), 8.30am - 6.30pm 08, 09 Feb 2025 (Sat, Sun), 8.30am - 6.30pm 17, 18 Feb 2025 (Mon, Tue), 8.30am - 6.30pm 06, 07 Mar 2025 (Sat, Sun), 8.30am - 6.30pm 08, 09 Mar 2025 (Sat, Sun), 8.30am - 6.30pm 17, 18 Mar 2025 (Sat, Sun), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) 11-13 Feb (7-10.30pm) Zoom & 15 Feb@IP (9am-6pm) 04-06 Mar (7-10.30pm) Zoom & 09 Mar@IP (9am-6pm) (Click on the course dates above to register online) |
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WSQ Facebook and Instagram Marketing Course
Design, Launch and Manage Effective Facebook and Instagram Advertising and Marketing Campaigns
Course Fees:
From S$125.48 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy