Course Description

Learn some of the best social media marketing practices to communicate and engage with your target customers effectively. Find out how to utilise various social media platforms with our Social Media Marketing course. Combining this programme with ASK Training’s digital marketing courses, you can gain valuable skills to further your career.

Course Description

ASK Training provides professional skills training including our (18 Hrs) WSQ – Social Media Marketing course. This programme is WSQ and SkillsFuture Singapore-accredited and is designed as an introduction to social media marketing and management.

Our training programme includes lessons that teach different social media marketing techniques and strategies for creating content for social media platforms to engage, educate and entertain followers effectively. Learners will discover and discuss the benefits of using various popular social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.

With our Social Media Marketing course, students can grasp the role of digital storytelling and SMART goals in social media marketing strategies through a comprehensive classroom discussion combined with hands-on experience. Part of the course includes a practical exercise where learners will be taught how to conduct a social media audit on their social profiles.

Further exposure to the dynamics of social media marketing will involve immersing learners by allowing them to try creating buyer personas for their organisations and gain tips on the best practices of social media content posting, emphasising content for Facebook ads. They will also be given information on the steps to analysing key performance metrics to measure social media content ROI. Through this course, students can better understand how to improve their content for future social media campaigns.

With ASK Training’s Social Media Marketing course, digital marketing professionals in Singapore can polish their skills in managing various social media platforms. This training programme equips learners to make informed decisions on creating engaging social media content on platforms such as Instagram and Facebook and managing social platforms effectively.

The skills mastered during the (18 Hrs) WSQ – Social Media Marketing course will help learners in Singapore explore a career in digital marketing or scale their businesses with the knowledge gained through these lessons.

Course Objectives

At the end of this course, you should be able to:

Recognise different channels available in the digital marketing arena to distribute your content.

Create SMART goals that are measurable and attainable with your budget and stipulated time frame.

Create target personas to identify preferences that help decide on the type of content to deliver to potential customers.

Craft your content strategy to capture the attention of your potential customers

Create content suitable for Facebook.

Evaluate the Return on Investment (ROI) of your content marketing efforts and the effectiveness of your social media campaigns to facilitate the iteration of content strategy and creation.

Recognise different channels available in the digital marketing arena to distribute your content.

Create SMART goals that are measurable and attainable with your budget and stipulated time frame.

Create target personas to identify preferences that help decide on the type of content to deliver to potential customers.

Craft your content strategy to capture the attention of your potential customers

Create content suitable for Facebook.

Evaluate the Return on Investment (ROI) of your content marketing efforts and the effectiveness of your social media campaigns to facilitate the iteration of content strategy and creation.

Course Outline

You will be learning the following:

Exploring The Fundamentals Of Content Delivery Channels

Fundamentals of digital marketing media channels
Types of social media platforms such as Facebook, LinkedIn, Twitter, Instagram
Importance of digital storytelling
Deep dive into Instagram features
Social media channel selection
Modes of content distribution

Content Requirements For Potential Customers

Creating buyer persona
Customer segmentation

Facebook Campaign Objective And Content Planning

Introduction to FB Campaign Manager structure
Facebook ad formats
Facebook ad posting best practices
Setting up Facebook Manager
Setting up Facebook page

Setting Measurable Marketing Goals And Objectives

Creating SMART marketing goals
Devising marketing strategy
Conducting social media audit
Planning marketing budget and resources required for content creation work
Conducting competitor research

Measurement of your content ROI and effectiveness

Analyzing a key performance metrics for social media budget optimization
Calculating social media Return On Investment (ROI)
Analyzing a Facebook campaign report

Creating Content To Gain Awareness Of Potential Customers And Retaining Them

Creating content that matches customer journey
Posting Frequency
Calendaring for social media posts

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Course Fees And Grants

S$1067.04 per participant (Inc. 8% GST)

SMEs Company Sponsored Singaporean/PR only: S$375.44 (Inc. GST).

Click here for more details on WSQ Funding.

Click here for UTAP Fundings

SDF Subsidy for Company Sponsored Individuals: WSQ Courses.

Applicants may use SkillsFuture Credit for this course

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

Course Schedule

Find our upcoming courses below.

Course	Code	Venue	May-23	Jun-23	Jul-23	Aug-23	Sep-23	Oct-23	Nov-23	Dec-23
(18 Hrs) WSQ – Social Media Marketing	TGS-2020504152	JTC Summit	25-26	-	20-21	-	21-22	-	20-21	-
(18 Hrs) WSQ – Social Media Marketing	TGS-2020504152	Mountbatten Square	-	15-16	-	21-22	-	16-17	-	18-19

Enrol in Our Social Media Marketing Course in Singapore Today!

ASK Training has a variety of courses to offer professionals and individual learners in Singapore who aim to upgrade their current skill set. Aside from our social media marketing course, we also offer Introduction to Digital Marketing, SEO optimization courses, and other self improvement courses that can help you with your career growth.

If you have any questions about our digital marketing courses or using your SkillsFuture credits to fund your lessons, don’t hesitate to reach out to us!

Registration

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

DOWNLOAD REGISTRATION FORM

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What Our Students Say

I attended a course with @ASK Training “Three Kingdoms' Leaderships In Today's context”. It's very interesting to learn about the past different leadership styles which are still applicable to Today's context. The focus on the different leadership qualities on the characters are useful and can be applied to my job. The trainer is also very knowledgeable in this topic.

This is the first time I attended home-based learning using zoom. Ms Zenn was attentive to my needs throughout those 2 days, making sure that I can see what the trainer was writing on the whiteboard and that I could hear the trainer clearly. When the instability of the hotel Wi-Fi led to connectivity issues throughout the course, Ms Zenn went the extra mile by using hotspot to stabilise the connections instead. Trainer, Kwan Liang was also attentive to my needs, making sure that I understood the topics. Even though I was the only participant doing home-based learning, they didn't let me feel that I'm being left out. I want to say a big thank you to ASK Training.

I attended this 2-day content marketing class over zoom, so it is hard enough to keep the lecture interesting, let alone the attention span of adults who have not studied in a long time. To my surprise, the class was engaging and fun with lots of activities to make you think on your toes and gives you great ideas for your own business. Highly recommended.

I have attended numerous training and seminars. I must say that @ASK Training is one of the few which really impressed me. Recently attended 2 ICDL courses with them. It’s team shows strong dedication towards bringing quality training and services to its learners. Quick response from admin staff and an exceptional trainer who went the extra mile to give me additional exercises & coaching in areas which I required further clarifications, all beyond the training hours. It is rare to find such a kind, patient, and passionate trainer.

I attended a full day leadership workshop based on the romance of the three-kingdom, on how we could apply the leadership style of each character in today’s context. I was impressed by how the trainer, Anson, was able to impart his deep understanding of the story to us in English. I highly recommend this course to all English speaking business leaders. This is the only chance to catch a glimpse of the story fully translated and spoken live in front of you. I’d say that ASK Training is not a conventional training company, but one who is innovative and genuinely wanting to impart knowledge.

COURSE FEES AND GRANTS

S$1067.04 per participant (Inc. 8% GST)

SMEs Company Sponsored Singaporean/PR only: S$375.44 (Inc. GST).

Click here for more details on WSQ Funding.

Click here for UTAP Fundings

SDF Subsidy for Company Sponsored Individuals: WSQ Courses.

Applicants may use SkillsFuture Credit for this course

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

DOWNLOAD REGISTRATION FORM

(18 Hrs) WSQ – Social Media Marketing Course

Course Description