Our WSQ and SkillsFuture Singapore approved 18-Hour Social Media Marketing course is designed to be an introduction to social media marketing and management.

Firstly, our lessons will teach strategies on how to create content for social media platforms to effectively engage, educate and entertain followers.

Secondly, learners will discuss the benefits of using various popular social media platforms such as Facebook, Instagram, LinkedIn and Twitter.

Thirdly, the role of digital storytelling and SMART goals in social media marketing strategies will be discussed, and learners will be taught how to conduct a social media audit on their social profiles.

Fourthly, learners will try creating buyer personas for their organisations and gain tips on the best practices of social media content posting, with emphasis on content for Facebook ads.

Finally, learners will be given tips on how to analyse key performance metrics to measure social media content ROI. This will help them better understand how their content can be improved for future social media campaigns.

In conclusion, our social media marketing course serves to equip learners with the ability to make informed decisions on posting engaging social media content on platforms such as Instagram and Facebook, and managing social platforms effectively.

These social media marketing skills will help learners in Singapore explore a career in digital marketing, or scale their businesses with the skills gained through these lessons.