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Course Description

Our WSQ and SkillsFuture Singapore approved (18 Hrs) WSQ – Social Media Marketing course is designed to be an introduction to social media marketing and management.

 

Firstly, our lessons will teach strategies on how to create content for social media platforms to effectively engage, educate and entertain followers.

 

Secondly, learners will discuss the benefits of using various popular social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.

 

Thirdly, the role of digital storytelling and SMART goals in social media marketing strategies will be discussed, and learners will be taught how to conduct a social media audit on their social profiles.

 

Fourthly, learners will try creating buyer personas for their organisations and gain tips on the best practices of social media content posting, with emphasis on content for Facebook ads.

 

Finally, learners will be given tips on how to analyse key performance metrics to measure social media content ROI. This will help them better understand how their content can be improved for future social media campaigns.

 

In conclusion, our social media marketing course serves to equip learners with the ability to make informed decisions on posting engaging social media content on platforms such as Instagram and Facebook, and managing social platforms effectively.

 

The skills that mastered in (18 Hrs) WSQ – Social Media Marketing will help learners in Singapore explore a career in digital marketing, or scale their businesses with the skills gained through these lessons.

Course Objectives

At the end of this course, you should be able to:

Recognize the different channels available in the digital marketing arena to distribute your content

Recognise different channels available in the digital marketing arena to distribute your content

Create SMART goals that are measurable and attainable with your budget and stipulated time frame

Create SMART goals that are measurable and attainable with your budget and stipulated time frame

Create target personas to identify preferences that will help you decide on the type of content to deliver to your potential customers

Create target personas to identify preferences that help decide on the type of content to deliver to potential customers

Craft out your content strategy to capture the attention of your potential customers

Craft your content strategy to capture the attention of your potential customers

Create content suitable for Facebook

Create content suitable for Facebook

Evaluate the Return on Investment (ROI) of your content marketing efforts

Evaluate the Return on Investment (ROI) of your content marketing efforts and the effectiveness of your social media campaigns to facilitate the iteration of content strategy and creation

Recognize the different channels available in the digital marketing arena to distribute your content

Recognise different channels available in the digital marketing arena to distribute your content

Create SMART goals that are measurable and attainable with your budget and stipulated time frame

Create SMART goals that are measurable and attainable with your budget and stipulated time frame

Create target personas to identify preferences that will help you decide on the type of content to deliver to your potential customers

Create target personas to identify preferences that help decide on the type of content to deliver to potential customers

Craft out your content strategy to capture the attention of your potential customers

Craft your content strategy to capture the attention of your potential customers

Create content suitable for Facebook

Create content suitable for Facebook

Evaluate the Return on Investment (ROI) of your content marketing efforts

Evaluate the Return on Investment (ROI) of your content marketing efforts and the effectiveness of your social media campaigns to facilitate the iteration of content strategy and creation

Course Outline

You will be learning the following:

  • Fundamentals of digital marketing media channels
  • Types of social media platforms such as Facebook, LinkedIn, Twitter, Instagram
  • Importance of digital storytelling
  • Deep dive into Instagram features
  • Social media channel selection
  • Modes of content distribution
  • Creating buyer personas
  • Customer segmentation
  • Introduction to FB Campaign Manager structure
  • Facebook ad formats
  • Facebook ad posting best practices
  • Setting up Facebook Manager
  • Setting up Facebook page
  • Creating SMART marketing goals
  • Devising marketing strategy
  • Conducting social media audits
  • Planning marketing budget and resources required for content creation work
  • Conducting competitor research
  • Analyzing key performance metrics for social media budget optimization
  • Calculating social media Return On Investment (ROI)
  • Analyzing Facebook campaign reports
  • Creating content that matches customer journey
  • Posting Frequency
  • Calendaring for social media posts
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Course Fees And Grants

S$1057.16 per participant (Inc. GST)

 

SMEs Company Sponsored Singaporean/PR only: S$365.56 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

SDF Subsidy for Company Sponsored Individuals: WSQ Courses. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

Course Schedule

Find our upcoming courses below. If you have any questions regarding our digital marketing courses or using your
SkillsFuture credits to fund your lessons, don’t hesitate to reach out to us!

 

CourseCodeVenueJun-22Jul-22Aug-22Sep-22Oct-22Nov-22Dec-22
(18 Hrs) WSQ – Social Media MarketingTGS-2020504152JTC Summit20-2121-2218-1922-2317-1824-2519-20
TGS-2020504152Mountbatten Square-25-26-05-06-14-15-
TGS-2020504152Mountbatten Square (Weekend)18 & 2530-31-03 & 10---
TGS-2020513833
Home Based Learning27-2807-0829-3015-1606-0701-0222-23

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I attended a course with @ASK Training “Three Kingdoms' Leaderships In Today's context”. It's very interesting to learn about the past different leadership styles which are still applicable to Today's context. The focus on the different leadership qualities on the characters are useful and can be applied to my job. The trainer is also very knowledgeable in this topic.
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Three Kingdoms' Leaderships In Today's context
This is the first time I attended home-based learning using zoom. Ms Zenn was attentive to my needs throughout those 2 days, making sure that I can see what the trainer was writing on the whiteboard and that I could hear the trainer clearly. When the instability of the hotel Wi-Fi led to connectivity issues throughout the course, Ms Zenn went the extra mile by using hotspot to stabilise the connections instead. Trainer, Kwan Liang was also attentive to my needs, making sure that I understood the topics. Even though I was the only participant doing home-based learning, they didn't let me feel that I'm being left out. I want to say a big thank you to ASK Training.
Heng Hui LingMHA Police Officer
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I attended this 2-day content marketing class over zoom, so it is hard enough to keep the lecture interesting, let alone the attention span of adults who have not studied in a long time. To my surprise, the class was engaging and fun with lots of activities to make you think on your toes and gives you great ideas for your own business. Highly recommended.
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I have attended numerous training and seminars. I must say that @ASK Training is one of the few which really impressed me. Recently attended 2 ICDL courses with them. It’s team shows strong dedication towards bringing quality training and services to its learners. Quick response from admin staff and an exceptional trainer who went the extra mile to give me additional exercises & coaching in areas which I required further clarifications, all beyond the training hours. It is rare to find such a kind, patient, and passionate trainer.
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I attended a full day leadership workshop based on the romance of the three-kingdom, on how we could apply the leadership style of each character in today’s context. I was impressed by how the trainer, Anson, was able to impart his deep understanding of the story to us in English. I highly recommend this course to all English speaking business leaders. This is the only chance to catch a glimpse of the story fully translated and spoken live in front of you. I’d say that ASK Training is not a conventional training company, but one who is innovative and genuinely wanting to impart knowledge.
Zac NgDirector of HR Company
Three Kingdoms' Leaderships In Today's context
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COURSE FEES AND GRANTS

S$1057.16 per participant (Inc. GST)

 

SMEs Company Sponsored Singaporean/PR only: S$365.56 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

SDF Subsidy for Company Sponsored Individuals: WSQ Courses. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRP Portal, you are strongly encouraged to use this platform for registration.

DOWNLOAD REGISTRATION FORM
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