ASK Training

Course Description

WSQ – Social Media Marketing course has been designed as an introduction to social media marketing. Firstly, learners will learn strategies on how to create content for social media platforms that will effectively engage, educate and entertain their followers.

 

Secondly, learners will discuss the benefits of using various popular social media platforms such as Facebook, Instagram, LinkedIn and Twitter.

 

Thirdly, the role of digital storytelling and SMART goals in social media marketing strategies will be discussed, and learners will be taught how to conduct a social media audit on their social media profiles.

 

Fourthly, learners will try creating buyer personas for their organizations and given tips on the best practices of social media content posting, with emphasis on content for Facebook ads.

 

Finally, learners will be given tips on how to analyse key performance metrics to measure social media content ROI so that they will know what content needs to be improved on for future social media campaigns.

 

In conclusion, this course serves to equip learners with the ability to make informed decisions in the posting of engaging content on social media platforms such as Instagram and Facebook.

 

These skills will help learners to explore a career in digital marketing or to scale up their businesses.

Course Objectives

At the end of this course, you should be able to:

Recognize the different channels available in the digital marketing arena to distribute your content

Recognize the different channels available in the digital marketing arena to distribute your content

Create SMART goals that are measurable and attainable with your budget and stipulated time frame

Create SMART goals that are measurable and attainable with your budget and stipulated time frame

Create target personas to identify preferences that will help you decide on the type of content to deliver to your potential customers

Create target personas to identify preferences that will help you decide on the type of content to deliver to your potential customers

Craft out your content strategy to capture the attention of your potential customers

Craft out your content strategy to capture the attention of your potential customers

Create content suitable for Facebook

Create content suitable for Facebook

Evaluate the Return on Investment (ROI) of your content marketing efforts

Evaluate the Return on Investment (ROI) of your content marketing efforts and effectiveness of your social media campaigns to facilitate the iteration of the content strategy and creation

Recognize the different channels available in the digital marketing arena to distribute your content

Recognize the different channels available in the digital marketing arena to distribute your content

Create SMART goals that are measurable and attainable with your budget and stipulated time frame

Create SMART goals that are measurable and attainable with your budget and stipulated time frame

Create target personas to identify preferences that will help you decide on the type of content to deliver to your potential customers

Create target personas to identify preferences that will help you decide on the type of content to deliver to your potential customers

Craft out your content strategy to capture the attention of your potential customers

Craft out your content strategy to capture the attention of your potential customers

Create content suitable for Facebook

Create content suitable for Facebook

Evaluate the Return on Investment (ROI) of your content marketing efforts

Evaluate the Return on Investment (ROI) of your content marketing efforts and effectiveness of your social media campaigns to facilitate the iteration of the content strategy and creation

Course Outline

You will be learning the following:

  • Fundamentals of digital marketing media channels
  • Types of social media platforms such as Facebook, LinkedIn, Twitter, Instagram
  • Importance of digital storytelling
  • Deep dive into Instagram features
  • Social media channel selection
  • Modes of content distribution
  • Creating buyer persona
  • Customer segmentation
  • Introduction to FB Campaign Manager structure
  • Facebook ad formats
  • Facebook ad posting best practices
  • Setting up Facebook Manager
  • Setting up Facebook page
  • Creating SMART marketing goals
  • Devising marketing strategy
  • Conducting social media audit
  • Planning marketing budget and resources required for content creation work
  • Conducting competitor research
  • Analyzing a key performance metrics for social media budget optimization
  • Calculating social media Return On Investment (ROI)
  • Analyzing a Facebook campaign report
  • Creating content that matches customer journey
  • Posting Frequency
  • Calendaring for social media posts

Course Fees And Grants

S$1057.16 per participant (Inc. GST)

 

SMEs Company Sponsored Singaporean/PR only: S$167.96 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

SDF Subsidy for Company Sponsored Individuals: WSQ Courses. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

Course Schedule

CourseCodeVenueMay-21Jun-21Jul- 21Aug-21Sep-21Oct-21Nov-21Dec-21
(18 Hrs) WSQ – Social Media MarketingTGS-2020504152JTC Summit10-11
17-18
24-25
TGS-2020504152JTC Summit (Weekend)29-30
TGS-2020504152Mountbatten Square03-04
20-21
TGS-2020504152Home Based Learning04-0521-22---

Registration

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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COURSE FEES AND GRANTS

S$1057.16 per participant (Inc. GST)

 

SMEs Company Sponsored Singaporean/PR only: S$167.96 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

SDF Subsidy for Company Sponsored Individuals: WSQ Courses. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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