Learn some of the best social media marketing practices to communicate and engage with your target customers effectively. Find out how to utilise various social media platforms with our Social Media Marketing course. Combining this programme with ASK Training’s digital marketing courses, you can gain valuable skills to further your career.
Course Description
ASK Training provides professional skills training including our (18 Hrs) WSQ – Social Media Marketing course. This programme is WSQ and SkillsFuture Singapore-accredited and is designed as an introduction to social media marketing and management.
Our training programme includes lessons that teach different social media marketing techniques and strategies for creating content for social media platforms to engage, educate and entertain followers effectively. Learners will discover and discuss the benefits of using various popular social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.
With our Social Media Marketing course, students can grasp the role of digital storytelling and SMART goals in social media marketing strategies through a comprehensive classroom discussion combined with hands-on experience. Part of the course includes a practical exercise where learners will be taught how to conduct a social media audit on their social profiles.
Further exposure to the dynamics of social media marketing will involve immersing learners by allowing them to try creating buyer personas for their organisations and gain tips on the best practices of social media content posting, emphasising content for Facebook ads. They will also be given information on the steps to analysing key performance metrics to measure social media content ROI. Through this course, students can better understand how to improve their content for future social media campaigns.
With ASK Training’s Social Media Marketing course, digital marketing professionals in Singapore can polish their skills in managing various social media platforms. This training programme equips learners to make informed decisions on creating engaging social media content on platforms such as Instagram and Facebook and managing social platforms effectively.
The skills mastered during the (18 Hrs) WSQ – Social Media Marketing course will help learners in Singapore explore a career in digital marketing or scale their businesses with the knowledge gained through these lessons.
Course Objectives
At the end of this Social Media Marketing course, you should be able to:
Recognise different channels available in the digital marketing arena to distribute your content.
Create SMART goals that are measurable and attainable with your budget and stipulated time frame.
Create target personas to identify preferences that help decide on the type of content to deliver to potential customers.
Craft your content strategy to capture the attention of your potential customers
Learn how to effectively run advertisements on Facebook & Instagram
Evaluate the Return on Investment (ROI) of your content marketing efforts and the effectiveness of your social media campaigns to facilitate the iteration of content strategy and creation.
Recognise different channels available in the digital marketing arena to distribute your content.
Create SMART goals that are measurable and attainable with your budget and stipulated time frame.
Create target personas to identify preferences that help decide on the type of content to deliver to potential customers.
Craft your content strategy to capture the attention of your potential customers
Learn how to effectively run advertisements on Facebook & Instagram
Evaluate the Return on Investment (ROI) of your content marketing efforts and the effectiveness of your social media campaigns to facilitate the iteration of content strategy and creation.
Course Outline
For the duration of this Social Media Marketing course, you will be learning the following:
- Fundamentals of digital marketing media channels
- Types of social media platforms such as Facebook, LinkedIn, Twitter, Instagram
- Importance of digital storytelling
- Deep dive into Instagram features
- Social media channel selection
- Modes of content distribution
- Creating buyer personas
- Customer segmentation
- Introduction to FB Campaign Manager structure
- Facebook ad formats
- Facebook ad posting best practices
- Setting up Facebook Manager
- Setting up Facebook page
- Creating SMART marketing goals
- Devising marketing strategy
- Conducting social media audits
- Planning marketing budget and resources required for content creation work
- Conducting competitor research
- Analyzing key performance metrics for social media budget optimization
- Calculating social media Return On Investment (ROI)
- Analyzing Facebook campaign reports
- Creating content that matches customer journey
- Posting Frequency
- Calendaring for social media posts
Course Fees And Grants
S$1057.16 per participant (Inc. GST)
Course fee revised to S$1,067.04 (Incl. GST) wef Year 2023
SMEs Company Sponsored Singaporean/PR only: S$365.56 (Inc. GST).
Click here for more details on WSQ Funding.
Click here for UTAP Fundings
SDF Subsidy for Company Sponsored Individuals: WSQ Courses.
Applicants may use SkillsFuture Credit for this course
SKILLSFUTURE CREDIT
> Check your account
> Check your account
Absentees will be charged the full course fee.
Course Schedule
Find our upcoming courses below.
| Course | Code | Venue | Dec-22 | Jan-23 | Feb-23 | Mar-23 | Apr-23 | May-23 | Jun-23 |
|---|---|---|---|---|---|---|---|---|---|
| (18 Hrs) WSQ – Social Media Marketing | TGS-2020504152 | JTC Summit | 19-20 | 16-17 | - | 23-24 | - | 25-26 | - |
| TGS-2020504152 | Mountbatten Square | - | - | 16-17 | - | 27-28 | - | 15-16 | |
| TGS-2020513833 | Home Based Learning | 22-23 |
Enrol in Our Social Media Marketing Course in Singapore Today!
ASK Training has a variety of courses to offer professionals and individual learners in Singapore who aim to upgrade their current skill set. Aside from our social media marketing course, we also offer Introduction to Digital Marketing, SEO optimization courses, and other self improvement courses that can help you with your career growth.
If you have any questions about our digital marketing courses or using your SkillsFuture credits to fund your lessons, don’t hesitate to reach out to us!
Registration
For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.
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COURSE FEES AND GRANTS
S$1057.16 per participant (Inc. GST)
Course fee revised to S$1,067.04 (Incl. GST) wef Year 2023
SMEs Company Sponsored Singaporean/PR only: S$365.56 (Inc. GST).
Click here for more details on WSQ Funding.
Click here for UTAP Fundings
SDF Subsidy for Company Sponsored Individuals: WSQ Courses.
Applicants may use SkillsFuture Credit for this course
SKILLSFUTURE CREDIT
> Check your account
> Check your account
Absentees will be charged the full course fee.
REGISTRATION
For Organisations on HRP Portal, you are strongly encouraged to use this platform for registration.
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