WSQ Social Media Marketing Course
Learn To Maximise the Power of Social Media for Both B2B and B2C Businesses in Singapore
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
In our society, social media has become a part of our daily lives. The likes of Facebook, Instagram, and TikTok are now tied to a person’s social life, causing the time spent on digital platforms to increase. How, then, can brands use this in their favour?
The WSQ Social Media Marketing course targets digital marketing professionals to enhance the individual’s fundamental knowledge and practical skills necessary to navigate the dynamic landscape of social media marketing effectively.
This social media marketing training has five learning units sequenced from the concept of social media marketing in digital marketing (e.g., key features of each social network like Facebook, Instagram, LinkedIn, TikTok, and YouTube) to crafting and implementing a social media strategy.
Learning Outcomes
Upon completion of this social media marketing training course, trainees should be able to utilise marketing mix frameworks to:
- Choose the appropriate combination of social media channels for a company to interact with distinctly identified audiences in order to attain specific marketing goals.
- Develop an all-encompassing social media plan that includes crafting a customer profile and aligning social media marketing aims with client objectives.
- Implement a social media strategy, managing content scheduling, audience engagement, and community interactions across selected platforms while utilising management tools to ensure alignment with marketing objectives and maintain a consistent brand presence.
- Select relevant key performance indicators to evaluate the effectiveness of the social media strategy.
- Categorise and identify the severity of complaints, including responding to different types of complaints.
Who Should Attend
This Social Media Marketing certification course is suitable for beginners that has no prior experience and who are new to social media marketing. This may include entrepreneurs, business owners, and any individual in Singapore looking to leverage social media for awareness, growth, and driving sales.
Prerequisites
To enroll in this social media marketing course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture & Case Study Illustrations
- Classroom Discussion
- Demonstrations
- Hands-on Application
Certification
Upon successful completion of the WSQ Social Media Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Platforms Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-3003-1.1 Media Platforms Management
Course Codes: TGS-2023020685
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Social Media Marketing
Module 1: Concept of Social Media in Digital Marketing
- Definition and Significance in Modern Marketing
- Overview of Social Media Platforms
- Audience Segmentation and Targeting
Module 2: Planning & Development of a Social Media Strategy
- Introduction to Social Media Strategy
- Defining Objectives
- Target Audience Identification
- Competitive Analysis
- Social Media Platform Selection
- Content Strategy
Module 3: Implementation of a Social Media Strategy
- Content Scheduling and Posting
- Audience Engagement
- Community Management
- Use of Social Media Tools
- Brand Consistency
- Adherence to Platform Guidelines
Module 4: Evaluation of a Social Media Strategy
- Introduction to Evaluation in Social Media
- Defining Success Metrics
- Analytical Tools and Techniques
- Measuring Engagement
- ROI Measurement
- Analysing Content Performance
- Audience Analysis
- Competitive Benchmarking
- Ad Campaign Evaluation
Module 5: Handling Escalated Complaints, Potential Conflicts, and Crisis Situations in Social Media
- Understanding Social Media Crises
- Types and Nature of Complaints
- Conflict Resolution Techniques
Hands-on Project-based Assignment
At the end of the module, trainees should be able to formulate and execute a social media marketing strategy.
This course is part of the Advanced Certificate in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Testimonials
I took the Social Media Marketing course with Benjamin. He’s a highly engaging and knowledgeable trainer, who demonstrated good expertise with the subject matter of Social Media. I also appreciate his breadth of experience in things related to marketing. Would recommend!
Had an insightful and enjoyable 2 days with Jocelyn. Definitely would recommend for those starting out in social media marketing from scratch.
Mr Benjamin Song is a very good lecturer. He is well versed in WSQ Social Media Marketing course and interacts well with the class. He is very patient and engaging. Would definitely love to attend more of his courses.
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$900 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$114.30 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$294.30 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | - | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$294.30(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedule: 09, 10 Jan 2025 (Thu, Fri), 8.30am - 6.30pm 16, 17 Jan 2025 (Thu, Fri), 8.30am - 6.30pm 18, 19 Jan 2025 (Sat, Sun), 8.30am - 6.30pm 01-02 Feb 2025 (sat-Sun), 8.30am - 6.30pm 10, 11 Feb 2025 (Mon, Tue), 8.30am - 6.30pm 20, 21 Feb 2025 (Thu, Fri), 8.30am - 6.30pm 22, 23 Feb 2025 (Sat, Sun), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 13-14 Jan 2025 (Mon-Tue) 8.30am - 6.30pm 14-16 Jan (7-10.30pm) Zoom & 19 Jan@IP (8.30am - 6.30pm) 13-14 Feb 2025 (Thu-Fri) 8.30am - 6.30pm 11-13 Feb (7-10.30pm) Zoom & 16 Feb@IP (8.30am - 6.30pm) (Click on the course dates above to register online) |
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Have some questions? Contact us.
WSQ Social Media Marketing Course
Learn To Maximise the Power of Social Media for Both B2B and B2C Businesses in Singapore
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy