WSQ Digital Content Creation Course
Enhance Your Content Creation Skills and Create Impactful Digital Content
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
“Content is King,” a term widely used in digital content creation, popularised by Bill Gates in 1996. Fast forward to today, it still remains the golden rule of the internet because content drives engagement, visibility, brand authority, audience value, social sharing, and conversion.
This 2-Day WSQ Digital Content Creation course is meticulously crafted to equip you with the essential skills needed to transform your creative concepts into standout content and bring your ideas to life.
This content creation training course offers a comprehensive learning experience through a blend of theory and hands-on projects. Learn how to create, strategise and manage digital content that resonates with your target audience, with emphasis on SEO and promotion through social media and email marketing.
You will also explore the latest trends and AI tools for both content and videos, gearing you up for this ever-evolving world of digital content creation.
If you’re ready to make a difference online, this course is exactly what you need.
Learning Outcomes
- Transform an overall content management strategy into policies on web content creation and curation, breaking down the strategy into specific guidelines and rules that govern how content is created, curated, and managed on the web.
- Develop a web content strategy for an organisation, including defining target audiences, setting clear goals, planning content creation, and evaluating content management system options, considering cost, scalability, user-friendliness, and integration capabilities.
- Create and optimise various forms of digital content, including written, multimedia, and interactive content, adhering to best practices for search engine optimisation (SEO), user experience (UX) design, and accessibility to enhance the visibility, engagement, and effectiveness of web content for their target audience.
- Assess emerging tools and techniques, including applying them to enhance user engagement and adapt to evolving user behaviours in their content creation and management efforts.
Who Should Attend
This Digital Content Creation course is designed for beginners with no prior experience and who are new to digital content creation. This may include marketing professionals, entrepreneurs, business owners, aspiring content creators and anyone seeking to learn or refresh their digital content creation skills.
Prerequisites
To enroll in this digital content creation training course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture
- Class Discussions & Activities
- Live Demonstrations
- Hands-on Application
Certification
Upon successful completion of the WSQ Digital Content Creation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Content Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5026-1.1 Content Management
Course Code: TGS-2023020897
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Digital Content Creation
Module 1: Content Management Strategies & Content Management System
- Content Management Strategies Introduction
- Platforms To Put Up Your Content
- Brand (Tone, Style, Quality)
- Maintain A Unified & Consistent Standard For The Content
Module 2: Digital Content Strategy and Planning
- Digital Content Creation Foundation
- Define Content Goal/Objective
- Understand The Target Audience Of The Content
- What Type Of Content To Create For Your Target Audience
- Where To Publish Your Content
Module 3: Content Creation and Optimisation
- Generate Your Content Pieces, Titles & Topics
- Create Your Written Content
- Create Your Video Content
- Your Content Creation Calendar
Module 4: Advanced Techniques and Trends
- Trends
- AI For Written Content
- AI Tools For Videos
Assessment
- Written Assessment
- Individual Project Presentation
Download the course brochure here.
This course is part of the Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$988 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$125.48 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$125.48 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$323.08 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | - | S$125.48 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$125.48 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$323.08 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 09, 10 Jan 2025 (Thu, Fri), 8.30am - 6.30pm 11, 12 Jan 2025 (Sat, Sun), 8.30am - 6.30pm 20, 21 Jan 2025 (Mon, Tue), 8.30am - 6.30pm 13, 14 Feb 2025 (Thu, Fri), 8.30am - 6.30pm 15, 16 Feb 2025 (Sat, Sun), 8.30am - 6.30pm 24, 25 Feb 2025 (Mon, Tue), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 14-16 Jan (7-10.30pm) Zoom & 18 Jan@IP (9am-6pm) 11-13 Feb (7-10.30pm) Zoom & 16 Feb@IP (9am-6pm) (Click on the course dates above to register online) |
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Have some questions? Contact us.
WSQ Digital Content Creation Course
Enhance Your Content Creation Skills and Create Impactful Digital Content
Course Fees:
From S$125.48 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy