ASK Training

Course Description

Have you wondered how digital ads appear on the websites that you happen to be browsing? After you clicked on one of the ads out of curiosity, were you offered a free eBook in exchange for your email address or were you directed to another web page where products or services were sold to you? If you have experienced this before, you have been marketed to via digital marketing tactics. Are you interested in doing something like that for your company or your personal projects? In our Introduction to Digital Marketing course, we will tell you how the above is possible and other digital marketing tactics that you can use to reach your audience.

 

In our 2-day ‘Introduction to Digital Marketing’ course, you will learn essential digital marketing concepts and skills to establish your personal or company’s web presence and kick start your digital marketing journey. You will also learn how to optimize content for search engines, use social media platforms and carry out online marketing and advertising across a range of services. Lastly, you will learn how to monitor and improve campaigns by exporting custom reports from digital marketing analytics platforms to review campaign performances.

Course Objectives

At the end of this course, you should be able to:

Identify key concepts of digital marketing including advantages limitations and planning

Identify key concepts of digital marketing, including advantages, limitations, and planning

Recognize various web presence options and how to select appropriate keywords for search engine optimization

Recognize various web presence options and how to select appropriate keywords for search engine optimization

Identify various options for online marketing and advertising including social media platforms search engines e mail and mobile marketing. 1

Identify various options for online marketing and advertising, including social media platforms, search engines, e-mail, and mobile marketing.

Recognize how effective social media management assists in promotion and lead generation 1

Recognize how effective social media management assists in promotion and lead generation

Use a social media management service to schedule posts and set up notifications

Use a social media management service to schedule posts and set up notifications

Understand and use digital marketing analytics services to monitor and improve campaigns

Understand and use digital marketing analytics services to monitor and improve campaigns

Identify key concepts of digital marketing including advantages limitations and planning

Identify key concepts of digital marketing, including advantages, limitations, and planning

Recognize various web presence options and how to select appropriate keywords for search engine optimization

Recognize various web presence options and how to select appropriate keywords for search engine optimization

Identify various options for online marketing and advertising including social media platforms search engines e mail and mobile marketing. 1

Identify various options for online marketing and advertising, including social media platforms, search engines, e-mail, and mobile marketing.

Recognize how effective social media management assists in promotion and lead generation 1

Recognize how effective social media management assists in promotion and lead generation

Use a social media management service to schedule posts and set up notifications

Use a social media management service to schedule posts and set up notifications

Understand and use digital marketing analytics services to monitor and improve campaigns

Understand and use digital marketing analytics services to monitor and improve campaigns

Course Outline

You will be learning the following:

  • Key Concepts
  • Define Digital Marketing elements such as SEO, SEM, Content Marketing, EDM, Social Media Marketing
    Planning
  • Understand the main elements to define Digital Marketing Strategy. Alignment to business goals and select the appropriate platforms.
  • Social Media Platforms
  • Understand social media marketing campaign elements such as target audience, creating right content, tracking and evaluate campaign effectiveness
  • Social Media Accounts
  • Differentiate profiles for personal , business, groups or event.
  • Understand Social media actions like post, tag, hashtag, comments
  • Create, edit, delete a post on news, event, polls.
  • Online Advertising
  • E-mail Marketing
  • Mobile Marketing
  • Web Presence Options
  • Understand information website, blog, e-commerce website, mobile site & etc
  • Website Considerations
  • Product/service information, Contact Us page, site-map & etc
  • Understand user Experience, responsive design, browsing capabilities
  • Search Engine Optimisation
  • Understand why and what keywords affect the listing during google search.
  • Understand Social Media Management Services
  • Marketing and Promotion Activities
  • Understand the term Influencers, target audience, video marketing, reviews, referral and viral.
  • Engagement, Lead Generation and Sales
  • Web Analytics
  • Understand the term web traffic, impressions, clicks, bounce rate, conversion rate, click through rate & etc
  • E-mail Marketing and Online Advertising Analytics
  • Understand the term pay per click, cost per thousands, cost per conversion & etc

Course Fees And Grants

$535.00 per participant (Inc. GST)

 

Click here for UTAP Fundings

Absentees will be charged the full course fee.

Course Schedule

CourseCodeVenueOct-21Nov-21Dec-21Jan-22Feb-22Mar-22

Registration

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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COURSE FEES AND GRANTS

$535.00 per participant (Inc. GST)

 

Click here for UTAP Fundings

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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