Have you wondered how digital ads appear on the websites that you happen to be browsing? After you clicked on one of the ads out of curiosity, were you offered a free eBook in exchange for your email address or were you directed to another web page where products or services were sold to you? If you have experienced this before, you have been marketed to via digital marketing tactics. Are you interested in doing something like that for your company or your personal projects? In our Introduction to Digital Marketing course, we will tell you how the above is possible and other digital marketing tactics that you can use to reach your audience.
In our 2-day ‘Introduction to Digital Marketing’ course, you will learn essential digital marketing concepts and skills to establish your personal or company’s web presence and kick start your digital marketing journey. You will also learn how to optimize content for search engines, use social media platforms and carry out online marketing and advertising across a range of services. Lastly, you will learn how to monitor and improve campaigns by exporting custom reports from digital marketing analytics platforms to review campaign performances.
At the end of this course, you should be able to:
You will be learning the following:
For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.