ASK Training

Digital marketing is a crucial component and a driving force in the marketing strategies of companies across the world. With the increase in demand for digital marketing services, it’s time to enhance your career opportunities with the help of a Fundamental Digital Marketing course. ASK Training offers a variety of professional skills training to help you gain more knowledge and skills needed to succeed in the digital marketing industry.

What is Digital Marketing?

Also referred to as online marketing, digital marketing is generally any promotional efforts and campaigns on computers, mobile phones, laptops, tablets, and other digital devices. Digital marketing campaigns include display ads, social media posts, search engine marketing, paid social ads, online videos, and more. Digital marketing is usually compared to conventional marketing, such as direct mail, billboards, television commercials, and magazine ads. However, due to the emergence of the digital age, digital marketing is the new norm for advertising brands and companies today. With digital marketing, companies can leverage various digital channels, including search engine optimization, social media, email marketing, and pay-per-click, to reach out to new and existing customers interested in the products and services being marketed. With the help of a Fundamental Digital Marketing course, individual learners, regardless of their knowledge and skill levels, are taught a variety of basic concepts and techniques to succeed in the field. Through classroom lectures and training, learners can fully grasp the importance of digital marketing and apply what they learn in actual practice.

Who is This Course Suitable For?

Are you interested in gaining the skills most employers are looking for nowadays? Enrolling in an Intro to Digital Marketing course can help you. Marketing professionals who want to establish a digital marketing career or are interested in refreshing their knowledge and techniques in digital marketing are welcome to enrol in this course. Need to refresh your skills in digital marketing? Join our training programme to review your fundamentals of digital marketing.

Course Description

Wondering how digital ads appear on the websites that you happen to be browsing? After you clicked on one of the ads out of curiosity, were you offered a free eBook in exchange for your email address? Or were you directed to another web page where products or services were sold to you?

 

Therefore, if you have experienced this prior, you have been marketed to via digital marketing tactics. Hence, are you interested in doing something like that for your company or your personal projects? During our Introduction to Digital Marketing course. We will tell you how the above is possible and other digital marketing tactics that you can use to reach your audience.

 

During our 2-day ‘Introduction to Digital Marketing’ course. Firstly, you will learn essential digital marketing concepts and skills. This is to establish your personal or company’s web presence and kick start your digital marketing journey. Next, you will learn how to optimize content for search engines, use social media platforms and carry out online marketing and advertising across a range of services. Lastly, you will learn how to monitor and improve campaigns by exporting custom reports from digital marketing analytics platforms to review campaign performances.

Course Objectives

At the end of this course, you should be able to:
Identify key concepts of digital marketing including advantages limitations and planning

Identify fundamental concepts of digital marketing, including advantages, limitations, and planning

Recognize various web presence options and how to select appropriate keywords for search engine optimization

Recognize various web presence options and how to select appropriate keywords for search engine optimization

Identify various options for online marketing and advertising including social media platforms search engines e mail and mobile marketing. 1

Identify various options for online marketing and advertising, including social media platforms, search engines, e-mail, and mobile marketing.

Recognize how effective social media management assists in promotion and lead generation 1

Recognize how effective social media management assists in promotion and lead generation

Use a social media management service to schedule posts and set up notifications

Use a social media management service to schedule posts and set up notifications

Understand and use digital marketing analytics services to monitor and improve campaigns

Understand and use digital marketing analytics services to monitor and improve campaigns

Identify key concepts of digital marketing including advantages limitations and planning

Identify fundamental concepts of digital marketing, including advantages, limitations, and planning

Recognize various web presence options and how to select appropriate keywords for search engine optimization

Recognize various web presence options and how to select appropriate keywords for search engine optimization

Identify various options for online marketing and advertising including social media platforms search engines e mail and mobile marketing. 1

Identify various options for online marketing and advertising, including social media platforms, search engines, e-mail, and mobile marketing.

Recognize how effective social media management assists in promotion and lead generation 1

Recognize how effective social media management assists in promotion and lead generation

Use a social media management service to schedule posts and set up notifications

Use a social media management service to schedule posts and set up notifications

Understand and use digital marketing analytics services to monitor and improve campaigns

Understand and use digital marketing analytics services to monitor and improve campaigns

Course Outline

For the duration of this course, you will be learning the following:

Learn the fundamental concepts to help you identify the critical elements of digital marketing. Mastering the concepts helps make it easier to determine which ones you can apply to your digital marketing strategies later on. This course tackles the following topics:

  • Key Concepts
  • Digital Marketing elements such as SEO, SEM, Content Marketing, EDM, Social Media Marketing Planning
  • Main elements to define digital marketing strategy
  • Alignment to business goals and select the appropriate platforms

Social Media platforms are a great help for businesses to get their brand out there. Utilising and taking advantage of these social media through digital marketing allows you to reach a broader audience locally and globally. The key takeaways from this course include:

  • Learn various social media platforms
  • Understand social media marketing campaign elements, such as target audience, creating right content, tracking and evaluate campaign effectiveness
  • Create social media accounts
  • Differentiate profiles for personal , business, groups or events
  • Understand social media actions like post, tag, hashtag, comments
  • Create, edit, delete a post on news, events, and polls

 

Capture a broad audience through online marketing and advertising. Learn how to leverage different online marketing methods to promote brands or companies on various online platforms. Students will gain knowledge and understanding of:

  • Online Advertising
  • Email Marketing
  • Mobile Marketing

Websites are a necessity for businesses to establish their presence online. They are a great way to exude professionalism and inform their online audience of their different products and services. Through our Introduction to Digital Marketing course, learners will be able to:

  • Get familiarised with Web Presence Options
  • Understand information website, blog, e-commerce website, mobile site, and more
  • Learn Website Considerations
  • Develop Product/service information, Contact Us page, site-map, and more
  • Understand user Experience, responsive design, browsing capabilities
  • Search Engine Optimisation

Understand why and what keywords affect the listing during google search

Create and maintain connections with your client base through social media. These social media platforms are a great way for businesses and their target audience to interact with each other. Using various social media platforms and learning how to manage them enables businesses to be conscious of what customers have to say. Participants will be able to:

  • Understand Social Media Management Services
  • Learn Marketing and Promotion Activities
  • Understand the term Influencers, target audience, video marketing, reviews, referral and viral
  • Learn about Engagement, Lead Generation and Sales

Our Introduction to Digital Marketing course also includes training in web analytics. It provides insights on how websites can provide the best user experience based on data and analytics. Through web analytics, digital marketers can understand customer behaviour, which helps create an effective digital marketing strategy. ASK Training’s Intro to Digital Marketing will tackle the following lessons:

  • Web Analytics
  • Web traffic, impressions, clicks, bounce rate, conversion rate, click through rate, and more
  • Email Marketing and Online Advertising Analytics
  • Terminologies: Pay per click, cost per thousands, cost per conversion, and more

Course Fees And Grants

$535.00 per participant (Inc. GST)
Course fee revised to S$540.00 (Incl. GST) wef Year 2023
Click here for UTAP Fundings

Absentees will be charged the full course fee.

Course Schedule

CourseCodeVenueDec-22Jan-23Feb-23Mar-23Apr-23May-23Jun-23

Sign Up for a Fundamentals of Digital Marketing Class Today!

Learn or polish your skills on digital marketing with our Introduction to Digital Marketing course. ASK Training offers a wide range of short courses to enhance your current skill set that are essential for a professional’s career development. Enrol in our Photoshop courses for beginnersSEO classesbusiness presentation training, and more!

Got questions or enquiries? Don’t hesitate to contact us. We are more than happy to assist you!

Registration

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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COURSE FEES AND GRANTS

$535.00 per participant (Inc. GST)
Course fee revised to S$540.00 (Incl. GST) wef Year 2023
Click here for UTAP Fundings

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRP Portal, you are strongly encouraged to use this platform for registration.

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