Introduction to Fundamental Digital Marketing
Course Description
Digital marketing is a crucial component and a driving force in the marketing strategies of companies across the world. With the increase in demand for digital marketing services, it’s time to enhance your career opportunities with the help of a Fundamental Digital Marketing course. ASK Training offers a variety of professional skills training to help you gain more knowledge and skills needed to succeed in the digital marketing industry.
What is Digital Marketing?
Also referred to as online marketing, digital marketing is generally any promotional efforts and campaigns on computers, mobile phones, laptops, tablets, and other digital devices. Digital marketing campaigns include display ads, social media posts, search engine marketing, paid social ads, online videos, and more.
Digital marketing is usually compared to conventional marketing, such as direct mail, billboards, television commercials, and magazine ads. However, due to the emergence of the digital age, digital marketing is the new norm for advertising brands and companies today. With digital marketing, companies can leverage various digital channels, including search engine optimization, social media, email marketing, and pay-per-click, to reach out to new and existing customers interested in the products and services being marketed.
With the help of a Fundamental Digital Marketing course, individual learners, regardless of their knowledge and skill levels, are taught a variety of basic concepts and techniques to succeed in the field. Through classroom lectures and training, learners can fully grasp the importance of digital marketing and apply what they learn in actual practice.
Who is This Course Suitable For?
Are you interested in gaining the skills most employers are looking for nowadays? Enrolling in an Intro to Digital Marketing course can help you. Marketing professionals who want to establish a digital marketing career or are interested in refreshing their knowledge and techniques in digital marketing are welcome to enrol in this course. Need to refresh your skills in digital marketing? Join our training programme to review your fundamentals of digital marketing.
Course Description
Our “Introduction to Digital Marketing” course will teach you the fundamentals of digital marketing and how to apply it to your campaigns and promotional efforts effectively. We will train you to use several digital marketing tactics to reach your target audience.
During our 2-day “Introduction to Digital Marketing” course, you will learn the essential digital marketing concepts and skills. The programme will include establishing a personal or company web presence and kick-starting your digital marketing journey. Through our Intro to Digital Marketing training, you will learn how to optimise content for search engines, use social media platforms, and carry out online marketing and advertising across various services. This course also teaches you how to monitor and improve campaigns by exporting custom reports from digital marketing analytics platforms to review campaign performances.
Course Objectives
At the end of this course, you should be able to:
Identify fundamental concepts of digital marketing, including advantages, limitations, and planning
Recognize various web presence options and how to select appropriate keywords for search engine optimization
Identify various options for online marketing and advertising, including social media platforms, search engines, e-mail, and mobile marketing.
Recognize how effective social media management assists in promotion and lead generation
Use a social media management service to schedule posts and set up notifications
Understand and use digital marketing analytics services to monitor and improve campaigns
Identify fundamental concepts of digital marketing, including advantages, limitations, and planning
Recognize various web presence options and how to select appropriate keywords for search engine optimization
Identify various options for online marketing and advertising, including social media platforms, search engines, e-mail, and mobile marketing.
Recognize how effective social media management assists in promotion and lead generation
Use a social media management service to schedule posts and set up notifications
Understand and use digital marketing analytics services to monitor and improve campaigns
Course Outline
You will be learning the following:
- Key Concepts
- Define Digital Marketing elements such as SEO, SEM, Content Marketing, EDM, Social Media Marketing
Planning - Understand the main elements to define Digital Marketing Strategy. Alignment to business goals and select the appropriate platforms.
- Social Media Platforms
- Understand social media marketing campaign elements such as target audience, creating right content, tracking and evaluate campaign effectiveness
- Social Media Accounts
- Differentiate profiles for personal , business, groups or event.
- Understand Social media actions like post, tag, hashtag, comments
- Create, edit, delete a post on news, event, polls.
- Online Advertising
- E-mail Marketing
- Mobile Marketing
- Web Presence Options
- Understand information website, blog, e-commerce website, mobile site & etc
- Website Considerations
- Product/service information, Contact Us page, site-map & etc
- Understand user Experience, responsive design, browsing capabilities
- Search Engine Optimisation
- Understand why and what keywords affect the listing during google search.
- Understand Social Media Management Services
- Marketing and Promotion Activities
- Understand the term Influencers, target audience, video marketing, reviews, referral and viral.
- Engagement, Lead Generation and Sales
- Web Analytics
- Understand the term web traffic, impressions, clicks, bounce rate, conversion rate, click through rate & etc
- E-mail Marketing and Online Advertising Analytics
- Understand the term pay per click, cost per thousands, cost per conversion & etc
Sign Up for a Fundamentals of Digital Marketing Class Today!
Learn or polish your skills on digital marketing with our Introduction to Digital Marketing course. ASK Training offers a wide range of short courses to enhance your current skill set that are essential for a professional’s career development. Enrol in our Photoshop courses for beginners, SEO classes, business presentation training, and more!
Got questions or enquiries? Don’t hesitate to contact us. We are more than happy to assist you!
Course Fees And Grants
Absentees will be charged the full course fee.
Course Schedule
| Course | Code | Venue | Mar-23 | Apr-23 | May-23 | Jun-23 | Jul-23 | Aug-23 | Sep-23 |
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COURSE FEES AND GRANTS
Absentees will be charged the full course fee.
