Introduction to Digital Marketing

Course Code: ASKDM8

16hrs – Introduction to Digital Marketing

Have you wondered how digital ads appear on the websites that you happen to be browsing? After you clicked on one of the ads out of curiosity, were you offered a free eBook in exchange for your email address or were you directed to another web page where products or services were sold to you? If you have experienced this before, you have been marketed to via digital marketing tactics. Are you interested in doing something like that for your company or your personal projects? In our Introduction to Digital Marketing course, we will tell you how the above is possible and other digital marketing tactics that you can use to reach your audience.


Introduction to Digital Marketing


In our 2-day ‘Introduction to Digital Marketing’ course,  you will learn essential digital marketing concepts and skills to establish your personal or company’s web presence and kick start your digital marketing journey. You will also learn how to optimize content for search engines, use social media platforms and carry out online marketing and advertising across a range of services. Lastly, you will learn how to monitor and improve campaigns by exporting custom reports from digital marketing analytics platforms to review campaign performances.


Course Objectives – 16hrs – Introduction to Digital Marketing

At the end of this 2-days course, you will be able to:

  • Identify key concepts of digital marketing, including advantages, limitations, and planning
  • Recognize various web presence options and how to select appropriate keywords for search engine optimization
  • Identify various options for online marketing and advertising, including social media platforms, search engines, e-mail, and mobile marketing.
  • Recognize how effective social media management assists in promotion and lead generation
  • Use a social media management service to schedule posts and set up notifications
  • Understand and use digital marketing analytics services to monitor and improve campaigns


Participants can consider attending our Developing Integrated Digital Marketing Strategy course and Content Marketing Strategy course to gain some practical tips on how to integrate digital and traditional media to create multiple touch points to engage their potential customers, and to do so with educational, engaging and entertaining content. Having such knowledge will help participants to further optimize their digital marketing campaigns.

  • Course Dates and Venue

    Course Duration:2 days (8 hours), 9:00am – 5:00pm

    Introduction to Digital MarketingJTC Summit-09-10-11-12-04-05
    Mountbatten Square15-16-09-10-08-09-

    September 2015

  • Course Outline:

    Key concepts:

    • Digital Marketing Overview
    • Digital Marketing Techniques
    • Digital Marketing Goals
    • Digital Marketing Advantages and Limitations
    • Legal and Regulatory Obligations


    • Digital marketing Strategy Considerations
    • Design Considerations
    • Content Marketing
    • Policies and Access Controls

    Web Presence Options:

    • Web Presence Solutions
    • Creating a Web Presence
    • Content Management Systems

    Website Considerations:

    • Website Structure
    • Website Design
    • Website Content
    • Website Promotion

    Search Engine Optimization:

    • Search Engine Optimization Overview
    • Keywords for SEO

    Social Media Marketing Considerations:

    • Social Media Platforms
    • Social Media Marketing Campaigns

    Social Media Accounts:

    • Social Media Profile Types
    • Creating a Social Media Business Profile
    • Editing a Social Media Business Profile

    Using Social Media:

    • Social Media Actions
    • Creating and Updating Posts

    Social Media Management Services:

    • Social Media Management Services
    • Scheduled Posts
    • URL Shorteners

    Social Media Marketing and Promotion:

    • Influencers, Reviews and Referrals
    • Targeted Audience
    • Engaging Content

    Social Media Engagement, Lead Generation and Sales:

    • Comments and Notifications
    • Calls to Action

    Online Advertising:

    • Online Advertising Overview
    • Search Engine Marketing Platforms
    • Online Advertising Platforms
    • Types of Online Advertisement
    • Social Media Advertising

    Email Marketing:

    • Email Marketing Platforms
    • Creating and Email Marketing Account
    • Creating and Managing Contact Lists
    • Creating and managing Email Campaigns

    Mobile Marketing:

    • Mobile Marketing Overview
    • Mobile Applications
    • Mobile Marketing Considerations
    • Mobile Advertising

    Web Analytics:

    • Analytics Overview
    • Website Analytics Overview
    • Using Website Analytics

    Social Media Insights:

    • Social Media Insights Overview
    • Using Social Media insights

    Email Marketing Analytics:

    • Email Marketing Analytics Overview
    • Using Email Marketing Analytics

    Online Advertising Analytics:

    • Online Advertising Analytics Overview
    • Using Online Advertising Analytics

Fees and Grants

$535.00 per participant (Inc. GST)

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Introduction to Digital Marketing (ASKDM8)

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