Introduction to Digital Marketing

Course Code: ASKDM8

Introduction to Digital Marketing

Introduction to Digital Marketing

This course focus on essential concepts and skills relating to the fundamentals of digital marketing. This include creating a web presence, optimising content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services, as well as monitoring and improving campaigns using analytics.

  • Course Dates and Venue

    Course Duration:2 days (8 hours), 9:00am – 5:00pm

    CourseVenueMar-20Apr-20May-20Jun-20Jul-20Aug-20
    Introduction to Digital MarketingJTC Summit02-03-04-05-21-22-
    Mountbatten Square-27-28-18-19-20-21

    September 2015

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  • Course Outline:

    Digital Marketing Concepts

    • Key Concepts
      • Define Digital Marketing elements such as SEO, SEM, Content Marketing, EDM, Social Media Marketing
    • Planning
      • Understand the main elements to define Digital Marketing Strategy. Alignment to business goals and select the appropriate platforms.

    Web Presence

    • Web Presence Options
      • Understand information website, blog, e-commerce website, mobile site & etc
    • Website Considerations
      • Product/service information, Contact Us page, site-map & etc
      • Understand user Experience, responsive design, browsing capabilities
    • Search Engine Optimisation
      • Understand why and what keywords affect the listing during google search.

    Social Media Setup

    • Social Media Platforms
      • Understand social media marketing campaign elements such as target audience, creating right content, tracking and evaluate campaign effectiveness
    • Social Media Accounts
      • Differentiate profiles for personal , business, groups or event.
      • Understand Social media actions like post, tag, hashtag, comments
      • Create, edit, delete a post on news, event, polls.

    Social Media Management

    • Understand Social Media Management Services
    • Marketing and Promotion Activities
      • Understand the term Influencers, target audience, video marketing, reviews, referral and viral.
    • Engagement, Lead Generation and Sales

    Online Marketing and Advertising

    • Online Advertising
    • E-mail Marketing
    • Mobile Marketing

    Analytics

    • Web Analytics
      • Understand the term web traffic, impressions, clicks, bounce rate, conversion rate, click through rate & etc
    • E-mail Marketing and Online Advertising Analytics
      • Understand the term pay per click, cost per thousands, cost per conversion & etc

Fees and Grants

$535.00 per participant (Inc. GST)

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Registration

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Introduction to Digital Marketing (ASKDM8)


All registration should be submitted at least 1 week before course commencement. Please call us directly to check on the class status.

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