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Course Description

This course has been designed as an introduction to digital marketing analytics where learners will be guided to recognize the importance of data insights in aiding marketing teams to make informed decisions in the planning of marketing budgets, i.e. to identify performing campaigns for replication and non-performing ones for termination or improvement to cut unnecessary losses.

 

Learners will first be introduced to the latest digital marketing analytics trends in the industry and guided on the process to analyze their existing customers and potential target audiences for their businesses. Next, learners will be taught how to conduct an audit on their competitor’s websites and to recognize the key metrics to track and optimize for various digital platforms. Learners will then set up their individual Google Analytics (GA) accounts and learn how to interpret key GA reports and attribute various ads to overall campaign performances to measure the Return on Investment (ROI) for each ad in their campaigns. Finally, learners will be guided on how to create customized digital marketing reports for reporting to senior management.

Course Objectives

At the end of this course, you should be able to:

Recognize digital marketing analytics trends

Recognize digital marketing analytics trends

Analyse your existing customers and potential target audiences and conduct an audit on your competitors websites

Analyse your existing customers and potential target audiences and conduct an audit on your competitors’ websites

Recognize the key metrics to track and optimize your digital marketing ad spend

Recognize the key metrics to track and optimize your digital marketing ad spend

Attribute various marketing campaigns and platforms to overall campaign performances to measure the Return on Investment ROI for each campaign and platform

Attribute various marketing campaigns and platforms to overall campaign performances to measure the Return on Investment (ROI) for each  campaign and platform

Set up their Google Analytics account and interpret Google Analytics reports

Set up their Google Analytics account and interpret Google Analytics reports

Create customized and advanced charts in Excel

Create customized digital marketing reports to illustrate Return on Investment (ROI) for reporting to senior management

Recognize digital marketing analytics trends

Recognize digital marketing analytics trends

Analyse your existing customers and potential target audiences and conduct an audit on your competitors websites

Analyse your existing customers and potential target audiences and conduct an audit on your competitors’ websites

Recognize the key metrics to track and optimize your digital marketing ad spend

Recognize the key metrics to track and optimize your digital marketing ad spend

Attribute various marketing campaigns and platforms to overall campaign performances to measure the Return on Investment ROI for each campaign and platform

Attribute various marketing campaigns and platforms to overall campaign performances to measure the Return on Investment (ROI) for each  campaign and platform

Set up their Google Analytics account and interpret Google Analytics reports

Set up their Google Analytics account and interpret Google Analytics reports

Create customized and advanced charts in Excel

Create customized digital marketing reports to illustrate Return on Investment (ROI) for reporting to senior management

Course Outline

You will be learning the following:

  • Fundamentals of digital marketing analytics
  • Benefits of digital marketing analytics for businesses
  • Existing and new digital analytics trends
  • Metrics to track for website
  • Metrics to track for social media
  • Metrics to track for Google search marketing
  • Defining marketing campaign objectives based on SMART
  • Business goals
  • Crafting a marketing roadmap
  • Analyzing the pros and cons of various marketing platforms
  • Key metrics and data insights to include in a report
  • Creating customized reports for senior management
  • Researching on target audience for your business
  • Customer segmentation
  • Analyzing traits, goals, frustrations of your buyer persona
  • Conducting keyword research with Google
  • Keyword Planner
    Analyzing historical data of selected keywords
  • Setting up Google Analytics account
  • Submitting sitemap to Google Search console
  • Linking Google Ads with Google Analytics account
  • Adding Google Analytics tracking code to websites
  • Creating goals in Google Analytics to track conversions
  • UTM tagging to track traffic
  • Analyzing key Google Analytics reports to optimize marketing budget
pdf button download DOWNLOAD COURSE PDF

Course Fees And Grants

S$1067.04 per participant (Inc. 8% GST)

 

SMEs Company Sponsored Singaporean/PR only: S$375.44 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

SDF Subsidy for Company Sponsored Individuals: WSQ Courses.

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

Course Schedule

CourseCodeVenueMay-23Jun-23Jul-23Aug-23Sep-23Oct-23Nov-23Dec-23
(18 Hrs) WSQ – Digital Marketing AnalyticsTGS-2020504412JTC Summit29-30-24-25-28-29-27-28-
TGS-2020504412Mountbatten Square-26-27-24-25-23-24-28-29

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pdf button download DOWNLOAD COURSE PDF

COURSE FEES AND GRANTS

S$1067.04 per participant (Inc. 8% GST)

 

SMEs Company Sponsored Singaporean/PR only: S$375.44 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

SDF Subsidy for Company Sponsored Individuals: WSQ Courses.

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

DOWNLOAD REGISTRATION FORM
apply online button REGISTER ONLINE
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