(18 Hrs) WSQ – Digital Marketing Analytics has been designed as an introduction to digital marketing analytics. Whereas, learners will be guided to recognize the importance of data insights in aiding marketing teams. Henceforth, to make informed decisions in the planning of marketing budgets. I.e. to identify performing campaigns for replication and non-performing ones for termination or improvement to cut unnecessary losses.
Firstly, learners will be introduced to the latest digital marketing analytics trends in the industry. Henceforth, be guided on the process to analyze their existing customers and potential target audiences for their businesses. Secondly, learners will be taught how to conduct an audit on their competitor’s websites. Hence, to recognize the key metrics to track and optimize for various digital platforms.
Thereafter, learners will then set up their individual Google Analytics (GA) accounts and learn how to interpret key GA reports and attribute various ads to overall campaign performances to measure the Return on Investment (ROI) for each ad in their campaigns. Finally, learners will be guided on how to create customized digital marketing reports for reporting to senior management.
At the end of this course, you should be able to:
You will be learning the following:
S$1057.16 per participant (Inc. GST)
Course fee revised to S$1,067.04 (Incl. GST) wef Year 2023
SMEs Company Sponsored Singaporean/PR only: S$365.56 (Inc. GST).
Click here for more details on WSQ Funding.
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SDF Subsidy for Company Sponsored Individuals: WSQ Courses. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.
Applicants may use SkillsFuture Credit for this course
Absentees will be charged the full course fee.
For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.