This course has been designed as an introduction to digital marketing analytics where learners will be guided to recognize the importance of data insights in aiding marketing teams to make informed decisions in the planning of marketing budgets, i.e. to identify performing campaigns for replication and non-performing ones for termination or improvement to cut unnecessary losses.
Learners will first be introduced to the latest digital marketing analytics trends in the industry and guided on the process to analyze their existing customers and potential target audiences for their businesses. Next, learners will be taught how to conduct an audit on their competitor’s websites and to recognize the key metrics to track and optimize for various digital platforms. Learners will then set up their individual Google Analytics (GA) accounts and learn how to interpret key GA reports and attribute various ads to overall campaign performances to measure the Return on Investment (ROI) for each ad in their campaigns. Finally, learners will be guided on how to create customized digital marketing reports for reporting to senior management.
At the end of this course, you should be able to:
You will be learning the following:
S$1067.04 per participant (Inc. 8% GST)
SMEs Company Sponsored Singaporean/PR only: S$375.44 (Inc. GST).
Click here for more details on WSQ Funding.
Click here for UTAP Fundings
SDF Subsidy for Company Sponsored Individuals: WSQ Courses.
Applicants may use SkillsFuture Credit for this course
Absentees will be charged the full course fee.
For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.