Digital marketing has taken the world by storm, and it’s not difficult to see why.
With the rise of e-commerce and decreasing reliance on traditional advertising in favour of digitization, digital marketing provides businesses in Singapore and worldwide with many exciting opportunities to reach their target audiences and beyond.
For small business owners, implementing an effective digital marketing strategy may seem like an intimidating task. However, with the right tools, techniques, and training, you’ll be able to pick up everything you need to succeed in the world of digital marketing. Discover how to have your website ranked at the top of search engines such as Google and Bing. Ultimately, search engine optimization(SEO) is pertinent to drive targeted visitors to your website.
Here are the top free SEO tools to help kickstart your digital marketing game plan.
1. Google Analytics
If you’re looking for insights into your website, your audience, or even your competitors’ sites, Google Analytics is an excellent free tool to help you achieve just that.
Sign in with your Google account (or create one if necessary) and follow their accessible step-by-step guide. You will be well on your way to understanding how your website or app is performing within minutes.
By joining @ASK Training’s Digital Marketing Analytics Course, you will gain a comprehensive understanding of Google analytics from our industry experts, who have years of industry experience in the digital world and marketing! We also have our support team on hand to help you with anything you need throughout your course. On top of that, you will be able to tap on your SkillsFuture credits for a subsidised rate.
2. Rank Math Plugin
Rank Math is a Google Analytics plugin that allows you to easily track how well your website’s content converts and the steps you can take to improve your conversion rate. It’s straightforward to set up and works with both WordPress and Shopify.
Once installed, Rank Math shows up as a small button at the top of your website (either directly after Google Analytics or after any other plugins).
Clicking on it will bring up a screen that lets you enter custom variables for your site, including sections for goals, sales conversions, signups, video views, and e-commerce transactions.
3. Ahrefs Keyword Generator
Not sure what keywords you should target for your next digital marketing campaign? No problem! Try using a keyword generator tool like Ahrefs’ Keyword Explorer. This incredible tool can help you generate relevant keyword ideas with ease.
Ahrefs offers instant search volume stats and allows you to compare it against another keyword, so you can quickly identify low-competition keywords that are high in demand.
You can also find additional information about each of these keywords. Gain insight into keyword trends in Singapore, the region, or globally, if a particular keyword is in season, and most important of all, how much competition there is for the word you want to optimise.
A good search engine optimization course will teach you how to use keyword generator tools like Ahrefs effectively.
4. Google Search Console
This valuable tool by Google helps you monitor your site’s search performance, analyse traffic, and diagnose technical issues. It can help debug problems with your website’s ranking on Google search.
In addition, the amount of traffic directed to your site from Google search will provide you with an overview and help you decide on what SEO strategies might be worth executing.
Even if you’re a pro at optimising a site for search engines, Google Search Console can provide insight into how others are using your site to give you a leg up from your competition.
5. SEM Rush
If you’re involved in digital marketing, there’s a good chance you already know about SEMRush.
This fantastic tool offers all sorts of insights into your competition. It also provides keyword tracking and rank checking features that help you keep tabs on your competitor’s marketing strategies and tactics.
SEM Rush can be used for personal and professional purposes and even comes with a free 14-day trial period, so you can try it out before purchasing a plan.
SEO Marketing Course in Singapore
Want to learn more about search engine optimization? Enrol in a trusted SEO course and become a certified pro today. Take advantage of this unique opportunity to learn from one of Singapore’s leading training firms offering SkillsFuture accredited classes in all forms of digital marketing. We also offer an Advanced SEO course that is suitable for marketers who are already applying SEO but would like to learn in-depth, practitioner-level SEO strategies.
@ASK Training’s digital marketing courses are designed for entrepreneurs and leaders in the marketing industry who wish to increase the number of visitors to their website. For digital marketers looking for tactics to grow their businesses’ online footprints and individuals interested in beginning a career in internet marketing or search engine optimization techniques, our courses also exist to meet their needs.