Are you an entrepreneur or business owner looking to maximise your profits? If so, chances are you have considered utilising online platforms such as YouTube and TikTok for digital marketing purposes. With millions of people around the world logging onto these sites every day it’s no surprise that more businesses and entrepreneurs than ever before are using them to make money and drive their success. But how exactly can one use these tactics to turn a profit? This article will explore the various ways in which one can use YouTube and/or TikTok to generate revenue and build lasting relationships with customers. No matter what type of venture you may be pursuing, there is sure to be something here for everyone.

1. Tap On Influencer Marketing

If you’re running a business looking to expand and improve sales using TikTok or YouTube, connecting with an influencer can be incredibly beneficial. A study from Tomoson found that each dollar spent on influencer marketing provided a return of around 6.50 dollars for the business that used it; in the best cases, companies earned up to $20 for each dollar invested. Moreover, data showed that customers acquired through influencer marketing proved to be of higher quality than customers gained through other channels like email campaigns and organic search. Niching down and leveraging an influencer’s audience is an impactful way to reach more people and increase both brand awareness and revenue.

2. Utilise These Platforms To Promote Your Products

Leveraging the potential of TikTok and YouTube for advertising your products is a lucrative way to  improve sales. Make sure to be creative and informative in your content, highlighting all the unique features and details that make your items stand out from the rest. Make sure to also add a link to your shop in your profile, so people can easily take the next steps if they are interested. Additionally, use strong keywords and hashtags to ensure maximum visibility, as this will help you reach more people who may be interested in what you have to offer. By properly using these two platforms, you can successfully expand your business’ reach and make more money than ever before.

3. Tap On TikTok & YouTube Ads

TikTok and YouTube advertising can be powerful resources to help businesses earn money. On TikTok, advertisements like in-feed image ads and TopView ads (fullscreen takeovers) can drive users back to your website or e-commerce store. They can also be used as a top-of-funnel digital marketing resource to direct users to sign up for email lists or SMS campaigns. For YouTube advertising, videos can be configured with advanced targeting techniques for greater reach and impact with your desired audience. Improve sales using TikTok and YouTube as reliable and effective tools in boosting your business success.

4. Use TikTok Shopping For Direct Sales To Customers

TikTok Shopping has revolutionised how businesses can make money. In 2021, the platform launched this feature to give users the chance to directly sell their products from their TikTok profile. Your store can be synced with your Shopify page, giving followers and customers seamless access to purchasing products from you. Don’t be shy about mentioning products you are selling – just make sure to not over-promote and to use product tags on organic content you wish to promote. Taking advantage of this feature can give your business a great opportunity for increased sales and revenue generation. Make sure you let your audience know that they can shop from you anytime through Tiktok Shopping. With all the tools provided by TikTok Shopping, it’s never been easier to get customers buying your products and improve sales using TikTok.

5. Upskill Using Digital Marketing Courses

Investing in digital marketing courses in Singapore such as digital content creation, digital content marketing strategy and video editing & videography could be an invaluable asset to any business. By devoting the time and resources to these initiatives, businesses can dramatically improve their digital presence and attract prospective customers. Content marketing generates leads when done correctly, while YouTube marketing is a creative way to get customers engaged with your brand. An effective video editing and videography course provides the necessary skills needed to improve digital campaigns further, therefore being a great investment that can result in increased revenue.

Expand Your Digital Marketing Options With @ASK Training

With the immense popularity of social media today, it is no surprise that many are looking for ways to improve sales using platforms like TikTok, YouTube, Facebook and Instagram. While there are a number of methods you can employ to start making money online, digital marketing courses can provide you with the skills and knowledge you need to take your earnings to the next level.

WSQ digital marketing courses offered by @ASK Training in Singapore are designed to help participants develop strategies and techniques that can be used to market products or services effectively online. For more information on how we can help you expand your digital marketing options, contact us today.