WSQ Social Media Marketing Course
Learn To Maximise the Power of Social Media for Both B2B and B2C Businesses in Singapore
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
In our society, social media has become a part of our daily lives. The likes of Facebook, Instagram, and TikTok are now tied to a person’s social life, causing the time spent on digital platforms to increase. How, then, can brands use this in their favour?
The WSQ Social Media Marketing course targets digital marketing professionals to enhance the individual’s fundamental knowledge and practical skills necessary to navigate the dynamic landscape of social media marketing effectively.
This social media marketing training has five learning units sequenced from the concept of social media marketing in digital marketing (e.g., key features of each social network like Facebook, Instagram, LinkedIn, TikTok, and YouTube) to crafting and implementing a social media strategy.
Learning Outcomes
Upon completion of this social media marketing training course, trainees should be able to utilise marketing mix frameworks to:
- Choose the appropriate combination of social media channels for a company to interact with distinctly identified audiences in order to attain specific marketing goals.
- Develop an all-encompassing social media plan that includes crafting a customer profile and aligning social media marketing aims with client objectives.
- Implement a social media strategy, managing content scheduling, audience engagement, and community interactions across selected platforms while utilising management tools to ensure alignment with marketing objectives and maintain a consistent brand presence.
- Select relevant key performance indicators to evaluate the effectiveness of the social media strategy.
- Categorise and identify the severity of complaints, including responding to different types of complaints.
Who Should Attend
This Social Media Marketing cetification course is suitable for Entrepreneurs, Business Owners, Marketing and Communications Executives of all levels, Content Strategists, Community Managers, Content Creators, and any individual in Singapore looking to leverage social media for awareness, growth, and driving sales.
Prerequisites
To enroll in this social media marketing course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture & Case Study Illustrations
- Classroom Discussion
- Demonstrations
- Hands-on Application
Certification
Upon successful completion of the WSQ Social Media Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Platforms Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-3003-1.1 Media Platforms Management
Course Codes: TGS-2023020685
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Social Media Marketing
Module 1: Concept of Social Media in Digital Marketing
- Definition and Significance in Modern Marketing
- Overview of Social Media Platforms
- Audience Segmentation and Targeting
Module 2: Planning & Development of a Social Media Strategy
- Introduction to Social Media Strategy
- Defining Objectives
- Target Audience Identification
- Competitive Analysis
- Social Media Platform Selection
- Content Strategy
Module 3: Implementation of a Social Media Strategy
- Content Scheduling and Posting
- Audience Engagement
- Community Management
- Use of Social Media Tools
- Brand Consistency
- Adherence to Platform Guidelines
Module 4: Evaluation of a Social Media Strategy
- Introduction to Evaluation in Social Media
- Defining Success Metrics
- Analytical Tools and Techniques
- Measuring Engagement
- ROI Measurement
- Analysing Content Performance
- Audience Analysis
- Competitive Benchmarking
- Ad Campaign Evaluation
Module 5: Handling Escalated Complaints, Potential Conflicts, and Crisis Situations in Social Media
- Understanding Social Media Crises
- Types and Nature of Complaints
- Conflict Resolution Techniques
Hands-on Project-based Assignment
At the end of the module, trainees should be able to formulate and execute a social media marketing strategy.
This course is part of the Advanced Certificate in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Why Learn With Us?
Get expert advice, learning resources, and post-training support for up to 3 years.
Ask Me Anything Sessions
Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.
Insider Community
Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Resources
Get 3-year access to constantly updated Social Media Marketing course resources.
Testimonials
I took the Social Media Marketing course with Benjamin. He’s a highly engaging and knowledgeable trainer, who demonstrated good expertise with the subject matter of Social Media. I also appreciate his breadth of experience in things related to marketing. Would recommend!
Had an insightful and enjoyable 2 days with Jocelyn. Definitely would recommend for those starting out in social media marketing from scratch.
Mr Benjamin Song is a very good lecturer. He is well versed in WSQ Social Media Marketing course and interacts well with the class. He is very patient and engaging. Would definitely love to attend more of his courses.
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$900 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$114.30 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$294.30 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | - | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$294.30(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
10 Anson Road, International Plaza #25-08, S079903
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedule: 01, 02 Apr 2024 (Mon, Tue), 8.30am - 6.30pm 11, 12 Apr 2024 (Thur, Fri), 8.30am - 6.30pm 22, 23 Apr 2024 (Mon, Tue), 8.30am - 6.30pm 09, 10 May 2024 (Thur, Fri), 8.30am - 6.30pm 10, 11 June 2024 (Mon, Tue), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 20, 21 May 2024 (Mon, Tue), 8.30am - 6.30pm (Click on the course dates above to register online) |
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FAQs
Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Are there any funding or government subsidies for this course?
You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
Have some questions? Contact us.
WSQ Social Media Marketing Course
Learn To Maximise the Power of Social Media for Both B2B and B2C Businesses in Singapore
Course Fees:
From S$114.30 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy