Digital Marketing Course: Youtube Marketing

Course Description

Gone are the days when a few Facebook posts and a tweet here and there would suffice. Your online presence needs a lot more than that — and it needs to be strategic. Don’t post any old content just for the sake of posting content — it’s not going to work. You’ll soon find that the time, money, energy, and resources you’re putting into your digital marketing may be unfruitful. Small businesses must continually think of ways to get their products and services in front of as many people as possible, all without breaking the bank. However, a well-thought-out YouTube strategy can massively pay off for your brand.

YouTube is free to use, and you can produce videos for very cheap and even free if needed. Creating videos does not need to be this massive production. More often than not, a quality smartphone and good lighting will get the job done.

This two-day course will allow you to create a YouTube video marketing strategy, launch your strategy, and manage your YouTube channel.

Course Objectives

At the end of the course, you will be able to:

  • Recognise the prevalence of video in social media and its importance as a marketing medium for businesses
  • Create SMART video marketing goals
  • Craft out video marketing content strategy
  • Set up a personal or brand YouTube channel with appropriate customisations
  • Discover potential keywords for ranking of video content for increased visibility on YouTube
  • Conduct on-page SEO audit for YouTube channel
  • Plan and select appropriate campaign goals, types, sub-types, and video ad formats
  • Set appropriate campaign budgets for the chosen duration
  • Select the appropriate topic, placement, and audience targeting to launch

Course Outline

The Role of Video in Social Media Marketing

Setting SMART Video Marketing Goals

Video Marketing Content Strategy

  • Key elements of an organisational social media plan
  • Formulate social media strategy plans, policies, standards and guidelines

Setting up Your YouTube Channel

YouTube Search Engine Optimisation

  • Calculate ROI, marketing attribution and overall marketing effectiveness using business metrics
  • Establish positive relationships with industry and social media colleagues such as influencers and bloggers
  • Evaluate various types of technology tools to assist in the management of social media platforms

YouTube Advertising

  • Set the budget requirements for the deployment of social media marketing activities
  • Copyright & intellectual property considerations
  • Establish performance targets aligned to brand and marketing strategies and objectives

Performance Tracking and Optimisation

  • Considerations of consumer reviews and user-generated content
  • Establish performance targets aligned to brand and marketing strategies and objectives
  • Set the budget requirements for the deployment of social media marketing activities
  • Keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages

Youtube Marketing

Course Duration:

2 Days (9.00am – 7.00pm)

Course Fee Details:

$385.32 (incl. of 9% GST) after 70% SkillsFuture Subsidy

SkillsFuture Credits & UTAP claimable

Course Schedule

Course NameCourse CodeVenueJune 2024July 2024August 2024September 2024October 2024November 2024December 2024
Youtube MarketingTGS-2021010171JTC Summit--01-02--11-12-
TGS-2021010171Mountbatten Square-09-10--03-04--

Up to 70%
SkillsFuture Subsidy