WSQ TikTok Marketing Course
Course Description
In the ever-evolving landscape of digital media, TikTok has emerged as a powerful platform for engaging audiences, especially among younger demographics. TikTok, with its unique algorithm, content format, and user engagement strategies, represents a significant pivot from traditional social media marketing approaches.
This shift necessitates targeted training for marketing and advertising professionals to ensure they can effectively leverage TikTok to meet their objectives. Our TikTok Marketing Course is specifically tailored for the Singapore market, offering deep insights and practical approaches to harness the full potential of TikTok.
With this WSQ TikTok Marketing Course in Singapore, we equip participants with the essential tools and knowledge to craft compelling content, execute successful marketing campaigns, and optimise strategies based on robust analytics. Participants will explore the nuances of audience demographics, content trends, and TikTok’s unique features to elevate their marketing efforts.
This course is designed for professionals who seek to lead in digital innovation. By the end of this TikTok course, participants will not only understand how to engage effectively with the TikTok community but also be proficient in planning, executing, and analysing TikTok campaigns to drive real results.
Course Objectives
Upon completion of this course, trainees should be to:
- Distinguish user demographics and content trends to tailor marketing strategies effectively.
- Develop creative strategies and engaging content using TikTok
- Administer the planning and execution of TikTok marketing campaigns that align with market requirements and user behaviour.
- Analyse the performance data in the TikTok campaign.
- Recommend possible design solutions to optimise the TikTok campaign.
Course Outline
Introduction to TikTok Marketing
- TikTok Platform Overview
- Audience Demographics and Content Trends
Creating Engaging TikTok Content
- Content Creation Best Practices
- TikTok’s Features for Engagement
TikTok Campaign Strategy
- Campaign Planning and Execution
- Content Scheduling and Analytics
Analysing and Optimising TikTok Campaigns
- Campaign Data Analysis
- Strategy Optimisation
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$988 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$385.32 (inclusive of 9% GST) after 70% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$385.32 (after SSG 70% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$582.92 (after SSG 50% Funding) For Singapore Citizens aged 17-30 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | – | S$385.32 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$385.32 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$582.92 (after SSG 50% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
You may use U-tap to defray 50% of the unfunded course fee, capped at $250/year. NTUC members aged 40 and above can enjoy higher funding support up to $500/year for courses attended between 01 April 2022 to 31 March 2023. Head to our UTAP Funding page for more information.
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WSQ TikTok Marketing Course
Course Duration:
2 Days (9.00am – 7.00pm)
Course Fee Details:
$385.32 (incl. of 9% GST) after 70% SkillsFuture Subsidy
SkillsFuture Credits & UTAP claimable
Course Schedule
| Course Name | Course Code | Venue | January 2025 | February 2025 | March 2025 | April 2025 | May 2025 | June 2025 |
|---|---|---|---|---|---|---|---|---|
| WSQ TikTok Marketing | TGS-2024045388 | International Plaza | - | 17-18 | - | - | 19-20 | - |
| TGS-2024045388 | JTC Summit | - | - | 17-18 | - | - | 23-24 | |
| TGS-2024045388 | Mountbatten Square | 20-21 | - | - | 21-22 | - | - |
Up to 70%
SkillsFuture Subsidy