WSQ Digital Advertising Course
Learn How To Run Paid Ads for Your Business Effectively From Setup to Implementation
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
In today’s world, digital advertising has become an essential part of any successful marketing strategy. With the rise of social media and other online platforms, businesses are shifting their advertising budgets from traditional media to digital channels. In Singapore, ad spending in digital advertising is forecasted to increase continuously between 2023 and 2027 by a total of USD 597.7 million.
The WSQ Digital Advertising course is designed to equip trainees with a practical understanding of the various aspects of digital advertising, including conducting media plan activities within allocated budgets and timelines.
Trainees will learn how to create effective digital advertising campaigns, optimise them for maximum performance, and measure their success using various tools and metrics.
Learning Outcomes
Upon completion of this Digital Advertising training course, trainees should be able to utilise marketing mix frameworks to:
- Analyse media types by assessing their impact and coverage, including identifying media usage trends and integrating multiple platforms for effective communication and advertising.
- Formulate and execute a digital advertising strategy tailored to specific campaign objectives, including the selection of appropriate digital media channels, budget allocation, and key performance indicators, to effectively reach and engage target audiences in the digital landscape.
Who Should Attend
This Digital Advertising course is suitable for beginners with no prior experience and are new to digital advertising. This may include professionals in roles such as Marketing Executives, Marketing Managers, Business Owners, and Digital Marketing Account Managers responsible for supervising and coordinating paid media campaigns and individuals looking to run digital advertising campaigns.
Prerequisites
To enroll in this digital advertising course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture & Case Study Illustrations
- Skills Practice
- Classroom Discussion
- Hands-on Training & Applied Learning
Certification
Upon successful completion of the WSQ Digital Advertising course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Strategy Development under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-3004-1.1 Media Strategy Development
Course Codes: TGS-2023020891
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Digital Advertising
Module 1: Digital Advertising Fundamentals and Channels
- Definition and significance of digital advertising in the modern marketing landscape
- Forms of Media Channels for Brand and Marketing Activities
- Types of Media and Their Impact and Coverage
- Trends in Media Usage in Digital Advertising
- Methods to Integrate Various Media Platforms
Module 2: Digital Advertising Strategy and Planning
Framework for Digital Advertising Strategy and Planning
- Stage 1: Campaign Definition
- Stage 2: Strategy Development
- Stage 3: Budgeting and Planning
- Stage 4: Campaign Execution
- Stage 5: Performance Monitoring and Optimisation
- Stage 6: Evaluation and Reporting
Hands-on Project-based Assignment
At the end of the module, trainees should be able to formulate and execute a digital advertising strategy.
Download the course brochure here.
This course is part of the Advanced Certificate in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$900 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$114.30 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$294.30 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | - | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$294.30(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 06-07 Jan 2025 (Mon, Thu), 8.30am - 6.30pm 09-10 Jan 2025 (Thu, Fri), 8.30am - 6.30pm 11-12 Jan 2025 (Sat, Sun), 8.30am - 6.30pm 18-19 Jan 2025 (Sat, Sun), 8.30am - 6.30pm 04-05 Feb 2025 (Tue, Wed), 8.30am - 6.30pm 13-14 Feb 2025 (Thu, Fri), 8.30am - 6.30pm 15-16 Feb 2025 (Sat, Sun), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedule: 07-08 Jan 2025 (Tue-Wed) 8.30am-5.00pm 07-09 Jan (7-10.30pm) Zoom & 12 Jan@IP (8.30am-6.30pm) 04-06 Feb (7-10.30pm) Zoom & 09 Feb@IP (8.30am-6.30pm) 11-12 Feb 2025 (Tue-Wed) 8.30am-5.00pm (Click on the course dates above to register online) |
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WSQ Digital Advertising Course
Learn How To Run Paid Ads for Your Business Effectively From Setup to Implementation
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy