WSQ Advanced Social Media Management Course

Master Advanced Social Media Management Strategies for Business Growth

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*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

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Overview of Course

Social media management can feel overwhelming for marketers today, with things like algorithm changes, handling crises, and keeping your brand consistent across different platforms. Our 2-Day WSQ Advanced Social Media Management course is designed to enhance your skills in utilising advanced digital marketing models, processes, frameworks, and analytics tools.

Through this advanced social media training, learn how to plan, execute, and measure social media campaigns effectively, all while focusing on getting the best return on investment (ROI). You will have the opportunity to directly apply your newfound knowledge and skills to analyse, curate, execute, infer, navigate, and manage social media marketing strategies.

By the end of the course, you’ll be confident in establishing policies for social media use in your organisation and managing your social media presence to meet your business goals.

Learning Outcomes

Upon completion of this course, trainees should be able to:

Formulate a comprehensive social media strategy that aligns with organisational goals, and establish clear policies and procedures for responsible and effective social media use within the organisation.
Design and create compelling and engaging content tailored to the target audience while mastering tools and techniques to enhance audience interaction and content visibility across various social media platforms.
Allocate and manage resources, including budget, human resources, and tools, to ensure the efficiency of the execution of the social media strategy while optimising costs and maximising return on investment.
Analyse metrics and evaluate the success of social media activities, including formulating and executing crisis management strategies and continually adapting to industry trends while upholding ethical standards in social media practices.

Who Should Attend

This course is suitable for Entrepreneurs, Business Owners, Marketing and Communications Executives of mid to high level, Content Strategists, Community Managers, Content Creators, and any individual looking to leverage social media to nurture leads, build brand presence, build an online community, strengthen customer relationships, and drive sales.

Prerequisites

To enrol in this advanced social media management certification course, you should possess the following:

1 GCE ‘O’ level or equivalent (≥ 21 years old); or
NITEC/Higher NITEC (≥ 21 years old); or
Mature candidates (≥ 30 years old with 8 years of work experience); or
Candidates with other qualifications will be considered on a case-by-case basis

It is also recommended you have a basic grasp of social media or have previously completed our WSQ Social Media Marketing course.

Instructional Methods

Lecture
Class Discussions
Live Demonstrations
Hands-on Application

Certification

Upon successful completion of the WSQ Advanced Social Media Management course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Platforms Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-5003-1.1 Media Platforms Management

Course Code: TGS-2023020904
Course Support Period: 01 Jun 2023 – 31 Jan 2025

Course Curriculum

WSQ Advanced Social Media Management

Module 1: Strategic Planning and Policy Development

Social Media Marketing vs Social Media Management
Media Platform Management Strategies
Components of Media Engagement Plans
Organisational Policies and Procedures
Strategic Planning and Media Plan Framework

Module 2: Content Creation and Audience Engagement

Crafting Engaging Content and Audience Engagement Guidelines
Techniques and Tools for Content Creation and Engagement

Module 3: Implementation and Resource Management

Resource Management for Social Media Strategies
Implementation of Social Media Strategies

Module 4: Monitoring, Analysis, and Continuous Improvement

Metrics, Analytics, and Success Measurement
Crisis Management Strategy
Continuous Learning, Ethics, and Trends

Hands-on Project-based Assignment

At the end of the module, the trainees should be able to develop an effective media engagement plan that encompasses audience engagement strategies, content guidelines, and crisis management for a hypothetical organisation.

Download the course brochure here.

This course is part of the Specialist Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).

Fees and Subsidies

Up to 90% SkillsFuture Singapore Funding Diagram - SkillsFuture Credit, PSEA & UTAP Claimable

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$1,017 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$129.16 (inclusive of 9% GST) after 90% SSG Subsidies

Learners

Singaporean Citizens ≥ 40 years old

S$129.16 (after SSG 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$332.56 (after SSG 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners	SMEs	Non-SMEs
Singaporean Citizens ≥ 40 years old	-	S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old	S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies	S$332.56 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

Check your funding eligibility and nett course fees when you sign up.

Course Schedule

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:

18, 19 Jan 2024 (Sat, Sun), 8.30am - 6.30pm
20, 21 Jan 2025 (Mon, Tue), 8.30am - 6.30pm
20, 21 Feb 2025 (Thu, Fri), 8.30am - 6.30pm

(Click on the course dates above to register online)

Conducted via Zoom.

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:

(Click on the course dates above to register online)

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Have some questions? Contact us.